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Shapeez Growth Driven By Strong Reviews

Shapeez, a company with a growing family of bras and intimates solutions products, pointed to a compelling statistic for retailers looking for products to boost sales and guarantee happy customers in 2023: 3320 five star customer reviews and counting.

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MeMoi Previews 2023 Sleepwear Collection

MeMoi, the intimates, apparel and hosiery brand, previewed its 2023 Sleepwear Collection.

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Bankrupt Party City Has Interim Financing

In mid January, Party City and certain of its domestic subsidiaries entered Chapter 11 bankruptcy. Many producers in the intimate apparel and costume industry sell product to the retailer.

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Wells Apparel Group Adds With Love Lilly

Delilah nightdress (£60) and Moonlight bra (£38), thong (£20) and suspender (£25) on the With Love Lilly website.

The Wells Apparel Group has reported early success with the British lingerie, sleepwear and swim label, With Love Lilly.

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Dreamgirl Previews 2023 Bodystocking Line

Dreamgirl, a leader in lingerie, hosiery, costumes and wigs, also offers an extensive collection of bodystockings, with new designs for 2023.

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Ms. Mischief: New Silk Sleep, Lounge Brand

Michelle Stein in Cleo Pajama Set, $545.00. Right, Poolboy Shorts, $145.00 and Cami, $195; Signature Robe, $345.00.

Ms. Mischief is a new silk sleep and lounge brand created by Michelle Stein, an attorney who is bringing the collection to the Curve show in New York in February.

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Canadian Less Is A’mor Seeks To Expand In U.S.

Less Is A’mor is a Canadian brand, that has sold to a variety of stores there since launching in 2014. It will come to Curve for the first time in New York seeking to expand its U.S. distribution.

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Strawberry Secrets: Focus On Younger Girls

Strawberry Secrets, a new Belgian intimates and swim brand focused on girls and young women 10-19, is coming to Curve in New York.

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Lamour Adds Fruit Of The Loom Sock License

Some of the Lamour current licenses listed on its website.

In early January, Fruit of the Loom announced a new “partnership and licensing agreement with Lamour, Inc., to manufacture and sell Fruit of the Loom branded socks for the family.”

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La Perla FH 2022: Sales Steady, Losses Increase

La Perla balconette bra with embroidered tulle $295, and lace bodysuit $1,075 listed on the company’s website.

In long delayed reporting, La Perla acknowledged a loss for the full year 2021 of €45,327,000 (about $48.8 million at current exchange rates) on revenue of €72,148,000 (about $77.7 million) compared to a loss of €136,366,000 (about $146.8 million) on revenue of €66,237,000 (about $71.3 million) in 2020.

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Sales Rose At Coconut Grove In Fiscal 2022

Sales at Coconut Grove, which encompasses the Intimate Apparel division of iFabric, surged in fiscal 2022, generating 7,021,621CD (Canadian dollars, about $5.137 million, at current exchange rates) compared to 4,054,319CD (about $2.966 million in fiscal 2021).

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You Lingerie Coming To February Curve Show

You Lingerie, the brand from Israel that focuses on specialty stores, is returning to the Curve show in New York in February, with many new styles for 2023. In addition, Valens Lingerie, with which You now has a distribution agreement for certain U.S. accounts, will also be at Curve.

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Wood SS23: Geometric Interlock Prints

Wood Underwear, the men’s brand launched over a decade ago, is introducing a series of geometric interlock prints in its full range of underwear styles for Spring/Summer 23. Colors include purples and blues with fashion contrast trims.

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Happy Undies Collection Of Colorful Styles

“Happy Undies follows an innovative 3-in-1 concept,” explained the brand’s Christina Vivacqua-Weyers. “Our underwear can be worn not only as underwear but also as swimwear thanks to the quick-drying fabric. The unique designs are a guaranteed eye-catcher when Happy Undies is used as clubwear.”

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Magic Bodyfashion: Focus On North America

Magic Bodyfashion, the Netherlands based intimates company, is focusing more attention on the North American market and plans to exhibit at the upcoming Curve. It will also add a swimwear group to its wide collection early next year.

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Zodiaque: New German Label Coming To NYC

Zodiaque Studios, a new Berlin-based design label focused on “fashion and contemporary culture” will exhibit at Curve New York for the first time in February 2023.

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Angora Intimates Brand Medima Returns To U.S.

Medima, a German intimates brand which claims to be “the world leading manufacturer of angora underwear,” is returning to Curve New York for the second time in February 2023.

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Nina Von C Returns To Curve In February 2023

Two styles from Nina Von C, and one from Like It.

Nina Von C, the high quality German intimates producer which celebrated its 100th anniversary in 2020, returns to the Curve show in New York in February with an extensive collection.

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Corin: Continually Improving Bra Design

“2023 will be another strong year for the Corin brand of high quality brassieres, briefs, thongs, suspender belts and beachwear designed and made in Poland,” according to a spokesperson at Valens Lingerie, the U.S. distributor of the brand.

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Valentine’s Bestsellers From LoveMoi Lingerie

LoveMoi, the lingerie brand from MeMoi, provided retailers with a selection of Valentine’s Day recommendations.

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Dreamgirl Valentine’s Day Recommendations

Dreamgirl shares highlights from its latest Valentine’s Day collection.

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UCA Lingerie For Valentine’s And Beyond

UCA Lingerie is ready for Valentine’s Day (and every such special occasion) with some recommended styles as well as an interesting piece of advice from founder and CEO Ms. Adah Hanson.

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Entos: Lingerie, Pajamas And Ready To Wear

Entos Lingerie returns to the Curve show in New York in February with an extensive collection that includes regular and bridal lingerie, sleepwear, robes, pajamas and even some ready to wear.

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Foxers: New Denim & Men’s Lace Boxer Briefs

New Foxers men’s lace boxer briefs, as well as a new denim collection, are the latest bestsellers according to the company’s April Spring.

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Victoria’s Secret Profit -67.6%, Sales -8.5%

The new So Obsessed Bra from Victoria’s Secret and the fleece “Shacket” from Pink.

Victoria’s Secret Q3 net income plunged 67.6% to $24.368 million, down from $75.213 million in the same period last year. Sales slipped 8.5% to $1,318 billion from $1.441 billion.

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NuBra To Exhibit At MAGIC NY In 2023

NuBra, the adhesive bra specialist, will be exhibiting at the MAGIC New York shows at the Javits Convention Center in 2023.

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Soma Q3 Sales Fell 5.7% To $105.5 Million

Soma’s Enbliss Luxe Adjustable Bralette, $48; and Embraceable Enchanting Lace Push Up, $54.

Third quarter sales at Soma, the lingerie division of Chico’s FAS, fell 5.7% to $105.540 million, from $111.980 million last year. For the first nine months sales are down 4.7% to $331.322 million, from $347.501 million in 2021.

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Profitable Mastectomy Shop Near NY For Sale

A profitable New York area mastectomy shop, in business for over 50 years, is seeking a buyer or investor to continue operating the business. This shop is located in a high household income area, surrounded by even higher household income neighborhoods.

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Dreamgirl Collections: On Trend For 2023

“Dreamgirl’s 2023 collection has dropped!” announced a company spokesperson, excited to share details of the new line as well as trends for the year ahead.

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memème Underwear Intros New ‘Pure Colors’

After recent successful trade appearances at the Curve shows in New York and LA in August, and the ILS in Vegas in September, memème continues to expand, adding a new color palate, “solid PURE COLOR,” as well as a new high rise brief.

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Aerie: Operating Income +8.6%, Sales +11.0%

Aerie net revenue rose 11.0% for the 13 weeks ended October 29, 2022, while operating income for the lingerie division of American Eagle Outfitters (AEO) rose 8.6%.

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LoveMoi Offering Bridal Styles For Spring 2023

MeMoi, the intimates, apparel and hosiery brand, is launching a new collection of LoveMoi bridal styles for Spring 2023.

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Playboy Reports $264.7 Million Loss In Q3

Screen shot from the Honey Birdette website.

Playboy reported a loss of $264.7 million in the third quarter, “largely driven by non-cash asset impairment charges related to the write-down of goodwill, trademarks and other assets of $301.9 million.”

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You Lingerie: A Brand For Specialty Stores

Sales jumped 22% this year at You Lingerie, a company based in Israel that sells across the U.S., focusing on providing specialty stores with intimates that are not sold online.

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Dreamgirl’s Bestsellers For The Holiday Season

Dreamgirl revealed some of its bestselling styles for November and December.

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New Styles, Collections, Colors From BodyZone

BodyZone’s Ray Grden with the new fashions.

BodyZone, a leading American producer of dance wear, has updated its existing lines and is adding new collections.

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BL Intimates: Growth Continuing Into 2023

Examples of Exquisite Form, Bestform and Ilusion lingerie styles.

BL Intimates expanded its business in several areas during 2022 and plans for further growth in 2023.

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NuBra: New Padded Adhesive Bra Options

NuBra’s Tan Seamless Padded bra worn vertically and horizontally.

NuBra recently expanded a segment of its adhesive bra collection that many retailers (and consumers) might not know even exists: padded adhesive bras.

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For Sale: Online Men’s Underwear Brand

An online men’s underwear and swim brand, which manufactures all of its apparel in the U.S., is for sale. Highly profitable and decades in business. Contact Nick Monjo at Nick@fmmg.com, or (917) 602 9430 for information.

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Honey Birdette: Success With Skinny And Sexy?

Images for two of the new Honey Birdette collections.

Sexy. Skinny. Kinky. Does that work for a lingerie brand today? While many lingerie brands strive to prove how inclusive, sustainable and unsexy they are, Honey Birdette is unapologetically provocative.

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Adore Me Boasts B Corporation Certification

Adore Me announced at the end of September that it had been named “a certified B corporation” by B Lab, a non-profit group that evaluates companies on the criteria of “sustainability, social governance, and corporate responsibility.”

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VS Launched A New Inclusive Ad Campaign

Two images from the campaign: Rose Namajunas and Brittney Spencer.

Victoria’s Secret launched its new “Undefinable” ad campaign in October, focused on “recognizing that women are undefinable by anyone but themselves.”

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UCA Lingerie Expands U. S. Customer Base

BODY associate publisher Ted Vayos interviewed the founder and CEO of UCA Lingerie, Ms. Adah Hanson.

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meméme Adding Crop Tops To Its Panty Line

With the successful launch of “our comfortable meméme panties in North America, the meméme team has developed a comfortable Crop Top that can be safely used as a bra, sports bra, and as visible underwear,” founder Vlad Guristrimba told BODY.

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Comfeez Success Fuels Growth At Shapeez

Sales at Shapeez jumped dramatically in 2022, “driven in part by the growth our new Comfeez line of bralettes, as well as organic sales growth within the rest of the collection,” reported David Berner, CFO and co-owner.

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Dreamgirl Costumes: Not Just For Halloween

Bedroom lingerie costumes have become mainstream items, appearing in the largest of retailers throughout the year. A Dreamgirl spokesperson described some of the best sellers this season.

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Bare Necessities Intros House Brand ‘Bare’

BareNecessities.com, the multi brand website, “relaunched,” earlier this week with a “Live Intimately” campaign, and introduced a new house brand, Bare by Bare Necessities, as well as a new loyalty program, Seamless.

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Corin: Great Design, Top Materials, Production

Corin continues to gain popularity across North America, due to the brand’s strong design, top materials and construction, and the U.S. distribution model that protects and supports specialty stores.

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NuBra Celebrates 20 Years Of Adhesive Bras

NuBra, the adhesive bra and accessories expert, is celebrating its 20th Anniversary. BODY editor Nick Monjo explored the history of the brand with the company’s Gabriela Ramirez.

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Foxers: Adding New Customers, Retailers

Foxers, the underwear brand launched 15 years ago, continues to expand, adding new styles as well as new customers and retail stores across the country.

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MeUndies Appoints New Marketing Exec, CFO

MeUndies, the direct to consumer brand, that uses a subscription model, has added two executives. It recently named Elizabeth Krause chief marketing officer. In May Sabah Mikha was appointed CFO.

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