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current issues

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‘The Nude Project’ Now Sharing Skin Color Data

Heist, the UK-based tights, shapewear and hosiery firm, has launched “The Nude Project,” under which it will share its research on skin colors.

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TMR: Lingerie Market $55.83 Billion By 2024

Transparency Market Research (TMR) has published a report stating “the global lingerie market is likely to be worth $55.83 billion by 2024” up from $33.18 billion in 2015.

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My Size Smartphone Bra Measuring App Debuts

My Size, Inc., a developer and creator of smartphone measurement solutions, recently announced it is adding functionality to MySizeID, its “smart measurement application for online retail, that will enable consumers to accurately measure their bra and cup size when shopping for undergarments and lingerie.”

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‘Adore Me Adores You’ Promotional Campaign

Adore Me has launched a digital promotional campaign, “Adore Me Adores You,” featuring trans gender activist and author Gigi Gorgeous, benefiting the Trans Wellness Center and focusing on the WorldPride event.

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Journelle Now Owned By Cosabella Executive

At least one familly member behind the Cosabella brand and retail store is now an owner of the Journelle brand and its chain of four retail shops, one in Manhattan and one in Chicago.

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Absolutely Lingerie’s Souad Sinai Buys Huit

The troubled story of Huit, the French lingerie and swim brand, may have just turned a lot sweeter as its new American owner has an aggressive plan to return the brand to prominence.

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Daisy’s Body Harnesses An ‘Immediate Success’

The launch of Daisy Corset’s new collection of Body Harnesses has been “nothing short of exciting,” according to co-owner Jennifer Reynolds.

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Softies To Add Socks, Accessoires In Fall

The Paddi Murphy Corporation was originally founded over a decade ago by Dennis Murphy to produce sleepwear. Based in Minnesota, this ever-evolving company, which also uses the name Softies Comfort Wear, is set to soon add a host of new product categories. For this interview publisher Nick Monjo questioned Dennis’ son Tim Murphy, who now operates the firm.

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‘Seductive Women’ Is New Axami Collection

‘Seductive Women’ is the “continuation of our first ‘Hot Sevilla’,” collection stated a spokesperson describing the latest group from Axami.

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Gordon Payne Is New Sales Exec At Parfait

Parfait has hired Gordon Payne as a sales executive “managing both specialty and key corporate accounts in various states including Texas, Arkansas, Oklahoma, Louisiana and Mississippi.”

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Spring/Summer 2020 Collections From Parfait

For Spring/Summer 2020 Parfait’s “silhouettes throughout both the lingerie and swim collections feel like an ode to the Hollywood Old Glam era with the beautiful and colorful boudoir style taking center stage.”

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Vestiny’s Padulo Now Sales Exec At NILS

Lydia Padulo, formerly president of the intimates firm Vestiny International, has joined The New International Lingerie Show (NILS) to manage sales of exhibition space for the twice per year event in Las Vegas.

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Shapeez To Add New Wholesale Web Portal

Short and long versions of the new Comfeez bralette.

Shapeez will soon launch a new wholesale web portal to allow retailers to place and track orders as well as see, in real time, the availability of the various products in the company’s collection. Further, wholesales can access media, style sheets and other product information.

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Lingerie Designs In Latex From Elissa Poppy

Launched in 2016, Elissa Poppy is a lingerie and apparel brand that creates all its styles from latex. The company will be exhibiting at the upcoming New York Curve show. Owner and head designer Elissa Grainger’s catwalk collection in the London Graduate Fashion Week 2015 was featured by Vogue and trend forecaster WGSN, and consumer interest grew from there. BODY publisher Nick Monjo questioned the designer for this interview.

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‘Versions Of She’ To Be At August Curve Show

Versions Of She — or V.O.SHE — is a new “boutique brand” of loungewear that will be exhibiting at its first trade show, Curve, in New York this August.

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Claudel Lingerie Offers Hospital Gown Line

Claudel Lingerie is about to release a new hospital gown collection. Based in Canada, the company operates over 50 retail stores there, under the names Lilianne Lingerie, Body & Beach and Intimate Moments. And the firm also wholesales intimates under the Comfort & Co., Volage, Vanessa, Body & Beach, Midnight Maddie and Claudel labels. BODY publisher Nick Monjo interviewed the firm’s Anny-Claude Lapierre about the hospital line.

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NuBra Will Soon Ship G-Cup Adhesive Bras

Model wearing an F-cup NuBra adhesive bra.

Since NuBra patented its first adhesive bra and launched the product in 2002, the company has made design improvements and added several new styles on its way to selling “over 30 million.” One of the most significant changes over the following years has been the addition of larger and larger cup sizes. In this interview, BODY publisher Nick Monjo questioned the company’s Daren Peng about this trend.

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Splash: Science Behind Washing Swimwear

Splash Swimwear Wash from The Forever Group, is "a great example of a product that enables independent retailers to compete on the highest level, by offering unique and effective clothing care solutions."

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Interview: Starline’s Rob Fitzgerald On Costumes

Starline Costume, LLC is an umbrella collection of costume, lingerie and activewear labels and brands, all under the ownership of entrepreneur Rob Fitzgerald. The company offers costumes under both the Party King and Starline labels, as well as distinct Starline lingerie and activewear groups, Raveware lingerie, a bridal trousseau collection and a sexy “Forbidden” lingerie line. BODY publisher Nick Monjo questioned Fitzgerald about the costume side of this business in this interview.

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Dominique Adding 30" Bands To Jilian Bra

Dominique has just added 30 inch bands to its popular Jilian Wire Free Minimizer Bra style 6800 bra. The new band sizes are 30B, 30C and 30D.

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Ann Nahari: U.S. Made Plus Size Specialist

“Ann Nahari is an American manufacturing company that caters to the plus size demographic that is often forgotten in the fashion and entertainment industry,” explained founder Sumiyyah Rasheed in an interview with BODY.

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Declining Sales, Odd Call For VS And Pink

Victoria’s Secret reported success with its new Incredible Bra launch.

Declining sales and comps at Victoria’s Secret and Pink, as well as an odd conference call, marked the first quarter financial release by parent company L Brands.

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Crisscross Celebrates Web’s 2nd Anniversary

Crisscross Intimates recently celebrated the two-year anniversary of the April 2017 opening of its e-commerce store.

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Shapeez Introduces Long Version Of Comfeez

Shapeez is about launch the long version of its Comfeez bralette, following the successful introduction of its Comfeez short. The new style will soon be on the website and begin shipping to stores.

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Gabor Is New Dreamgirl National Sales Manager

Gihan Gabor has been named national sales manager at Dreamgirl International. She will be responsible for all sales including Dreamgirl brand lingerie and costumes, as well as the company’s various private programs.

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New, Black, Wet-Look Hosiery From LeggStory

Black, shiny, wet look hosiery, made in Europe, is the latest addition the extensive LeggStory collection.

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Are You Ready To Play Underwear Jeopardy?

An Amazon first page ‘women’s bras’ search result.

Underwear Jeopardy! Don’t want to play? Well, give it your best shot ‘cause you are already in the game even if you don’t want to admit it.

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Mapalé Launches New Packaging, Catalog

Mapalé is introducing a new packaging concept, with “a new and improved box [that] features reinforced cardboard, informative icons, superb trendy look and superior quality overall,” according to co-owner Angela Tobon.

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‘Uncommon Sense’ New Lingerie, Swim Brand

Uncommon Sense is a new “digital-first lingerie lifestyle brand” from Retailwinds (formerly known as New York & Company, Inc.), located at www.uncommonsense.com.

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Bravissimo Opening First U.S. Store In SoHo

Bravissimo, the UK intimates retailer, has decided on the location of its first U.S. store: 433 West Broadway in Manhattan’s SoHo district. BODY reported in January (https://indd.adobe.com/view/e277b3ed-3486-426d-9cc5-c544332f1b5b) that the larger cup specialist was planning to open here in 2019.

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PVH Signs Nike Men’s Underwear License

PVH has entered into a licensing agreement with Nike, Inc. “for the design, sourcing, marketing and worldwide distribution of Nike-branded men’s underwear.”

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Bandelettes Intros Anti-Chafing ‘Panty Shorts’

Bandelettes, the company that introduced patented, anti-chafing thigh bands, half a dozen years ago, has now added two styles of “panty shorts,” designed with the same purpose in mind.

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Parfait To Ship ‘Flirty, Retro’ A/W 2019 Line

Parfait’s Aubrey padded bra in color ‘porcelain.’

Parfait’s Autumn/Winter 2019 collection ships to retailers in late July, featuring “flirty romance with a hint of retro,” according to a spokesperson.

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September International Lingerie Show Details

The owners of the New International Lingerie Show expect its next event, September 9th through 11th at the Westgate Resort and Casino in Las Vegas, “to be at least as successful as September 2018, where most all of our exhibitors had a terrific show.”

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Interview: International Molders’ Craig Einhorn

Founded in the middle of the last century, International Molders—now with three factories in China—continues to be a leading supplier of molded cups for the intimate apparel, swim and novelty industries. BODY publisher Nick Monjo posed these questions for the firm’s Craig Einhorn.

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Eurovet’s Raphael Camp Talks Upcoming Shows

BODY Magazine publisher Nick Monjo interviewed Raphael Camp, CEO of Eurovet Americas, about the upcoming shows scheduled this summer and fall.

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Shapeez Comfeez Sells Out First Run In 4 Days

Different variations of the new Comfeez.

The Comfeez bralette from Shapeez, retail priced at just $54, sold out of its first shipment run in four days in early April.

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‘Wood Works’: Mass Line Launched By Wood

Wood Underwear just launched a “secondary line,” Wood Works, “a basics collection for mass retail,” according to Terresa Zimmerman, CEO and founder.

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Fashion Care Washes: A Hidden Profit Center

Rob French, director of strategy and innovation at The Forever Group, explained his unique approach to creating his collection of specialized Fashion Care washes during a recent interview with BODY.

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Ipomia: Bras Designed For Augmented Breasts

Ipomia, the lingerie company from Sweden that offers bras specifically designed for women who have undergone breast augmentation, is expanding in the U.S. after an initial exhibition last year at Curve.

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VS: Success With LIVY & Own Strappy Styles

Shown here: on the left, the $120 Balcony Bra and matching briefs ($55 and $60) by LIVY on the Victoria’s Secret website. On the right Victoria’s Secret’s own “Strappy Lace Balconet Bra,” for $59.95 with its “VERY SEXY Caged Brazilian Panty” for $24.

Victoria’s Secret’s recent addition of the independent French brand LIVY to its website as well and some of its key stores, has proved advantageous for the retailer in more ways than one.

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New CEO Named For Naked Brand Group Ltd.

Naked Brand Group Limited has a new CEO, Anna Johnson, while a recent executive shuffle also had executive chairman Carole Hochman resigning and former CEO Justin Davis-Rice replacing her at that position.

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’TellTale’: New, Younger Brand From Chico’s

Soma’s parent, Chico’s FAS, aiming to capture some younger customers, is launching a new “digital-first brand, TellTale” on April 24. While Soma has, in the past, described itself as targeting women 35 and older, TellTale is “an intimate apparel collection targeting women ages 25 to 40.”

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A Different Approach To Private Label Sourcing

While many U.S. intimates suppliers boast they can supply all of their customers’ needs with a single, company-owned factory, or through a few dedicated Asian suppliers they control, DG Brands subscribes to an entirely different philosophy.

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Dresses From ‘Beverly Hills Naughty Girl’

Beverly Hills Naughty Girl is a new collection of sexy, strappy seamless dresses from a long established Canadian apparel producer, Ilanco Knitting.

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Interview: Nth Degree Men’s Underwear

Nth Degree Underwear is a new men’s underwear brand from Canada. BODY publisher Nick Monjo interviewed the company’s Marin McGinnis after visiting the booth at the MAGIC Show in Las Vegas in February.

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Underwear Unmentioned As PVH Reports 2018

The words “underwear,” “intimates,” “Warner’s” and “Olga” were not mentioned even once in PVH’s recent press release announcing its Q4 and full year 2018 financial results. Neither were any of those words included in the 41 page report filed with the SEC.

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Nicolas Attard: ‘Craziest Year Since Inception”

“It has been the craziest year since inception,” declared Nicolas Attard, the founder of Miami-based Oh La La Cheri.

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La Vie En Rose Keeps Expanding Boldly

In a wide ranging interview with BODY, François Roberge, president of Boutique La Vie en Rose Inc., discussed his company’s extensive collection of lingerie and swim stores as well as his plans for growth.

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“Not Sold Online” - A Shop’s “Aha! Moment”

More and more specialty store owners — who want to remain in business — are coming to the realization that their key to survival is filling their shops with lingerie that is “not sold online.”

» I want to read more and receive info from Corin

Carole Martin: Focus On 40 And Older Consumer

Over four decades in business, Carole Martin is a moderately priced bra line owned by Robert Dubé and Michael Zinay. Based in Canada, but also with sales in the U.S., it focuses on the older consumer. BODY publisher Nick Monjo interviewed the company’s Adèle Laviolette.

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