Bring It Up, Inc. is addressing the needs of women of color. At this month’s CurveNV, the company unveiled its Breast Shaper line in shades of coffee, espresso and clear to blend with the skin tones of many Asian, Latina and African American women. Previously, the products came exclusively in nude. » I want to read more and receive info on Bring It Up
Vandale Industries, known as a major producer of licensed intimate and fashion apparel under labels including Rampage, ABS and Jessica Simpson, is trying its hand at accessories. » I want to read more and receive info on Vandale
Biatta Intimates has hired Alyssa Gillen as senior vice president of sales in an effort to hone in on its global expansion strategy. She will be responsible for increasing sales in the company’s private label and branded divisions. Biatta is currently focused on entering the European market, and is in discussions with sales representatives and distributors through out the United Kingdom. » I want to read more and receive info on Biatta
Hollywood Fashion Tape is in the midst of a busy summer season. In addition to showing its latest line of solution products at the gift shows in Los Angeles and Atlanta this month, The Minnesota-based company is exhibiting at CurveNY and CurveNV, as well as Accessories The Show, taking place in conjunction with CurveNY from August 1 through 3; and StyleMAX in Chicago from August 7 through 9. » I want to read more and receive info on Hollywood Fashion Tape
Shibue Couture, already established in the bridal and special occasion markets as a seamless alternative to the thong, is coming to swimwear. The creator of the Shibue strapless panty is sponsoring the Miami Swimshow 2011 Fashion Show on July 18, during which models for Beach Bunny and other brands will wear the label’s Peel & Toss disposable panty under their swimsuits to protect the garments from damage. » I want to read more and receive info on Shibue
Just when it seemed the cleavage-covering cami market was getting saturated, BODY discovered Cleava by Branovations, Inc, another company producing these items. But founder Michelle De Sousa said that she is not intimidated by the competition because her retail customers are calling her product the best of its kind. » I want to read more and receive info on Cleava
Attendees at this summer’s MAGIC had better watch out for wardrobe malfunctions. Solutions That Stick has named itself the fashion police of the event, and will be handing out citations for commonly spotted Faux Pas like slipping straps, broken buttons, panty lines, deodorant skids and sweat stains, along with their products designed to solve these problems. » I want to read more and receive info on Solutions That Stick
Following a successful debut at this April’s ILS, Tara Stravinsky, founder of new company Tyes by Tara, plans to take her chokers, neck ties, garters, and more “accessories that tie,” back to the show’s September installation. » I want to read more and receive info on Tyes By Tara
It has been a busy spring at Shibue Couture, best known for its strapless, seamless panty. Kari Loftin with the company described this April’s ILS as “by far the biggest show we’ve ever had. From that show we opened about 40 new accounts with many of them having multiple stores, such as Fascinations, Castle Megastore, C&S Distributors’ Priscilla’s locations in North Carolina, and Adam & Eve.” » I want to read more and receive info on Shibue
Second Base is following the current lace trend for fall. The brand of layering solution camisoles, which is owned by JL Horn Apparel, will two lace styles for fall, the Celeste and the Jennifer, to complement its current line-up of four basic styles. The new lace camis retail for $30 to $32 and are available in sizes XS through XL. » I want to read more and receive info on Second Base