latest from wholesale men's underwear news

Men’s Underwear, Swim Show in LA, Feb. 15-17

Nir Zilberman, founder and managing director of Man Trends Agency and owner of LA Jock retail stores, is expanding his February 15-17 “What’s Next?” men’s underwear, athletic wear and swimwear show, to the delight of buyers and business owners looking for a quality change in the industry. At least 13 menswear brands will be shown, including ES Collection swimwear (pictured here), Addicted, Teamm8, Stud, Diesel, Sauvage, Timoteo, Tribe, Freedom Reigns, Cellblock 13, Go Softwear, American Jock, and Ristefsky Macheda. » I want to read more and receive info from Man Trends Agency

Mundo Unico: Volcano Underwear, Swimwear

Mundo Unico has introduced a new Volcano line of men’s underwear, containing 40 new styles as well as two new swim briefs. “This collection is hot, hot, hot and will sizzle your body with sexy, fun and eye catching designs,” wrote general manager Olga Lucia Oggioni in a recent e-mail message. The bold, bright Colombian-made brand is handled in the U.S. from offices in Miami. » I want to read more and receive info from Unico

Bruno Banani: Brazilian Flair for Underwear

bruno banani’s spring/summer 2013 men’s underwear and swimwear draws inspiration from Brazilian colors and prints. The men’s underwear (see next article for more on the swim collection) is offered in three separate collections. “From October 2012 to April 2013, bruno banani will be bringing new passion and joie de vivre into stores each month with various color-intensive ranges,” according to the firm. » I want to read more and receive info from Bruno Banani

Men’s Underwear ’Expert’ Blog Launched

Michael Kleinmann, former president of the online intimate apparel retailer Freshpair, has launched a blog called The Underwear Expert. Kleinmann is using his expertise in the intimate apparel industry to offer an "authoritative opinion on the men’s underwear industry" for both consumers and industry professionals. Kleinmann said, “11 years ago I made it a mission to bring more recognition to the underwear industry; with events like National Underwear Day this happened in a very real way. Now, I’d like to take things to the next level.” » I want to read more and receive info from The Underwear Expert

Maclovia Introduces New Men’s Designs

Following up a debut collection consisting of classic black and white styles, Denver-based men’s underwear brand Maclovia has released a number of colorful, fashionable new looks. » I want to read more and receive info from Maclovia

Unico Premieres New Men’s Swim Styles

Colombian men’s swimwear and underwear producer Mundo Unico is ringing in 2012 with new fun, sexy swimwear looks. » I want to read more and receive info from Unico

Sleek Men’s Underwear Styles by BoyRio

Brazilian company BoyRio, known primarily for its men’s swimwear line, has debuted a number of fitted men’s underwear styles for 2012. » I want to read more and receive info from BoyRio

New 2012-2013 Styles from Manstore

Autumn/winter 2012-2013 styles by Manstore.

For autumn/winter 2012-2013, avant garde men’s underwear brand Manstore has unveiled three new lines that blend fetish elements with comfortable basics. » I want to read more and receive info from Premium Activewear AG

Olaf Benz Debuts 2012-2013 Men’s Trends

Autumn/winter 2012-2013 styles by Olaf Benz.

Olaf Benz, a brand focused on men’s underwear, swimwear and sleepwear, has introduced five new color trends for autumn/winter 2012-2013. » I want to read more and receive info from Premium Activewear AG

Knock out! to Debut NO TRACE Men’s Line

Knock out! Panties founder and C.E.O. Angela Newnam has announced that the brand is expanding into men’s underwear products. » I want to read more and receive info from Knock Out

Mario Lopez Debuts Men’s Underwear Line

A men’s underwear style by RatedM from Mario Lopez.

Mario Lopez has unveiled RatedM, a men’s underwear line that marks the television personality and actor’s first foray into apparel. » I want to read more and receive info from RatedM

Underwear Station to Distribute Obviously for Men

Underwear Station, Inc. announced it will take over the distribution of the Obviously for Men underwear brand in North America and Europe starting in 2012. » I want to read more and receive info from Underwear Station

Man Trends Agency Opens Calif. Showroom

Nir Zilberman, founder and managing director of Man Trends Agency and owner of LA Jock retail stores, has opened a full-service showroom specializing in men’s underwear, swimwear, activewear, basics, shoes and accessories. » I want to read more and receive info from Man Trends Agency

Bracli Debuts Pearl Thongs for Men

Bracli, maker of the original pearl thong for women, is no stranger to expanding its signature collection. Thongs with double strands of pearls as well as black pearls are available — and now, the intimate apparel company has released a pearl thong for men. » I want to read more and receive info from Bracli

Men’s Shaping Shirt from Julie France

Julie France Body Shapers, a division of Georgia-based dance and fitness apparel manufacturer Eurotard, has unveiled a men’s shaping performance shirt. » I want to read more and receive info from Julie France

Unico Premieres Jewels

Styles from Mundo Unico’s new Jewels collection.

Colombia-based men’s underwear producer Mundo Unico has unveiled Jewels, its winter 2011 collection. » I want to read more and receive info from Unico

Michael Kors Debuts Men’s Underwear Line

A men’s underwear style by Michael Kors.

Fashion designer Michael Kors is launching a menswear line that includes underwear, sleepwear and loungewear. » I want to read more and receive info from Michael Kors

Jack Adams Debuts Army Fly Jock Brief

The Army Fly Jock Brief, a new style from Jack Adams.

Menswear manufacturer Jack Adams has introduced the Army Fly Jock Brief, a revolutionary underwear design that combines the best elements of a jockstrap and a brief. » I want to read more and receive info from Jack Adams

Wild Men’s Underwear Styles from Serpantz

Los Angeles-based brand Serpantz allows men to show their wild side with fun, sexy animal-print briefs. » I want to read more and receive info from Serpantz

Mundo Unico Video Goes Behind the Scenes

Men’s underwear brand Mundo Unico offers a behind-the-scenes look at the photo shoot for its 2011 collections. » I want to read more and receive info from Unico

Baskit Rolls Out Fall 2011 Men’s Lines

Colorado-based Baskit, a men’s underwear, swimwear and activewear brand, is set to introduce its fall 2011 collections over the next few months. » I want to read more and receive info from Baskit

Mundo Unico Premieres Indentidad

Colombian men’s apparel producer Mundo Unico’s latest underwear collection, Identidad, is scheduled to hit stores in October 2011. » I want to read more and receive info from Unico

Saxx Provides Specially Designed Comfort

Canada-based Saxx Underwear Co.’s styles provide unique comfort and support for men tired of the discomfort that can come with other underwear brands. » I want to read more and receive info from Saxx Underwear Co.

Raveware Introduces Boxed Menswear

Northridge, Calif.-based Raveware Lingerie recently released a boxed men’s line. » I want to read more and receive info from Raveware

MaleBasics Partners With Priape

MaleBasics Corp. has paired with Canada-based company Priape Wear to become the exclusive distributor of Priape’s wholesale athletic jocks for U.S. and European markets. » I want to read more and receive info from MaleBasics

New Leonisa Men’s Line Features Compression

A compression shirt from Leonisa’s LEO line.

Leonisa, a Colombian manufacturer of intimate apparel including lingerie, shapewear and swimwear, has expanded its men’s line with new undergarments that offer support, control and enhancement. » I want to read more and receive info from Leonisa

Logan Models Electric’s Blue Line

Sarge Logan, best known as an adult performer for Los Angeles-based Hollywood Men, modeled Electric Lingerie styles from the company’s Blue Line of men’s underwear at last month’s International Lingerie Show (ILS). » I want to read more and receive info from Electric

Mens Underwear Sales Jump 14%

Unico Renacer collection style, spring/summer 2011.

Strong sales in underwear, socks and other basics categories fueled a 3.3 percent gain in the men’s apparel market during 2010, beating out the 3 percent gain in women’s apparel and the 1.9 percent total apparel market jump, the NPD Group Inc. found in a new report. » I want to read more and receive info from NPD

Unico Goes Eternal for 2011

Unico Gametos brief, spring/summer 2011.

Unico is following up on last year’s futuristic theme, Evolution, with its 2011 design concept, Eternal. » I want to read more and receive info from Unico

Beyond Loungewear for Working Men

Beyond Loungewear black zip hoodie, 2011.

Beyond Loungewear, a maker of men’s loungewear wholesaling for $8 to $22, built upon last year’s collection by introducing similar silhouettes in new, comfort-driven fabrics for 2011. » I want to read more and receive info from Beyond Loungewear

Aussiebum Goes Manly with New Brief

In a departure from its crotch-enhancing line announced last fall, Aussiebum is aiming for straightforward masculinity with its new brief, called Man. » I want to read more and receive info from Aussiebum

Shear Butters Up Men’s Undergarments

Male model in the Butter-Me-Up loungepant with female models in intimates, all by Rhonda Shear Intimates.

Rhonda Shear Intimates is bringing the silky touch of its Butterknit fabric to men. As part of the 2011 collection, the brand has added the Butter-Me-Up range for men to its D-lites collection. » I want to read more and receive info from Shear Enterprises

Andrew Christian Says No To Shrinkage

Andrew Christian Inc. says it is combating shrinkage related to the winter cold with its new line of crotch-enhancing underwear. » I want to read more and receive info from Andrew Christian

Electric Launches Sexy Men’s Line

A style from the Blue line by Electric Lingerie.

Electric Lingerie has introduced the Blue line of sexy men’s underwear, which will ship to stores on January 30. Check out looks from the line by clicking on the "For More Information" tab! » I want to read more and receive info from Electric

Name Aside, Woodiees Targets Mainstream

Eco2wear, the company behind the Woodiees men's underwear brand, is ready to hit the national market. » I want to read more and receive info from Woodiees

MaleBasics Looks To New Markets

MaleBasics doesn’t think that men should be excluded from the holiday gift-giving season, at least when it comes to lingerie. » I want to read more and receive info from MaleBasics

Audace Intros. Turkish Brand

Doreanse style, available on Audace.com.

Since adding Doreanse from Turkey last month, Pablo Manzur, owner of men’s underwear e-commerce website Audace.com, has been impressed with his customer response. » I want to read more and receive info from Audace

Andrew Christian Opens Sport Store

Andrew Christian is deepening his stake in retail with the opening of his first activewear boutique, marking the designer’s fourth store since opening his flagship in May. » I want to read more and receive info from Andrew Christian

Aussiebum Enlarges Men's Assets

Aussiebum is helping men fake even greater assets this fall. » I want to read more and receive info from Aussiebum

Saxx Replaces Bass w/ Topliss

Saxx Men’s Underwear has hired Michael Topliss as North America sales manager; a position previously held by Howard Bass, who is no longer with the company. The Canadian brand can be found in stores throughout Canada and the United States, including Skivvies in Dallas, Tex. and The Den in Carlsbad, Calif. » I want to read more and receive info from Saxx

Boyrio Celebrates Line Launch

On September 24, BoyRio invited consumers to San Diego-based men’s store House Boi to celebrate the in-store launch of its latest underwear styles. David Laing, president and owner of the Brazilian-inspired men’s underwear and swimwear brand, estimated that over 100 guests stopped in for underwear giveaways, Mardi Gras beads and Svedka vodka drinks. » I want to read more and receive info from BoyRio

Elan Rofé Licenses Hustler Men’s Underwear and Women’s Shoes

Elan Rofé, owner of Electric Lingerie, as well as the company that already holds the worldwide license to produce Hustler Lingerie, will expand, as of October 1, his relationship with Hustler to include the worldwide license for men’s underwear and a wide range of women’s footwear. » I want to read more and receive info from Hustler

Unico stays futuristic for ils

Unico continued to design based on its 2010 futuristic theme with its new collection, called Evolution and encompassing just over 90 styles. » I want to read more and receive info from Unico

XGen & Great Deals Team Up

XGen announced that it has signed a deal with Great Deals Distribution to provide the Private Prestige Underwear (PPU) line of men’s underwear to the United States. » I want to read more and receive info from XGen

Jockey signs Tim Tebow

Tim Tebow, a quarterback with the NFL’s Denver Broncos team, is the new spokesperson for Jockey. Jockey International, Inc. reported that Tebow has signed a multi-year contract to represent the label in a number of platforms including catalog, television, print advertisements and the Jockey website. » I want to read more and receive info from Jockey

Cocksox new at CurveNV

In business for four years in Australia, but showing for the first time in the United States at this August’s CurveNV in Las Vegas, is a men’s underwear brand with the somewhat startling, although perfectly descriptive, name of Cocksox. » I want to read more and receive info from Cocksox

Unico launches board shorts

Unico has launched five board shorts in time for the hot rays of summer, all wholesaling for $23 and available in sizes S through XL. According to Olga Oggioni, general manager of Unico’s U.S. distribution office, the board shorts have been selling incredibly well. Retailers including Mensuas.com, Male Uwear in Houston, Tex. and the Poster Hut in Atlanta, GA. have picked them up, as well clients in Hong Kong and Japan. » I want to read more and receive info from Unico

Zilberman launches La Jock

This spring, Nir Zilberman shared with BODY that he was planning to expand his men’s retail concept, and now the expansion has begun. With the goal of catapulting his company into the global market, Zilberman, originally from Israel, has launched the e-tail store LAJock.com, and has changed the name of his three retail stores, all located in Los Angeles’ West Hollywood neighborhood, to LA Jock fro » I want to read more and receive info from La Jock

Hanes reinvents its waistband

Hanes is addressing the male consumer’s desire for non-pinching underwear. Hanesbrand’s flagship label has developed the Comfort Flex waistband, which it is rolling out in all branded briefs, boxers and boxer briefs. The company claims that the new waistband does not bind or pinch, which consumer research has indicated are prime concerns for men in regards to their underwear. » I want to read more and receive info from Hanes Brands

Aussiebum's New Banana Underwear

AussieBum may have introduced the market to the latest eco-friendly fabrication. The Australian men’s underwear company has launched the Banana Range, consisting of two styles made from fiber from the bark of the banana plant blended with organic cotton. The range includes a brief retailing for $25.07 and a hipster retailing for $27.42, with both styles available exclusively in white. They are produced in Australia. » I want to read more and receive info from Aussiebum

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