latest from men's underwear news

XGen and Great Deals Team Up

XGen announced that it has signed a deal with Great Deals Distribution to provide the Private Prestige Underwear (PPU) line of men’s underwear to the United States. » I want to read more and receive info on XGen

Cocksox New at CurveNV

In business for four years in Australia, but showing for the first time in the U.S. at the Las Vegas Curve show (which opened today and runs through the 18th), is a men’s underwear brand with the somewhat startling, although perfectly descriptive, name of Cocksox. » I want to read more and receive info on Cocksox

Great Deals to Handle Re-Launch of Vuthy Mens

Former New York designer Vuthy Sim has re-launched his “Vuthy” line of menswear and Great Deals Distribution of Miami is handling the distribution. First to launch is a collection of men’s swimwear (including briefs, bikinis, square cuts, boxers and board shorts) that will be on display at the upcoming August MAGIC show in Las Vegas (August 17-19). » I want to read more and receive info on Great Deals Distribution

Jado Launches Men’s Line in U.S.

Jado, a 20-year-old German underwear and sleepwear company, introduced its moderately-priced men’s collection to the U.S. market at the August Curve show in New York. Managing director Roland Sauer and marketing executive Jorge Unger were on hand to show t-shirts, robes, sleep boxers and pants, many in interesting combinations of deep blues, as well as other strong colors. Often a shirt will have a solid base with attractive contrasting collar or pocket detail. Boxers wholesale at about $15, robes at about $55. Larger sizes are a specialty, with the full range stretching from small to 8 extra large. The company has no U.S. presence and is seeking reps and distributors. Web site: http://www.jado-herrenwaesche.de/. » I want to read more and receive info on Jado

SoBe: Unico, Undergear, Frank Dandy

On July 16, the South Beach Men’s Fashion Show (SoBe) will send 2011 collections by Mundo Unico, Undergear and Frank Dandy, a newcomer to the American market, down the runway. The event is scheduled for 9pm at the Maxine Lounge, located at 1732 Collins Avenue in Miami Beach, FL. » I want to read more and receive info on SoBe

Zilberman Launches LA JOCK Concept

In May, Nir Zilberman shared with BODY that he was planning to expand his men’s retail concept, and now the expansion has begun. » I want to read more and receive info on LA JOCK

Hanes Makes Non-Binding Waist

Hanes is addressing the male consumer’s desire for underwear that does not pinch. Hanesbrand’s flagship label has developed the Comfort Flex waistband, which it is rolling out in all branded briefs, boxers and boxer briefs. The company claims that the new waistband does not bind or pinch; which consumer research has indicated are prime male concerns. » I want to read more and receive info on Hanesbrands

Aussiebum's New Banana Underwear

AussieBum may have introduced the market to the latest eco-friendly fabrication. The Australian men’s underwear company has launched the Banana Range, consisting of two styles made from fiber from the bark of the banana plant blended with organic cotton. The range includes a brief retailing for $25.07 and a hipster retailing for $27.42, with both styles available exclusively in white. They are produced in Australia. » I want to read more and receive info on Aussiebum

Gold Toe Launches Men’s Underwear

Driven by the consumer trends, GoldToeMoretz, producer of Gold Toe socks, is launching its first line of men’s underwear. Gold Toe underwear will hit national chain and department stores nationwide for this back-to-school season. The debut collection’s six styles consist of a crew neck; V-neck; athletic tank; brief; boxer brief; and woven boxer available in sizes M through XXL. Retail prices will run from $19 to $24 for packages containing two to three items. » I want to read more and receive info on Gold Toe

Todd and Terry Takes Us Swimming

Todd and Terry has taken its signature retro styling to the beach. The Australian brand, best known for its men’s underwear, has launched a swimwear range, available for immediate purchase through the company’s new direct-to-consumer online store at a retail range of $49 to $64 in sizes S through XL. Orders will ship to retailers by the end of this month. » I want to read more and receive info on Todd and Terry

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