latest from plus size news

Elila Adds New Plus Styles

Elila launched plus size molded designs to a “great reception at the Curve Expo” in New York this week said president Ellen Jacobson. “A specialty strapless hipster” has also been added to the company’s collection of structured garments. And the color palate has been expanded, with lilac, red and salmon joining the original black and mocha. » I want to read more and receive info on Elila

Cosabella Adding More Plus Sizes

Cosabella is expanding its range of plus size thongs, boy shorts and soft bras from it current extra large to include additional sizes from 14 to 22 (dress size) according to VP, Guido Campello. The styles will be available this fall, with thongs retailing for about $23 and boy shorts for $34. Campello noted that the soft bras can be worn as is, or worn over a customer’s existing full cup bra. » I want to read more and receive info on Cosabella

JMS Sponsors Full-Figured Week

JMS/Just My Size, a full-figured brand owned by Hanesbrands, Inc., is launching its fall line at Full-Figured Fashion Week in New York City, which starts on June 16. JMS is also the main sponsor of the event, which will be hosted by plus model Emme and includes runway shows, a modeling competition and panel discussions with plus-size fashion and industry players. » I want to read more and receive info on Hanesbrands

Cacique’s Busty Ad Most Watched

Lane Bryant has certainly drawn consumers to its Cacique commercial by accusing ABC and FOX of size bias, which both networks denied. According to Advertising Age, the ad was the most watched viral video worldwide last week as of Thursday, April 29, with a total of 2,333,568 YouTube hits as of that date. » I want to read more and receive info on Lane Bryant

Cacique Ad: Too Full-Figured For TV?

Lane Bryant is accusing Fox and ABC of discriminating against their Cacique commercial because it features a plus-sized model clad in lingerie. According to a Lane Bryant blog post from April 21, 2010, the networks stopped the commercial from airing freely. The post features the headline “The Lingerie Commercial Fox and ABC Didn’t Want Its Viewers To See.” » I want to read more and receive info on Lane Bryant

Angelique Reports 54% Sales Growth

If Angelique Lingerie’s sales results are any indication, plus size intimates are increasingly in demand. The Denver-based e-tailer—which specializes in plus-sized lingerie and sleepwear up to a size 6X—reported that it has experienced a 54 percent growth in sales over the past year. Nadia and Mia Bulifa, co-owners and sisters, founded the business in 2005. » I want to read more and receive info on Angelique

Affinitas Enters Full-Bust Market

Affinitas Intimates is entering the full busted market for fall 2010 with the launch of its new line Affinitas Parfait, which the company debuted at Paris’ Salon de la Lingerie this month, and will also show at both CurvExpo shows in February. All bras are available in sizes 30 through 40, D through G, with matching bottoms sized XS through 2X. The company is targeting department stores, e-tailers, specialty boutiques and catalogs with “accessible” retail prices of $14 through $48. The line’s debut launch includes five groups featuring four to five styles each. » I want to read more and receive info on Affinitas

Coconut Grove Adds 1st Plus Bra

Coconut Grove Intimates is amping up its plus-size assortment. The company—which currently carries seven plus-sized accessory styles including silicone shoulder cushions, clear bra straps, and bra extenders in four and five hooks—is introducing its first plus-sized bra, which will be available in Lane Bryant stores by late March, 2010. It will be available in cup sizes 36C through 44DD at $38 retail, and will come in shades of black and nude. The plus-sized accessories retail for $8 to $10, and can be found at Lane Bryant store, among others. » I want to read more and receive info on Coconut Grove

Wacoal Intros. Affordable Full-Figured Bras

Wacoal wants to offer full-figured women—who often have to shell out more than average-sized women for intimate apparel—a bargain with the launch of three full-figured bras priced at $48 retail. The first style, coined Basic Beauty, hit stores this November, and will be followed by Perfect Form, hitting stores in February 2010, and Simple Shaping, hitting stores in June 2010. Basic Beauty and Perfect Form will be available in sizes 34C through 42G, and Simple Shaping will run from 34C to 40DDD. » I want to read more and receive info on Wacoal

Carrie Amber: Plus Line Boost Sales

Seven 'Til Midnight, a sexy costume brand by the company Carrie Amber Inc., has "sold out of all plus size styles this season," said Jeanne Tu, executive assistant for Carrie Amber. The company is based out of Los Angeles. » I want to read more and receive info on Carrie Amber

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