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latest from wholesale plus size news

OSP Buys Plus Retailer Swimsuitsforall.com


OSP Group has acquired swimsuitsforall.com (S4A), a retailer of plus swim and resort wear. OSP operates several other online sites catering to the plus consumer including OneStopPlus.com,WomanWithin.com, Roamans.com, JessicaLondon.com, KingSizeDirect.com and BrylaneHome.com. » I want to read more and receive info from OSP Group

Leg Avenue: Expanding ’Killer Curves’ Plus Line


Leg Avenue reported a strong reaction to the “rebranded” plus size lingerie line it showed at the recent International Lingerie Show (ILS) in early April, and is adding more styles to its fall and holiday catalog and collection out later this summer. The new group, called ““Killer Curves,” is shipping to stores this month. » I want to read more and receive info from Leg Avenue

Plus Market Embracing Undersummers Styles

Carrie Adorna, owner and creator of Undersummers by CarrieRae, a fashion panty shortlette for plus-sized women, recently told BODY Magazine that the market has “really embraced” her innovative product. » I want to read more and receive info from Undersummers

Black Fuchsia: Strong Plus Sleepwear Sales

Lingerie brand Black Fuchsia reported a dramatic response so far this year to its “plus size sexy sleepwear,” with the pace of sales double what they were last year and with “90 to 95 per cent sell-throughs on everything” according to the firm’s Elie Zaccai. » I want to read more and receive info from Black Fuchsia

Prym Intimates Debuts Plus-Size Accessories


Prym Intimates, an established global manufacturer of lingerie and underwear accessories, has expanded its range to better accommodate the growing plus-size market. » I want to read more and receive info from Prym

AlwaysForMe.com Adds New Plus Size Lingerie


Always For Me, a retailer of plus-size women’s activewear and swimwear, has debuted a new line of lingerie, providing support and comfort in sexy styles for plus-sized women. » I want to read more and receive info from Always For Me

Addition Elle: Graham Designs Lingerie Line


Ashley Graham, a plus size model who has appeared in prominent fashion magazines as well as ad campaigns for Lane Bryant and Levi’s, has created a lingerie collection for Canadian plus size retail chain Addition Elle. » I want to read more and receive info from Addition Elle

Fullbeauty.com Unveils Plus Size Bra Finder


Plus-size lingerie website Fullbeauty.com has launched “A Bra Finder,” an online tool to help customers find their correct bra size and choose their favorite brands, styles and colors. » I want to read more and receive info from Fullbeauty.com

NPD’s Cohen: Plus-Size Market Poised to Grow

The economy has been struggling the past few years, but the surest way to look for a turnaround is to keep a watchful eye on consumers — and sources say growth or opportunity for growth in niche markets, including the plus-size sector, is a good indication that a sluggish retail sales may be a thing of the past. » I want to read more and receive info from NPD

iCollection Offers More Styles In Plus Size

iCollection has been expanding the number of styles it offers in plus sizes to the point that today, “we proudly » I want to read more and receive info from iCollection

Fantasy Reports Success For Curve Plus Line


Fantasy Lingerie’s recently launched Curve plus size collection of intimates has already received a response that “was even more than we had anticipated,” according to David Savage, a sales executive at the company. “When we first launched the collection I didn’t expect to sell out of styles within a week!” » I want to read more and receive info from Fantasy Lingerie

Fantasy: New ‘Curve’ Boxed Plus Intimates


Fantasy Lingerie is introducing a new CURVE plus size collection of boxed lingerie in packaging that is “consistent with our other category offerings,” such as its TEASE and VIXEN collections, “which makes visually merchandising most effective,” according to an e-mail from Primrose Boon, a sales executive at the firm. The new line will be available in March. » I want to read more and receive info from Fantasy Lingerie

Fullbeauty.com Mails 72-Page Print Catalog


Fullbeauty.com, the on line store for plus size intimates, is now mailing its first 72-page print catalog to consumers claiming the “most comprehensive range of styles, sizes, brands and colors available anywhere in the world,” according to Karen Davis, of Redcats USA, the corporate parent. It is “the largest lingerie catalog produced” by Redcats, and offers over 750 styles of “bras, shapewear, panties, sleepwear, swimwear” from over 30 “national and proprietary brands.” » I want to read more and receive info from fullbeauty.com

Women Within Launches Activewear Collection

Woman Within’s new WW Active collection.

Woman Within, part of the OneStopPlus Group, has announced the launch of WW Active, a collection of activewear, accessories and exercise equipment geared toward plus-size women. » I want to read more and receive info from Redcats

Q&A: The Plus-Size Intimates Market

Over the past year, BODY Magazine has noticed changes in the plus-size intimate apparel market, encompassing all aspects from fit and design to variety and availability. » I want to read more and receive info from Trend Report

U.K. Plus-Size E-tailer Expands Product Range

U.K. retailer BigSmalls’ updated website.

U.K.-based plus-size lingerie retailer BigSmalls has relaunched its website with three times the range of apparel and a wider variety of sizes. » I want to read more and receive info from BigSmalls

Charming Shoppes Takes E-Commerce Worldwide

Specialty retailer Charming Shoppes, Inc. has launched a new global e-commerce platform, allowing international consumers access to its plus-size fashion brands. » I want to read more and receive info from Charming Shoppes

OneStopPlus Launches FullBeauty.com


Men’s and women’s plus-size online retailer OneStopPlus Group has announced the launch of FullBeauty.com, an e-commerce site dedicated to plus-size lingerie, hosiery, shapewear, sleepwear and loungewear that encompasses a wide variety of sizes and price points. » I want to read more and receive info from Redcats

Knock out! Expands into Plus Size Range

A style by Knock out! Panties, shot by BODY Magazine.

Knock out! Smart Panties, the successful lacy panty line featuring moisture- and odor-fighting technology, is introducing new plus sizes based on customer demand. » I want to read more and receive info from Knock Out

Amoena Taps Plus-Size Supermodel Emme

An Amoena Mia lingerie look.

Amoena has announced its partnership with Emme, the plus-size supermodel, TV personality and activist, to promote and work with the company’s full-cup Amoena Mia line. » I want to read more and receive info from Amoena

Aviana Introduces Softcup Minimizer Bra

The Softcup Embroidered Minimizer style by Aviana.

Aviana’s newest style, the 2357 Softcup Embroidered Minimizer, offers comfortable, wire-free minimizing support in sizes 36 to 44, DDD to M. » I want to read more and receive info from Aviana

Elila Relocates Offices

Plus-size lingerie manufacturer Elila has moved their corporate offices to 248 E. 31st St., Ste. 1D, in New York City. » I want to read more and receive info from Elila

A Look at Moonlight Serenade’s Summer Collection

A chemise from Moonlight Serenade's 2011 Collection.

Moonlight Serenade unveils it’s Summer 2011 collection for plus-size women. Click on the more info tab (above or below) to take a look at this collection. » I want to read more and receive info from Moonlight Serenade

AlwaysForMe Expands Solids

AlwaysForMe.com, an online retailer that sells plus-size swimwear, lingerie and more under its own brand and others, has expanded its Solids collection for 2011. » I want to read more and receive info from AlwaysForMe

Cacique Goes Sexy w/Plunge Bra

Cacique Sateen Push-Up Plunge bra in red satin.

Cacique, Lane Bryant’s intimate apparel division, said it is fulfilling the demand among plus-size women for fashion-forward, sexy intimate apparel. » I want to read more and receive info from Charming Shoppes

Curvy Kate Says Sales Up 400%

Autumn/Winter 2011 style by Curvy Kate.

Curvy Kate, a British maker of bras in sizes 28 to 44, D through K for the 18 to 30-year-old market, reported that sales increased 400 percent during its second year of operations. » I want to read more and receive info from Curvy Kate

Angelique Reports Continued Growth

Plus sizes remain in demand, at least according to Denver-based Angelique Lingerie. » I want to read more and receive info from Angelique

OneStopPlus Names Miller Ambassador

Lizzie Miller at last September's New York Fashion week show produced by OneStopPlus.com.

OneStopPlus.com, an e-commerce retailer of apparel, lingerie and other plus-size merchandise, has named model Lizzie Miller brand ambassador. » I want to read more and receive info from OneStopPlus

Controversial Cacique Ad Wins AME

A shot from the

Lane Bryant’s “red bra” commercial, which the company accused FOX and ABC of discriminating against in 2009 because it featured a plus-size model, won this year’s AME Platinum award. » I want to read more and receive info from Charming Shoppes

Gordon Bros. Acquires Ashley Stewart

GB Merchant Partners’ 1903 Equity Fund, the institutional private equity affiliate of Gordon Brothers Group, announced last week that it has acquired Ashley Stewart. Urban Brands Inc., the parent company of Ashley Stewart, filed for chapter 11-bankruptcy protection in September. » I want to read more and receive info from GB Merchant Partners

Lane Bryant Launches Back-Smoothing Bra

Lane Bryant's Cacique Unlined Back Smoothing bra.

Lane Bryant is calling its new Cacique Unlined Back Smoothing bra “the ultimate in comfort while providing a smooth silhouette from front to back-perfect under soft sweaters.” » I want to read more and receive info from Lane Bryant

JMS hosts blogger conference

Just My Style

JMS/Just My Size is inviting bloggers to talk about fashion, size and women. » I want to read more and receive info from JMS

Baci completes plus collection

A Baci Style.

Baci Lingerie has concluded design on the 160 styles of plus-size lingerie that will encompass its Plus Collection, the sexy brand announced today. The collection will ship next January, and will be available in the United States in sizes 16 to 20, and sizes 18 to 24 in the international market. » I want to read more and receive info from Baci

Curvy Kate Grows In Europe

A Curvy Kate style.

Curvy Kate is making its way across Europe. Following its attendance at Paris’ Mode City tradeshow this September, the British brand, which specializes in full-bust lingerie and swimwear, has added distributors and agents in France; Norway; Germany; Greece; and the Netherlands. » I want to read more and receive info from Curvy Kate

Elila Launches New Plus-Sized Lingerie

Ellen Jacobson of Elila.

Plus size molded products were launched with “great reception at the Curve Expo. said Ellen Jacobson, president of Elila, a bridge, plus size manufacturer. » I want to read more and receive info from Elila

JMS Sponsors Full-Figured Week

Hanesbrands: JMS panty style.

JMS/Just My Size, a full-figured brand owned by Hanesbrands, Inc., is launching its fall line at Full-Figured Fashion Week in New York City, which starts on June 16. JMS is also the main sponsor of the event, which will be hosted by plus model Emme and includes runway shows, a modeling competition and panel discussions with plus-size fashion and industry players. » I want to read more and receive info from Hanesbrands

Cacique’s Busty Ad Most Watched

Cacique: A still shot from the ad.

Lane Bryant has certainly drawn consumers to its Cacique commercial by accusing ABC and FOX of size bias, which both networks denied. According to Advertising Age, the ad was the most watched viral video worldwide last week as of Thursday, April 29, with a total of 2,333,568 YouTube hits as of that date. » I want to read more and receive info from Lane Bryant

Cacique Ad: Too Full-Figured For TV?

Lane Bryant: An image from the Cacique Ad.

Lane Bryant is accusing Fox and ABC of discriminating against their Cacique commercial because it features a plus-sized model clad in lingerie. According to a Lane Bryant blog post from April 21, 2010, the networks stopped the commercial from airing freely. The post features the headline “The Lingerie Commercial Fox and ABC Didn’t Want Its Viewers To See.” » I want to read more and receive info from Lane Bryant

Angelique Reports 54% Sales Growth

Angelique: An image of the website.

If Angelique Lingerie’s sales results are any indication, plus size intimates are increasingly in demand. The Denver-based e-tailer—which specializes in plus-sized lingerie and sleepwear up to a size 6X—reported that it has experienced a 54 percent growth in sales over the past year. Nadia and Mia Bulifa, co-owners and sisters, founded the business in 2005. » I want to read more and receive info from Angelique

Affinitas Enters Full-Bust Market

Charlotte style in the new full bust line by Affinitas.

Affinitas Intimates is entering the full busted market for fall 2010 with the launch of its new line Affinitas Parfait, which the company debuted at Paris’ Salon de la Lingerie this month, and will also show at both CurvExpo shows in February. All bras are available in sizes 30 through 40, D through G, with matching bottoms sized XS through 2X. The company is targeting department stores, e-tailers, specialty boutiques and catalogs with “accessible” retail prices of $14 through $48. The line’s debut launch includes five groups featuring four to five styles each. » I want to read more and receive info from Affinitas

Coconut Grove Adds 1st Plus Bra

A Coconut Grove style.

Coconut Grove Intimates is amping up its plus-size assortment. The company—which currently carries seven plus-sized accessory styles including silicone shoulder cushions, clear bra straps, and bra extenders in four and five hooks—is introducing its first plus-sized bra, which will be available in Lane Bryant stores by late March, 2010. It will be available in cup sizes 36C through 44DD at $38 retail, and will come in shades of black and nude. The plus-sized accessories retail for $8 to $10, and can be found at Lane Bryant store, among others. » I want to read more and receive info from Coconut Grove

Wacoal Intros. Affordable Full-Figured Bras

Wacoal wants to offer full-figured women—who often have to shell out more than average-sized women for intimate apparel—a bargain with the launch of three full-figured bras priced at $48 retail. The first style, coined Basic Beauty, hit stores this November, and will be followed by Perfect Form, hitting stores in February 2010, and Simple Shaping, hitting stores in June 2010. Basic Beauty and Perfect Form will be available in sizes 34C through 42G, and Simple Shaping will run from 34C to 40DDD. » I want to read more and receive info from Wacoal

Dreamwear Launches Plus Line


Dreamwear has launched a new plus size line called Miss Behavin' under its Love Affair private label brand. The collection, which will hit stores in August, features designs inspired by pin-up style and fantasy. » I want to read more and receive info from Dreamwear

Carrie Amber: Plus Line Boost Sales

Seven 'Til Midnight, a sexy costume brand by the company Carrie Amber Inc., has "sold out of all plus size styles this season," said Jeanne Tu, executive assistant for Carrie Amber. The company is based out of Los Angeles. » I want to read more and receive info from Carrie Amber


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