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Setting Your Shapewear Apart

Style by CoCoon.

Lately at BODY, it seems that every time we pick up the phone we hear about another manufacturer introducing shapewear. This led us to wonder what companies are doing to stand out and keep sales up as the market grows increasingly competitive, so we asked them to let us in on their secrets. A few retailers also offered their insights into the consumer’s wants and needs. » I want to read the article

latest from wholesale shapewear news

BODY Interview: What’s Going On At Yummie?


Yummie by Heather Thomson. Even though the former “Real Housewives of New York” star is no longer working at the company, her name is still on the brand — and will be for the forseable future according to this interview between the firms long time manager, Eric Rothfeld, and BODY publisher, Nick Monjo. » I want to read more and receive info from Yummie by Heather Thomson

EuroSkins, Julie France Parent, Expanding

Examples from the new EuroSkins Power, Active and Noir collections.

Julie France, the seamless, microfiber shapewear collection, is now a part of EuroSkins, the luxury intimates and shapewear brand according to company executives. Several new lines and labels under the EuroSkins name will launch at trade shows in July, August and September. » I want to read more and receive info from EuroSkins

Cupid: New “adJUST Perfect” Shapewear Line

Samples of the new TC shapewear tags.

TC, the shapewear brand from Cupid Foundations, is introducing a new shaping concept: “adJUST Perfect.” » I want to read more and receive info from Cupid Foundations

TrueShapers: Bringing 2 New Lines To Curve


TrueShapers, a shapewear leader with presence in more than 10 countries, is adding two new collections called Seamless Tech: “Truly Invisible Look” and “Bodysuits, Body Slimmers & Firm Control.” » I want to read more and receive info from TrueShapers

Squeem Now Selling All Doors At David’s Bridal

Squeem’s Perfect Waist on the David’s Bridal website.

Squeem reported it now has two of its shapewear pieces in all of the David’s Bridal stores in North America, as well as online. » I want to read more and receive info from Squeem

The Pink Room: Success Selling TrueShapers

The Pink Room, a shapewear specialty retailer based in Union, New Jersey, reported success with the waist slimming garments by TrueShapers that it recently began selling. » I want to read more and receive info from TrueShapers

Jewel Toned Coming To First Curve In New York


Jewel Toned is a new shapewear and underwear brand that will be at its first Curvexpo show in New York later this month. As the name suggests, brightly colored shapewear sets this brand apart. » I want to read more and receive info from Jewel Toned

Von Maur Gives Top Marks To Shapeez Styles

New Shapeez Demee Long and Demee Short.

Shapeez has received high marks from Von Maur, the 30-location department store that started with some of the company’s bras over five years ago, and has continued to add new styles as they became available. » I want to read more and receive info from Shapeez

Marena, Home Of Vera Vasi, Finds Investor

The Riverside Company “has invested in The Marena Group, a manufacturer of medical-grade compression garments, shapewear, and activewear sold to plastic surgery centers, hospitals, medical providers, patients, and consumers,” according to the private equity firm. » I want to read more and receive info from The Marena Group

Interview: Staci Berner, Shapeez Co-Founder

The newest Shapeez bras: the Demee Long and Demee Short push ups.

In 2005, Staci Berner created a unique bra that provided full support while at the same time eliminated the look of bra bulges and back fat. It also offered slimming and shaping benefits. » I want to read more and receive info from Shapeez

TrueShapers 1052: High-Tech Waist Cincher

TrueShapers style 1052, the “Curvaceous Advanced Hourglass Waist Training Cincher”

TrueShapers, the new shapewear firm from Colombia that exhibited for the first time in August at Curvexpo, plans to return to that show in 2016 and is expanding sales across the U.S. » I want to read more and receive info from TrueShapers

Fajas Salome: Resource For Colombian Shapers


Fajas Salome USA is a resource for a range of shapewear garments from Colombia, all created with Powernet. » I want to read more and receive info from Fajas Salome USA

Verox: Specializing In Wide Variety Of Colors


Verox Wholesale USA specializes in shapewear and waist trainers in a vast array of colors and prints. The company offers its 100% latex styles at the “best prices without jeopardizing the quality,” according to Charisse Mills at the company. » I want to read more and receive info from Verox Wholesale USA

Squeem Launches Two Shapers At Lane Bryant

Squeem shapers as pictured on Lane Bryant website.

Shapewear specialist Squeem has just launched two products under its own label at the online Lane Bryant and Cacique shops. The Perfect Waist and Miracle Vest styles are also included in the retailer’s just-launched “Plus is Equal” advertising campaign. » I want to read more and receive info from Squeem

Plié Brazilian Shapewear Looks To Re-Enter U.S.


Plié, a Brazilian shapewear brand, will be at the upcoming Curvexpo in Las Vegas, looking to re-establish itself in the U.S. market. » I want to read more and receive info from Plié

TrueShapers: Colorful, Unique Waist Cinchers


TrueShapers is a new company, coming from Colombia to Curvexpo for the first time. One of the firm’s most interesting offerings are the colorful waist cinchers “ideal for working out, where our customer can find amazing solid colors and stunning prints,” boasted founder José Santos. » I want to read more and receive info from TrueShapers

Slim Girl Shapewear: The New Tummy Tucker


Slim Girl Shapewear has introduced a new product, The Tummy Tucker. » I want to read more and receive info from Slim Girl

Cupid: Two New “Back Magic” Styles At Curve

Two high waist Back Magic silhouettes from the TC division of Cupid.

Back Magic, the new, patent-pending shaping concept first offered by Cupid Foundations in January, has met with strong response, both with stores and consumers. As a result, more retailers are carrying it and two additional silhouettes have just been offered. » I want to read more and receive info from Cupid Foundations

Raf Over Shapewear Showing At Curve Vegas


Raf Over, a shapewear producer established over a decade ago, and with some private label business in the U.S. already, will exhibit at its first trade show outside of Colombia, the upcoming Curvexpo in Las Vegas, in mid August. » I want to read more and receive info from Raf Over

Squeem Embarking On Extensive Re-Branding


Squeem, the Orlando-based shapewear firm, is in the midst of an extensive re-branding which includes new products, more glamorous photography, a redesigned website and a commitment to repositioning the brand and finding new channels of distribution. » I want to read more and receive info from Squeem

Amia To Bring Cinchers, Shapewear To CurveNV


Amia, a shapewear and waist cincher producer, will exhibit at the upcoming Curvexpo-Magic show in Las Vegas looking to expand the number of retail stores carrying its products. It is the first trade show for the brand. » I want to read more and receive info from Amia

Shapeez: New Website, Bra & Trade Exhibition


July and August will be busy for Shapeez. The firm has embarked on several new initiatives, including the unveiling of its new website, the launch of an important new bra and the addition of a new event to its trade show schedule. » I want to read more and receive info from Shapeez

‘Cinch Leggings’: New Slimgirl Workout Wear


Slimgirl Shapewear, has found success with a new shaping and slimming product that combines the benefits of a waist cincher with leggings: Cinch Leggings. » I want to read more and receive info from Slimgirl

Squeem: New CEO, VP For Shapewear Specialist


Thiago Pasos is now the CEO at shapewear specialist Squeem. Also recently hired to the post of vice president of sales and marketing is Mario Pace, who had served, until last year, in the same positions for the U.S. division of the international lingerie giant Triumph. » I want to read more and receive info from Squeem

Shapeez Adding Videos, New Features To Site

Still shots from Shapeez videos on its website.

Shapeez is in now completing a series of information videos designed to show, on attractive models, how their bras and shaping garments look from all angles and in a variety of poses and activities. This comes as the company is in the midst of upgrading its already highly detailed website. » I want to read more and receive info from Shapeez

Waist Cinchers Selling For Cupid Foundations

Miraclesuit waist cincher style 2786 worn with bra and panty (sold separately).

Waist cinchers are getting a lot more attention these days and the trend is impacting Cupid Foundations in a positive way according to Eric Crawford, national sales manager. » I want to read more and receive info from Cupid Foundations

Lucky & Me Intros ’Lily’ Organic Girls Underwear

Lucky & Me, a new kids underwear and sleepwear brand has introduced the “Lily Collection” of organic cotton underwear for girls. » I want to read more and receive info from Lucky & Me

Body Hush Adds 2 Items To Gold Collection

The “Must Have It Panty,” “Wonder Panty” and “Super-Power Slimmer” from Body Hush.

The Body Hush shapewear line has just added “two new styles this season: “The Must Have It Panty” and the “Underwired Shape-Suit,” according to Jimena Rosas, president and founder of the brand. » I want to read more and receive info from Body Hush

Fajas Diseños D’Prada: Compression Specialist


Fajas Diseños D’Prada is filling demands in the solutions market for “post-surgical care, postpartum wear, and daily-wear compression garments for men and women utilizing the utmost innovative technology, design, and quality,” according to a company spokesperson. » I want to read more and receive info from Fajas Disenos D’Prada

Interview: Fersten On Future For Body Hush


In mid 2014 Fersten Worldwide, a leading supplier of decorated women’s and men’s apparel, outerwear and headwear for the promotional market, purchased the Body Hush brand of shapewear. Body associate publisher Ted Vayos interviewed founder Mitchell Fersten about this takeover as well as future plans for the brand. » I want to read more and receive info from Body Hush

Janira Shapewear Plans On Expanding In U.S.

Silueta from Janira Shapewear

Janira, the Barcelona-made shapewear brand that, in recent years, has been expanding in the world market, is now taking aggressive steps to build its market share in the U.S. » I want to read more and receive info from Janira

Elila Will Deliver New Shapewear In March


Elila, the lingerie brand that focuses on the full figure woman, is scheduled to deliver two new shapewear pieces to stores in mid-March. The Leopard Highwaist Shapewear and Leopard Highwaist Long Leg Shapewear, which both feature the animal pattern in the lace, range in size from medium to 5XL, and offer “boning to prevent rolling,” as well as “butt-lifting action.” » I want to read more and receive info from Elila

Reliable Seasonal Trend: TC’s Strapless Shapers

One reliable seasonal trend is that sales of strapless shapewear “tend to pick up with all the holiday dresses” that are worn this time of year, reported Eric Crawford, national sales manager at Cupid Foundations. “Women are always looking for a one-piece garment that will smooth them and support them. Our TC brand offers three such all-in-one garments.” » I want to read more and receive info from Cupid Foundations

Shapeez, Continuing To Innovate, Grows In 2014

“We’re having our best year ever,” declared David Berner, CFO at Shapeez, while explaining in detail which products led the way, and previewing upcoming releases that he predicted will accelerate growth in 2015. » I want to read more and receive info from Shapeez

Bob Mellerup Explains Success Of Miraclesuit

Miraclesuit Extra Firm shapewear has been making significant inroads into the specialty store market, according to Bob Mellerup, national sales manager for that brand, as well as Naomi & Nicole. Both collections are divisions of Cupid Foundations. » I want to read more and receive info from Cupid Foundations

Crawford Explains TC’s Specialty Store Success

TC and MiracleSuit, two shapewear brands from Cupid Foundations, have made substantial progress in expanding their penetration into the specialty store market over the past year according to Eric Crawford, national sales manager at the company. » I want to read more and receive info from TC Shapewear

Under Where? Debuts Larry Levine Shapewear

Albert Katz and Jimmy Guindi with the new Larry Levine collection at Magic.

Under Where?, the intimates company that is a division of Kennedy International Inc. (a firm focused on the home furnishings market), has recently introduced a licensed Larry Levine collection of shapewear and lingerie. » I want to read more and receive info from Larry Levine

TC Fine: New Image, New Fabrics Get Results

An example of TC Fine’s “more contemporary” look.

TC Fine, the shapewear brand from Cupid Foundations, Inc. has recently changed its logo and redesigned some of its marketing materials and hang tags. It is also introducing a “new sheer collection,” according to Eric Crawford, national sales manager at the company. The moves are improving results at stores he told BODY. » I want to read more and receive info from Cupid Foundations

Shapeez Health And Comfort Benefits Listed

The Shapeez “Ultimate”

When company founder Staci Berner launched Shapeez with the Ultimate, a bra with a patented design that combined a support bra and a full back, she was not thinking about providing health benefits to thousands of women. She was looking to provide a comfortable, supportive bra that did not reveal, through outer clothing, the ugly lines and back bulges caused by most other bras. » I want to read more and receive info from Shapeez

Shapeez: Wide Variety Of Uses Spurs Growth


Shapeez is off to a strong start in 2014, with sales growth running at 40% over the first five months of 2013 according to David Berner, EVP and CFO. And a significant part of this growth has come from professionals in unexpected arenas. » I want to read more and receive info from Shapeez

Body Hush Has Success With ’Sheer Contours’


Body Hush, the 11-year-old Canadian brand that has been expanding across the U.S., reports particularly strong retailer reaction to its Sheer Contours line of shapewear products, one of several collections it offers. As with all its products, exclusive, high end materials are used throughout. » I want to read more and receive info from Body Hush

Shapeez: Shorter Styles Gaining For Summer

The Shortee and Sportee from Shapeez.

As we move to Spring, and the warmer weather, the focus at Shapeez is shifting to their large collection of shorter styles, all of which are designed to provide shaping along with the support of a built-in full support bra, while at the same time eliminating bulges and visible bra lines. » I want to read more and receive info from Shapeez

TC Shapewear By Cupid Now At Neiman Marcus

New bra slip and bodybriefer from TC by Cupid Foundations

Neiman Marcus has added, for the first time, the TC collection of shapewear to its stores. The brand is owned by Cupid Foundations, Inc. » I want to read more and receive info from Cupid Foundations

Cupid’s Eric Crawford: Latest Retail Strategy


BODY publisher Nick Monjo interviewed Cupid Foundations national sales manager Eric Crawford about some of the recent changes at the firm. » I want to read more and receive info from Cupid Foundation

Chernoff of Rago Talks About Shapewear Today


In the past few years there has been a dramatic increase in the number of intimate apparel firms offering shapewear products: some established bra makers have moved into the category for the first time. And there have been a huge number of start-ups as well. » I want to read more and receive info from Rago

Shapeez: Successful Launch of Tankee Slip


Shapeez, the bra company that is known for back smoothing bras reported two successful introductions during the 2013 holiday season: the Sportee sports bra (which has been covered previously in BODY) and the Tankee Slip. Both have already proved highly successful according to the company. » I want to read more and receive info from Shapeez

Knock out! Introduces ’Contour Collection’

Shaping panty in the Contour Collection from Knock out!

Knock out! has just launched a cotton-lined shapewear group, the Contour Collection, that provides “cool comfort” according to the firm. » I want to read more and receive info from knock Out

Prather Named President At Legging Maker Lysse

Juliana Prather has been named president at Lysse (a firm that specializes in leggings, but also sells some tops) where she will “oversee and be responsible for all aspects of the business” according to a company announcement. She is based at the firm’s New York City headquarters. » I want to read more and receive info from Lysse

Selling Point: Julie France Loop and Strap

Julie France Body Shapers, a division of dance and fitness apparel manufacturer Eurotard, reports that the “revolutionary loop and strap system” it developed for use on its shape wear, has become a significant selling point with consumers. » I want to read more and receive info from Julie France

Julie France: Dancing Is A Key To Its Success


Julie France, the shapewear division of Eurotard, has a particularly interesting background: dancewear (as in ballet dance). This has had a great influence both on the way it designs its garments as well as how it interacts with retailers. BODY interviewed general manager Rodrigo Cano to explore what makes this firm so different from many of its competitors. » I want to read more and receive info from Julie France


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