Setting Your Shapewear Apart![]() Lately at BODY, it seems that every time we pick up the phone we hear about another manufacturer introducing shapewear. This led us to wonder what companies are doing to stand out and keep sales up as the market grows increasingly competitive, so we asked them to let us in on their secrets. A few retailers also offered their insights into the consumer’s wants and needs. » I want to read the article |
Shapellx, a producer of shapewear and other body shaping products, founded in 2019, has opened its first physical store in Atlanta. » I want to read more and receive info from Shapellx
Forbes and Kim Kardashian West herself have offered two very different estimates as to the current valuation of her privately held Skims shapewear and loungewear brand. » I want to read more and receive info from Skims
Shapermint, in a press release announcing that one of its several co-founders, chief marketing officer Massimiliano Tirocchi, had been named to Forbes’ 30 Under 30 list of accomplished business executives, provided several additional claims of business success. » I want to read more and receive info from Shapermint
Fajitex International, a leading Colombian shapewear company, is expanding sales in North America. » I want to read more and receive info from Fajitex International
2020 marks Rago Shapewear’s 75th year of designing, marketing and manufacturing shapewear and bras,” according to the company. » I want to read more and receive info from Rago
Shapeez recently received a significant endorsement, as Good Housekeeping Magazine style director Lori Bergamotto recommended the company’s Shortee Bra in a segment on Good Morning America. » I want to read more and receive info from Shapeez
ShapeOn, a Canadian company with a new approach to shapewear, is coming to New York Curve with a small collection of shaping products developed over the past three years. » I want to read more and receive info from ShapeOn
EuroSkins has added a new a group of body shaping leggings to its already large activewear collection. » I want to read more and receive info from EuroSkins
Mapalé, the diversified intimate apparel, swimwear, dancewear and resortwear producer has just entered the shapewear arena. » I want to read more and receive info from Mapalé
TC is “lifting booties, slimming thighs and going active" during the fall 2017 season, according to a spokesperson. » I want to read more and receive info from Cupid Foundations
Shapeez continues to expand rapidly in 2017, and is about to launch several new products which should accelerate its growth. Some of the new offerings may appear as soon as August, with more to follow in the months beyond. » I want to read more and receive info from Shapeez
Stacey Gossman and the The GIG Showroom have been hired to provide independent sales representation for the TC and Miraclesuit Shapewear lines according to Cupid Foundations executive Eric Crawford. » I want to read more and receive info from Cupid Foundations
Shapeez is returning to the WWIN show at the Rio Hotel in Las Vegas (February 20-23), after reporting another year of expanding sales. » I want to read more and receive info from Shapeez
Body Hush has just launched a new collection: Magnifique, calling it “a materialized fantasy, a symbol of genuine luxury, elegance and taste” and the “next evolution in shapewear.” » I want to read more and receive info from Body Hush
Yummie by Heather Thomson. Even though the former “Real Housewives of New York” star is no longer working at the company, her name is still on the brand — and will be for the forseable future according to this interview between the firms long time manager, Eric Rothfeld, and BODY publisher, Nick Monjo. » I want to read more and receive info from Yummie by Heather Thomson
Julie France, the seamless, microfiber shapewear collection, is now a part of EuroSkins, the luxury intimates and shapewear brand according to company executives. Several new lines and labels under the EuroSkins name will launch at trade shows in July, August and September. » I want to read more and receive info from EuroSkins
TC, the shapewear brand from Cupid Foundations, is introducing a new shaping concept: “adJUST Perfect.” » I want to read more and receive info from Cupid Foundations
TrueShapers, a shapewear leader with presence in more than 10 countries, is adding two new collections called Seamless Tech: “Truly Invisible Look” and “Bodysuits, Body Slimmers & Firm Control.” » I want to read more and receive info from TrueShapers
Squeem reported it now has two of its shapewear pieces in all of the David’s Bridal stores in North America, as well as online. » I want to read more and receive info from Squeem
The Pink Room, a shapewear specialty retailer based in Union, New Jersey, reported success with the waist slimming garments by TrueShapers that it recently began selling. » I want to read more and receive info from TrueShapers
Jewel Toned is a new shapewear and underwear brand that will be at its first Curvexpo show in New York later this month. As the name suggests, brightly colored shapewear sets this brand apart. » I want to read more and receive info from Jewel Toned
Shapeez has received high marks from Von Maur, the 30-location department store that started with some of the company’s bras over five years ago, and has continued to add new styles as they became available. » I want to read more and receive info from Shapeez
The Riverside Company “has invested in The Marena Group, a manufacturer of medical-grade compression garments, shapewear, and activewear sold to plastic surgery centers, hospitals, medical providers, patients, and consumers,” according to the private equity firm. » I want to read more and receive info from The Marena Group
In 2005, Staci Berner created a unique bra that provided full support while at the same time eliminated the look of bra bulges and back fat. It also offered slimming and shaping benefits. » I want to read more and receive info from Shapeez
TrueShapers, the new shapewear firm from Colombia that exhibited for the first time in August at Curvexpo, plans to return to that show in 2016 and is expanding sales across the U.S. » I want to read more and receive info from TrueShapers
Fajas Salome USA is a resource for a range of shapewear garments from Colombia, all created with Powernet. » I want to read more and receive info from Fajas Salome USA
Verox Wholesale USA specializes in shapewear and waist trainers in a vast array of colors and prints. The company offers its 100% latex styles at the “best prices without jeopardizing the quality,” according to Charisse Mills at the company. » I want to read more and receive info from Verox Wholesale USA
Shapewear specialist Squeem has just launched two products under its own label at the online Lane Bryant and Cacique shops. The Perfect Waist and Miracle Vest styles are also included in the retailer’s just-launched “Plus is Equal” advertising campaign. » I want to read more and receive info from Squeem
Plié, a Brazilian shapewear brand, will be at the upcoming Curvexpo in Las Vegas, looking to re-establish itself in the U.S. market. » I want to read more and receive info from Plié
TrueShapers is a new company, coming from Colombia to Curvexpo for the first time. One of the firm’s most interesting offerings are the colorful waist cinchers “ideal for working out, where our customer can find amazing solid colors and stunning prints,” boasted founder José Santos. » I want to read more and receive info from TrueShapers
Slim Girl Shapewear has introduced a new product, The Tummy Tucker. » I want to read more and receive info from Slim Girl
Back Magic, the new, patent-pending shaping concept first offered by Cupid Foundations in January, has met with strong response, both with stores and consumers. As a result, more retailers are carrying it and two additional silhouettes have just been offered. » I want to read more and receive info from Cupid Foundations
Raf Over, a shapewear producer established over a decade ago, and with some private label business in the U.S. already, will exhibit at its first trade show outside of Colombia, the upcoming Curvexpo in Las Vegas, in mid August. » I want to read more and receive info from Raf Over
Squeem, the Orlando-based shapewear firm, is in the midst of an extensive re-branding which includes new products, more glamorous photography, a redesigned website and a commitment to repositioning the brand and finding new channels of distribution. » I want to read more and receive info from Squeem
Amia, a shapewear and waist cincher producer, will exhibit at the upcoming Curvexpo-Magic show in Las Vegas looking to expand the number of retail stores carrying its products. It is the first trade show for the brand. » I want to read more and receive info from Amia
July and August will be busy for Shapeez. The firm has embarked on several new initiatives, including the unveiling of its new website, the launch of an important new bra and the addition of a new event to its trade show schedule. » I want to read more and receive info from Shapeez
Slimgirl Shapewear, has found success with a new shaping and slimming product that combines the benefits of a waist cincher with leggings: Cinch Leggings. » I want to read more and receive info from Slimgirl
Thiago Pasos is now the CEO at shapewear specialist Squeem. Also recently hired to the post of vice president of sales and marketing is Mario Pace, who had served, until last year, in the same positions for the U.S. division of the international lingerie giant Triumph. » I want to read more and receive info from Squeem
Shapeez is in now completing a series of information videos designed to show, on attractive models, how their bras and shaping garments look from all angles and in a variety of poses and activities. This comes as the company is in the midst of upgrading its already highly detailed website. » I want to read more and receive info from Shapeez
Waist cinchers are getting a lot more attention these days and the trend is impacting Cupid Foundations in a positive way according to Eric Crawford, national sales manager. » I want to read more and receive info from Cupid Foundations
Lucky & Me, a new kids underwear and sleepwear brand has introduced the “Lily Collection” of organic cotton underwear for girls. » I want to read more and receive info from Lucky & Me
The Body Hush shapewear line has just added “two new styles this season: “The Must Have It Panty” and the “Underwired Shape-Suit,” according to Jimena Rosas, president and founder of the brand. » I want to read more and receive info from Body Hush
Fajas Diseños D’Prada is filling demands in the solutions market for “post-surgical care, postpartum wear, and daily-wear compression garments for men and women utilizing the utmost innovative technology, design, and quality,” according to a company spokesperson. » I want to read more and receive info from Fajas Disenos D’Prada
In mid 2014 Fersten Worldwide, a leading supplier of decorated women’s and men’s apparel, outerwear and headwear for the promotional market, purchased the Body Hush brand of shapewear. Body associate publisher Ted Vayos interviewed founder Mitchell Fersten about this takeover as well as future plans for the brand. » I want to read more and receive info from Body Hush
Janira, the Barcelona-made shapewear brand that, in recent years, has been expanding in the world market, is now taking aggressive steps to build its market share in the U.S. » I want to read more and receive info from Janira
Elila, the lingerie brand that focuses on the full figure woman, is scheduled to deliver two new shapewear pieces to stores in mid-March. The Leopard Highwaist Shapewear and Leopard Highwaist Long Leg Shapewear, which both feature the animal pattern in the lace, range in size from medium to 5XL, and offer “boning to prevent rolling,” as well as “butt-lifting action.” » I want to read more and receive info from Elila
One reliable seasonal trend is that sales of strapless shapewear “tend to pick up with all the holiday dresses” that are worn this time of year, reported Eric Crawford, national sales manager at Cupid Foundations. “Women are always looking for a one-piece garment that will smooth them and support them. Our TC brand offers three such all-in-one garments.” » I want to read more and receive info from Cupid Foundations
“We’re having our best year ever,” declared David Berner, CFO at Shapeez, while explaining in detail which products led the way, and previewing upcoming releases that he predicted will accelerate growth in 2015. » I want to read more and receive info from Shapeez
Miraclesuit Extra Firm shapewear has been making significant inroads into the specialty store market, according to Bob Mellerup, national sales manager for that brand, as well as Naomi & Nicole. Both collections are divisions of Cupid Foundations. » I want to read more and receive info from Cupid Foundations
TC and MiracleSuit, two shapewear brands from Cupid Foundations, have made substantial progress in expanding their penetration into the specialty store market over the past year according to Eric Crawford, national sales manager at the company. » I want to read more and receive info from TC Shapewear