latest from shapewear news

Squeem To Hit 100 Ashley Stewarts

Squeem is experiencing rapid growth with Ashley Stewart, a chain specializing in plus-sized women’s fashion. » I want to read more and receive info on Squeem

Julie France Hires Mia Holtzman

On August 23, Julie France, the body wear and shapewear division of Eurotard (which is a major dancewear supplier) named Mia Holtzman sales and marketing manager. “Julie France Body Shapers is a brand that has exploded into the market. Its growth over the past few years is tremendous and, without a doubt, this is a line I want to be a part of,” said Holtzman, who claims extensive business development, trade show, account management, partner development and customer service experience. Holtzman’s email is mia@eurotard.com. » I want to read more and receive info on Julie France

Equilibrium Shows at Magic for First Time

Equilibrium, a Colombian company which divides its business in this country evenly between shapewear and jeans, exhibited at MAGIC in August, its first major trade show. All the company’s shapewear is made in Colombia, and Equilibrium maintains a warehouse in Chicago. It has been selling in this country for several years. » I want to read more and receive info on Equilibrium

Body Adonay Attends First Curve

Body Adonay is a 15-year-old Mexican shapewear brand that made its U.S. show debut at the Las Vegas Curve. Currently most of the company’s sales are in Mexico and Guatemala, with only “a few customers in the U.S.,” mainly retailers in Los Angeles. » I want to read more and receive info on Body Adonay

La Perla Makes Couture Shapewear

La Perla is responding to shapewear’s continuing growth by launching its first line in the category, called ShapeCouture. La Perla constructed the collection with Invista’s Lycra beauty platform, and will exhibit it in Invista’s booth at Paris’ Mode City tradeshow on September 4. The Invista Lycra beauty platform is a method for measuring, evaluating and certifying new fabrics for shapewear. » I want to read more and receive info on La Perla

Lunaire Makes Fit To Be Seen

Lunaire took note of the trend toward intimate apparel that is meant to be visible in designing its Fit to be Seen line, which launches in January 2011. Key styles include bra-sized shapewear in sizes 34 to 38, C to DD, as well as bottoms ranging from M to XXL. The company will show the collection, which retails for $32 to $72, at CurveNY. » I want to read more and receive info on Lunaire

New Ready-To-Wear At Yummie Tummie

Next spring, women will have more choices in shaping ready-to-wear, the latest trend to hit this booming category. Heather Thomson, creator and founder of shapewear company Yummie Tummie, has added tailored blazers, skirts and shorts to her ready-to-wear range as part of the spring 2011 collection. Yummie Tummie styles run in sizes XS through 3X, and retail for approximately $62 to $298. » I want to read more and receive info on Yummie Tummie

Sassybax Boosts the Butt, Smooths the Belly

Following the launch of the Pretty collection of lingerie-inspired shapewear last year, Sassybax has now taken on ready-to-wear. The Los Angeles-based company will show its new Butt Boosting Leggings and Tummy Tuck Tank at next month’s CurveNY and CurveNV, both designed for wear as clothing. » I want to read more and receive info on Sassybax

Julie France Teaches About Shapewear

Julie France is not only producing shapewear, it is educating retailers about the product. As part of the company’s customer education initiative begun in May, Jan Swan, vice president of sales, is holding a shapewear seminar at the Dallas Market Center Show on September 13 at 12pm. » I want to read more and receive info on Julie France

Flakisima Develops Cotton Shapers

Main Street Loungewear, Inc. was confident that the Flakisima line of shapewear it launched last December provided the firm, inch-reducing compression many women desire. There was just one problem: women with latex allergies could not wear the line, or much other firm shapewear on the market either. With that consumer group in mind, the company developed Flakisima styles lined in three-ply cotton on the inside and outside. Shalom Mizrahi of the company said the cotton-lined styles still provide firm compression, because there is Lycra sandwiched between the two layers of cotton. » I want to read more and receive info on Flakisima

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