Setting Your Shapewear Apart

Lately at BODY, it seems that every time we pick up the phone we hear about another manufacturer introducing shapewear. This led us to wonder what companies are doing to stand out and keep sales up as the market grows increasingly competitive, so we asked them to let us in on their secrets. A few retailers also offered their insights into the consumer’s wants and needs. » I want to read the article

latest from wholesale shapewear news

Shapeez Moves Office, Adds 3 New Products

Shapeez has moved its headquarters and U.S. distribution center to a larger space “to accommodate new products and sales growth” according to David Berner, executive vice president and CFO. The new, 8,000 square foot facility remains in the city of Gaithersburg, Maryland, where the previous office was located, and has the potential to be expanded to 16,000 square feet. » I want to read more and receive info from Shapeez

Yummie Intros ‘Pretty Powerful’ Shapewear

Yummie by Heather Thomson has introduced a new collection, Pretty Powerful, that the company says it constructs with a Lycra “state-of-the-art shaping fabric” that is “designed to improve the effectiveness of shapewear while delivering sculpting, smoothing, comfort and style.” There are four styles in the collection (joining many others the company offers) which retail from $42 to $88. The black and nude designs are offered in sizes XS to XL and “will be sold at major department stores, specialty stores and are already selling at www.YummieLife.com. » I want to read more and receive info from Yummie Tummie

Julie France Adds 3 New Shapers To Léger Line

Julie France Body Shapers launched three new styles at the recent Salon International de la Lingerie show in Paris, all from its new seamless, “ultralight” Léger collection: (shown here) the “High-Waist Boy Short,” “Mid-Waist Thong,” (two views) and “Mid-Waist Panty.” Retailers will get their chance to see the shapers in the U.S. at the upcoming February Curve show in New York, as well as the February MAGIC show and April International Lingerie Show, both in Las Vegas. » I want to read more and receive info from Julie France

Sassybax Introduces Convert-A-Skirt Shaper

Sassybax has introduced a new shaping garment that serves as a multi-purpose item of apparel, Convert-A-Skirt. "It’s a pencil skirt for the office that you can make into a mini skirt as short as you want for Friday night. And then make it into a little black dress, a cocktail tube dress for a fancy restaurant in New York City," owner Amanda Kennedy told BODY. » I want to read more and receive info from Sassybax

Sassybax Revamps Classic Shape Collection

Sassybax has revamped its Classic Collection of shapewear to function on two levels: a line of basics in fashion colors that also shape and smooth. “We all need the basics — simple tanks and leggings, that are comfy and versatile, but why not take basics to the next level by adding a shapewear element to them?” asked a spokesperson at the company. » I want to read more and receive info from sassybax

Infinity: Shapewear In Fashion, Color, Lace

Infinity Classics, a company that for years has been offering affordable leg wear and shapewear, continues to expand in its core product categories as well as into a wide variety of additional apparel sectors including accessories and sportswear for women and kids. Recently, shapewear, already an extensive and well-received division at the company, is where Infinity has been adding new silhouettes, a wider array of fashion colors, new prints, lace and even a wider variety of control options. » I want to read more and receive info from Infinity Classics

Sassybax: Kidman in Our Briefs in ‘Paperboy’

A movie still of Nicole Kidman from ‘The Paperboy’ web site.

According to Sassybax, Nicole Kidman “can be seen sporting a pair of the Control Lace Briefs alongside Zac Efron in her racy bedroom scenes of new movie, The Paperboy.” » I want to read more and receive info from Sassybax

Equilibrium Tells Which Styles Are Selling Best

Olga Barrios, the sales manager at Equilibrium, recently revealed to BODY the most popular shapewear styles in her line. The “number one seller” this year is a Powerflex and cotton “body panty” that rises to just under the breasts, style number C4150, available in nude, black and violet (a new color the company introduced this year that is designed to be invisible under even light colored clothing). Wholesale price is about $22 (FOB Colombia) and it is has a suggested retail price of $79. » I want to read more and receive info from Equilibrium

Siluet Has App To Track Shapewear Results

The Siluet Shapewear App at the Apple itunes Store

Siluet, the Colombian shapewear producer that emphasizes the weight loss and body sculpting properties of its products, has introduced a free application for the Apple iphone and ipad, which helps users measure their progress in changing their bodies. » I want to read more and receive info from Siluet

Real Housewives’ Zarin On Her Skweez Couture

BODY’s Ted Vayos interviewed Jill Zarin of “Real Housewives of New York” fame about her recently introduced Skweez Couture line of shapewear. » I want to read more and receive info from Skweez Couture

’Va Va Vixen’ Is New Shapewear By Raveware

“Bodyshaper Lingerie” is how Raveware president Sean Monahan describes his new shapewear label, “Va Va Vixen.” He claims “our shaper styles can reduce a woman’s dress size up to 2-3x.” » I want to read more and receive info from Raveware

Julie France: Lighter Léger Line Successful

Julie France’s new lighter weight Léger collection of shapewear, first introduced at Salon International de la Lingerie in Paris in January, is now shipping to stores in the U.S. » I want to read more and receive info from Julie France

Leonisa’s Mix & Match Group of New Shapers

Leonisa, the leading Colombian intimates brand, has just launched a new, “Mix & Match” collections of shaping garments. » I want to read more and receive info from Leonisa

More Styles, Colors in New Co’Coon Catalog

Co’Coon, the Colombian shapewear firm, has published a new catalog which includes seamless garments, new styles decorated with lace and a new group featuring a color designed to be “invisible” under external garments. » I want to read more and receive info from Co’coon

SlimMe: Shaping Tops To Wear As Outerwear

SlimMe by MeMoi, a division of Infinity Classics (a long-time producer of shapewear and hosiery), has just introduced a pair of shaping tops designed to be worn as outerwear. The “classic scoop tank top” (#MSM-420) and “elbow length scoop neck top” (#MSM-430) are both available in black and brown. » I want to read more and receive info from Infinity Classics

Siluet Shapewear Gains With U.S. Retailers

“We are a company that manufactures girdles with more than 30 years of experience. Our trademark Siluet, has been highly recognized for its quality and for the great benefits it offers to body shaping,” declared Ana Maria Vargas of Lia International Corporation, which produces the label. » I want to read more and receive info from Siluet

Shapers with Bio-Crystals from Co’Coon

Co´Coon, the prominent Colombian producer of girdles and molding garments, has launched a new seamless collection which is impregnated with Bio-Crystals. » I want to read more and receive info from CoCoon

Infinity: Shapewear in Bright Fashion Colors

Infinity Classics, which produces the SlimMe label, is aggressively expanding its offerings in several directions within the shapewear category. » I want to read more and receive info from Infinity Classics

Postpart: Healing Shaper Made for New Mothers

Designed for women who have just given birth, Siluet’s Postpart is a latex shaping garment “made with a specially treated latex that helps erase scars and heal the skin,” according to Juan Vargas, a sales executive BODY met at MAGIC (February 13-15), » I want to read more and receive info from Siluet

8 of Hearts Shapewear for Sportswear Retailers

Gaby Abed at MAGIC with his new 8 of Hearts Shapewear Collection

(MAGIC Report) Six months ago, sportswear producer EHL Imports, created a line of shapewear, 8 of Hearts, to sell to its existing customer base of apparel retailers. “We did it because the Colombian and Brazilian brands are so expensive. We wanted to make something more affordable,” said Gaby Abed, an owner at EHL. “We wanted to give the customer an option.” » I want to read more and receive info from 8 of Hearts

Colombian Shapewear Zaray Debuts at MAGIC

Shaping Corset from Zaray Has Internal Powernet

(MAGIC Report) Yet another intimates company trying MAGIC (February 13-15) for the first time was Colfajas, the U.S. distributor for Colombian shapewear brand, Zaray. One inducement to choose MAGIC, according to Colfajas’ Jean Pierre Velez, was the assistance of Proexport (the Colombian government export group, which helps pay exhibition costs). » I want to read more and receive info from Zaray

Jockey, Times Three Partner for Shapewear

Jockey International, Inc. is teaming up with Times Three Clothier LLC, producer of the Yummie Tummie brand, to launch a collection of Jockey shapewear. » I want to read more and receive info from Jockey International

New Slimming Fitness Apparel from Lytess

French shapewear brand Lytess has expanded its microencapsulated technology to slimming activewear. » I want to read more and receive info from Lytess

Sassybax Introduces New Shaping Styles

Sassybax is introducing a convertible shaping skirt and shaping tank top, versatile pieces that are perfect for home or travel. » I want to read more and receive info from Sassybax

Shapeez Silkee Offers Shaping, Minimizing

The Shapeez Ultimate: Silkie Cup bodyshaper, shot by BODY Magazine.

When shapewear producer Shapeez expanded its line last year, the company listened to customer feedback, particularly requests for a soft cup that didn’t add any size to the bust. » I want to read more and receive info from Shapeez

ExcelSport by Lytess Designed for Exercise

Women head to the gym when they want to lose a few pounds — and turn to shapewear to look slimmer instantly. But with Lytess’ new ExcelSport line, women can look slimmer while working out — and its microencapsulated ingredients may contribute to a smaller body. » I want to read more and receive info from Lytess

Julie France Offers 10% Holiday Savings

For the holiday season, Julie France Body Shapers is offering a discount on all orders of $250 or more during the month of December. » I want to read more and receive info from Julie France

Bali Introduces Lingerie-Inspired Shapewear

Intimate apparel brand Bali has introduced Bali One Smooth U Powershape, a glamorous shapewear collection that provides optimum slimming results while remaining lightweight and luxurious. » I want to read more and receive info from Hanesbrands

Shapewear with Style from Co’Coon

Latin American intimate apparel and shapewear company Co’Coon has launched a line of shaping bodysuits in a range of colors with feminine detailing, allowing the garments to be worn as fashionable outerwear. » I want to read more and receive info from CoCoon

Lady Amore Relocates Offices

Lady Amore, a manufacturer and distributor of foundation and support undergarments for men and women, has moved its offices from Hialeah Gardens, Fla. to Hollywood, Fla. » I want to read more and receive info from Lady Amore

Butt-Lifting Panties and Shapewear from Leonisa

Latin American intimate apparel and shapewear company Leonisa has introduced a range of panties, shorts and bodysuits that provide natural silhouette enhancement by shaping, contouring and lifting the derriere. » I want to read more and receive info from Leonisa

Julie France Joins Fight Against Breast Cancer

Julie France Body Shapers is donating proceeds from October orders to the Susan G. Komen Passionately Pink for the Cure foundation to support breast cancer research and awareness. » I want to read more and receive info from Julie France

Warnaco, Spirite to Bring Nancy Ganz to U.S.

The Warnaco Group, owner of the Body Nancy Ganz brand, has agreed to a licensing deal with Spirite Industries Inc. to bring the shapewear label back to the U.S. and Canadian markets for spring 2012. » I want to read more and receive info from Warnaco

Co’Coon Improves Shapewear Technology

Shapewear by Co’Coon, shot by BODY Magazine.

Colombian shapewear brand Co’Coon has added additional biocrystal and microcapsule technology to a full line of its innovative "massaging" garments, resulting in a range of shapewear that may reduce cellulite, improve skin condition, activate the metabolism and trim away unwanted inches. » I want to read more and receive info from CoCoon

Skinnygirl Shapewear Aids Breast Cancer Fund

A shapewear look from Skinnygirl Smoothers n’ Shapers.

Skinnygirl Smoothers n’ Shapers, a shapewear line by Bethenny Frankel of "The Real Housewives of New York," is contributing a portion of its profits to honor Breast Cancer Awareness Month in October. » I want to read more and receive info from Skinnygirl Smoothers n’ Shapers

Shaping Bustier from Affinitas Intimates

The Allison shaping bustier by Affinitas Intimates.

Affinitas is making a foray into shapewear for the spring/summer 2012 season with a seamless, silhouette-enhancing bustier. » I want to read more and receive info from Affinitas

Corrective Bras and Armwear from Lytess

Corrective shapewear by Lytess, shot by BODY Magazine.

Lytess, the French brand that introduced slimming legwear as well as corrective briefs, belts and bodysuits, has extended its lifting and firming technology to bras and armwear. » I want to read more and receive info from Lytess

Hanro to Debut Luxury Shapewear Line

A shapewear look from Hanro of Switzerland.

Luxury lingerie, sleepwear and loungewear manufacturer Hanro of Switzerland will be launching a shapewear line for spring/summer 2012. » I want to read more and receive info from Hanro

Chantelle Releases Sexy Shaping Collection

A look from the Sexy Shaping collection by Chantelle.

French brand Chantelle has released a new line that takes the structured control of shapewear and adds feminine design and elegance. » I want to read more and receive info from Chantelle

Krista Ward Joins Sassybax

Krista Ward has joined shapewear company Sassybax as the director of sales. » I want to read more and receive info from Sassybax

Leonisa To Debut New Products at CURVENY

Latin American intimate apparel and shapewear company will show several new products from its 2012 collection at the upcoming CURVENY trade show in New York City. » I want to read more and receive info from Leonisa

Lytess’ Corrective Line Slims & Moisturizes

Many women turn to shapewear for an instant tummy tuck. But with the corrective line from Lytess, women can immediately look slimmer while staying comfortable — and may notice a smaller body just with continued wear. » I want to read more and receive info from Lytess

Patty Jones Promoted at Julie France

Julie France Body Shapers, the shapewear division of Atlanta, Ga.-based Eurotard dancewear, has promoted Patty Jones to the position of product manager. » I want to read more and receive info from Julie France

Julie France Offers Shaping Leggings

Julie France Body Shapers, a division of dance and fitness apparel manufacturer Eurotard, has introduced a line of shaping leggings. » I want to read more and receive info from Julie France

Jill Zarin Releases Shapewear Collection

Jill Zarin models a style from her Skweez Couture Shapewear collection.

Jill Zarin of "The Real Housewives of New York" fame has launched her own shapewear line, Skweez Couture. » I want to read more and receive info from Skweez Couture

Lytess Slimming Legwear Shapes and Hydrates

Leggings, capris and bike shorts have become an wardrobe staple for many women, whether it’s for working out or everyday wear. French brand Lytess offers shaping legwear that helps women look slimmer and feel comfortable instantly — and with continued wear, may notice results even when the legwear comes off. » I want to read more and receive info from Lytess

Annette International Launches New Shapewear Collection

With over 30 years of experience of marketing to Hispanic customers, Annette International has introduced Secret Weapons X-treme, a line of extra-firm shapewear targeted at Latina women. » I want to read more and receive info from Annette International

Sassybax Chosen for Brand Showcase

Los Angeles-based Sassybax showcased its collection of bodyshapers at this spring’s "The Next Great Consumer Brands Showcase," held at the Nasdaq OMX MarketSite in New York City’s Times Square on March 17. The shapewear maker, which is owned and headed by Amanda Horan Kennedy, was joined by a variety of other brands, including Bills Khakis, Harrow Sports and Vero Water. » I want to read more and receive info from Sassybax

Shapeez Builds New Warehouse

Nearly a year after moving into a new headquarters and distribution facility in N. Potomac, Md., Shapeez is building an adjacent warehouse. Staci Berner, owner of the company, expects the added space to “give us tremendous capacity for stocking new styles as Shapeez growth continues to push 200 to 300 percent annually.” » I want to read more and receive info from Shapeez

Co’Coon Trims Cellulite with Biocrystals

The Panty Lifter with Bio Crystals (front view).

Co’Coon, which already makes health and beauty-aiding shapewear through its Skincare line, says its latest product reduces the appearance of cellulite. » I want to read more and receive info from CoCoon

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