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Setting Your Shapewear Apart

Style by CoCoon.

Lately at BODY, it seems that every time we pick up the phone we hear about another manufacturer introducing shapewear. This led us to wonder what companies are doing to stand out and keep sales up as the market grows increasingly competitive, so we asked them to let us in on their secrets. A few retailers also offered their insights into the consumer’s wants and needs. » I want to read the article

latest from wholesale shapewear news

Crawford Explains TC’s Specialty Store Success

TC and MiracleSuit, two shapewear brands from Cupid Foundations, have made substantial progress in expanding their penetration into the specialty store market over the past year according to Eric Crawford, national sales manager at the company. » I want to read more and receive info from TC Shapewear

Under Where? Debuts Larry Levine Shapewear

Albert Katz and Jimmy Guindi with the new Larry Levine collection at Magic.

Under Where?, the intimates company that is a division of Kennedy International Inc. (a firm focused on the home furnishings market), has recently introduced a licensed Larry Levine collection of shapewear and lingerie. » I want to read more and receive info from Larry Levine

TC Fine: New Image, New Fabrics Get Results

An example of TC Fine’s “more contemporary” look.

TC Fine, the shapewear brand from Cupid Foundations, Inc. has recently changed its logo and redesigned some of its marketing materials and hang tags. It is also introducing a “new sheer collection,” according to Eric Crawford, national sales manager at the company. The moves are improving results at stores he told BODY. » I want to read more and receive info from Cupid Foundations

Shapeez Health And Comfort Benefits Listed

The Shapeez “Ultimate”

When company founder Staci Berner launched Shapeez with the Ultimate, a bra with a patented design that combined a support bra and a full back, she was not thinking about providing health benefits to thousands of women. She was looking to provide a comfortable, supportive bra that did not reveal, through outer clothing, the ugly lines and back bulges caused by most other bras. » I want to read more and receive info from Shapeez

Shapeez: Wide Variety Of Uses Spurs Growth


Shapeez is off to a strong start in 2014, with sales growth running at 40% over the first five months of 2013 according to David Berner, EVP and CFO. And a significant part of this growth has come from professionals in unexpected arenas. » I want to read more and receive info from Shapeez

Body Hush Has Success With ’Sheer Contours’


Body Hush, the 11-year-old Canadian brand that has been expanding across the U.S., reports particularly strong retailer reaction to its Sheer Contours line of shapewear products, one of several collections it offers. As with all its products, exclusive, high end materials are used throughout. » I want to read more and receive info from Body Hush

Shapeez: Shorter Styles Gaining For Summer

The Shortee and Sportee from Shapeez.

As we move to Spring, and the warmer weather, the focus at Shapeez is shifting to their large collection of shorter styles, all of which are designed to provide shaping along with the support of a built-in full support bra, while at the same time eliminating bulges and visible bra lines. » I want to read more and receive info from Shapeez

TC Shapewear By Cupid Now At Neiman Marcus

New bra slip and bodybriefer from TC by Cupid Foundations

Neiman Marcus has added, for the first time, the TC collection of shapewear to its stores. The brand is owned by Cupid Foundations, Inc. » I want to read more and receive info from Cupid Foundations

Cupid’s Eric Crawford: Latest Retail Strategy


BODY publisher Nick Monjo interviewed Cupid Foundations national sales manager Eric Crawford about some of the recent changes at the firm. » I want to read more and receive info from Cupid Foundation

Chernoff of Rago Talks About Shapewear Today


In the past few years there has been a dramatic increase in the number of intimate apparel firms offering shapewear products: some established bra makers have moved into the category for the first time. And there have been a huge number of start-ups as well. » I want to read more and receive info from Rago

Shapeez: Successful Launch of Tankee Slip


Shapeez, the bra company that is known for back smoothing bras reported two successful introductions during the 2013 holiday season: the Sportee sports bra (which has been covered previously in BODY) and the Tankee Slip. Both have already proved highly successful according to the company. » I want to read more and receive info from Shapeez

Knock out! Introduces ’Contour Collection’

Shaping panty in the Contour Collection from Knock out!

Knock out! has just launched a cotton-lined shapewear group, the Contour Collection, that provides “cool comfort” according to the firm. » I want to read more and receive info from knock Out

Prather Named President At Legging Maker Lysse

Juliana Prather has been named president at Lysse (a firm that specializes in leggings, but also sells some tops) where she will “oversee and be responsible for all aspects of the business” according to a company announcement. She is based at the firm’s New York City headquarters. » I want to read more and receive info from Lysse

Selling Point: Julie France Loop and Strap

Julie France Body Shapers, a division of dance and fitness apparel manufacturer Eurotard, reports that the “revolutionary loop and strap system” it developed for use on its shape wear, has become a significant selling point with consumers. » I want to read more and receive info from Julie France

Julie France: Dancing Is A Key To Its Success


Julie France, the shapewear division of Eurotard, has a particularly interesting background: dancewear (as in ballet dance). This has had a great influence both on the way it designs its garments as well as how it interacts with retailers. BODY interviewed general manager Rodrigo Cano to explore what makes this firm so different from many of its competitors. » I want to read more and receive info from Julie France

Shapeez: In The Midst Of Re-Shaping Its Image

Shapeez, a company founded almost six years ago, is in the midst of “re-branding” itself, a process that was explained by David Berner, the company’s executive vice president and CFO, in an e-mail interview with BODY. » I want to read more and receive info from Shapeez

Native Group Adds To Its 2 Shapewear Lines

Native Group International has added new styles and details to its two existing shapewear collections, Confident & Beautiful and Shape Luxe, both of which were created when the company was founded in 1995. » I want to read more and receive info from Native Intimates

Shapeez Moves Office, Adds 3 New Products


Shapeez has moved its headquarters and U.S. distribution center to a larger space “to accommodate new products and sales growth” according to David Berner, executive vice president and CFO. The new, 8,000 square foot facility remains in the city of Gaithersburg, Maryland, where the previous office was located, and has the potential to be expanded to 16,000 square feet. » I want to read more and receive info from Shapeez

Yummie Intros ‘Pretty Powerful’ Shapewear


Yummie by Heather Thomson has introduced a new collection, Pretty Powerful, that the company says it constructs with a Lycra “state-of-the-art shaping fabric” that is “designed to improve the effectiveness of shapewear while delivering sculpting, smoothing, comfort and style.” There are four styles in the collection (joining many others the company offers) which retail from $42 to $88. The black and nude designs are offered in sizes XS to XL and “will be sold at major department stores, specialty stores and are already selling at www.YummieLife.com. » I want to read more and receive info from Yummie Tummie

Julie France Adds 3 New Shapers To Léger Line


Julie France Body Shapers launched three new styles at the recent Salon International de la Lingerie show in Paris, all from its new seamless, “ultralight” Léger collection: (shown here) the “High-Waist Boy Short,” “Mid-Waist Thong,” (two views) and “Mid-Waist Panty.” Retailers will get their chance to see the shapers in the U.S. at the upcoming February Curve show in New York, as well as the February MAGIC show and April International Lingerie Show, both in Las Vegas. » I want to read more and receive info from Julie France

Sassybax Introduces Convert-A-Skirt Shaper

Sassybax has introduced a new shaping garment that serves as a multi-purpose item of apparel, Convert-A-Skirt. "It’s a pencil skirt for the office that you can make into a mini skirt as short as you want for Friday night. And then make it into a little black dress, a cocktail tube dress for a fancy restaurant in New York City," owner Amanda Kennedy told BODY. » I want to read more and receive info from Sassybax

Sassybax Revamps Classic Shape Collection


Sassybax has revamped its Classic Collection of shapewear to function on two levels: a line of basics in fashion colors that also shape and smooth. “We all need the basics — simple tanks and leggings, that are comfy and versatile, but why not take basics to the next level by adding a shapewear element to them?” asked a spokesperson at the company. » I want to read more and receive info from sassybax

Infinity: Shapewear In Fashion, Color, Lace

Infinity Classics, a company that for years has been offering affordable leg wear and shapewear, continues to expand in its core product categories as well as into a wide variety of additional apparel sectors including accessories and sportswear for women and kids. Recently, shapewear, already an extensive and well-received division at the company, is where Infinity has been adding new silhouettes, a wider array of fashion colors, new prints, lace and even a wider variety of control options. » I want to read more and receive info from Infinity Classics

Sassybax: Kidman in Our Briefs in ‘Paperboy’

A movie still of Nicole Kidman from ‘The Paperboy’ web site.

According to Sassybax, Nicole Kidman “can be seen sporting a pair of the Control Lace Briefs alongside Zac Efron in her racy bedroom scenes of new movie, The Paperboy.” » I want to read more and receive info from Sassybax

Equilibrium Tells Which Styles Are Selling Best


Olga Barrios, the sales manager at Equilibrium, recently revealed to BODY the most popular shapewear styles in her line. The “number one seller” this year is a Powerflex and cotton “body panty” that rises to just under the breasts, style number C4150, available in nude, black and violet (a new color the company introduced this year that is designed to be invisible under even light colored clothing). Wholesale price is about $22 (FOB Colombia) and it is has a suggested retail price of $79. » I want to read more and receive info from Equilibrium

Siluet Has App To Track Shapewear Results

The Siluet Shapewear App at the Apple itunes Store

Siluet, the Colombian shapewear producer that emphasizes the weight loss and body sculpting properties of its products, has introduced a free application for the Apple iphone and ipad, which helps users measure their progress in changing their bodies. » I want to read more and receive info from Siluet

Real Housewives’ Zarin On Her Skweez Couture


BODY’s Ted Vayos interviewed Jill Zarin of “Real Housewives of New York” fame about her recently introduced Skweez Couture line of shapewear. » I want to read more and receive info from Skweez Couture

’Va Va Vixen’ Is New Shapewear By Raveware

“Bodyshaper Lingerie” is how Raveware president Sean Monahan describes his new shapewear label, “Va Va Vixen.” He claims “our shaper styles can reduce a woman’s dress size up to 2-3x.” » I want to read more and receive info from Raveware

Julie France: Lighter Léger Line Successful


Julie France’s new lighter weight Léger collection of shapewear, first introduced at Salon International de la Lingerie in Paris in January, is now shipping to stores in the U.S. » I want to read more and receive info from Julie France

Leonisa’s Mix & Match Group of New Shapers


Leonisa, the leading Colombian intimates brand, has just launched a new, “Mix & Match” collections of shaping garments. » I want to read more and receive info from Leonisa

More Styles, Colors in New Co’Coon Catalog


Co’Coon, the Colombian shapewear firm, has published a new catalog which includes seamless garments, new styles decorated with lace and a new group featuring a color designed to be “invisible” under external garments. » I want to read more and receive info from Co’coon

SlimMe: Shaping Tops To Wear As Outerwear


SlimMe by MeMoi, a division of Infinity Classics (a long-time producer of shapewear and hosiery), has just introduced a pair of shaping tops designed to be worn as outerwear. The “classic scoop tank top” (#MSM-420) and “elbow length scoop neck top” (#MSM-430) are both available in black and brown. » I want to read more and receive info from Infinity Classics

Siluet Shapewear Gains With U.S. Retailers


“We are a company that manufactures girdles with more than 30 years of experience. Our trademark Siluet, has been highly recognized for its quality and for the great benefits it offers to body shaping,” declared Ana Maria Vargas of Lia International Corporation, which produces the label. » I want to read more and receive info from Siluet

Shapers with Bio-Crystals from Co’Coon

Co´Coon, the prominent Colombian producer of girdles and molding garments, has launched a new seamless collection which is impregnated with Bio-Crystals. » I want to read more and receive info from CoCoon

Infinity: Shapewear in Bright Fashion Colors


Infinity Classics, which produces the SlimMe label, is aggressively expanding its offerings in several directions within the shapewear category. » I want to read more and receive info from Infinity Classics

Postpart: Healing Shaper Made for New Mothers


Designed for women who have just given birth, Siluet’s Postpart is a latex shaping garment “made with a specially treated latex that helps erase scars and heal the skin,” according to Juan Vargas, a sales executive BODY met at MAGIC (February 13-15), » I want to read more and receive info from Siluet

8 of Hearts Shapewear for Sportswear Retailers

Gaby Abed at MAGIC with his new 8 of Hearts Shapewear Collection

(MAGIC Report) Six months ago, sportswear producer EHL Imports, created a line of shapewear, 8 of Hearts, to sell to its existing customer base of apparel retailers. “We did it because the Colombian and Brazilian brands are so expensive. We wanted to make something more affordable,” said Gaby Abed, an owner at EHL. “We wanted to give the customer an option.” » I want to read more and receive info from 8 of Hearts

Colombian Shapewear Zaray Debuts at MAGIC

Shaping Corset from Zaray Has Internal Powernet

(MAGIC Report) Yet another intimates company trying MAGIC (February 13-15) for the first time was Colfajas, the U.S. distributor for Colombian shapewear brand, Zaray. One inducement to choose MAGIC, according to Colfajas’ Jean Pierre Velez, was the assistance of Proexport (the Colombian government export group, which helps pay exhibition costs). » I want to read more and receive info from Zaray

Jockey, Times Three Partner for Shapewear

Jockey International, Inc. is teaming up with Times Three Clothier LLC, producer of the Yummie Tummie brand, to launch a collection of Jockey shapewear. » I want to read more and receive info from Jockey International

New Slimming Fitness Apparel from Lytess

Slimming activewear looks by Lytess.

French shapewear brand Lytess has expanded its microencapsulated technology to slimming activewear. » I want to read more and receive info from Lytess

Sassybax Introduces New Shaping Styles

Sassybax’ shaping tank.

Sassybax is introducing a convertible shaping skirt and shaping tank top, versatile pieces that are perfect for home or travel. » I want to read more and receive info from Sassybax

Shapeez Silkee Offers Shaping, Minimizing

The Shapeez Ultimate: Silkie Cup bodyshaper, shot by BODY Magazine.

When shapewear producer Shapeez expanded its line last year, the company listened to customer feedback, particularly requests for a soft cup that didn’t add any size to the bust. » I want to read more and receive info from Shapeez

ExcelSport by Lytess Designed for Exercise

Shaping garments by Lytess.

Women head to the gym when they want to lose a few pounds — and turn to shapewear to look slimmer instantly. But with Lytess’ new ExcelSport line, women can look slimmer while working out — and its microencapsulated ingredients may contribute to a smaller body. » I want to read more and receive info from Lytess

Julie France Offers 10% Holiday Savings

For the holiday season, Julie France Body Shapers is offering a discount on all orders of $250 or more during the month of December. » I want to read more and receive info from Julie France

Bali Introduces Lingerie-Inspired Shapewear

Intimate apparel brand Bali has introduced Bali One Smooth U Powershape, a glamorous shapewear collection that provides optimum slimming results while remaining lightweight and luxurious. » I want to read more and receive info from Hanesbrands

Shapewear with Style from Co’Coon

A fashionable shaping style by Co’Coon.

Latin American intimate apparel and shapewear company Co’Coon has launched a line of shaping bodysuits in a range of colors with feminine detailing, allowing the garments to be worn as fashionable outerwear. » I want to read more and receive info from CoCoon

Lady Amore Relocates Offices

Lady Amore, a manufacturer and distributor of foundation and support undergarments for men and women, has moved its offices from Hialeah Gardens, Fla. to Hollywood, Fla. » I want to read more and receive info from Lady Amore

Butt-Lifting Panties and Shapewear from Leonisa

Butt-lifting styles from Leonisa.

Latin American intimate apparel and shapewear company Leonisa has introduced a range of panties, shorts and bodysuits that provide natural silhouette enhancement by shaping, contouring and lifting the derriere. » I want to read more and receive info from Leonisa

Julie France Joins Fight Against Breast Cancer

Julie France Body Shapers is donating proceeds from October orders to the Susan G. Komen Passionately Pink for the Cure foundation to support breast cancer research and awareness. » I want to read more and receive info from Julie France

Warnaco, Spirite to Bring Nancy Ganz to U.S.

The Warnaco Group, owner of the Body Nancy Ganz brand, has agreed to a licensing deal with Spirite Industries Inc. to bring the shapewear label back to the U.S. and Canadian markets for spring 2012. » I want to read more and receive info from Warnaco


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