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latest from activewear news

BodyRock Enters New Categories


BodyRock Sport is continuing on its trend-driven path for resort/early spring 2011. The activewear company is introducing its first sports shorts and tank tops for the season, as well as updating styles from the original collection, which include brightly toned sports bras embellished with Swarovski crystals, with new colors and prints. » I want to read more and receive info on BodyRock

Saucony Improves Performance

Saucony is promising a lot more than just moisture wicking with AMP PRO2, its line of unisex technical apparel launching on July 15. The activewear company claims that this innovation could actually help the athlete win. » I want to read more and receive info on X

Merry Modes Goes Active


In its most dramatic departure from bridal intimates yet, Merry Modes has entered the activewear market. The intimate apparel manufacturer—which has entered several new categories within recent months, including shapewear and mainstream lingerie—has introduced its first sports bra (style 2000), which fits up to a size 42DD and wholesales for $20. Coined the Soft Support Sports Bra, the style includes a matching boyshort and brief. It is available in white. » I want to read more and receive info on Merry Modes

Lululemon Offers Sun Protection

Just in time for the strong rays of summer, Lululemon has created a fabric with built in UVA protection, coined UPF Sheer Jersey. The company has debuted in The Run: Sun Blocker LS, a long sleeved runners shirt constructed from UPF Sheer Jersey and Circle Mesh fabric. It is available immediately through Lululemon’s website at $68 retail in women’s sizes 4 through 12. It comes in shades of white, green, light blue/coral and purple/white. » I want to read more and receive info on Lululemon

Under Armour Names Safford SVP

Under Armour Inc., a Baltimore-based activewear company, has reportedly hired Henry Safford as senior vice president of apparel. » I want to read more and receive info on Under Armour

Lululemon Hosts FIT Competition

Lululemon Athletica, in collaboration with the Fashion Institute of Technology (FIT), is hosting a celebration featuring FIT student designs this Tuesday, April 20, at its store in Soho, New York City. The night’s festivities—which begin at 8pm—will include a runway show of designs by eight FIT fashion students, which the company selected as finalists in its Urban Yogini competition. » I want to read more and receive info on FIT

Lululemon Hosts FIT Competition

Lululemon Athletica, in collaboration with the Fashion Institute of Technology (FIT), is hosting a celebration featuring FIT student designs this Tuesday, April 20, at its store in Soho, New York City. The night’s festivities—which begin at 8pm—will include a runway show of designs by eight FIT fashion students, which the company selected as finalists in its Urban Yogini competition. » I want to read more and receive info on lululemon

New At Wacoal Sports

The Wacoal Sports Science Corporation, a wholly owned subsidiary of Wacoal Corp. and maker of activewear under the CW-X Conditioning Wear label, has expanded its warm-weather specific ventilator line just in time for balmier weather. This expansion encompasses new shorts, tops and a new color tight for men and women, as well as new colors across other CW-X bra and tight categories. » I want to read more and receive info on Wacoal Sports

Athleta Adds Seamless Intimates

Athleta, a women’s activewear and swimwear brand acquired by Gap Inc. in September 2008, has launched a line of seamless intimates for wear during athletic and everyday activities. Included is a cami, lace seamless bra top, boy short, thong and bikini, each available in pastel shades of lavender and blue, as well as black and white. Sizes run from S through L, (fitting cup sizes A through C), and retail from $16 for bottoms to $39 for the cami. » I want to read more and receive info on Athleta

Blue Canoe Debuts Soft Cups, Builds Sleep


Blue Canoe, a wholesaler of U.S-made eco-friendly basic lingerie, activewear, maternity/nursing intimates and sleepwear, is testing soft cups for the upcoming fall season. The company has added removable cups to three best-selling styles, consisting of the Lara, a basic active top with a high-round neck and racer back; the E-Tank, which includes slimming contrast side panels; and the Soft Cup bra, formally called the Cross Over bra, which is “a great seller,” according to Laurie Dunlap, president of the company. The company is also introducing a new style with removable cups, coined the support cami, which Dunlap said, “can be used as a yoga/exercise top or an under layer, actually replacing the need for a bra. » I want to read more and receive info on Blue Canoe

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