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latest from wholesale activewear news

Coobie Introduces New Seamless Sports Bra


Coobie has introduced a new seamless sport bra that is “soft and comfortable, cute and functional” and made of the same stretch fabric as the standard Coobie bras, according to a company statement. » I want to read more and receive info from Coobie

Teez-Her: New Active Line By Rousso Apparel


Teez-Her is a new activewear and sportswear line from the Rousso Apparel Group, “created for women by women who want to look slim,” according to Janet Freay of the well-established sportswear firm. » I want to read more and receive info from Rousso Apparel Group

Lyssé Launches 4-Piece Activewear Collection

Lyssé, a company that started in 2010 offering a wide selection of leggings, is now launching a four-piece “FIT” activewear collection. The new styles feature the brand’s four-way stretch and control panel as well as grommet detailing in three legging styles – flare ($62 retail), tight ankle ($60) and capri ($56), and a coordinating tank ($42). » I want to read more and receive info from Lyssé

G*Pow Athletics Debuts Men’s Line at MAGIC

G*Pow Athletics, founded a year and a half ago as a women’s workout line, was at MAGIC (February 13-15) introducing its first men’s collection for fall 2012. There are a dozen pieces for men, which join an existing collection of about 40 styles for women. » I want to read more and receive info from G*Pow

Jois: Redesigned Group From Yoga Specialists

Inna Parham of Jois

(MAGIC Report) Jois is a line of yoga apparel from the Jois family of Ashtanga yoga practioners, founded by Sri K. Pattahbi Jois (who died in 2009). According to Inna Parham, a company spokesperson, the collection she had on display at MAGIC (February 13-15) is all new, both in silhouette and fabrication. » I want to read more and receive info from Jois

Champion Introduces New Compression Bra

Champion, the activewear brand, has released a new compression sportsbra. With a lower, sweetheart neckline and thinner straps, the bra is to bring a style change and more fashion to the compression bra market. The bra is meant to work for a variety of activities from high-impact aerobic excercise to low-impact yoga. » I want to read more and receive info from HanesBrands

HBL: Selling Workout Clothing to Hair Salons

John and Kaneta Harmon of HBL Couture with Workout Wear Designs

(MAGIC Report) How’s this for a marketing strategy? HBL Couture, a new workout wear brand (designed for an ageless “sexy confident modern woman”) may soon be offered in as many as 50,000 beauty salons across the US. The apparel brand happens to be owned by the same entity that owns Enjoy Haircare, according to Kaneta Harmon, an HBL designer and spokesperson. Enjoy already sells its grooming products in those locations, Harmon claims, and believes that the new workout gear will be welcomed by the salons. » I want to read more and receive info from HBL Couture

Athleta Relocates Offices

Women’s activewear company Athleta has relocated its Petaluma, Calif. headquarters to 2100 S. McDowell Blvd. » I want to read more and receive info from Athleta

Activewear Styles by Animated Closet

A look from Animated Closet.

The latest in activewear by Animated Closet, shot by BODY Magazine. » I want to read more and receive info from Animated Closet

PVH, G-III Partner to Open CK Stores

PVH Corp. and G-III Apparel Group Ltd. have agreed to a licensing deal to launch Calvin Klein Performance stores as well as shop-in-shop locations in the United States and China. » I want to read more and receive info from Calvin Klein

Macy’s to Launch Activewear Line

Cheryl Burke of

U.S. retailing giant Macy’s has announced the launch of an exclusive activewear line, Ideology, to hit 160 stores in spring 2012. » I want to read more and receive info from Macys

Vivienne Tam Partners with Ning for Yoga Line

A look from Vivienne Tam.

Vivienne Tam, a fashion designer known for her ready-to-wear collections, has partnered with Olympic gold medalist and brand owner Li Ning to introduce a yoga and activewear line during New York’s fashion week. » I want to read more and receive info from Vivienne Tam

Hanesbrands Introduces Duofold by Champion

Hanesbrands has combined two of its activewear brands’ product offerings to create the Duofold by Champion line, debuting this winter. » I want to read more and receive info from Hanesbrands

Under Armour C.O.O. to Retire

Wayne Marino, chief operating officer of activewear company Under Armour, Inc., announced his retirement. » I want to read more and receive info from Under Armour

Marika Manufacturer Sues JCPenney, Hanes

A look by Marika.

Rock Fit LLC, manufacturer of Marika brand shape-enhancing activewear, has filed two separate lawsuits against JCPenney and Hanesbrands for infringement of Marika’s designs. » I want to read more and receive info from Marika

Celebrities Promote Danskin Health Crusade

Hilary Duff in activewear by Danskin.

Iconix Brand Group announced the debut of its Move for Change initiative, the fall 2011 campaign for its Danskin women’s activewear brand featuring actress/models Hilary Duff, Padma Lakshmi, Jenny McCarthy and Christie Brinkley. » I want to read more and receive info from Iconix

Marika Expands Activewear Lines

Activewear from Marika.

Activewear producer Marika is expanding its three different lines, incorporating the latest trends and technology into its garments to ensure that wearers get the most functional and stylish products available. » I want to read more and receive info from Marika

Soffe Releases Military-Inspired Men’s Line

Activewear from Soffe’s XT46 men’s line.

Activewear apparel brand Soffe has introduced a new line for men, XT46, inspired by the brand’s history of working with the U.S. military. » I want to read more and receive info from Soffe

Anita Wins Red Dot Award

Momentum sports bra in white by Anita.

Anita International, a 125 intimate apparel maker with U.S. offices in Florida, won this year’s Red Dot Design Award for its Momentum high-level sports bra. » I want to read more and receive info from Anita

Marika Talks 2011 Growth

The Butt Booster by Marika.

Marika, a maker of bodyshaping activewear products, anticipates that sales will double by the end of this year, the company reported. » I want to read more and receive info from Marika

Champion Addresses Bra Complaints

Champion Athleticwear claims to have solved some of the most common sports bra complaints with Spot Comfort, its newly launched collection. » I want to read more and receive info from Hanesbrands

PUMA Appoints Franz Koch CEO

Franz Koch of PUMA.

Activewear company PUMA announced last week that Franz Koch, currently the head of Global Strategy, will succeed Jochen Zeitz as C.E.O. when the company transforms into a European corporation. Effective immediately, he will join the company’s board of management as chief strategic officer. » I want to read more and receive info from PUMA

Adidas Tests Women’s Retail Concept

An Adidas sports bra.

Last Wednesday, Adidas opened its first women-specific store in Seoul, Korea in order to target this growing customer base. » I want to read more and receive info from Adidas

VATA Targets Intimates Retailers at Curve

VATA Brasil sports bra, shots and leg warmers.

VATA Brasil is making its debut at next week’s CurveNV to address demand from potential customers in the intimate apparel industry, according to Daniel Langevin, C.O.O of Vancouver-based VATA Enterprises Inc. The activewear producer previously exhibited at MAGIC. » I want to read more and receive info from VATA Brasil

Our Love Yoga Balances Fashion & Fit

Joanna Rajendran and Jonny Rothschild, co-founders of Our Love Yoga.

A few years ago, yoga instructor Joanna Rajendran noticed that she wasn’t the only one wearing men’s tank tops to class. » I want to read more and receive info from Our Love Yoga

Björn Borg Forms Sport Subsidiary

Björn Borg, along with its Dutch distributor, is establishing a subsidiary to manage its athletic business. » I want to read more and receive info from Bjorn Borg

O Magazine Features Anita Bra

The Anita sports bra featured in O Magazine.

Anita International’s Active bra has once again gotten some media attention. » I want to read more and receive info from Anita

Lupo intros. sport collection

Lupo Activewear.

Lupo, a Miami-based label spanning a variety of categories, is replenishing its fitness offerings by introducing Lupo Sport for spring 2011. » I want to read more and receive info from Lupo

Runner’s world praises anita

Anita Bra

Runner’s World gave Anita a rave review in its November 2010 issue. The magazine featured the Anita Momentum 5529 sports bra in a story titled “Best For DD+,” for which it invited full-busted runners to test sports bras for this market. » I want to read more and receive info from Anita International Corp.

Lucy Bikes For Breast Cancer

Lucy activewear.

In honor of Breast Cancer Awareness Month this October, Lucy Activewear is sponsoring the Young Survival Coalition’s Tour de Pink national rides; one and three-day bike rides that are held nationwide throughout the month to raise money and awareness for young women with the disease. » I want to read more and receive info from Lucy

Klum designs for new balance

Heidi Klum

Heidi Klum has caught the designer bug. After collaborating with Destination Maternity earlier this year, the model and host of “Project Runway” has designed a New Balance activewear collection for the woman-on-the-go. It will be sold exclusively on Amazon.com starting on October 7. » I want to read more and receive info from Heidi Klum

Bravada To Hit Calgary As Part Of Growth

VATA activewear.

With Calgary's robust economy and fitness-oriented culture, Bravada International sees the Canadian province as ripe for expansion. The health-oriented retail and media company-which opened its flagship Bravada Athletica store in Los Angeles this June and produces shows including “The Spin Crowd” on E! Entertainment and “Mel B; It's a Scary World” on the Style Network-announced plans to open its Canadian Bravada Athletica headquarters in Calgary. The company also said it hopes to open a Bravada Athletica store in the city before Christmas. » I want to read more and receive info from vata

Bodyrock adds shorts & tanks

Kelly Dooley

BodyRock Sport is continuing on its trend-driven path for resort/early spring 2011. The activewear company, which was founded by Kelly Dooley last year, is introducing its first sports shorts and tank tops for the season, as well as updating styles from the original collection—which include brightly toned sports bras embellished with Swarovski crystals—with new colors and prints. » I want to read more and receive info from Bodyrock

Lupo intros. sport collection

A Lupo's style.

Lupo, a Miami-based label spanning a variety of categories, is replenishing its fitness offerings by introducing Lupo Sport for spring 2011. » I want to read more and receive info from Lupo

Shibue works for swim too

A Shibue style.

Shibue Couture, already established in the bridal and special occasion markets as a seamless alternative to the thong, is coming to swimwear. » I want to read more and receive info from Shibue Couture

Saucony Improves Performance

Saucony is promising a lot more than just moisture wicking with AMP PRO2, its line of unisex technical apparel launching on July 15. The activewear company claims that this innovation could actually help the athlete win. » I want to read more and receive info from X

Merry Modes Goes Active

Merry Modes: Sports bra and matching bottom.

In its most dramatic departure from bridal intimates yet, Merry Modes has entered the activewear market. The intimate apparel manufacturer—which has entered several new categories within recent months, including shapewear and mainstream lingerie—has introduced its first sports bra (style 2000), which fits up to a size 42DD and wholesales for $20. Coined the Soft Support Sports Bra, the style includes a matching boyshort and brief. It is available in white. » I want to read more and receive info from Merry Modes

Lululemon Offers Sun Protection

Just in time for the strong rays of summer, Lululemon has created a fabric with built in UVA protection, coined UPF Sheer Jersey. The company has debuted in The Run: Sun Blocker LS, a long sleeved runners shirt constructed from UPF Sheer Jersey and Circle Mesh fabric. It is available immediately through Lululemon’s website at $68 retail in women’s sizes 4 through 12. It comes in shades of white, green, light blue/coral and purple/white. » I want to read more and receive info from Lululemon

Under Armour Names Safford SVP

Under Armour Inc., a Baltimore-based activewear company, has reportedly hired Henry Safford as senior vice president of apparel. » I want to read more and receive info from Under Armour

Lululemon Hosts FIT Competition

Lululemon Athletica, in collaboration with the Fashion Institute of Technology (FIT), is hosting a celebration featuring FIT student designs this Tuesday, April 20, at its store in Soho, New York City. The night’s festivities—which begin at 8pm—will include a runway show of designs by eight FIT fashion students, which the company selected as finalists in its Urban Yogini competition. » I want to read more and receive info from FIT

Lululemon Hosts FIT Competition

Lululemon Athletica, in collaboration with the Fashion Institute of Technology (FIT), is hosting a celebration featuring FIT student designs this Tuesday, April 20, at its store in Soho, New York City. The night’s festivities—which begin at 8pm—will include a runway show of designs by eight FIT fashion students, which the company selected as finalists in its Urban Yogini competition. » I want to read more and receive info from lululemon

New At Wacoal Sports

The Wacoal Sports Science Corporation, a wholly owned subsidiary of Wacoal Corp. and maker of activewear under the CW-X Conditioning Wear label, has expanded its warm-weather specific ventilator line just in time for balmier weather. This expansion encompasses new shorts, tops and a new color tight for men and women, as well as new colors across other CW-X bra and tight categories. » I want to read more and receive info from Wacoal Sports

Athleta Adds Seamless Intimates

Athleta, a women’s activewear and swimwear brand acquired by Gap Inc. in September 2008, has launched a line of seamless intimates for wear during athletic and everyday activities. Included is a cami, lace seamless bra top, boy short, thong and bikini, each available in pastel shades of lavender and blue, as well as black and white. Sizes run from S through L, (fitting cup sizes A through C), and retail from $16 for bottoms to $39 for the cami. » I want to read more and receive info from Athleta

Blue Canoe Debuts Soft Cups, Builds Sleep

Blue Canoe E-Tank in slate shade.

Blue Canoe, a wholesaler of U.S-made eco-friendly basic lingerie, activewear, maternity/nursing intimates and sleepwear, is testing soft cups for the upcoming fall season. The company has added removable cups to three best-selling styles, consisting of the Lara, a basic active top with a high-round neck and racer back; the E-Tank, which includes slimming contrast side panels; and the Soft Cup bra, formally called the Cross Over bra, which is “a great seller,” according to Laurie Dunlap, president of the company. The company is also introducing a new style with removable cups, coined the support cami, which Dunlap said, “can be used as a yoga/exercise top or an under layer, actually replacing the need for a bra. » I want to read more and receive info from Blue Canoe

BeBodySmart Sues Amazon

BeBodySmart.com, a web-based vendor and retailer of fitness products including activewear for men, women and children, claims to be suing Amazon.com for illegally using the brand name BodySmart. » I want to read more and receive info from BeBodySmart

Hanesbrands Goes Organic, Outfits Runners

Disney Marathon Weekend runners in Champion apparel.

Hanesbrands, Inc. has ordered approximately 10,000 Ibs of Crailar Organic Fiber from Canadian textiles producer Naturally Advanced Technologies, which will be delivered during the first quarter of this year. As announced in September 2009, and reported in the October issue of BODY, the two companies have entered into a joint agreement to produce 100 percent organic innerwear made from the Crailar fiber under the Hanes label. This is through license awarded to them by the National Research Council of Canada, which owns the Crailar fiber. » I want to read more and receive info from Hanes

By Anew Launches Shaping Active Line

Photo from the Cirqulate section of the By Anew website.

By Anew—a California-based wholesaler who launched in January 2009 with the cinch bodywrapper for post-pregnancy women—has introduced a line of activewear designed to flatter the figure, titled Cirqulate. Included in the line, which expands By Anew beyond its maternity niche as it is marketed towards all women aged 17 and up, included leggings, work-out pants, and sport tops running retailing from approximately $38 to $88, with sizes ranging from P to L in tops, (fitting bra sizes 34B through 38E), and 2/4 to 10/12 in bottoms. It will be available this Fall. » I want to read more and receive info from By Anew

VATA Brasil To Open LG Week

Vata Brasil Styles.

VATA Brasil, a Canadian manufacturer and distributor of activewear under the VATA Brasil label, will kick off the 21st edition of LG Fashion Week in Toronto, which will take place from October 19th through 24th. LG Fashion Week is sponsored by LG Canada in partnership with L’Oreal Paris. VATA Brasil reported that in addition to being the first brand featured during the week, the company is the first activewear brand to ever be featured at the event. The company will show its Spring 2010 line. » I want to read more and receive info from VATA Brasil

Wacoal Intros Plus, Sport Styles And New Brand

Wacoal, known for decades for its focus on fit, targets several new customers with its spring collection, which introduces its first sports bras, a wider, more stylish assortment of plus offerings and a panty program for younger shoppers. » I want to read more and receive info from Wacoal


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