SoftBank made a $400 million investment in Vuori, a California-based activewear firm that launched in 2015, raising the valuation of the brand to $4 billion. » I want to read more and receive info from Vuori
Ruby Ribbon announced it has been issued its first patent (U.S. Patent No. 10,993,482) for the “unique and innovative product construction used in” its Sport Demiette line. » I want to read more and receive info from Ruby Ribbon
The exact location of seven of the new Aerie lingerie and two Offline activewear stores, that will open in the second half of the year, was revealed in an announcement by Westfield Shopping Centers. » I want to read more and receive info from Aerie
Fabletics has launched a new activewear collection in partnership with Riverdale actress Madelaine Petsch, “built off the success of their first collaboration last summer.” » I want to read more and receive info from Fabletics
CrissCross Intimates has introduced an “Active Wear to Luxe” collection, “so versatile with sex-appeal and styles for yoga, Pilates or any sports enthusiast and every day comfortable wear,” announced owner Jean Criss. » I want to read more and receive info from CrissCross Intimates
Following a successful introduction last year, Starline has expanded its collection of activewear to 13 styles. » I want to read more and receive info from Starline
Glamorise Foundations, the company credited by many sources as the inventor of the original sports bra, is now about to introduce “the highest performance sports bra models we’ve ever made,” according to CEO Jon Pundyk. » I want to read more and receive info from Glamorise Foundations
Seven ‘til Midnight has expanded its Strike sport bra and athleisure line that launched last year, more than doubling the number of pieces in the collection. » I want to read more and receive info from Seven ‘til Midnight
Fit Fully Yours has reported a strong positive reaction to its new Pauline Sport bra (style B9660). » I want to read more and receive info from Fit Fully Yours
Since its launch by Shapeez in 2013, sales of the Sportee sports bra have gradually risen to make it one of the company’s most successful products. » I want to read more and receive info from Shapeez
Shock Absorber has just introduced a new sports bra, “The Active Crop Top” (style S04NO) that is now being shown to retailers. » I want to read more and receive info from Shock Absorber
Adore Me, the internet intimates retailer, launched its first activewear collection in October. » I want to read more and receive info from Adore Me
Royce has introduced its new Impact Free, wireless sports bra, emphasizing that it is “perfect for larger cup sizes.” » I want to read more and receive info from Royce Lingerie
In its latest collections, Q-T Intimates offers two types of sport bras: low impact and high impact. » I want to read more and receive info from Q-T Intimates
Barola is a new compression sports bra line created “to give breast cancer survivors –– and all women –– the confidence and empowerment to seize the day and stay active while enduring physical changes and challenges.” » I want to read more and receive info from Barola
In yet another advertising promotion that links women of accomplishment to a particular brand of underwear, Under Armour, launched its sports bra “I Will What I Want” campaign. » I want to read more and receive info from Under Armour
Sturdy Girl Sports, the producer of a collection of sports bras, said it has been issued Patent 8,690,634 B2 for utility by the U.S. Patent and Trademark Office for “the proven, unique Sturdy Support System” it utilizes in its products. » I want to read more and receive info from Sturdy Girl Sports
Increasing its emphasis on the sports bra category, Victoria’s Secret recently introduced yet another style, this a patent-pending front close bra called Knockout. » I want to read more and receive info from Victoria’s Secret
German lingerie maker Anita International has won the Red Dot Design Award for 2014 for its style 5537 DynamiX Star, an innovative, high-impact sports bra. Red Dot is an international product design prize. » I want to read more and receive info from Anita
Koral Activewear has launched a new activewear and loungewear collection representing a collaboration between Los Angeles designer Peter Koral and Brazilian-born fashion designer Ilana Kugel. » I want to read more and receive info from Koral
Buoyed by its ongoing success in the maximum support sports bra arena, Anita has introduced yet another evolution, the “dynamiX star” featuring X-shaped back support. The new style will retail at $69 and will ship in September according to Theresa Antretter, Care Division manager. » I want to read more and receive info from Anita
Shapeez reports that the launch of its new Sportee sports bra has been so strong — perhaps helped by the dramatic way the company chose to portray the bra in photos — that it completely sold out of its initial shipment. (But not to worry, follow up deliveries of the bra have already arrived). » I want to read more and receive info from Shapeez
Activewear and casual apparel brand Wear Me Out Clothing has added new colorways perfect for holiday shopping to its line of clothing perfect for yoga, boxing, or grabbing coffee on the go. » I want to read more and receive info from Wear Me Out
A sports bra that fits better? The new Sportee from Shapeez bases its claim for superiority on its new “Active Shaping Design” that, according to the company’s David Berner, “consists 4 key qualities: 1) Shapeez own unique fitting system that founder Staci Berner created when she launched her bra and shape wear company, 2) real under-wire bra, 3) all way stretch fabric moves with you while providing superior support, and 4) full coverage tank style breathable mesh back.” » I want to read more and receive info from Shapeez
Shapeez, the company that produces an expanding collection of back smoothing bras and shaping silhouettes, all of which contain a “real” bra within, has just created its first sports bra, the Sportee. » I want to read more and receive info from Shapeez
Coobie has introduced a new seamless sport bra that is “soft and comfortable, cute and functional” and made of the same stretch fabric as the standard Coobie bras, according to a company statement. » I want to read more and receive info from Coobie
Teez-Her is a new activewear and sportswear line from the Rousso Apparel Group, “created for women by women who want to look slim,” according to Janet Freay of the well-established sportswear firm. » I want to read more and receive info from Rousso Apparel Group
Lyssé, a company that started in 2010 offering a wide selection of leggings, is now launching a four-piece “FIT” activewear collection. The new styles feature the brand’s four-way stretch and control panel as well as grommet detailing in three legging styles – flare ($62 retail), tight ankle ($60) and capri ($56), and a coordinating tank ($42). » I want to read more and receive info from Lyssé
G*Pow Athletics, founded a year and a half ago as a women’s workout line, was at MAGIC (February 13-15) introducing its first men’s collection for fall 2012. There are a dozen pieces for men, which join an existing collection of about 40 styles for women. » I want to read more and receive info from G*Pow
(MAGIC Report) Jois is a line of yoga apparel from the Jois family of Ashtanga yoga practioners, founded by Sri K. Pattahbi Jois (who died in 2009). According to Inna Parham, a company spokesperson, the collection she had on display at MAGIC (February 13-15) is all new, both in silhouette and fabrication. » I want to read more and receive info from Jois
Champion, the activewear brand, has released a new compression sportsbra. With a lower, sweetheart neckline and thinner straps, the bra is to bring a style change and more fashion to the compression bra market. The bra is meant to work for a variety of activities from high-impact aerobic excercise to low-impact yoga. » I want to read more and receive info from HanesBrands
(MAGIC Report) How’s this for a marketing strategy? HBL Couture, a new workout wear brand (designed for an ageless “sexy confident modern woman”) may soon be offered in as many as 50,000 beauty salons across the US. The apparel brand happens to be owned by the same entity that owns Enjoy Haircare, according to Kaneta Harmon, an HBL designer and spokesperson. Enjoy already sells its grooming products in those locations, Harmon claims, and believes that the new workout gear will be welcomed by the salons. » I want to read more and receive info from HBL Couture
Women’s activewear company Athleta has relocated its Petaluma, Calif. headquarters to 2100 S. McDowell Blvd. » I want to read more and receive info from Athleta
The latest in activewear by Animated Closet, shot by BODY Magazine. » I want to read more and receive info from Animated Closet
PVH Corp. and G-III Apparel Group Ltd. have agreed to a licensing deal to launch Calvin Klein Performance stores as well as shop-in-shop locations in the United States and China. » I want to read more and receive info from Calvin Klein
U.S. retailing giant Macy’s has announced the launch of an exclusive activewear line, Ideology, to hit 160 stores in spring 2012. » I want to read more and receive info from Macys
Vivienne Tam, a fashion designer known for her ready-to-wear collections, has partnered with Olympic gold medalist and brand owner Li Ning to introduce a yoga and activewear line during New York’s fashion week. » I want to read more and receive info from Vivienne Tam
Hanesbrands has combined two of its activewear brands’ product offerings to create the Duofold by Champion line, debuting this winter. » I want to read more and receive info from Hanesbrands
Wayne Marino, chief operating officer of activewear company Under Armour, Inc., announced his retirement. » I want to read more and receive info from Under Armour
Rock Fit LLC, manufacturer of Marika brand shape-enhancing activewear, has filed two separate lawsuits against JCPenney and Hanesbrands for infringement of Marika’s designs. » I want to read more and receive info from Marika
Iconix Brand Group announced the debut of its Move for Change initiative, the fall 2011 campaign for its Danskin women’s activewear brand featuring actress/models Hilary Duff, Padma Lakshmi, Jenny McCarthy and Christie Brinkley. » I want to read more and receive info from Iconix
Activewear producer Marika is expanding its three different lines, incorporating the latest trends and technology into its garments to ensure that wearers get the most functional and stylish products available. » I want to read more and receive info from Marika
Activewear apparel brand Soffe has introduced a new line for men, XT46, inspired by the brand’s history of working with the U.S. military. » I want to read more and receive info from Soffe
Anita International, a 125 intimate apparel maker with U.S. offices in Florida, won this year’s Red Dot Design Award for its Momentum high-level sports bra. » I want to read more and receive info from Anita
Marika, a maker of bodyshaping activewear products, anticipates that sales will double by the end of this year, the company reported. » I want to read more and receive info from Marika
Champion Athleticwear claims to have solved some of the most common sports bra complaints with Spot Comfort, its newly launched collection. » I want to read more and receive info from Hanesbrands
Activewear company PUMA announced last week that Franz Koch, currently the head of Global Strategy, will succeed Jochen Zeitz as C.E.O. when the company transforms into a European corporation. Effective immediately, he will join the company’s board of management as chief strategic officer. » I want to read more and receive info from PUMA
Last Wednesday, Adidas opened its first women-specific store in Seoul, Korea in order to target this growing customer base. » I want to read more and receive info from Adidas
VATA Brasil is making its debut at next week’s CurveNV to address demand from potential customers in the intimate apparel industry, according to Daniel Langevin, C.O.O of Vancouver-based VATA Enterprises Inc. The activewear producer previously exhibited at MAGIC. » I want to read more and receive info from VATA Brasil
A few years ago, yoga instructor Joanna Rajendran noticed that she wasn’t the only one wearing men’s tank tops to class. » I want to read more and receive info from Our Love Yoga