latest from swimwear news

Agua Bendita Campaigns With Refaeli

Agua Bendita Swimwear, a Colombian brand with an office in Fort Lauderdale, FL., has launched an advertising campaign featuring supermodels Bar Refaeli and Candice Swanepoel. The campaign consists of photographs of the models clad in Agua Bendita’s On the Rocks, Black Tie and Happy Hour 2011 collections. » I want to read more and receive info on Agua Bendita

Bettie Page Swim License

Coral & Jade Apparel, an established swim brand, has just signed a license to produce a Bettie Page collection. Currently they are offering seven styles including an all-over leopard print, one-shoulder suit, a bikini covered with small hearts, a print with cherries on a white background, and a two-piece polka dot number. » I want to read more and receive info on Coral & Jade

Mare D’Arame Sees Global Growth

Mare D’Arame, an Italian beach and swimwear tradeshow held in Florence by Toscanadamare, a local nonprofit organization, rung in a successful third edition from July 17 through 19, according to organizers. Driven by growth among international attendees, 6,725 visitors attended the show compared to the 4,457 who visited last year, organizers said. » I want to read more and receive info on Mare D Amare

Dorit Launches High-End Swim

Dorit International, a new, high-end swimwear and swim cover-up line, first showed its collection at the New York Curve show, August 1st. A former model, the bikini-clad CEO, Dorit Lemel, was in her booth to explain that the colorful line features Italian styling and quality fabrics. With a showroom at 183 Madison in New York, the collection includes one and two-piece swim suits, retailing from $295 to $395, and cover-ups from $395 to $695. » I want to read more and receive info on Dorit

Lynnina Offers Stylish Modesty

Women seeking more modesty than the average swimsuit delivers will be intrigued by Lynnina, a San Francisco-based swimwear brand launched this June by Lynn Werner. The new line is made up of boardshorts in varied colors and prints retailing for $69, and complementary mix-and-match bikini and tankini tops retailing from $59 to $69. Tops are available in sizes XS through XL, while bottoms run in sizes 0 through 14. » I want to read more and receive info on Lynnina

Panache Intros. First Cruise Line

Due to the reported success of its spring/summer 2010 swimwear collection, Panache is continuing to offer women with larger cup sizes support at the beach.The company is expanding its selection in the category by introducing its first Cruise collection this October. » I want to read more and receive info on Panache

Calixta Brings Latin Flair To U.S.

Calixta is introducing the U.S. market to its “Latin American Essence” at SwimShow 2011, scheduled for July 17 through 20, 2010 in Miami Beach. This will mark the Colombian swimwear brand’s first time showing in the U.S. » I want to read more and receive info on Calixta

Estivo Targets “Real” Women

Estivo will introduce its swimwear for “real women” to the U.S. market at Miami’s Swimshow 2011, scheduled for July 17-20, 2010. The Colombian company, which was founded in May 2009, is targeting its line of 60-plus bikinis and one-piece suits toward high-end stores nationwide, with a desire to land in Bloomingdale’s, Nordstrom and Anthropologie. Styles run in sizes XS through L, and wholesale from $38 to $70. » I want to read more and receive info on Estivo

Parah Targets Vivacious Woman

In designing its spring/summer 2011 beachwear collection, Italy-based Parah S.P.A. focused on “the discerning woman, who likes to be seen without showing off, while retaining her vivacity, intensity and spirit.” » I want to read more and receive info on Parah

ISAM Expects Traffic Increase

Barbara Brady, director of ISAM, expects increases in buyer traffic and exhibitors from last year at this summer’s ISAM, which is the swimwear portion of WWD MAGIC. The shows will take place in conjunction this August 17 through 19 in the Las Vegas Convention Center’s Central Hall. » I want to read more and receive info on ISAM

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