Eloquii Launches Plus Swim Collection

Eloquii, the plus size brand that was recently sold by Walmart to FullBeauty Brands, “launched its first exclusive swimwear collection with Gabi Gregg of @GabiFresh.” The collection includes swimsuits and resort wear in sizes 14 to 32. » I want to read more and receive info from Eloquii

Kathy Ireland: Swim Collection With Amerex

Kathy Ireland Worldwide has launched a new swim collection for HSN in partnership with the Amerex Group. » I want to read more and receive info from Amerex

Sheertex Intros Watertex Quick Drying Swimwear

Sheertex, which produces “rip-resist tights,” has added Watertex, “the first swimsuit that towel wipes dry.” » I want to read more and receive info from Sheertex

Knix Launches ‘Biggest Swim Collection’

Knix, the brand that features period underwear, has launched “its biggest swim collection to-date.” » I want to read more and receive info from Knix

NuBra Beach Enhancers Designed For Swimwear

“A great way for retailers to build sales during the summer months is with adhesive NuBra Beach Enhancers, silicone inserts specifically designed to be worn under swimsuits, both in and out of the water” explained the company’s Daren Peng. » I want to read more and receive info from NuBra

Demi Moore, Andie Swim Collaboration

Demi Moore has just launched a limited edition swimwear collection in collaboration with Andie. The line features 10 vintage inspired suits. » I want to read more and receive info from Andie

Beach Bunny Swimwear Opens Four New Shops

Yet another brand is emphasizing its brick and mortar presence, with Beach Bunny Swimwear this week pointing to its “retail resurgance” with the recent opening of four new retail stores in Tampa, San Diego, Canoga Park and Houston. » I want to read more and receive info from Beach Bunny Swimwear

VS: Minority Interest In Frankies Bikinis

Victoria’s Secret has acquired, for $18 million, a “minority interest” in Frankies Bikinis, a swim brand founded in 2012 by Francesca Aiello and her mother, Mimi Aiello, and based in Venice, California. » I want to read more and receive info from Victoria’s Secret

Online Ruby Ribbon Reenters Swim Market

Ruby Ribbon, the online intimates, shapewear and athleisure firm, has reentered the swim market utilizing InvisiShape, a “shaping fabric technology that smooths, shapes and supports the body for a flattering and comfortable fit.” » I want to read more and receive info from Ruby Ribbon

La Diva Set To Open Store In Naples, Florida

La Diva International, LLC is planning to open its first brick and mortar store in September, in Naples, Florida where the company is based. » I want to read more and receive info from La Diva International

VS Swim Catalog Arriving In Mail March 1

Victoria’s Secret recently announced the “return of swim in stores,” adding that a print “2021 Swim magalog” will be “hitting mailboxes March 1.” » I want to read more and receive info from Victoria’s Secret

PVH Sells Speedo N.A. Business To Pentland

PVH is selling its licensed Speedo North America business to Pentland Group, the owner of Speedo International Limited, for about $170 million in cash. » I want to read more and receive info from Obsessive

PVH is selling its licensed Speedo North America business to Pentland Group, the owner of Speedo International Limited, for about $170 million in cash. » I want to read more and receive info from Speedo

MOD by Parfait Intros S/S 2019 Swim Groups

MOD by Parfait, sister brand to Parfait, has expanded upon the successful debut of its swim collection last year with a new collection for the Spring/Summer 2019 season. » I want to read more and receive info from Mapalé

Oh La La Cheri Intros New Swim Collection

Oh La La Cheri has added a “sexy, inclusive swimwear capsule” for spring 2020 including “12 swimsuits in a variety of colors and sizes (S - 3X).” » I want to read more and receive info from Oh La La Cheri

Splash: Science Behind Washing Swimwear

Splash Swimwear Wash from The Forever Group, is "a great example of a product that enables independent retailers to compete on the highest level, by offering unique and effective clothing care solutions." » I want to read more and receive info from The Forever Group

Swim’s Back At VS, But Is VS Back In Swim?

“Swim is Back!” announced the email from Victoria’s Secret. And so it is, with 417 styles now shown on the company’s website. But a review of the collection prompts the question, “Is Victoria’s Secret really back in swim?” » I want to read more and receive info from Victoria’s Secret

PantyProp Offers Stores Leak Proof Swimwear

PantyProp, the solutions company that makes a range of leak proof underwear, other apparel and swimwear for women and teens, is now offering retailers a collection of swim suits. » I want to read more and receive info from PantyProp

Parfait Intros First Swim Collection For SS’19

Parfait, the “size-inclusive lingerie brand,” has launched its “first-ever swimwear collection for the Spring/Summer 2019 season.” This follows the successful addition last year of swimwear as part of its new sister brand, MOD by Parfait. » I want to read more and receive info from Parfait

Interview: NuBra Has Launched The Nu Cami

NuBra recently launched a new addition to its adhesive bra and solutions products collection, the Nu Cami. In this interview BODY publisher Nick Monjo talks with the company’s Dennis Chen about the product, which combines an adhesive bra with a removable lace covering. » I want to read more and receive info from Parfait

Yandy Presents Swim At New York Fashion Week

Yandy.com returned to New York Fashion Week on February 14th, this time to present its 2017 swim collection. » I want to read more and receive info from Yandy.com

Pyknic: New Macaroni, French Fries Swimwear

Pyknic, a T-shirt, sock and bikini brand was showing two new printed string bikinis: one with an all-over photo print of French fries, the other with an all-over print of macaroni and cheese. The new styles, which were introduced just before Pool, are offered with matching socks. » I want to read more and receive info from Pyknic

Yandy.com Expands Plus Size Swim Collection

Online retailer Yandy.com has expanded its offerings of plus size swimwear, noting in a statement that it “saw a hole in the market and rightly introduced” a collection to serve “curvy, full-figured shoppers” who have “limited options.” » I want to read more and receive info from Yandy.com

Sol Lusso: Luxury Scarves, Natural Fibers

Sol Lusso, specializing in scarves, pareos, cover-ups (and soon, swimwear), has refined, upgraded and expanded its offerings for 2016, its second year in business. » I want to read more and receive info from Sol Lusso

Shibue: Happy Not To Be Seen At Miami Swim

While most companies at the recent Miami Swim Week were anxious to have their designs seen by all, Shibue Couture was happy to invisible. » I want to read more and receive info from Shibue Couture

Bra Society: Focus On Neoprene Swim, Active

Bra Society, a bra, swimwear, activewear, dress and yoga apparel firm will exhibit at its first trade show, the Curvexpo in Las Vegas next week. » I want to read more and receive info from Bra Society

New Sol Lusso To Debut Pareos At Curvexpo

Sol Lusso is a beachwear firm, launched a few months ago, that will exhibit for the first time at the Las Vegas Curvexpo. The company is starting with scarves and pareos, but has plans to eventually move into “other products in swimwear and resort wear categories, for both men and women,” according to president Irina Howard. » I want to read more and receive info from Sol Lusso

Victoria’s Secret Swim Special On CBS Feb. 26

The Victoria’s Secret Swim Special airs February 26, 2015, for the first time on CBS. The program focuses on the shooting in Puerto Rico of the company’s swimwear campaign and includes performances by artists Maroon 5 and Juanes. » I want to read more and receive info from Victoria’s Secret

More Swim Suits For Espiral’s AM:PM Brand

Anticipating “a great year for swim,” AM:PM, the resort wear brand from Espiral is, for the second year in a row, dramatically expanding the number of bathing suits it is offering. The label is also moving up the release of its catalog to February to get product to consumers earlier. » I want to read more and receive info from Espiral

Mode Beads Launches First Jewelry Collection

Based on the popularity of its genuine Czech glass, crystal and rhinestone connectors, buckles and closures for intimate apparel, dancewear, swimwear and evening wear, Mode Beads International is launching a line of coordinating rhinestone jewelry, including earrings, bracelets, necklaces and hair accessories. » I want to read more and receive info from Mode Beads

AM:PM Doubles Size Of Swimwear Collection

AM:PM has doubled the amount swimwear in its collection to about 30 styles as it prepares for the upcoming Miami swim show in July. The brand is the beach and resort wear brand from Espiral, the maker of sexy lingerie and club wear. » I want to read more and receive info from Espiral

Lahco & CMK: Broad Strategy For US Growth

Lahco of Switzerland, after a successful launch on Saks.com last year, has put in place a range of sales strategies that it expects will continue to expand sales of its men’s and women’s swimwear across the U.S. » I want to read more and receive info from Lahco

PrimaDonna Introduces New Swim Collections

PrimaDonna, a division of Van de Velde, launched a new and extensive swim collection on The Pure Liner (a ship specifically designed for corporate events) in the Belgian city of Antwerp. Included are seven groups, each named for an alcoholic beverage: Punch, Pina Colada, Copa Cabana, Sherry, Cocktail, Tequila and Mojito. » I want to read more and receive info from Van de Velde

Lahco of Switzerland: CMK Distribution Deal

CMK Distinctive Brands has signed a U.S. distribution and marketing agreement with Lahco of Switzerland, a luxury men’s and women’s swim and beachwear brand. » I want to read more and receive info from CMK

’Riviera’ By Curve: New California Swim Show

International trade show organizer Eurovet, which acquired CURVExpo Inc. in April 2012, announced the launch of Riviera by CURVExpo, a California swimwear and activewear market event that will first appear August 11-12, 2014, at the Hyatt Regency Beach Resort and Spa in Huntington Beach, Calif. » I want to read more and receive info from Curvexpo

Easton Reports Success With Janine Robin Line

Russ Klein, who heads up the Easton International LLC distribution and sales organization, said “The initial reaction has been amazing” to his representation of Janine Robin, the French swimwear, beachwear and lingerie company. That alliance began in July. » I want to read more and receive info from Janine Robin

Priscilla B: Magic Debut For 2014 Collection

Italian swimwear brand Priscilla B debuted its 2014 collection at Magic in Las Vegas. » I want to read more and receive info from Priscilla B

Priscilla B: Magic Debut For 2014 Collection

Italian swimwear brand Priscilla B debuted its 2014 collection at Magic in Las Vegas. » I want to read more and receive info from Priscilla B

NPD Says Swimwear Up 3.1% In Latest Survey

“Swimwear in the U.S. is a 3.5 billion dollar a year business and it is up over last year by a 3.1 percent gain,” according to a statement from NPD Group, Inc. citing their Consumer Tracking Service covering the period from April 2012 to March 2013. » I want to read more and receive info from NPD

Yandy Offers Its Own Line of Crystal Bikinis

Fast growing internet intimates retailer Yandy.com has added an exclusive collection of its own “Swarovski crystal embellished bikinis” to its extensive collection of swimwear offerings. » I want to read more and receive info from Yandy.com

BLVD Is Forplay’s Sexy New Swim Collection

After the successful launch of its BLVD Collection (as in boulevard) of sexy dresses last year, Forplay has put the same name to an extensive collection of bright and sexy swimwear, which it was showing at the recent International Lingerie Show in Las Vegas where “we received an amazing reaction,” according to COO Greg Gubner. » I want to read more and receive info from Forplay

Espiral: AM:PM Catalog 40% Larger This Year

Espiral recently mailed its largest catalog ever for its swim and resort collection, AM:PM by Espiral. This year’s edition totaled 202 pages plus the covers. Last year it was 146 pages plus covers. » I want to read more and receive info from Espiral

Pain de Sucre: All The Right Moves for the U.S.

Cruise & Co., which recently took over the distribution of Pain de Sucre swimwear and related labels in North America, is planning to expand sales in the range of 50,000 to 100,000 suits within five years. To reach this goal both the manufacturer and distributor are investing heavily in this market by attending a variety of markets and all major trade shows (including Curve and the Miami Swim Show) and increasing trade advertising. » I want to read more and receive info from Pain de Sucre

SkinnySwim: Shaping Swimwear By Sassybax

Coming for spring 2013, SkinnySwim is the first collection of shaping swimwear from established shapewear producer Sassybax. “The Sassybax customer has always been the 35 to 55-year-old Neimans to Nordstrom customer,” explained owner Amanda Kennedy. “But our swimwear is for anyone who likes to trim 10 to 20 pound off the appearance of their shape in swimwear.” » I want to read more and receive info from Sassybax

Sexxy Brazil Adds Swim To Club & Dance Wear

Sexxy Brazil, the maker of sexy dancewear, clubwear, costumes and other apparel, has now launched an extensive swim collection. » I want to read more and receive info from Sexxy Brazil

Parah Swim: Necklines à la Brigitte Bardot

Parah’s spring, summer 2013 collection of beachwear, which will be exhibited at the upcoming Mode City in Paris in July, “is marked by romanticism but with a contemporary spin and the allure of poetry that links past and present: the leitmotif of a bubbly and glamorous line,” according to a spokesperson. » I want to read more and receive info from Parah

Nardis Beach Launches Luxury Online Boutique

Nardis Beach, the high end swim label in the UK, has just launched an online boutique. Previously, during its first four seasons, the company had sold its bathing suits and cover-ups through luxury boutiques worldwide. » I want to read more and receive info from Nardis Beach

Pain de Sucre to Exhibit At Miami Swim Show

“Creativity and boldness have always been the key words of the enterprise,” declared Christian Keusseyan, owner of Pain de Sucre, the luxurious and innovative brand from France that is now being distributed in the U.S. by Cruise and Co. Fashion, Inc. and soon to be shown at the Miami Swim Show. » I want to read more and receive info from Pain de Sucre

Fullbeauty.com Adds Plus Swimwear Choices

Fullbeauty.com, the lingerie website that is part of Redcats USA’s OneStopPlus Group, has launched an extended plus size swimwear collection. » I want to read more and receive info from Fullbeauty.com

Miami SwimShow, 30, Toasts $4.1B Industry

The Miami SwimShow 2013 will celebrate its 30th anniversary with this year’s event (July 21-24, 2012), hosting “2,500 lines organized into well-defined sections for women’s, men’s and children’s, as well as for contemporary, juniors and more,” according to the Swimwear Association of Florida which holds the event. » I want to read more and receive info from Miami SwimShow