latest from wholesale swimwear news

Yandy Offers Its Own Line of Crystal Bikinis

Fast growing internet intimates retailer Yandy.com has added an exclusive collection of its own “Swarovski crystal embellished bikinis” to its extensive collection of swimwear offerings. » I want to read more and receive info from Yandy.com

BLVD Is Forplay’s Sexy New Swim Collection

After the successful launch of its BLVD Collection (as in boulevard) of sexy dresses last year, Forplay has put the same name to an extensive collection of bright and sexy swimwear, which it was showing at the recent International Lingerie Show in Las Vegas where “we received an amazing reaction,” according to COO Greg Gubner. » I want to read more and receive info from Forplay

Espiral: AM:PM Catalog 40% Larger This Year

Espiral recently mailed its largest catalog ever for its swim and resort collection, AM:PM by Espiral. This year’s edition totaled 202 pages plus the covers. Last year it was 146 pages plus covers. » I want to read more and receive info from Espiral

Pain de Sucre: All The Right Moves for the U.S.

Cruise & Co., which recently took over the distribution of Pain de Sucre swimwear and related labels in North America, is planning to expand sales in the range of 50,000 to 100,000 suits within five years. To reach this goal both the manufacturer and distributor are investing heavily in this market by attending a variety of markets and all major trade shows (including Curve and the Miami Swim Show) and increasing trade advertising. » I want to read more and receive info from Pain de Sucre

SkinnySwim: Shaping Swimwear By Sassybax

Coming for spring 2013, SkinnySwim is the first collection of shaping swimwear from established shapewear producer Sassybax. “The Sassybax customer has always been the 35 to 55-year-old Neimans to Nordstrom customer,” explained owner Amanda Kennedy. “But our swimwear is for anyone who likes to trim 10 to 20 pound off the appearance of their shape in swimwear.” » I want to read more and receive info from Sassybax

Sexxy Brazil Adds Swim To Club & Dance Wear

Sexxy Brazil, the maker of sexy dancewear, clubwear, costumes and other apparel, has now launched an extensive swim collection. » I want to read more and receive info from Sexxy Brazil

Parah Swim: Necklines à la Brigitte Bardot

Parah’s spring, summer 2013 collection of beachwear, which will be exhibited at the upcoming Mode City in Paris in July, “is marked by romanticism but with a contemporary spin and the allure of poetry that links past and present: the leitmotif of a bubbly and glamorous line,” according to a spokesperson. » I want to read more and receive info from Parah

Nardis Beach Launches Luxury Online Boutique

Nardis Beach, the high end swim label in the UK, has just launched an online boutique. Previously, during its first four seasons, the company had sold its bathing suits and cover-ups through luxury boutiques worldwide. » I want to read more and receive info from Nardis Beach

Pain de Sucre to Exhibit At Miami Swim Show

“Creativity and boldness have always been the key words of the enterprise,” declared Christian Keusseyan, owner of Pain de Sucre, the luxurious and innovative brand from France that is now being distributed in the U.S. by Cruise and Co. Fashion, Inc. and soon to be shown at the Miami Swim Show. » I want to read more and receive info from Pain de Sucre

Fullbeauty.com Adds Plus Swimwear Choices

Fullbeauty.com, the lingerie website that is part of Redcats USA’s OneStopPlus Group, has launched an extended plus size swimwear collection. » I want to read more and receive info from Fullbeauty.com

Miami SwimShow, 30, Toasts $4.1B Industry

The Miami SwimShow 2013 will celebrate its 30th anniversary with this year’s event (July 21-24, 2012), hosting “2,500 lines organized into well-defined sections for women’s, men’s and children’s, as well as for contemporary, juniors and more,” according to the Swimwear Association of Florida which holds the event. » I want to read more and receive info from Miami SwimShow

Leonisa 2012 Swim Line Provides Confidence

As Leonisa launches its 2012 swim collection it is emphasizing one its guiding philosophies: to make its customers feel more confident and attractive instead of vulnerable on the beach. “The ideal look is no longer the underfed model-thin figure,” declared Octavio Quintana, vp of Leonisa USA. “At Leonisa, our latest designs are influenced by this welcome trend and we are glad our swimwear helps to improve the lives of our customers with appealing new styles that are major confidence boosters.” » I want to read more and receive info from Leonisa

Nippies Swim Makes SI in Just its First Season

Bristols 6, the maker of the Nippies line of nipple covers, has found success in expanding into intimates, elaborate nipple covers with tassels and now swimwear. Indeed, the tiny swim collection, which is in its first season, found its way into the just-publshed 2012 Sports Illustrated swimsuit edition: a goal that some swim companies strive to achieve for years. » I want to read more and receive info from bristols 6

Spreegirl Suit Featured by Sports Illustrated

Spreegirl, a division of Carrie Amber, created a swimsuit that was featured on the Sports Illustrated’s website (www.si.com) as part of a feature on model Alyssa Miller. Carrie Amber also produces Seven ‘til Midnight lingerie and costumes. The photo was by Jame Macari. » I want to read more and receive info from Carrie Amber

Zinke Starts Shipping New Swim Collection

One-Piece ($128) from the New Zinke Swimwear Collection.

(CurveNV Report) Zinke recently added swimwear to its line of lingerie and the new collection is starting to arrive in stores in mid-February. » I want to read more and receive info from Zinke

Shorts by Sexxy Brazil Work for Swim, Dance

Wholesale sexy swimwear, dancewear and intimate apparel company Sexxy Brazil’s booty short styles are a hit with retailers across several markets. » I want to read more and receive info from Sexxy Brazil

Gottex, Christina America End Partnership

BODY Magazine has learned that the Gottex swimwear and beachwear brand is no longer being distributed in Canada by Quebec-based Christina America, Inc. » I want to read more and receive info from Gottex

SugieWogie Introduces Shaping Swimwear

The thought of donning tiny bikinis during vacations, pool parties and summer beach outings makes countless women uncomfortable and insecure. SugieWogie’s swimwear collection was designed with real women in mind — women who find it hard to remain confident bearing it all, from sizes 2 to 20. » I want to read more and receive info from SugieWogie

Oakley, Trimera Partner for Swimwear

Oakley, Inc. has entered into a licensing agreement with Trimera Group to manufacture, market and distribute an Oakley-branded women’s swimwear line. » I want to read more and receive info from Oakley

Paolita Releases 2012 Beachwear Collections

A look from Paolita’s 2012 beachwear collections.

U.K.-based luxury beachwear brand Paolita has unveiled its spring/summer 2012 beachwear lines, Voyage and Floreana. » I want to read more and receive info from Paolita

CURVExpo Swimwear Preview Q&A

BODY Magazine Publisher Nick Monjo interviewed CURVExpo’s Laurence Teinturier regarding the renowned trade show’s expanding swimwear presence. » I want to read more and receive info from Curvexpo

Anita Shows Latest Swimwear Styles

The Mary bikini from Anita International.

Anita International, a lingerie and swimwear company specializing in larger cup and post-surgery styles, is debuting its latest swimwear looks. » I want to read more and receive info from Anita

Fashion-Forward Swim Looks from Rockstar

Florida-based Rockstar Swimwear combines high-fashion aesthetics with a rock ’n’ roll attitude to create its unique line of sexy swimwear for men and women. » I want to read more and receive info from Rockstar Swimwear

Spreegirl Introduces Swimwear Styles

California-based sleepwear and loungewear line Spreegirl is expanding into swimwear and will debut spring/summer 2012 styles at the Miami Swim & Lingerie Show. » I want to read more and receive info from Spreegirl

Mya Blue Expands Beachwear Lines

Mya Blue Beach, a UK-based producer of clothing for the swimwear industry, has expanded its lines of kaftans, cover-ups and beachwear with new lines Mya Blue Boutique and Mya Blue Luxe. » I want to read more and receive info from Mya Blue Beach

Luxury Swimwear From Mary Cozabella

From designer Mary Moehring comes Mary Cozabella, a new line that fuses swimwear with couture fashion. » I want to read more and receive info from Mary Cozabella

BoyRio Previews 2012 Swimwear Collection

A style from BoyRio’s 2012 men’s swimwear collection.

Brazilian men’s swimwear company BoyRio has announced a preview of their 2012 collection. » I want to read more and receive info from BoyRio

Breaking Waves Purchases It Figures

New York-based swimwear company Breaking Waves International has purchased swimwear brand It Figures. » I want to read more and receive info from Breaking Waves

Patricia Byrnes Joins Fit 4 U

Patricia Byrnes has been named president and director of marketing at swimwear producer Fit 4 U. » I want to read more and receive info from Fit 4 U

Aguaclara Launches Exotic Swimwear Collection

Safari style from Aguaclara’s 2011 collection.

Lima, Peru-based swimwear manufacturer Aguaclara’s 2011 collection focuses on exotic prints and feminine styles inspired by the South American country’s majestic mountain ranges and jungles. » I want to read more and receive info from Aguaclara

Swimgerie Specializes in Sexy Swimwear

A look from Swimgerie’s Femme Noir collection.

California attorney and businesswoman Lilly Ghalichi loved visiting beaches and attending poolside events, but was continually disappointed by lackluster swimwear options. With the increasing popularity of pool parties in big-city clubs and hotels, she decided women needed swimwear that made them look and feel good, no matter where the suits were worn. » I want to read more and receive info from Swimgerie

Voda Swim Expands Size Range

Voda Swim has launched sizes XS and XL to accommodate cup sizes A through D. Previously, the maker of figure-enhancing bikinis only made sizes S through L. » I want to read more and receive info from VODA Swim

Boosted by Swimwear Leonisa Posts Jump

Driven by boosts in swimwear and shapewear, Leonisa cited a 40 percent sales increase for the first quarter of 2011 over last year’s first quarter. » I want to read more and receive info from Leonisa

Mare D’Amare Welcomes More Brands

Styles on the runway at last year’s Mare d’Amare.

The Association Toscanadamare, the organizing company of the fourth Mare d’Amare Italian Beachwear Fair (July 16-18), expects to welcome 150 exhibiting brands compared to 120 in 2010. » I want to read more and receive info from Toscanadamare

Swimsuit Costumes Introduced by Espiral

An interesting surprise at the Espiral booth at the recent International Lingerie Show was the company’s just-introduced line of swimsuit costumes. Yes, the company, in what it admits is an experiment, is taking a very popular trend with sexy lingerie companies and applying it to a new category. Company owner Pablo Tobon told BODY, “it’s something I have not seen out there. I have not seen swimwear slash costumes.” » I want to read more and receive info from Espiral

Leonisa Makes More Swimwear for U.S.

For 2011, Leonisa has extended its selection of swimwear for the U.S. market by launching a 38 page catalog dedicated to the category. » I want to read more and receive info from Leonisa

15 New Swimsuits by Lolita-Girl Clothing

A new polka dot one-piece suit by Lolita-Girl.

Lolita-Girl Clothing Company, a maker of pin-up inspired swimwear and dresses, has added 15 one and two-piece styles to its Poolside line of swimwear. » I want to read more and receive info from Lolita-Girl

Parisa Talks Natori Swimwear License

Josie Natori, C.E.O and founder of Natori Inc.

Frank Waks, executive vice president of Parisa USA, sees the company’s licensing partnership with Natori Inc. as a continuation of its entrance in the branded market. » I want to read more and receive info from Natori

Paolita Walks The Runway

Model in a Paolita style at the J Fashion Show.

Paolita Swimwear, a British label launched at last September’s Mode City, joined Ara Jo, Paul Castelloe and other designers at the J Fashion Show on December 22 in Birmingham, England. » I want to read more and receive info from Paolita

Aqua Gets Smart With Fit, Design

Aqua Beachwear thinks it has found the key to offering online swimwear shoppers personalized fit and style. » I want to read more and receive info from Aqua

Freya Launches Active Swimwear

Freya is bringing activewear to the pool next fall. » I want to read more and receive info from Eveden

Aerin Rose Aims Younger

Aerin Rose is bringing its bra-sized swimwear to a younger customer. » I want to read more and receive info from Aerin Rose

A.H. Schreiber Hires Beattie For New Line

A.H. Schreiber Company, a New York City-based swimwear maker, has hired Rod Beattie to develop a contemporary brand for the Cruise 2012 season, which the company will introduce at next July’s Miami SwimShow. » I want to read more and receive info from A.H. Scheiber Co

Spanx resort preorder ready

Women looking to show off a svelte physique during their tropical vacations may want to try Spanx resort swim collection, available for preorder on the company’s website. » I want to read more and receive info from Spanx

Stella Marina looks to U.S.

Stella Marina, an Italian swimwear and beachwear brand, plans to introduce itself to the U.S. market at next July’s Miami Swimshow. Wholesale prices currently run from 50 to 120 Euros; equivalent to approximately $68 to $165 at the current exchange rate. Suits range from one-pieces to bikinis encrusted with swarovski crystal patent leather, semi-precious stones and hand embroidered sequins, available in sizes XS through XXL. » I want to read more and receive info from Stella Marina

CurveNV Splashes Into Swimwear

Swimwear gave lingerie a run for its money at last month’s CurveNV, which took place at Las Vegas’ Venetian Hotel from Aug. 16 through 18. CurvExpo, the company that organizes the twice-yearly CurveNV, as well as CurveNY, the east coast equivalent, tested swim-focused events through out the show’s three days. » I want to read more and receive info from CurvExpo

Agua Bendita features Refaeli

Agua Bendita Swimwear, a Colombian brand with an office in Fort Lauderdale, FL., has launched an advertising campaign featuring supermodels Bar Refaeli and Candice Swanepoel. » I want to read more and receive info from Agua Bendita

Coral & Jade gets Bettie Page

Coral & Jade Apparel, an established swimwear brand that specializes in retro, vintage and rockabilly styles, has signed a licensing agreement to produce a Bettie Page collection. » I want to read more and receive info from Coral & Jade

Mare d’Arame sees growth

Mare D’Arame, an Italian beach and swimwear tradeshow held in Florence by Toscanadamare, a local nonprofit organization, rung in a successful third edition from July 17 through 19, according to organizers. Driven by growth among international attendees, 6,735 visitors came to the show compared to the 4,457 who visited last year, organizers said. » I want to read more and receive info from Mare d'Arame

Bitchinboxers expands line

Renluka Maharaj started Bitchinboxers last fall to sell boxer shorts for women, but has expanded her line to include several new silhouettes, such as silk charmeuse robes ($100 wholesale), three-pocket cotton sleep shirts in gauze plaid ($25) with matching shorts or knickers ($16), and Kama Sutra T-shirts (our favorites have shadowy depictions of the sex act somewhat discreetly printed on the inside of the back of the garment). » I want to read more and receive info from Bitchinboxers

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