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latest from wholesale basics news

Bread & Boxers: Deal With Rangers’ Lundqvist


Bread & Boxers, a Swedish firm that produces basic underwear, t-shirts and socks for men and women, announced a “collaboration” with Henrik Lundqvist, goalie for the New York Rangers hockey team, to produce “capsule collections and special editions” and “appear as the face of the brand in visual imagery and on selected packaging for the series of ‘Lundqvist’s Favorites.’” » I want to read more and receive info from United Legwear

Knock out! Introduces Innovative Reversi-Tee

The Reversi-Tee by Knock out! Panties.

Following the announcement of its forthcoming expansion into men’s underwear, Knock out! Smart Panties will introduce a new product for women at CURVExpo: the Reversi-Tee. » I want to read more and receive info from Knock Out

Cairoli Named President of Laura Ashley

Penne Cairoli of Laura Ashley, Inc.

Laura Ashley, Inc. has announced Penne Cairoli has been named president of the company and will oversee licensing and e-commerce operations for North and South America. » I want to read more and receive info from Laura Ashley

Coobie Offers Seamless Support in Basic Styles

A seamless bra by Coobie.

Bras and camisoles from Coobie offer support and comfort in a one-size product that accommodates women sizes 32 to 36, A to D. » I want to read more and receive info from Coobie

Changes, Expansion at American Apparel

Los Angeles-based retailer American Apparel has opened in Lille, France. » I want to read more and receive info from American Apparel

Komar, Jockey in Licensing Agreement

Komar Layering, part of Komar Inc., is in a licensing agreement to produce men’s and women’s thermal underwear for Jockey International. » I want to read more and receive info from Komar

Hanro to Relaunch Seamless Collection

A look by Hanro.

Lingerie company Hanro of Switzerland will be relaunching a classic daywear and sleepwear collection with an updated name and new styles. » I want to read more and receive info from Hanro

Susan Lindquist Joins Jockey International

Jockey International, Inc. has named Susan Lindquist senior vice president of human resources. » I want to read more and receive info from Jockey International

Calida Introduces Morocco-Inspired Lines

Intimate apparel by Calida.

Swiss brand Calida Bodywear has released its new spring/summer 2012 collections for women’s and men’s underwear and sleepwear. » I want to read more and receive info from Calida

Affinitas Unveils Spring/Summer 2012 Basics

Basics from Affinitas Intimates.

Lingerie producer Affinitas has released a range of basics in its Affinitas Intimates and Parfait by Affinitas lines for the spring/summer 2012 season. » I want to read more and receive info from Affinitas

Annette International Introduces Reversible Daywear

A look from Annette International’s Swappers collection.

Swappers, Annette International’s newest basics line, features comfortable daywear that’s also reversible, providing consumers with two looks in one garment. » I want to read more and receive info from Annette International

Knock Out!: Panties W/Something Extra

Knock Out! Lacy thong, shot by Nick Monjo, editor in chief of BODY Magazine.

Angela Newnam, a stay-at-home mother with a background in business and textiles, loved lacy thongs by Cosabella and Hanky Panky, but disliked the liners used. So two and half years ago, she set out to create a great panty built around “the best fabric out there for liners.” » I want to read more and receive info from Knock Out

Luxurious comfort at Hanro

A Hanro style.

In line with its belief that special flair is more important than fashion extremes, Hanro of Switzerland concentrated on feel-good luxury while designing its autumn/winter 2010/2011 collection. » I want to read more and receive info from Hanro

Jockey Fills Comfy Undies Demand

Jockey: Styles from Jockey Supersoft Classic Range.

Jockey is addressing women’s desire for comfortable underwear with the June 16 launch of its Supersoft Collection, consisting of brief, French cut and bikini styles available in three-packs retailing for $21. According to the company, garments in the collection are made of a Micromodal and spandex fabrication, which it claimed is softer than cotton and cool to the touch. » I want to read more and receive info from Jockey

Body Bark Adds Fashion Shades

Body Bark: Tank Top in Tropical Blue.

Body Bark, a producer of U.S.-made basics constructed from sustainable fiber, has added pops of color to its line. For spring, the company introduced styles in tropical blue and shell pink, and will follow-up for fall with java and violet. Also this fall, the company will introduce a mock turtleneck to its line, which includes tops; camisoles; lounge pants; nightgowns; and robes retailing from $22 to $118 and available in sizes XS through XL. » I want to read more and receive info from Body Bark

Jockey Launches Smart Cool

Jockey: Outlast women’s tank and brief.

Jockey looked to spacesuit technology in developing Smart Fabric, its newest platform of technologically advanced products. The company is introducing its first collection under the platform for spring 2011, coined Jockey Stay Cool, consisting of men’s and women’s underwear tops and bottoms. Outlast Technologies, Inc. developed the fabric used in Jockey Stay Cool, which it originally made for NASA to help balance body temperature fluctuations in space. Jockey is the first company to market both women’s and men’s underwear treated with Outlast technology to the U.S. market. The spring 2011 collection, which will hit stores next March, retails for $21 to $27. » I want to read more and receive info from Jockey

Hanro Looks for Fall/Winter 2010

Hanro: From the Boudoir range for fall/winter 2010.

For its fall/winter 2010 collection, luxury brand Hanro of Switzerland is launching styles in several categories, including basic undergarments; lingerie; loungewear; nightwear; and men’s intimates and loungewear. Silhouettes fall under the trend of Luxury; Outerwear; Retro; Classic; Night Fashion; and Lounge. » I want to read more and receive info from Hanro

Urban Adds The Lake and Stars

The Lake and Stars: Double in Brass Band Waist Bodysuit.

The Lake & Stars has designed Double in Brass, a limited edition of line of lingerie and loungewear, for Urban Outfitters. Styles currently available on the Urban Outfitters website consist of a bodysuit; jumper; printed cami; tap shorts; and a chiffon cami running from $28 to $68, and currently marked down to $19.99 to $39.99. They are available in sizes XS through L. » I want to read more and receive info from The Lake and Stars

Dollar General Picks Up Hanes

Dollar General is now carrying Hanes underwear basics at all of its 8,800 stores. Included are the brand’s women’s panties, including nylon briefs, bikinis and boyshorts; men’s underwear bottoms and tops, as well as T-shirts in a variety of colors; and children’s underwear tops and bottoms for boys, and bottoms and camisoles for girls. » I want to read more and receive info from Dollar General

Dollar General Picks Up Hanes

Dollar General is now carrying Hanes underwear basics at all of its 8,800 stores. Included are the brand’s women’s panties, including nylon briefs, bikinis and boyshorts; men’s underwear bottoms and tops, as well as T-shirts in a variety of colors; and children’s underwear tops and bottoms for boys, and bottoms and camisoles for girls. » I want to read more and receive info from Hanes

Commando Builds Cotton Line

Based on the reported success of its commando cotton collection, Her Look Enterprises has added a “figure flattering” boy short and an adjustable strap cami to the collection for the spring/summer season, retailing for $30 to $58, respectively. With these two new additions, the commando cotton collection now encompasses seven silhouettes including a thong; girl short; bikini; tank; and legging; retailing for $24 to $98 and available in sizes S/M and M/L. Commando continues its innovation in raw-cut technology, commenting: "We believe we were the first in the industry to offer a raw-cut cotton product." » I want to read more and receive info from Commando

Fashion Forms Adds Bandeaus For Spring

The new lace bandeau

Ann Deal, CEO and founder of bra and accessories powerhouse Fashion Forms, described the bandeau as key for the company this coming spring.“Based on the success of our bandeau over the last four years, we have brought back [the product] in a big way for spring 2010,” Deal commented. » I want to read more and receive info from Fashion Forms

Jockey Launches Spring Intimates

For spring 2010, Jockey is launching over 20 women’s intimates styles under the new Classics Supersoft and Elance collections, as well as new colors and prints under the preexisting Naturals Bamboo and No Panty Line Promise collections. The full range of retail prices are $8.50 to $38 per item, with select styles running from S to XXL in tops and 5 to 10 in bottoms. » I want to read more and receive info from Jockey

Hanesbrand To Stop Producing Yarn

Hanesbrand, Inc. has entered into an agreement to sell the majority of its yarn manufacturing operations to Gasonia, NC-based yarn manufacturer Parkdale as part of its plan to stop making its own yarn. » I want to read more and receive info from Hanesbrand

Björn Bjorn Fans Spread The Spirit

Photo From "Spread The Spirit."

Swedish underwear brand Björn Borg recently launched the campaign “Spread The Spirit” aimed at documenting its global presence. Through the campaign, consumers are invited to send the company photos of themselves clad in their Bjorn Borg undies in “spectacular” settings, which the company then posts on its website. Inspiring “Spread the Spirit” was Swedish golfer Henrik Stenson, who stripped down to his Bjorn Borgs during a gold tournament in Florida earlier this year. » I want to read more and receive info from Björn Borg

American Apparel Expands Kids Basics

American Apparel is launching a line of kids and babies clothing designed to mimic many of its best-selling adult styles, in addition to incorporating new colors and designs. Included in the approximately 30 styles will be printed girl’s leggings, solid-colored tights, and legwarmers, as well as bathing suits in boys and girls styles. This line will be sold at American Apparel stores in the United States and internationally, as well as through the company’s website. » I want to read more and receive info from American Apparel

Hanes: Custom Made T-shirts

The new  Design-a-Tee store at Downtown Disney.

Hanesbrands, Inc. in conjunction with the Walt Disney company have announced the opening of a new store at Downtown Disney which will allow consumers to design, personalize and immediately purchase their own t-shirt. » I want to read more and receive info from Hanesbrands, Inc.

Huit Launches Biotiful

Lingerie from Huit.

Huit is introducing a new eco-friendly and naturally hypoallergenic line to their collection: Biotiful, which launched early January. » I want to read more and receive info from Huit

Hanro Launches New Basics

"Soiree de Luxe" collection for Fall 2009.

Switzerland-based Hanro is launching new basics under its “Soiree de Luxe” collection, which will launch for Fall 2009. » I want to read more and receive info from Hanro

Jockey Launches Spring 2009 Collections

Spring 2009 collections from Jockey

Jockey has announced the launch of two new collections for Spring 2009: the Touch of Toning collection and the Lace Web collection. » I want to read more and receive info from Jockey


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