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latest from retail lingerie news

Triumph: Bra Cartoon Aimed At New Mothers

A frame from the most recent Triumph cartoon.

Triumph, the giant Switzerland-based lingerie wholesaler and retailer has released another Disneyfied, animated short advertising film, this one aimed at recent mothers. The ad depicts a woman who reclaims her figure using one of the company’s bras. » I want to read more and receive info from Triumph

Montelle Emphasizing Its Branded Business

Examples of new Montelle slips and base layer pieces.

Montelle, the Canadian lingerie producer, has been growing rapidly with an emphasis on building its brand, introducing new product categories and adding additional brands to its portfolio. Recently it also hired a new sales representative. » I want to read more and receive info from Montelle

La Perla Joins Agent At Miami’s Brickell Mall

La Perla plans to open a store in Miami’s Brickell City Centre in the fall of 2016 according to the developers of the open-air shopping center. Other stores already signed on include Lululemon, Agent Provocateur and Saks Fifth Avenue. » I want to read more and receive info from La Perla

Victoria’s Secret: Huge New NYC Store In 2016

Victoria’s Secret will open, in November 2016, “a 63,780 square foot flagship store” at 640 Fifth Avenue, between 51st and 52nd Streets in Manhattan. » I want to read more and receive info from Victoria’s Secret

’Fearless’ Book Profiles Bella Intimates Owner

Shelly Manougian, the owner of Bella Intimates, a store in Rye, NH is featured in Fearless Women, Visions of a New World, the latest book in photographer MaryAnn Halpin’s Fearless Women book series. » I want to read more and receive info from Bella Intimates

MeUndies.com: Panties By Subscription for $16

Panties for Sale at MeUndies.com

MeUndies.com, a website that describes itself as “a replenishment e-commerce company that puts shopping for basic apparel like underwear, socks and t-shirts on auto-pilot,” launched today. The underwear by subscription service offers members underwear ($16 for men’s and women’s syles, to start) delivered at regular intervals. » I want to read more and receive info from MeUndies.com

Fullbeauty.com Adds Amoena to Its Website

Amoena at Fullbeauty.com.

Fullbeauty.com, the recently-launched website focusing on plus size intimates and loungewear, has just begun offering plus size bras from Mia by Amoena. As of today, Fullbeauty.com, a division of Redcats USA’s OneStopPlus Group, was showing nine of the Amoena bras in band sizes from 32 to 46 and up to an I cup in select styles with retail prices ranging from $66.00 to $77.00. » I want to read more and receive info from Amoena

Patricia Fieldwalker of Vancouver Relocates

Canadian company Patricia Fieldwalker Lingerie has relocated from 1533 W. 75th Ave. to 1682 W. 75th Ave. in Vancouver, British Columbia as of Feb. 1. Phone and fax numbers have not changed. » I want to read more and receive info from Patricia Fieldwalker

New Designer Collection from Victoria’s Secret

A look from The Victoria’s Secret Designer Collection.

Victoria’s Secret has launched its first upscale line, aptly called The Victoria’s Secret Designer Collection, aiming to compete with high-end lingerie brands and attract more sophisticated shoppers. » I want to read more and receive info from Victorias Secret

La Perla to Open Bucharest Boutique

Upscale lingerie brand La Perla will open its first Bucharest, Romania store. » I want to read more and receive info from La Perla

Suzie Q’s Opens in Utah

Suzie Q’s, a new shop offering lingerie, bustiers, shoes, accessories and adult novelties, has opened in Vernal, Utah. » I want to read more and receive info from Suzie Qs

Allure Intimate Apparel to Open New Store

Allure Intimate Apparel, a chain of lingerie stores in the Midwest, will open a new location at the upscale Galleria shopping center in Edina, Minn. » I want to read more and receive info from Allure Intimate Apparel

Plus-Size Model Becomes Face of Ann Summers

Lucy Moore, winner of Ann Summers’ modeling contest, in Ann Summers lingerie.

U.K.-based lingerie and adult novelty retailer Ann Summers has announced the winner of its model contest: Lucy Moore, a 20-year-old size-16 student. » I want to read more and receive info from Ann Summers

Alshaya Plans La Senza Revamp

Kuwait-based retail group Alshaya has announced plans to bring a fresh look its newly acquired La Senza stores. » I want to read more and receive info from La Senza

Soma Launches Bra Donation Campaign

Soma Intimates has announced a new bra donation campaign as part of its "Giving Is Beautiful" initiative to collect intimate apparel for survivors of domestic violence. » I want to read more and receive info from Chico’s

La Senza U.K. Acquired by Alshaya

Kuwait-based retail franchise operator M.H. Alshaya Company has acquired the rights to the La Senza brand in the U.K. and 60 retail stores. » I want to read more and receive info from La Senza

Intimissimi Launches E-Stores in Europe

Intimissimi’s newly launched e-store.

Italian lingerie brand Intimissimi has launched three e-stores serving Italy, Austria and the United Kingdom. » I want to read more and receive info from Intimissimi

Macy’s Plans Store Closures and Openings

Macy’s, Inc. announced a series of store closures and openings for the company’s Macy’s and Bloomingdale’s retail chains in 2012. » I want to read more and receive info from Macy’s

L.A. Boutique Touts French Sophistication

A lingerie set sold exclusively at Antoinette Paris.

In 2008, French sisters Laure and Caroline Gilleron visited the United States and fell in love with every aspect of the culture — except American lingerie. » I want to read more and receive info from Anotinette Paris

Lane Bryant to Open in Kingstowne

Lane Bryant will open a 5,500-square-foot store in Kingstowne, Va. on March 1. » I want to read more and receive info from Charming Shoppes

La Senza U.K. to Close Stores

After hiring a third-party accounting firm to restructure the company, lingerie chain La Senza announced it would be closing 81 of its 158 U.K. stores. » I want to read more and receive info from La Senza

Dutch Chain Uses Male Model in Lingerie Ad

Andrej Pejic models a push-up bra for HEMA.

Holland-based department store chain HEMA launched a campaign featuring its new mega push-up bra — on a male model. » I want to read more and receive info from HEMA

La Senza U.K. Faces Restructuring

One hundred fifty-eight La Senza stores in the U.K. are facing an uncertain future as the chain has called on a third-party accounting firm to restructure the company. » I want to read more and receive info from La Senza

Limited Brands Looks Into Child Labor Claims

Limited Brands has confirmed that it is investigating claims that child workers are harvesting the fair trade cotton used to manufacture Victoria’s Secret intimate apparel. » I want to read more and receive info from Limited Brands

H&M Features CGI Lingerie Models


Swedish company H&M has been taking criticism for the lingerie models on its website — the bodies displaying the retailer’s holiday intimates collection are completely computer-generated. » I want to read more and receive info from H&M

Victoria’s Secret Names U.K. Director

U.S. lingerie retail giant Victoria’s Secret has named Ian Shaw managing director for its U.K. division. » I want to read more and receive info from Victorias Secret

Natori Opens First Lifestyle Boutique

A look by Natori.

Lingerie and loungewear company Natori Co. has opened its first Natori Lifestyle boutique in the Philippines. » I want to read more and receive info from Natori

Foxy Shoppe Opens in Winnipeg

New lingerie and accessories store Foxy Shoppe has opened in Winnipeg, Manitoba, Canada. » I want to read more and receive info from Foxy Shoppe

La Silhouette to Hold Holiday Open House

Ohio luxury lingerie retailer La Silhouette is holding a holiday open house on Dec. 10, 2011. » I want to read more and receive info from La Silhouette

Israeli Victoria’s Secret Meets with Opposition

Victoria’s Secret continues its global expansion through international partners, a planned duty-free airport location in Israel is meeting with opposition. » I want to read more and receive info from Victorias Secret

La Vie en Rose Expands Internationally

Leading Canadian lingerie retailer La Vie en Rose Inc. is expanding its presence in the Middle Eastern market. » I want to read more and receive info from La Vie en Rose

Plus-Size Retailer U.K. Evans Expands to U.S.

Evans’ website for U.S. shoppers.

U.K.-based plus-size lingerie and apparel chain Evans has launched an e-commerce site aimed at U.S. shoppers. » I want to read more and receive info from Evans

Ambiance to Open New Ohio Store

Ohio specialty retailer Ambiance, The Store for Lovers, has announced the opening of its eighth location. » I want to read more and receive info from Ambiance

Lace Embrace Debuts Corsets Calendar

The cover of the 2012 Antique Corsets Calendar from Lace Embrace Atelier.

Vancouver-based corset retailer Lace Embrace Atelier has unveiled its 2012 antique corsets calendar, the sales of which will go to the creation of an antique corset museum. » I want to read more and receive info from Lace Embrace Atelier

Marks & Spencer Lingerie Ad Banned

The banned Marks & Spencer bus ad.

Major U.K. retailer Marks & Spencer has had to pull ads for its Autograph line of lingerie after the Advertising Standards Authority deemed it as "overtly sexual." » I want to read more and receive info from Marks and Spencer

Debenhams Promotes Diversity in Lingerie

Jilly Johnson models Reger by Janet Reger for Debenhams.

Leading U.K. department store group Debenhams has unveiled its latest lingerie campaign featuring 58-year-old model Jilly Johnson. » I want to read more and receive info from Debenhams

Model Collaborates with GapBody on Collection

A style from Sasha Pivovarova’s collaboration collection with GapBody.

Russian supermodel Sasha Pivovarova has designed a capsule collection of lingerie and loungewear for retailer GapBody. » I want to read more and receive info from Gap Inc.

Marks & Spencer Returns to France

U.K. retail giant Marks & Spencer Group PLC returned to France with the opening of a flagship location on the famed Avenue des Champs Elysées. » I want to read more and receive info from Marks and Spencer

H&M Expands in Western U.S.

Swedish retailer H&M has opened its first stores in Colorado and Utah at the Denver Pavilions 16th Street Mall and Salt Lake City’s Fashion Place Mall. » I want to read more and receive info from HandM

Abercrombie to Open Gilly Hicks in London

Retailer Abercrombie & Fitch plans to open a Gilly Hicks — the company’s lingerie chain — on Regent Street in London. » I want to read more and receive info from Abercrombie and Fitch

Butterfly Collection Offers Skype Bra Fittings

Canadian online lingerie boutique Butterfly Collection is bringing bra fittings to women virtually via online voice, video and chat service Skype. » I want to read more and receive info from Butterfly Collection

Victoria’s Secret Opens at Vancouver Airport

Leading U.S. lingerie retailer Victoria’s Secret has opened its first store in British Columbia, Canada at the Vancouver International Airport. » I want to read more and receive info from Victorias Secret

About Curves Lingerie Expands Website

The About Curves Plus Size Lingerie website.

About Curves Plus Size Lingerie, an e-tailer catering to the intimate apparel needs of fuller-figured women, has expanded and added to its website. » I want to read more and receive info from About Curves

Babylon Lingerie Launches Website

The Babylon Lingerie website.

New e-tailer Babylon Lingerie has launched, offering sexy lingerie, fetish styles and accessories. » I want to read more and receive info from Babylon Lingerie

Journelle Celebrates New Store Opening

Luxury lingerie retailer Journelle is set to open its newest New York City location on the Upper East Side. » I want to read more and receive info from Journelle

Boux Avenue Opens New U.K. Location

U.K.-based lingerie chain Boux Avenue will be opening its newest location in Guildford, Surrey on Nov. 24. » I want to read more and receive info from Boux Avenue

Peekay Opens Lovers Store in Spokane Valley

Specialty retailer Peekay, Inc. has opened its 21st Lovers store in Spokane Valley, Wash. » I want to read more and receive info from Peekay

Dolci Follie Opens in Notting Hill, London

High-end lingerie boutique Dolci Follie has opened in the affluent London neighborhood of Notting Hill. » I want to read more and receive info from Dolci Follie

Ciao Bella Boutique Opens in Fredonia

Ciao Bella Boutique, a shop selling intimate apparel, perfume, jewelry and accessories, opened in Fredonia, N.Y. » I want to read more and receive info from Ciao Bella Boutique

Intimacy Opens Paramus, N.J. Store

Atlanta-based specialty lingerie retailer Intimacy opened its first New Jersey store at the Westfield Garden State Plaza shopping center in Paramus. » I want to read more and receive info from Intimacy


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