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latest from wholesale lingerie news

New Lingerie Show Planned For March 2018

A new lingerie show is scheduled to launch in March, 2018, operated by at least one of those who were involved with the recently shuttered International Lingerie Show (ILS) which closed at the start of this year. » I want to read more and receive info from John Pace

Wings Side Opening Panty ‘Necessary Item’


Wings Intimates is a small, new collection of side opening panties that began selling to the public in February. » I want to read more and receive info from Wings Intimates

Camo’s (Not Really So) Unexplainable Appeal


“Why would my customers be interested camouflage?” This is a question that many a retailer of intimate apparel might well ask. And the surprising answer is of particular importance to one wholesaler in the business. » I want to read more and receive info from Wilderness Dreams

Coconut Grove Intimates Launches ‘The Natural’

Coconut Grove Intimates has launched The Natural, a new solution bra. “This bra provides natural feeling coverage and the shape you desire with any backless, strapless or low-cut fashion,” according to a spokesperson. » I want to read more and receive info from Coconut Grove

Royce Offers More New Bras For Teen Girls

Royce has added new bras designed for teen consumers. Stardust is a two-pack which contains one basic bra in cream and one bra with pink stars and matching pink straps. Both are offered in sizes 28-36, AA-B. » I want to read more and receive info from Royce Lingerie

Nüdwear Now Available Through Valens Group

Nüdwear offers another choice for retailers, “a brand inspired by a new generation of women who are free, independent, and more multi-faceted than ever,” according to CEO Astrid Montalta. » I want to read more and receive info from Nüdwear

NuBra ‘Ramping Up Digital Marketing Efforts’


While many new adhesive bras have recently entered the market, the NuBra has been available for 15 years. And now the company is expanding its digital marketing programs, making its bras an even stronger choice for retailers. » I want to read more and receive info from NuBra

Soma Comparable Sales Up .2% In Latest Quarter

Soma comparable sales rose .2% in the 13 weeks ended April 29, 2017, “which is meaningful since Soma has comped positively for all but one quarter since the second quarter of 2009,” declared Shelley Broader, president and CEO of parent company, Chico’s FAS. » I want to read more and receive info from Soma

Upbra: New Bra Styles And Millions In Sales


Upbra, the company that holds seven patents for user-adjustable lift and cleavage bras, is adding new styles and recording striking sales results. » I want to read more and receive info from Upbra

Exquisite Form Starts Shipping New Colors

Exquisite Form styles 5107530 and 5100548.

BL Intimates has just started shipping Exquisite Form bras in a variety of new colors, according to corporate account manager Stephanie Bronk. » I want to read more and receive info from Exquisite Form

Tim Regan Is VP Private Label At ESP Group

Tim Regan has joined ESP Group as vice president of private label. The firm, formerly know as Esportia International, produces intimates, underwear and sleepwear for men, women and children under its own in-house brands, private labels and licensed brands. » I want to read more and receive info from ESP Group

Aerie Comparable Sales Up 25% In First Quarter

Apparel from Aerie’s Chill. Play. Move. collection.

Aerie comp sales were up 25% for the quarter ended April 29, 2017. This comes on top of a strong first quarter in 2016, when comp sales for the brand were up 32% compared to the first three months of fiscal 2015. » I want to read more and receive info from Aerie

Lynn Visser: WWIN Key Buyer Manager

Urban Expositions named Lynn Visser key buyer account manager for its long running Womenswear In Nevada (WWIN) Show, held twice a year at the Rio Hotel in Las Vegas. » I want to read more and receive info from Urban Expositions

Victoria’s Secret, Pink Q1 Comps Drop 14%

The absence of Victoria’s Secret’s print catalog, which it abandoned last year, continued to hurt sales in April. Comparable sales for the North American stores and direct business, including Pink, were down 12% for the month. For the last three month the decline was 14%. » I want to read more and receive info from Victoria’s Secret’s

Cleavage Couture: Lace-Up Adhesive Bra Source


The lace-up adhesive bra is a hot item right now, and recently launched Cleavage Couture is looking to position itself as a reliable source for retailers looking to carry the product. » I want to read more and receive info from Cleavage Couture

Ohhh Lulu: Interesting, Unique Lingerie Pieces


Ohhh Lulu is an interesting lingerie collection that is not widely available, launched by designer Sarah Norwood in 2010. » I want to read more and receive info from Ohhh Lulu

New White Rabbit NY Emphasizes Comfort


White Rabbit NY is a new collection of lingerie basics that had its trade show debut earlier this year. » I want to read more and receive info from White Rabbit NY

Boob Glue: Cleavage Enhancing Product

Sally Arreguin and Dawn Jackson of Boob Glue.

Boob Glue is a new product that duplicates some of the effects of a push up bra. Officially launched at the beginning of the year, it has been in development for much of the last decade. » I want to read more and receive info from Boob Glue

New Kimono Introduced By Inspire Psyche Terry

UI Global Brands and Inspire Psyche Terry have added a new lightweight kimono with ¾ length sleeves to “inspire a little romance.” » I want to read more and receive info from UI Global Brands

Naughty Naughty Is Ready To Try Wholesale

Lingerie at Naughty Naughty’s Etsy shop.

Terry Gilchrist is a talented intimates designer who has, with few exceptions, avoided the store channel since she started in 2009. Most of her Naughty Naughty Intimates have been sold direct to consumers on Etsy. » I want to read more and receive info from Naughty Naughty Intimates

Starline Adds Lines, Resurrects Print Catalogs


Starline recently launched three new collections, including the latest, “Fantasy Sports,” in March, is working on a bridal lingerie group for a September debut, and has added key employees, including a new VP of sales. » I want to read more and receive info from Starline

High Jinx: Marijuana-Themed Lingerie By DG


High Jinx, a marijuana-themed lingerie and apparel collection, was officially launched on April 20th (Weed Day) by DG Brands, which produces Dreamgirl lingerie and costumes. » I want to read more and receive info from High Jinx

Victoria’s Secret, Pink March Comps Drop 13%

Comparable March Victoria’s Secret and Pink store sales in North America dropped 12% compared to the same month last year. When the results for the month’s direct to consumer business is added in, the decline was 13%. » I want to read more and receive info from Victoria’s Secret

Next Generation Joins Royce Lingerie Team

The next generation at family-owned Royce Lingerie has “joined the business and is preparing to take the helm,” according to a company release. » I want to read more and receive info from Royce Lingerie

Female Empowerment Is Focus Of Parfait’s Blog

Parfait has launched a new in-house blog, “Continuing with its mission of female empowerment and body positivity. It is located on the web at: www.parfaitlingerie.com/blog. » I want to read more and receive info from Parfait

Inspire Psyche Terry: Size-Inclusive Babydoll

A standout in Inspire Psyche Terry’s Spring/Summer 2017 lingerie collection is the Babydoll & Thong set, which has proved to be “wildly popular” according to the company’s owner. » I want to read more and receive info from Inspire Psyche Terry

Mapalé: Strong Roll-Out For New Spring Catalog


Mapalé, the multifaceted lingerie, resort wear, dance, swim and active wear brand, is about to launch a new spring 2017 catalog. The official release is scheduled for the Altitude Intimates show (April 2-4 at Planet Hollywood in Las Vegas), with a national mailing to follow. » I want to read more and receive info from Mapale

PVH Corp. Acquiring Web Retailer True & Co.

PVH has entered into an agreement to acquire True & Co., the direct-to-consumer intimate apparel e-commerce retailer that launched in 2012. The terms of the transaction were not disclosed. » I want to read more and receive info from True & Co.

Calida, Aubade Sales Rose Slightly In 2016

Worldwide sales at the two lingerie brands, Calida and Aubade, rose slightly in 2016; operating profit ticked up a bit for the former and plummeted for the latter. » I want to read more and receive info from Calida Group

VS, Pink February Comp Sales Down 16%

Victoria’s Secret and Pink February comparable store sales dropped 16%. When the brands’ direct to consumer sales were include, the decline was also 16%. » I want to read more and receive info from Victoria’s Secret

Palmetta Intros Brand To Retailers At Curve NY


An interesting newcomer to the recent Curve show in New York was Palmetta, an attractive brand produced in Russia and distributed out of the Chicago area. » I want to read more and receive info from Palmetta

Altitude Intimates Show Adds Many Exhibitors

The new Altitude Intimates show has officially announced the participation of dozens of additional exhibitors for its first show at Planet Hollywood in Las Vegas. The event opens with a party Sunday April 2nd, followed by a two-day exhibition. » I want to read more and receive info from Altitude Intimates

Rago Foundations LLC Has Acquired Cortland

Rago purchased Cortland Foundations at the end of February. The purchase price was not announced. » I want to read more and receive info from Rago

Bra Discs: Higher Quality Nipple Coverage

While there are many products now on the market designed to cover the nipples, Bra Discs from Edith’s, Inc. remain a top of the line choice. » I want to read more and receive info from Edith’s, Inc.

Coquette Intros Its First Metal-Boned Corsets


Coquette has introduced, in its 2017 Main Collection, its “first ever metal-boned corsets,” in both regular and plus size versions according to spokesperson Heather Stockton. » I want to read more and receive info from Coquette

Sarafina Dreams About To Start Wholesaling


Sarafina Dreams is an intimates label that is just now making the transition from custom designs sold on Etsy to an expanded production model. » I want to read more and receive info from Sarafina Dreams

Shapeez Pioneered 1/2” Cup Sizing In 2006


Who pioneered the concept of half sizes for bras? It may not be the brand you are thinking — unless you were going to say Shapeez. » I want to read more and receive info from Shapeez

Wilderness Dreams: Expanding Retailer Base


Wilderness Dreams, the lingerie, swim and active brand that uses real camouflage patterns licensed from the hunting and outdoors industry, has found remarkable success in a wide variety of retail settings. » I want to read more and receive info from Wilderness Dreams

Night & Gale Lingerie: Ready to Grow Its Base


Night & Gale Lingerie is a new collection with a gently compelling, feminine and detailed look that seems to be on the verge of expanding its wholesale customer base. » I want to read more and receive info from Night & Gale Lingerie

60+ Intimates, Hosiery Firms To Be At Offprice

Intimate apparel and hosiery will again be strongly represented at the upcoming Offprice Show in Las Vegas, with already over 60 individual firms signed on to exhibit. » I want to read more and receive info from Offprice Show

Shapeez: Social Media Program For Retailers

Suzanne Barillari and Shapeez co-founder Staci Berner at a previous WWIN show.

Shapeez is heading into the new year with several interesting new developments in the works, including plans for “Before and After” social media events designed to build consumer traffic for its stores. » I want to read more and receive info from Shapeez

Hop Lun Has Great U.S. Expectations For Dorina


Hop Lun, the producer behind such brands as 6ixty 8ight, Scandale and Marie Meili, as well as a huge private label lingerie and swimwear operation, has great expectations in the U.S. market for its latest brand acquisition, Dorina. » I want to read more and receive info from Dorina

Amoralle Offers ‘Royal Luxury’ Robes, Lingerie

Examples of gowns and lingerie in the Amoralle line.

Amoralle, a “royal luxury” lingerie and ready-to-wear brand, originally based in Latvia, is looking to expand in the U.S., and plans an appearance at Curve New York in February. » I want to read more and receive info from Amoralle

Adina Reay: Luxury Lingerie In DD+ Sizing


Adina Reay, a new brand that is “very proud to be bringing the exciting design, sensuality and covetable nature of luxury lingerie to the DD+ market,” will be coming to Curve New York for the first time in February. » I want to read more and receive info from Adina Reay

Larry Garland, CEO Of Eldorado Trading, Dies

The founder and CEO of Eldorado Trading Company, Larry Garland, has died. Eldorado is a prominent distributor of intimate apparel and adult novelties. » I want to read more and receive info from Eldorado

Naked Brand Group To Merge With Bendon Ltd.

Naked Brand Group, a U.S. publicly-traded company, and the much larger, New Zealand-based Bendon Limited have signed a letter of intent (LOI) to merge. » I want to read more and receive info from Bendon

Fit Fully Yours Adding Still More Color-Ways

Examples from the Nicole and Maxine collections.

Fit Fully Yours, the lingerie firm that specializes in full cup bras, continues to expand its offerings, most recently adding new color-ways to two of its most popular lines. » I want to read more and receive info from Fit Fully Yours

Brodeur: More Private Label Coming To Yandy

Yandy.com will continue to expand the number of apparel offerings under its own brand, and there is “a very real possibility,” it will open its first brick-and-mortar store within the next couple of years. » I want to read more and receive info from Yandy.com

Sheergilt Looking To Expand Retail Presence


Sheergilt, a brand that has been selling intimates on its own website and to private label customers, is now looking to expand its sales to retailers. As part of that process it will be showing a Curve in February in New York. » I want to read more and receive info from Sheergilt

Yandy.com Names New CEO, Thom Brodeur

Yandy, the online retailer of “sexy” lingerie and other apparel, formally announced today that it had named a “tech and ecommerce veteran,” Thom Brodeur, as its new CEO. An upcoming management change had been rumored in recent months. » I want to read more and receive info from Yandy.com


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