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latest from wholesale lingerie news

Catanzaro Celebrates At Montreal Fetish Event


Patrice Catanzaro will not take his usual booth at the International Lingerie Show in Las Vegas because the show this year conflicts with The Montreal Fetish Weekend, a six day affair where the French fetish designer is always a major participant. » I want to read more and receive info from Patrice Catanzaro

The Shapeez Secret Ingredient Is...Comfort


“There are many reasons women come to Shapeez: great support, the elimination of bulges and back fat, the shaping of the waist and a much smoother and cleaner look in clothing. But the reason that they stay with Shapeez has a lot to do with comfort,” declared founder Staci Berner, pointing to a host of unsolicited customer comments about her growing collection of patented bras. » I want to read more and receive info from Shapeez

Knock Out!, Foundation For Women’s Cancers


Knock out!, the maker of solution “Smart Panties” and a collection of Mighty Nighties sleepwear products announced “10% of all Lilac sales go to the Foundation For Women’s Cancers (cancer below the belt).” » I want to read more and receive info from Knock out!

Mapalé: The New Name For Espiral & AM:PM

Images from the new Mapalé campaign.

Grupo Espiral, the company behind that lingerie and the AM:PM resort, beach and swim label, is combining both into a single brand name: Mapalé. The first look at the new logo and company images will be the International Lingerie Show which opens Monday in Las Vegas. » I want to read more and receive info from Espiral

International Lingerie Show Opens Aug. 31

The International Lingerie Show opens a three day run at the Rio Hotel in Las Vegas on Monday, August 31. The event is a couple of weeks earlier than usual due to an unusual confluence of conflicting holidays including a late Labor Day (Monday, September 7th), along with the Jewish Holidays of Rosh Hashana (Monday and Tuesday, September 14 and 15) and Yom Kippur (Wednesday, September 23). » I want to read more and receive info from International Lingerie Show

Peekay: Losses Rise Dramatically At Chain

Losses rose dramatically at Peekay Boutiques while sales rose modestly in both the second quarter and first half of 2015. » I want to read more and receive info from Peekay Boutiques

Affinitas SS2016: Three New Lingerie Groups

The Spring/Summer 2016 collection from Affinitas calls to mind “balmy summer evenings, mint juleps and sweet southern charm” with “Three new groups and two recolors” featuring “ muted pastels, vintage floral prints, and heather greys all embodying a subtle yet pronounced femininity.” » I want to read more and receive info from Affiinitas

De Winter In Partnership With Elle Macpherson

Elle Macpherson is returning to intimate apparel. » I want to read more and receive info from Simon de Winter Group

Perceva: No Deal Yet For Vanity Fair Europe

Perceva, a French investment group, has not yet completed negotiations with Fruit of the Loom for the purchase of its Vanity Fair Brands Europe (VFB) division. Kirby Jordan, a Fruit spokesperson, confirmed that negotiations continue, but that there was nothing new to report as of noon August 14th. » I want to read more and receive info from Perceva

Ann Deal: Why Fashion Forms Moved To Texas


“We’ve grown so much. We had to move,” declared Ann Deal, owner of Fashion Forms, the leading specialty bra and solutions product maker, explaining to BODY the company’s reasoning behind its move to Austin, Texas from California. » I want to read more and receive info from Fashion Forms

Victoria’s Secret & Pink Stores Up 2% In July

In August, Victoria’s Secret will focus on its Body by Victoria collection (left) and at Pink, its Leopard Lace bra.

Victoria’s Secret and Pink North American company-owned comparable store sales were up 2% in July, 3% in the second quarter and 4% year-to-date compared to the same periods last year. » I want to read more and receive info from Victoria’s Secret

Exquisite Form Begins Shipping Wirefree Bra

Exquisite Form’s new wirefree bra joins a family of fuller bras at the company.

Exquisite Form has just started shipping its new “Wirefree Back Close Bra With Comfort Lining” to retailers. Style #51062048 is offered in white in sizes 38-44C, 38-44D and 38-44DD and has a suggested retail price of $26. » I want to read more and receive info from Exquisite Form

Gardner Exits Dana-co, Now Felina VP Sales

Rob Gardner has joined Felina as vice president of sales “for our branded business (Felina, Jezebel, Paramour intimates and Buffalo David Bitton, English Laundry men’s underwear and loungewear),” according to company president Robert Zarabi. » I want to read more and receive info from Felina

Income Drops 86.5%, Sales 14.8% At Calida

Styles from Calida and Aubade.

Calida Group, the Swiss firm that owns both the Calida and Aubade underwear and intimates brands, reported net income in the first half of 2015 dropped 86.5% to 700,000 Swiss francs, CHF, (about $728,703) at current exchange rates) while sales fell 14.8% to 168.1 million CHF (about $175 million). » I want to read more and receive info from Calida Group

Fashion Forms Will Move To Austin In Fall

Ann Deal, founder of Fashion Forms, with model.

Fashion Forms, a leader in intimate apparel solutions products, will move from its long time home in Ventura, California to Austin, Texas this fall. It will also add “40 staff and operations positions” at the new location. » I want to read more and receive info from Fashion Forms

Attendance Declined Sharply At Paris Show

Scene from a fashion show at the recent Paris Mode City.

Attendance at the just-completed Paris Mode City (July 4-6) dropped significantly in comparison to recent years, while at the sister Interfilière textile show, visitor attendance remained even. » I want to read more and receive info from Paris Mode City

Discussing The Practical Side To Underwear

Knock out! wants to generate more discussion of the practical side of women’s underwear. » I want to read more and receive info from Knock out!

Cortland Intros Printed Body Fabric Collection

Cortland Foundations has “just introduced a line using printed body fabric consisting of a bra, body briefer, control brief, control panty and control pantyliner,” reported owner Peter Wageck. “We’re also working on a sports bra line.” » I want to read more and receive info from Cortland Foundations

Many Intimates Firms To Show At Off-Price

A large contingent of intimate apparel and hosiery firms will be among the 550 apparel companies exhibiting at the upcoming Off-Price Show at the Sands Expo August 15 through 18 in Las Vegas. » I want to read more and receive info from Off-Price Show

Shapeez Adding Long Version Of New Demee

As Shapeez launches its new, completely redesigned website, it also announced it is going ahead with a long version of its new Demee, demi cup bra. » I want to read more and receive info from Shapeez

CMK Distinctive Brands Web Platform Goes Live

An ordering page for Lou Lingerie on the CMK site.

CMK Distinctive Brands, the marketing and distribution company headed by industry veteran Cynthia Kelly, has just launched an innovative wholesale lingerie ordering platform. » I want to read more and receive info from CMK Distinctive Brands

The Giving Bride Finds Itself A Profitable Niche


The Giving Bride returns to the Curve show in New York in August, with “several new styles, including new nightgowns, in response to retailers’ requests,” owner Maggie Gillette told BODY. “We will also be adding new color ways and new metallic laces to some of the products that have been our best sellers in the prior seasons.” » I want to read more and receive info from The Giving Bride

Tallulah Love To Expand Focus On U.S. Market


“Curve marks Tallulah Love’s formal launch into the US market,” explained Michelle Taylor, the founder of the U.K.-based lingerie collection. “The interest we received from U.S. retailers who visited our stand at Salon International de la Lingerie in Paris gave us confidence to commit to the U.S. market and we are very excited to be taking this strategic step.” » I want to read more and receive info from Tallulah Love

Victoria’s Secret, Pink June Store Sales Up 1%

Victoria’s Secret North America June comparable store sales (which include Pink stores) were up 1% while Victoria’s Secret direct sales dropped 4% for the month. » I want to read more and receive info from Victoria’s Secret

Declines Continue As Intimacy Shrinks To 15

Comparable store sales at the Intimacy retail chain continued to fall in the first half of 2015, and the store count also shrank to 15 locations in the U.S., with the closing of one since April. » I want to read more and receive info from Van de Velde

Jolar-Speck Hires Ex-Coquette Sales Agent

Jolar-Speck, the Canadian distributor, has hired Linda Martin as its sales agent for British Columbia, Yukon and Northwest Territories. » I want to read more and receive info from Jolar-Speck

Oh La La Cheri Debuts ‘Designer Collection’


Oh La La Cheri has created The Designer Collection, which incorporates and replaces its existing Boutique and Curves divisions. The move is meant to emphasize that its customers are hungry for the latest and best in lingerie fashion, no matter what size they happen to be. » I want to read more and receive info from Oh La La Cheri

Kisskill Returns To NYC Curvexpo In August


Kisskill, the Melbourne-based lingerie firm, has been expanding gradually in the U.S. since its launch in 2013. And the firm, with its exotic and luxurious collection, returns to Curvexpo in New York in August with several new styles. » I want to read more and receive info from Kisskill

Anita Fires Independent Reps, Plans Online Sales

Anita fired many of its independent sales representatives last week and is replacing them with an internal company sales force. The German-based lingerie firm will also soon begin to sell its products directly to consumers on its own website. » I want to read more and receive info from Anita

Jockey Increases Promos For Skimmies Shorts


While Jockey has offered a version of its Skimmies “slipshort” for several years now, it is increasing its promotional activity for the product with a series of online videos and illustrations. Skimmies provide extra coverage under skirts and prevent chafing and static cling. » I want to read more and receive info from Jockey

Rixie Clip Lets Users Reduce Bra Band Size

While there are many bra extenders on the market, the key to the patented Rixie Clip is that it also allows users to reduce band size. As a result, this recent invention has been finding a growing list of customers. » I want to read more and receive info from Rixie Clip

Dominique: New Racer Back Front Close Bra

Dominique’s new Talia, a racer back front close bra.

Dominique Intimates is now shipping its new racer back front close bra, and owner Michael Chernoff reported, “We are very excited as the initial feedback from our retailers has been extraordinary.” » I want to read more and receive info from Dominique Intimates

Victoria’s Secret, Pink May Store Sales Up 5%

The Dream Angels multi-way bra, part of the current promotion at Victoria’s Secret.

Victoria’s Secret May comparable store sales in North America increased 5%, while the online and catalog direct business for the brand decreased by 3% compared to the same month last year. » I want to read more and receive info from Victoria’s Secret

Soma Comparable Store Sales Up 6.5% In Q1

The Enhancing Shape full coverage lace trim bra, part of a “very successful” launch.

Soma comparable stores sales rose 6.5% for the 13 weeks ended May 2. In addition, the intimate apparel chain opened a net three new stores during the quarter, raising the total number to 280 (of which 17 are outlet stores). » I want to read more and receive info from Soma Intimates

Exes and Ohs: Lingerie For Every Body Type


Exes and Ohs Intimates is a lingerie collection specifically created to accommodate a wide range of body types, including a variety of difficult to fit silhouettes. » I want to read more and receive info from Exes and Ohs Intimates

Ann Marie John Joins Rubie’s Canada Team

Ann Marie John has joined the Rubie’s Canada sales team. She has worked extensively in the costume and lingerie industries. » I want to read more and receive info from Rubie’s

Exquisite Form Intros 3 New Shaping Briefs

Two of the new Exquisite Form shaping briefs.

Exquisite Form, the brand specializing in “fuller bras,” is, for the first time, offering three versions of a shaping brief. Distributed in the U.S. by BL Intimates, the briefs will be sold in two-packs with a suggested retail price of $20. » I want to read more and receive info from Exquisite Form

Bandelettes: More New Stores Speeds Growth


Sales for Bandelettes, the anti-chafing thigh bands, have been expanding rapidly in 2015, with continued growth coming as more store have decided to offer the product. » I want to read more and receive info from Bandelettes

aerie: Doing Great, May Close Even More Shops

Two engines of growth for aerie: swimwear and its “aerie Real” anti-Photoshop advertising.

Sales at aerie were up 12% for the quarter ended May 2, 2015, but parent company American Eagle Outfitters revealed that it may now close as many as 25 of its lingerie stores this year, instead of the approximately 20 it said it would close during an analyst conference call in March. » I want to read more and receive info from aerie

Agent Provocateur: Grows Too Fast To Sell


Agent Provocateur’s rapid recent sales growth and future potential has convinced its owners to keep building the business rather than sell it, a spokesperson told BODY. » I want to read more and receive info from Agent Provocateur

Panache Launches Its Own “Real Women” Ads

Women in the Panache “Modeled by Role Models” ad campaign.

Panache, the UK-based lingerie firm, launched an advertising campaign, “Modeled by Role Models,” that features six women who reveal their admirable life accomplishments and promote their causes while wearing underwear. » I want to read more and receive info from Panache

Shapeez: Many Factors Lead To Steady Growth

The Tankee Slip and Sportee sports bra from Shapeez.

Shapeez is off to a strong start for 2015, despite the cold winter in some parts of the country, and there are several indications that the growth will continue. “Our year has been going very well,” said CFO David Berner. “Our numbers are up in both the U.S. and Canada, our two key markets.” » I want to read more and receive info from Shapeez

Psycho Bunny: Women’s Intimates & Loungewear

Apparel Partnership Group now offers a women’s Psycho Bunny intimates collection to go with its existing men’s underwear and lounge line.

The Apparel Partnership Group (APG), which launched a licensed collection of Psycho Bunny men’s underwear, loungewear and apparel early last year has now expanded its offerings to include a women’s collection that “consists of a few small capsules of both intimates and loungewear,” according to Matthew Healy, president and CEO. » I want to read more and receive info from Apparel Partnership Group

Victoria’s Secret Sales Rise 8% In First Quarter

In May, Victoria’s Secret is promoting its Pink racerback bralette and “new and improved Bombshell.”

Comparable Victoria’s Secret store sales in April in North America “were flat to last year driven by the timing shift of Easter versus last year,” according to Amie Preston, chief investor relations at parent company L Brands. Meanwhile, “at Victoria’s Secret direct, April sales decreased by 10%, as significant growth in core categories was more than offset by the exit of apparel.” » I want to read more and receive info from Victoria’s Secret

Shibue Couture Supplies Pageants, Fashion Week

A variety of products from Shibue Couture.

Shibue Couture announced it will supply official products for the 2016 Miss California USA and Miss California Teen USA pageants, and the items will be “featured on the red carpet, main stage, runway and worn by the contestants.” » I want to read more and receive info from Shibue Couture

Despite Big Loss Naked Pushing Aggressively

Image from the site where Naked currently offers its men’s collection.

Naked Brand Group, the underwear and intimates firm where Carole Hochman became CEO in mid 2014, reported a loss of $21,078,265 on sales of $557,212 for the year ended January 31, 2015. More than half of this deficit is composed of “substantial non-cash losses associated with the derivative accounting in connection with” a private placement offering last year to raise capital for the firm. » I want to read more and receive info from Naked Brand Group

Bumbrella Adds Book, Video To Explain Itself


The company that produces the bumbrella, the half slip with panty built in, has created an attractive new 17-page brand book and an informational video to explain and show off the product. » I want to read more and receive info from Bumbrella

Starline: New Role Playing Fetish Lingerie

The cover of the Starline Fetish Lingerie collection catalog.

Starline introduced a role playing group, the Fetish Lingerie collection, at the recent International Lingerie Show in Las Vegas. It joins the company’s existing costume and corset collections. » I want to read more and receive info from Starline

More Stores, New Rep For Patrice Catanzaro

Fashions from the latest Catanzaro collections. Photo: nath-sakura.

The International Lingerie Show (ILS), which concluded at the start of April, “was a very good show for us” according to French fetish designer Patrice Catanzaro. » I want to read more and receive info from Patrice Catanzaro

Baci: Expanded White Label Leads Way At ILS

New fashion from Baci Lingerie’s expanded White Label collection led the way to a successful International Lingerie Show for the company. Images of the intimate apparel adorned the firm’s booth at the bi-annual event March 30 through April 1, in Las Vegas. » I want to read more and receive info from Baci Lingerie


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