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latest from wholesale lingerie news

Shapeez Comfeez Sells Out First Run In 4 Days

Different variations of the new Comfeez.

The Comfeez bralette from Shapeez, retail priced at just $54, sold out of its first shipment run in four days in early April. » I want to read more and receive info from Shapeez

Changewear Adding 3 Styles, Additional Sizes


Changewear, the lingerie collection that allows women to quickly alter the look of their bra with changeable colored cup inserts and bra straps, is adding three new styles and expanding the range of sizes it offers. » I want to read more and receive info from Changewear

Fashion Care Washes: A Hidden Profit Center


Rob French, director of strategy and innovation at The Forever Group, explained his unique approach to creating his collection of specialized Fashion Care washes during a recent interview with BODY. » I want to read more and receive info from The Forever Group

Ipomia: Bras Designed For Augmented Breasts


Ipomia, the lingerie company from Sweden that offers bras specifically designed for women who have undergone breast augmentation, is expanding in the U.S. after an initial exhibition last year at Curve. » I want to read more and receive info from Ipomia

VS: Success With LIVY & Own Strappy Styles

Shown here: on the left, the $120 Balcony Bra and matching briefs ($55 and $60) by LIVY on the Victoria’s Secret website. On the right Victoria’s Secret’s own “Strappy Lace Balconet Bra,” for $59.95 with its “VERY SEXY Caged Brazilian Panty” for $24.

Victoria’s Secret’s recent addition of the independent French brand LIVY to its website as well and some of its key stores, has proved advantageous for the retailer in more ways than one. » I want to read more and receive info from Victoria’s Secret

New CEO Named For Naked Brand Group Ltd.

Naked Brand Group Limited has a new CEO, Anna Johnson, while a recent executive shuffle also had executive chairman Carole Hochman resigning and former CEO Justin Davis-Rice replacing her at that position. » I want to read more and receive info from Naked

’TellTale’: New, Younger Brand From Chico’s


Soma’s parent, Chico’s FAS, aiming to capture some younger customers, is launching a new “digital-first brand, TellTale” on April 24. While Soma has, in the past, described itself as targeting women 35 and older, TellTale is “an intimate apparel collection targeting women ages 25 to 40.” » I want to read more and receive info from Soma

A Different Approach To Private Label Sourcing


While many U.S. intimates suppliers boast they can supply all of their customers’ needs with a single, company-owned factory, or through a few dedicated Asian suppliers they control, DG Brands subscribes to an entirely different philosophy. » I want to read more and receive info from Dreamgirl

Dresses From ‘Beverly Hills Naughty Girl’


Beverly Hills Naughty Girl is a new collection of sexy, strappy seamless dresses from a long established Canadian apparel producer, Ilanco Knitting. » I want to read more and receive info from Ilanco Knitting

Underwear Unmentioned As PVH Reports 2018


The words “underwear,” “intimates,” “Warner’s” and “Olga” were not mentioned even once in PVH’s recent press release announcing its Q4 and full year 2018 financial results. Neither were any of those words included in the 41 page report filed with the SEC. » I want to read more and receive info from PVH

Nicolas Attard: ‘Craziest Year Since Inception”

Oh La La Cheri’s lingerie as outerwear.

“It has been the craziest year since inception,” declared Nicolas Attard, the founder of Miami-based Oh La La Cheri. » I want to read more and receive info from Oh La La Cheri

La Vie En Rose Keeps Expanding Boldly


In a wide ranging interview with BODY, François Roberge, president of Boutique La Vie en Rose Inc., discussed his company’s extensive collection of lingerie and swim stores as well as his plans for growth. » I want to read more and receive info from La Vie En Rose

“Not Sold Online” - A Shop’s “Aha! Moment”

Two versions of the Virginia bra.

More and more specialty store owners — who want to remain in business — are coming to the realization that their key to survival is filling their shops with lingerie that is “not sold online.” » I want to read more and receive info from Corin

Carole Martin: Focus On 40 And Older Consumer


Over four decades in business, Carole Martin is a moderately priced bra line owned by Robert Dubé and Michael Zinay. Based in Canada, but also with sales in the U.S., it focuses on the older consumer. BODY publisher Nick Monjo interviewed the company’s Adèle Laviolette. » I want to read more and receive info from Carole Martin

Soma Q4 Comps +6.2%; Yet 60 Stores Will Close

Two of Soma’s new Enbliss bras.

Soma comparable sales in the fourth quarter rose 6.2%, but it will, nevertheless, close 60 of its locations over the next three fiscal years. It began 2019 with a total of 277 lingerie stores. » I want to read more and receive info from Soma

‘Hot Sevilla’ Is New Spring Line From Axami


Axami has a new lingerie collection, ‘Hot Sevilla,’ which focuses on black, white and red palates, all finished with transparent tulle. » I want to read more and receive info from Axami

Fan Letters Reveal Why NuBra Is So Successful


Over 30 million NuBra adhesive bras have been sold since the company patented its first styles and then put them on sale in 2002. A study of some of the many actual consumer testimonials the company has collected over the years reveals the many reasons why the product has been so successful. » I want to read more and receive info from NuBra

2018 Operating Profit Plummeted At VS, Pink

Two new bras from the ‘Body By Victoria’ collection.

Adjusted operating income for Victoria’s Secret and Pink stores in the U.S. and Canada, combined with the direct business plummeted 45% to $512.4 million in the 52 weeks of fiscal 2018, down from $932.3 million the 53 weeks of fiscal 2017. » I want to read more and receive info from Victoria’s Secret

Aerie Q4 Comps +23%, Plans 60-75 New Stores

Aerie has a collaboration with the new Captain Marvel movie

Comparable sales for Aerie rose 23% in its fourth quarter, and 29% it its latest full year, leading the lingerie division of American Eagle Outfitters (AEO) to accelerate “our store growth to 60 to 75 openings” in 2019, according to global brand president Jennifer Foyle. » I want to read more and receive info from Aerie

Claudel Expanding U.S. Wholesale Operations


Claudel Lingerie Inc., which comprises different chains of retail stores in Canada, as well as several wholesale brands, is focused on expanding the latter operation in the U.S. BODY publisher Nick Monjo interviewed the company’s Anny-Claude Lapierre. » I want to read more and receive info from Claudel Lingerie

Ajour Lingerie Brought 2 New Brands To Curve

Ajour’s new Bretelle lingerie and V&T sock lines.

Ajour has two new brands, a lingerie label, Bretelle, and V&T, a sock line. All three were exhibited at the recent Curve show in New York. » I want to read more and receive info from Ajour

ThirdLove Raises $55 Million In New Funding


ThirdLove announced at the end of February that it had completed a new, “$55 million fundraising round,” that included a range of prominent investors in addition to its original bankers. » I want to read more and receive info from ThirdLove

Aakar: Private Label For U.S. Specialty Stores


Aakar is an intimate apparel producer based in Noida, India that has low minimum order requirements and has built a strong following among specialty stores in this country. BODY’s associate publisher Ted Vayos interviewed founder and designer Aayuushi Agarwal. » I want to read more and receive info from Aakar

New ’Silcone Valley’ Offers Intimate Solutions


Silicone Valley is a new intimates solutions company, launched in November 2018, that will soon be exhibiting at its first trade show, Curve in New York. » I want to read more and receive info from Silicone Valley

Fastech Wins Four New U.S. Component Patents

Matthew Fink, managing director of Fastech Asia Ltd., a leading supplier of the many components that go into apparel, especially bras and other intimates has, in recent months, won four separate U.S. patents. » I want to read more and receive info from Fastech

Pepper: New Bras For Small Breasted Women


Pepper, the new company that claims it is “the first brand to design products specifically for women with small boobs,” is now interested in “working with select retailers” to expand its distribution. » I want to read more and receive info from Pepper

Ewa Bień: Colorful Brand Coming To Curve


Ewa Bień is an established Polish brand that will be exhibiting for the first time at the New York Curve show later this month. » I want to read more and receive info from Ewa Bień

Victoria’s Secret, Pink January Comps Fell 1%

Pink’s GRL PWR styles.

Victoria’s Secret and Pink January store and direct comparable sales in the U.S. and Canada fell 1%. Comparable store sales alone, for the two brands, fell 8%. » I want to read more and receive info from Victoria’s Secret

Jessica Cheung Has New Duties At BL Intimates

Jessica Cheung has been named corporate account and ecomm manager at BL Intimates. Based in Montreal, and in business for over 20 years, the firm specializes in intimate apparel, hosiery and activewear with distribution centers in both the U.S. and Canada. » I want to read more and receive info from BL Intimates

NuBra Adds Innovative New Straps For Its Bras


NuBra, a leader in the development of the adhesive bra, has introduced innovative straps that provide new ways to wear its bras. » I want to read more and receive info from NuBra

Seven ‘Til Midnight Bought By J&V Apparel


Seven ‘Til Midnight (STM), the California intimate apparel wholesaler, was acquired earlier this month by J&V Apparel, Inc., a firm that was itself established in December, 2018. » I want to read more and receive info from Seven ‘Til Midnight

Me Seduce: Exhibiting For First Time In U.S.

Swim and lingerie designs from Me Seduce

Me Seduce is a relatively new Polish brand, exhibiting for the first time in the U.S., and bringing its strappy, sexy collections to both the New York and Las Vegas Curve shows later this month. » I want to read more and receive info from Me Seduce

Forever Group Coming To New York Curve


The Forever Group is a Canadian intimate apparel solutions products company that focuses on smaller specialty stores with a collection of products that include one particularly interesting and unique item. » I want to read more and receive info from The Forever Group

Music Legs Just Joined NILS Exhibitor List

The New International Lingerie Show (NILS) has just added Music Legs to the list of exhibitors for its upcoming show, according to the event’s Tim McNamara. » I want to read more and receive info from The New International Lingerie Show

Harder To Sell Lingerie? It’s The VSM Effect

Wondering why it seems harder to sell lingerie than in previous years? Dealing with customers who want more for less? Considered the VSM effect. » I want to read more and receive info from Victoria’s Secret

Designer Hidi Lee Joins Dreamgirl International

Hidi Lee has joined Dreamgirl International as vice president of private label design, CEO Barry Revzen told BODY. » I want to read more and receive info from Dreamgirl

‘Soma Is Strong’ But Will Close More Doors

Chico’s FAS, Inc., the parent company to the Soma intimates brand as well as the Chico’s and White House Black Market apparel labels, announced it will “close at least 250 stores in the U.S. over a three-year period,” including an unspecified number of its lingerie shops. » I want to read more and receive info from Soma

Dreamgirl: Gihan Gabor Added To Sales Team

Dreamgirl International has named Gihan Gabor vice president of business development, responsible for working with mainstream and department stores, on both the company’s branded and private label programs. » I want to read more and receive info from Dreamgirl

Progress Report From Dreamgirl’s New CEO


Barry Revzen took over as the CEO of Dreamgirl a little over a year ago with the mission to make a number of changes to the operation. In this interview, BODY publisher Nick Monjo asked how the process has been going. » I want to read more and receive info from Dreamgirl

Shapeez Readies Launch Of Comfeez Bralette


In early 2019 Shapeez will introduce to retailers and consumers its Comfeez bralette, a wire-free design with years in development, which can be used with or without foam cups. » I want to read more and receive info from Shapeez

Axami Spring 2019: ‘Miami Vibe’ Collection


Axami’s 2019 spring collection includes many new “lace motifs, patterned bras and panties,” and features a group called Miami Vibe, with both tropical and ocean references. » I want to read more and receive info from Axami

Dominique Has Added Two New Styles For ‘19

Dominique’s new Lena minimizer and Nanette nursing bra.

Dominique is offering two new styles for 2019. “The first is the Nanette (our first nursing bra). And second is the Lena (lace minimizer),” according to Michael Chernoff, CEO. » I want to read more and receive info from Dominique

Atelier Amour: ‘Erotic-Chic Lingerie’ At Curve


Atelier Amour, a relatively new, sexier French brand will be coming to Curve in New York in February. The company has exhibited at European lingerie shows (Paris and Dessous London) in the past, but this is its first in the U.S. » I want to read more and receive info from Atelier Amour

Montelle In Partnership With Rya Collection


Montelle Intimates, the Montreal-based producer, announced a new partnership with Rya Collection, a line of “ethereal lingerie and sleepwear for women,” created by Flora Backer. » I want to read more and receive info from Rya Collection

Parfait To Open Retail Shops In India In 2019


Parfait Lingerie is about to open two of its own retail shops in India, one in Mumbai, the other in New Delhi, both offering only the company’s branded intimates. » I want to read more and receive info from Parfait

Aerie Comparable Sales Jump 32% In Quarter

An image from the Aerie website.

Aerie comparable sales jumped 32% in the quarter ended November 3rd, which came on top of a 19% comp sales jump in the same three months last year. » I want to read more and receive info from Aerie

‘Kinky Korner’ Coming To Las Vegas Curve

The Kinky Korner will be a new section, focused on sexier brands, at the Curve show in Las Vegas at the Mandalay Bay Convention Center, February 5 through 7, 2019. » I want to read more and receive info from Curve

November Comps +2% At Victoria’s Secret

Combined November store and direct comparable sales increased 2% at Victoria’s Secret and Pink in the U.S. and Canada, perhaps heralding a modest turnaround. Last month the comps were flat. Last November they were down 6%. » I want to read more and receive info from Victoria’s Secret

Le Petit Trou Coming To New York Curve Show


Le Petit Trou, an established Polish brand, will be exhibiting at the upcoming Curve show in New York in February, its first trade show in the U.S. » I want to read more and receive info from Le Petit Trou

So, Just How Big, Actually, Is ThirdLove?

In mid-October Forbes named ThirdLove to its “Next Billion-Dollar Startups 2018” list, estimating its 2018 sales at $160 million, calculating the amount of start-up capital raised at $30 million and stating the intimates brand now represents “1% of the market.” » I want to read more and receive info from ThirdLove


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