latest from wholesale lingerie news

TLC: Customers Back In “Droves” After Opening

BODY associate publisher Ted Vayos interviewed Tanya Re, who owns the TLC lingerie shop in Montana with partner Lisa Cetrone, about her retail experiences during the early days of the pandemic. The shop has been in Billings for over 27 years and at the current location for 12. » I want to read more and receive info from TLC

Youmita: Affordable Sleep, Lounge, Robes

“Chill in comfort,” is the message from Youmita to all those women still under quarantine looking for affordable sleepwear, loungewear and robes. » I want to read more and receive info from Youmita

Monique Morin: Body Enhancing Lingerie

“For decades, we asked women to have the perfect body to fit into ideal clothes,” began Monique Morin in a recent discussion with BODY. “Obviously, it should be the other way around. We need well-made lingerie that enhance the body.” » I want to read more and receive info from Monique Morin

VS Q1 Sales Fall 46%; 250+ Shops Will Close

As it reported first quarter results, L Brands revealed it is planning to close approximately 250 Victoria’s Secret stores across North America over the next several months, as well as significantly more in 2021 and 2022. » I want to read more and receive info from Victoria’s Secret

Huge Net Loss, 19.2% Sales Drop At La Perla

Mosaic Motif bra ($465) and brief ($240) on the La Perla website.

La Perla Fashion Holding reported a huge net loss for 2019, as sales dropped 19.2% during the year. In 2018 the company had reported a sizable net profit. » I want to read more and receive info from La Perla

Dreamgirl: Ready For The Store Reopenings

As stores are now reopening across the country, following the government mandated closures due to the pandemic, intimate apparel wholesalers are ramping up efforts to meet the rising demand. » I want to read more and receive info from Dreamgirl

Sales Ahead Of 2019 In First 5 Days Reopened

Ohio’s nine-location Discount Fashion Warehouse reported that in the first five days since it reopened (following the closure mandated by the state due to the pandemic), sales have been running 62% ahead of the same period last year on a sales per hour basis. » I want to read more and receive info from Discount Fashion Warehouse

2019 Operating Loss At Lively Jumps To $11.5M

Sales for the year ended March 31, 2020 at the U.S. division of Wacoal rose modestly while operating income plummeted. One factor in the decline was an $11.5 million dollar operating loss at the company’s recently acquired Lively brand. » I want to read more and receive info from Wacoal

ABG Restricts Naked’s Use Of Frederick’s Label

Naked Brand Group just signed a renewal licensing agreement for Frederick’s of Hollywood that significantly restricts its use of the name. At the same time it is known that label owner Authentic Brand Group (ABG) has recently discussed wholesale use of the FOH license with many other companies. » I want to read more and receive info from Frederick’s of Hollywood

Naked: Big Sales Drop, While Losses Continue

Naked Brand Group Limited reported dramatically shrinking sales and growing losses for the year ended January 31, 2020 (which it calls its fiscal 2020). » I want to read more and receive info from Naked Brand Group

Interview: Trousseau Lingerie Mask Project

As part of the response to the pandemic, intimate apparel companies large and small have responded by creating masks and other personal protection equipment. Trousseau Lingerie in Vienna, VA jumped in by sewing its own versions of masks which it donates to health care workers and anyone else in need. BODY associate publisher Ted Vayos interviewed owners Sarah and Michael Wiener. » I want to read more and receive info from Trousseau Lingerie

Victoria’s Secret Now To Be Stand Alone Firm

L Brands today announced “a mutual agreement with Sycamore Partners to terminate their previously announced transaction,” in which Sycamore was to purchase a 55% stake in its Victoria’s Secret businesses. » I want to read more and receive info from Victoria’s Secret

Mapalé Adds Appealing Fashion Mask Collection

Mapalé has just added a collection of masks to its extensive line of lingerie, resort, swim, active and lounge designs. » I want to read more and receive info from Mapale

Oh La La Cheri On Navigating The Crisis

“We are all severely challenged by the coronavirus pandemic. Everyone in the lingerie and swim business, just like the rest of America,” declared Nicolas Attard, the owner of Oh La La Cheri. » I want to read more and receive info from Oh La La Cheri

Soak Wash Now Adding Hand Sanitizer Spray

Soak Wash, which produces a collection of apparel washing products, has just added “a new hand sanitizer spray for its B2B channel.” » I want to read more and receive info from Soak Wash

Corin’s Virginia Line: No-Wire Spacer Bra

Corin, the leading Polish producer, will soon ship “a wonderful addition to its Virginia collection that our clients have been waiting for: a no wire spacer cup bra,” declared Tatyana Ponomareva of Valens lingerie, Corin’s U.S. distributor, and the owner of the Pennsylvania specialty shop, Bra Spectrum. » I want to read more and receive info from Corin

FTC: Fashion Nova To Pay $9.3M In Refunds

Online retailer Fashion Nova “will pay $9.3 million to settle Federal Trade Commission charges that it didn’t properly notify consumers and give them the chance to cancel their orders when it failed to ship merchandise in a timely manner, and that it illegally used gift cards to compensate consumers for unshipped merchandise instead of providing refunds.” » I want to read more and receive info from Fashion Nova

Chambers, Of Journelle Fame, Now At Food52

Claire Chambers, who founded Journelle in 2007, and later sold the lingerie chain to Triumph in 2012, has been appointed chief commercial officer at lifestyle and home space company Food52. » I want to read more and receive info from Journelle

Sycamore Moves To Terminate VS, Pink Deal

Sycamore Partners sent a notice today to L Brands stating it was terminating its agreement to acquire a 55% interest in Victoria’s Secret. » I want to read more and receive info from Victoria’s Secret

Dominique’s Cardin Krummel Passed Away

Cardin Krummel, who worked for almost two decades as a sales executive at Dominique Intimates, passed away on March 17. » I want to read more and receive info from Dominique Intimates

Shapeez Adding Face Masks To Its Collection

Bra maker Shapeez, has converted its factories to the production of face masks, using facilities that would otherwise have remained closed during the Coronavirus crisis. » I want to read more and receive info from Shapeez

LoveSuze: Sexy Lingerie That’s Comfortable Too

“LoveSuze is an intimate apparel brand in which a woman’s sexiest lingerie is also her most comfortable,” founder Suzanne Macbale said of the collection she launched in 2018. » I want to read more and receive info from LoveSuze

Noir Handmade: Already Selling In The U.S.

Noir Handmade, a Poland-based intimate apparel and fetish producer, has been expanding sales in North America, and its products are already offered in a number of prominent shops. » I want to read more and receive info from Noir Handmade

Beverly Hills Naughty Girl: Strong First Year

“Since your last intro article of our brand, we have grown tremendously,” declared Beverly Hills Naughty Girl CEO Isaac Cohen. » I want to read more and receive info from Beverly Hills Naughty Girl

Victoria’s Secret Just Reopened Online Store

VictoriasSecret.com reopened for online business on Thursday, March 26. On Thursday March 19, both Victoria’s Secret and Pink had closed their online stores through March 29. That came shortly after both brands had said they were closing their brick and mortar stores until March 30. » I want to read more and receive info from Victoria’s Secret

Corin’s Owners Launch Healthy Bust Foundation

The leaders of Corin, the Polish bra producer, recently demonstrated their special commitment to breast care with the establishment of The Healthy Bust Foundation in September, 2018. » I want to read more and receive info from Corin

Receivership For Lise Charmel After Attack

The French brand Lise Charmel is working to “get back on track” after a devastating ransomeware attack in November, 2019 according managing director Olivier Piquet. The cyber assault was followed by the incapacitation of the company for several weeks and then a reorganization filing in a French court on February 27th. » I want to read more and receive info from Lise Charmel

Calida 2019 Sales Up Slightly; Aubade -2.7%

Calida underwear and intimates sales rose 0.8% in 2019, while at sister lingerie brand Aubade sales slipped 2.7%. Both are divisions of Swiss-based Calida Group, which recently released its annual report. » I want to read more and receive info from Calida Group

Rigby & Peller 2019 Comparable Sales -3.4%

Van de Velde is celebrating its 100th year.

Van de Velde sales fell 4.7% in 2019, to 195.5 million euros (about $216 million at current exchange rates), from 205.2 million euros (about $227 million) in 2018. In addition, sales at its Rigby & Peller stores in the U.S. continued to slide. » I want to read more and receive info from Van de Velde

Soma’s Q4 Comps Up 9.4%; Sales Rise 8.2%

Two views of Soma’s new “Vanishing 360 Perfect Coverage Bra” on the website.

Soma’s comparable store sales jumped 9.4% in the thirteen weeks ended February 1, 2020, while comps for the entire fiscal year were up 8.8%. » I want to read more and receive info from Soma

Aerie Q4 Comps +26%; Stores Now Total 322

Aerie ‘Real Good’ swimwear from recycled plastic bottles.

Aerie comparable sales jumped 26% in the fourth quarter and 20% for the year ended February 1, 2020. It marked the “fifth straight year of double-digit sales growth” as well as a “28% sales increase” over fiscal 2018, according to Jen Foyle, global brand president for the intimates division of American Eagle Outfitters. » I want to read more and receive info from Aerie

“My Bra Hurts Me!” How Retailers Respond

It’s a complaint that store personnel hear over and over from customers. “The straps dig into my shoulders.” “The wires poke.” “The band digs into my back.” “The first thing I do when I get home is take off this bra!” » I want to read more and receive info from NuBra

Mapalé Intros 2020 Vol. II Lingerie Collection

Mapalé has just published its 2020 Vol. II Lingerie Collection catalog, due to be sent out at the end of March, featuring a wide array of styles. » I want to read more and receive info from Mapalé

Obsessive Arrives At Its First U.S. Trade Show

Lingerie images from the Obsessive website.

Obsessive, a 14-year-old sexy Polish lingerie brand, is expanding across North America with an aggressive plan that includes three distribution arrangements and a first trade show appearance (organized by Valens Lingerie) at the upcoming New International Lingerie Show in Las Vegas, March 16 through 18, 2020, at the Tuscany Suites & Casino in Las Vegas. BODY associate publisher Ted Vayos interviewed the company’s European regional sales director, Karol Macherzyński. » I want to read more and receive info from Obsessive

Huit: Positive Retailer Reaction To Collection

The relaunch of the famous Huit lingerie brand has been going well. Souad Sinia, the label’s new French born owner, has been “very pleased with the retailer reaction to the collection.” » I want to read more and receive info from Huit

Monique Morin: “360 Degree Flawless” Styles

Monique Morin, an experienced lingerie designer, has created an eponymous collection that differentiates itself in several ways. » I want to read more and receive info from Monique Morin

Corin Adds Wireless Bra To Virginia Collection

Corin, a leading Polish producer, has introduced a new wire-free version to its popular “Virginia” line of bras. » I want to read more and receive info from Corin

Playboy Acknowledges Yandy.com Acquisition

Playboy Enterprises, which today announced “a corporate repositioning to establish its parent company as PEI Holdings,” confirmed that PEI had recently acquired Phoenix-based Yandy.com, the online intimates and sexy costume retailer. » I want to read more and receive info from PEI Holdings

Clint McKinlay Is New Ruby Ribbon CEO

Clint McKinlay recently took over as CEO at Ruby Ribbon, replacing Anna Zornosa, who was also the company’s founder. » I want to read more and receive info from Ruby Ribbon

Adore Me Intros New Joyja Period Panties

Adore Me has just introduced Joyja period panties, which it describes as “an inclusive and affordable brand of period panties working to improve the access of period products for menstruating people in the U.S. living below the poverty line.” » I want to read more and receive info from Adore Me

Youmita: Emphasis On Quality, Sharp Pricing

With the current market focus on finding great value and sharp pricing, Youmita Lingerie has been wining new customers in the U.S. and Canada. » I want to read more and receive info from Youmita

Axami Expanding Sales Across U.S. And Canada

Axami, a Poland-headquartered producer of lingerie for almost two decades, has recently been expanding its business in the U.S. and Canada. BODY associate publisher Ted Vayos interviewed Leader Sales Manager Urszula Kanoza about the brand and its strategy. » I want to read more and receive info from Axami

Caprice, Panamanian Brand, Seeks U.S. Sales

Caprice, a lingerie maker which claims to be the market leader in Panama, was at the recent Curve show in New York, looking to begin distribution in North America. » I want to read more and receive info from Caprice

Hooked On Sustainability With Eyes To The Future

Sustainability is the most important new consideration in the production of apparel, and Texco, a leading global manufacturer of hook and eye tape, has taken a lead role. » I want to read more and receive info from Texco

Naked Sells Naked Brand, Exits Heidi Klum

Naked Brand Group has taken dramatic steps to raise cash and reduce expenses in recent weeks, including the surprising sale of the Naked brand name itself. » I want to read more and receive info from Naked Brand Group

ABG Helping To Shape The Frederick’s Image

Frederick’s of Hollywood is debuting its spring 2020 lingerie collection on Tuesday with a series of striking photos produced and released in a publicity campaign by the brand owner, Authentic Brand Group (ABG). » I want to read more and receive info from Frederick’s of Hollywood

Re-Launched Huit Set To Start Shipping March

Last year Souad Sinai, the French born owner of the Absolutely Lingerie distributorship, acquired Huit, the famous lingerie label, vowing to restore it to its former prominence. » I want to read more and receive info from Huit

Dreamgirl Intros 2020 Lingerie Collection

Designs from the 2020 Dreamgirl catalog.

Dreamgirl’s recently published 2020 Collection Catalog runs over 200 pages and contains new as well as the company’s “most loved styles across all of our product categories, and offering an array of colors for a full year of newness for our customers websites and selling floor,” according to a spokesperson. » I want to read more and receive info from Dreamgirl

Axami Launches New Malaga Loca Collection

Axami has launched a new intimates collection, Malaga Loca, “a fresh and airy group for spring,” according to a company spokesperson. » I want to read more and receive info from Axami

Crisscross Adds Private Label Production Service

Crisscross Intimates has enhanced and expanded its luxe post-surgical and active intimate apparel line to offer “private label to healthcare organizations and e-retailers and introduces new 2020 designs,” according to Jean Criss, designer and founder. » I want to read more and receive info from Crisscross

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