latest from wholesale lingerie news

Honeydew Intimates: Showroom At 390 Fifth

An image from Honeydew’s web site, illustrating the firm’s unique approach to intimates.

Honeydew Intimates will open, in time for August market, a new, 2100 square foot showroom in New York at 390 Fifth Avenue (corner of 36th Street). In recent years the collection of the Los Angeles-based firm had been shown in the City by an independent sales representative. » I want to read more and receive info from Honeydew

Parfait Expands Sizing To K Cup For 3 Styles

Parfait, the full busted, sister line to Affinitas, is making three of its most popular styles available up to K cup. According to the company, the new sizes for the Charlotte Padded Bra, Sophia Wire Bra and Alexis Babydoll will be available at retailers in August. » I want to read more and receive info from Affinitas

Seven ‘til Midnight Wins Award in Australia

Seven ‘til Midnight won the 2013 “Lingerie Company of the Year” award presented at the 2013 Adultex trade exhibition, held recently in Queensland, Australia. » I want to read more and receive info from Seven til Midnight

Fit Fully Yours Expands Alexis Bra & Panty Line

Fit Fully Yours Lingerie is expanding its collections, adding new styles and colors, as sells to more retailers across the U.S. The latest addition is that of a new color combination, beige with dark taupe, to its popular Alexis see-through lace bra and panty group. » I want to read more and receive info from Fit Fully Yours

Skepticism For Jockey’s Bra Sizing System

Reaction in the press to Jockey’s new Volumetric Fit System has been generally skeptical, despite the universally-quoted “statistics” that most women are wearing the wrong size bra. » I want to read more and receive info from Jockey

Undie Awards: Bali Bra Is Overall Favorite

Bali’s “One Smooth U Front Close Bra,” style 3486 was voted by consumers the “Favorite Overall Bra” in the seventh annual Undie Awards, organized by HerRoom.com and HisRoom.com, part of Dallas-based Andra Group. » I want to read more and receive info from Herroom.com

Dana-co Announces Its ’Relaunch’ Of G02BRAS

On June 7th Dana-co LLC announced the “launch of a new GO2BRAS brand,” a previously-existing label it purchased in late 2012, along with other Connie Elder International brands, including Lipo in a Box, a shapewear collection. » I want to read more and receive info from Dana-co

Lion’s Den: New Store And Arcade in Vegas

The Lion’s Den, a chain of 42 stores in 21 states selling lingerie and adult products, opened a new location in Las Vegas in mid May. » I want to read more and receive info from Lions Den

Déjà Vu Opens Boutique In Las Vegas Hotel

Déjà Vu, the chain of lingerie and adult product stores, opened a new boutique at the Stratosphere Hotel, Casino and Tower in Las Vegas at the end of last month, celebrating with a party the night of May 25th. » I want to read more and receive info from Deja Vu

UnSpoken: Now A New, Multi-Brand Web Site

ShopUnSpoken.com is the latest creation of Caron Block, the woman behind UnSpoken, a high end lounge wear, sleepwear and lingerie collection launched at MAGIC in February 2012. The new retail site (which was less than a month old as of June 1st) targets a monied, older woman. » I want to read more and receive info from UnSpoken

Soak Offers Gift Set With Cosabella Thong

Soak Wash, Inc. has created a limited edition gift set, Soakbox, which combines a bottle of their lingerie wash and Handmaid hand cream as well as a Cosabella Never Say Never Cutie Lowrider Thong and a bottle of nail polish in a matching color, all with a compelling suggested retail price of $59. » I want to read more and receive info from Soak Wash

Prym To Launch Plus Bra Accessories In July

Prym Brochure For Plus Size Accessory Collection

Prym, a leading global manufacturer of underwear accessories (hook and eye fasteners, bra clips, underwires and the like), will launch an enhanced, stronger Plus Size Range of its products at the upcoming Paris Interfilere show in July. » I want to read more and receive info from Prym

Lingerie di Moda Now Distributing Baci in Italy

Lingerie di Moda, a distributor of intimates, swimwear and costumes, has reached agreement with Baci Lingerie to handle the brand in Italy. The firm also distributes such labels as Rene Rofe, Seven ‘til Midnight, Pink Lipstick and I-Diva. » I want to read more and receive info from Baci Lingerie

Frederick’s Launches ’The Nudes’ Collection

Frederick’s of Hollywood in mid-May launched The Nudes Collection, a small but “sexy new line of bras and panties developed in a customized nude color palette for women with different skin tones,” as described by the company. Retail price for the single offered bra is $29.50, $12 for the thong panty. » I want to read more and receive info from Frederick’s of Hollywood

Native: Novelty Looks For Laser Cut Panties

Native Group International has updated its collection of laser cut panties for Holiday, 2013 according to Serap Insar Ikiz, creative director. » I want to read more and receive info from Native Intimates

Dreamwear Adds XOXO Girl For Tween Market

Dreamwear Inc., which has, for the past four years, been producing collections of XOXO intimates, daywear and sleepwear for the junior market, has now successfully launched XOXO Girl which is “geared toward the young girls/ tween market,” according to a company statement. “The collection is ultra-comfortable and features young, fresh styles that are made to mix-and-match.” » I want to read more and receive info from Dreamwear

Zoe & Co. Adds Another Professional Bra Fitter

Zoe & Co., the Rhode Island retailer that emphasizes its bra fitting expertise, has added a new fitter, Kelsey Ferleman. » I want to read more and receive info from Zoe

Khelani Is Coquette’s Puerto Rico Sales Rep

Coquette International Inc., is has hired Karishna Khelani as its Puerto Rican sales representative. » I want to read more and receive info from Coquette

Catanzaro: French Fetish Designer Offers Lingerie

Patrice Catanzaro was at the recent International Lingerie Show in Las Vegas to exhibit to the U.S. market his new lingerie collection, first shown at the Salon International de la Lingerie in Paris in January. This is the first full lingerie collection from the Marseille-based designer who is described on his own web site as “the undisputed master of fetish clothing” and told BODY he has been designing for 30 years. » I want to read more and receive info from Patrice Catanzaro

Affinitas Contest Salutes ’Everyday Women’

In April, lingerie maker Affinitas announced a contest to recognize “everyday women who might usually go unnoticed” for the positive impact they have on the lives of others. The “Everyday Women D-Serve” asks “fans to step out and nominate a woman who has made a positive impact in their life. A mother or sister, teacher or co–worker, neighbor or friend.” » I want to read more and receive info from Affinitas

Native To Ship Three McClintock Collections

Native Group Ltd. will ship three separate Jessica McClintock collections for Fall/Holiday 2013: intimates, “Shapewear Solutions” and a focused group of foundations bearing the label “Under My Dress” designed to be worn under those special occasion dresses for which the licensor is best known. » I want to read more and receive info from Native Intimates

Fashion Forms Expands Consumer Ad Program

Fashion Forms is expanding the consumer advertising campaign it has been running. Not only are there more ads, but the firm is now running some two page spreads in addition to the single page ads with which it started. Many of the displays carry a new tag line as well: “Ever Wonder What’s Under?” » I want to read more and receive info from Fashion Forms

April Lingerie, Costume Shows In Las Vegas

“Pre-registration is very solid, one of the better ones,” declared Michael Moreira of Specialty Trade Shows, referring to the retailer attendee list for the International Lingerie Show and Las Vegas Halloween show, which will be held jointly next week (April 8-10) at the Rio Hotel. “We also have a bunch of new clients, some in very unique categories, that fit perfectly with what we have to offer.” » I want to read more and receive info from International Lingerie Show

Nine Iron: New Color For Anita’s ‘Ella’ Range

Starting in June, Anita is offering an interesting new color to its Rosa Faia “Ella” collection: Nine Iron. White will also be offered in the collection, and both feature “romantic flower embroidery on stretch tulle” and “filigree embroidery on the interlock fabric on the lower cup and side panel.” » I want to read more and receive info from Anita

American Eagle Closing Additional Aerie Stores

While 2012 sales and earnings were up for American Eagle Outfitters, Inc., which currently sells “aerie” lingerie online and in its stores, including 151 dedicated exclusively to the brand, there are signs that the company is not as excited about the category as it once was. While in previous years American Eagle had opened new aerie stores annually, it changed course and closed seven in 2012 and in its recently released annual report it said it planned to close an additional “15 to 20” in 2013. » I want to read more and receive info from Aerie

Felina Shipping ’Body Jewels’ Lingerie in April

Body Jewels, the “young, fresh and lively” new collection from the same group that owns Felina, will ship “at the end of April” to various stores around the country according to Willy Mrasek, creative director. “JCP along with another major retailer [are] bringing it in under their private label brand. (We feel this flexibility adds to the appeal especially for those accounts wanting their own brand represented but not wanting to commit to their own MOQ’s [minimum order quantities]).” » I want to read more and receive info from Felina

First Look: Music Legs Lingerie Catalog 2013

The front and back covers of the 2013 Music Legs lingerie catalog

Music Legs is about to release its 2013 lingerie catalog, this one 294 pages, with a dramatic front and back cover featuring two intricately detailed pieces emblematic of the new designs contained inside. Indeed, according to Anna Cruz, marketing manager, there are a “total of 149 new styles” in all, with the new plus size pieces, for the first time, “photographed on a queen size model.” » I want to read more and receive info from Music Legs

It’s Personal: Yummie Tries Shaming Spanx

Accused Products? Spanx Styles 1846 and 1847 as Pictured at Spanx.com

The Spanx vs. Yummie Tummie dispute over shapewear design infringements continues. And Yummie’s Heather Thomson is making it personal as she tries shaming Spanx founder Sara Blakely in public. » I want to read more and receive info from Yummie Tummie

Oh La La Cheri: Lacing, Wild Straps & Whimsy

Unique and amusing lingerie, with a particular fondness for using lacing and straps in ways customers have not seen before, can be found peppered throughout the 2013 collections from Oh La La Cheri (photos of several examples of which we include with this article). » I want to read more and receive info from Oh La La Cheri

Donna Flor: Brazilian Lingerie and Swimwear

The Brazilians really do have a different take on sexy lingerie and swimwear, certainly one that is different from what is produced in this country or in Asia, yet one that is finding a growing place among U.S. retailers. And Donna Flor, though not a new company, is one of the latest brands from that country to make a concerted effort here. » I want to read more and receive info from Donna Flor

First Look: Leg Avenue Ravewear for 2013

For those retailers wondering if rave is still a strong trend in the market, another endorsement: the 2013 Leg Avenue Ravewear collection, which will be shown for the first time at the upcoming International Lingerie Show in Las Vegas in April. » I want to read more and receive info from Leg Avenue

Anita’s Rosa Faia Label Adds New Fall Color

Anita is introducing a striking new color, Arabian Spice (a sort of dark orange), to its existing and popular Scarlett collection (part of the Rosa Faia division) of intimates for autumn/winter 2013. Shipment on the new shade begins in June. Arabian Spice joins the existing color ways of Dusty Rose, black and white in this group. » I want to read more and receive info from Anita

Clubfife Panties, Lounge From San Francisco

Jasmine Blocker and Andrew Linton of Clubfife at Pool.

“This is our first foray into wholesale,” declared Clubfife CEO Andrew Linton, explaining why he brought his small line of women’s underwear and loungewear, which he has been producing in San Francisco since 2004, to the recent Pool Trade Show in Las Vegas. » I want to read more and receive info from Clubfife

Barbara Now In World’s 4th Largest Store Group

“The big news is that Barbara is entering El Corte Inglés big time, in Spain,” Hubert Lafont, directeur general, wrote BODY in an e-mail today. “We start with 10 stores, but they add one per month.” The news is significant because Barbara has been seeking to break back into U.S. department stores, and El Corte Inglés S.A. (or ECI) which translates to “the English cut” is not only the largest department store group in Spain, but also in Europe. It is the fourth largest group in the world with sales of €15.8 billion (about $21 billion) in 2011. » I want to read more and receive info from Barbara

Comfortable Sleepwear, Panties By Marie Bella

Jenette Beres and Marissa Fondots of Marie Bella.

Born from her long and ongoing experience operating a high end lingerie shop on Nantucket, creative director Marissa Fondot two years ago launched Marie Bella, a small line of panties and sleepwear which she exhibited for the first time at Curve in Las Vegas. The intimates are already sold in her store, Ladybird Lingerie, as well as a limited number of other shops. » I want to read more and receive info from Marie Bella

Miss Magic, Je Dit Are New Lingerie Brands

Perfect System Limited, a Hong Kong-based private label lingerie and swim producer, was at the most recent CurveNY looking to find retailers for its own brands in these categories. Founded in 1998, Perfect did not offer the new labels: Je Dit (“feminine lingerie”), Miss Magic (“young and trendy underwear”), Magic Beach (“swimwear line for fresh and young summer feeling”) and Magic Plus swim until last spring. » I want to read more and receive info from Perfect System

Luli Launches Colorful Seamless Panty Line

Luli Owner Jean-Luc David with Color Tech Panties and Displays

Luli Color Tech is the brand name for two new, almost transparent seamless panties, a ‘Tanga” and “Shortie,” available in eight colors. The panties, along with two new display systems, were introduced to the American market at the Luli Lingerie booth at CurveNY in late February. » I want to read more and receive info from luli Lingerie

Coobie Introduces Tie-Dye Color Variations

Jordan Horvath of Coobie with Sarah Neff of Big Buddha.

Coobie, a brand from Total Stockroom of North Carolina, has just introduced two tie-dye color variations of its existing V-neck and scoop-neck bras, which were on display for the first time at the recent MAGIC Show in Las Vegas. One color version is a mix of lime green and purple; the other blue and pink. Both are hand dyed and have a bright, almost “dayglo” look. » I want to read more and receive info from Coobie

Moda Seta Distributing Luxury Intimates in US

A new distributor of designer men’s and women’s intimates, underwear and swimwear for the U.S., Canada (and Korea), revealed itself at the back of the ENK tents at the recent MAGIC show in Las Vegas: Moda Seta with collections in those categories from the design team of Dsquared². » I want to read more and receive info from Moda Seta

NaïS: Unusual Lingerie Created in Brooklyn

French trained Anaïs Bouchard launched her lingerie collection, NaïS [pronounced nice], last May and showed it at the Pool trade show for the first time last August, where we first saw it, and then again at the same show in February. This time there were many more pieces along with reports that the label is already selling at a variety of U.S. retailers. » I want to read more and receive info from NaïS

Fashion Forms Launches New Leopard Print Bra

Fashion Forms has introduced a new backless, strapless adhesive bra in a leopard print. Shown for the first time to buyers during the recent New York market week, the bra, part of the company’s Go Bare collection, is designed to retail for $36. It will ship in late August. » I want to read more and receive info from Fashion Forms

Oh La La Cheri: More Bridal Lingerie For 2013

Oh La La Cheri has made a major expansion of its bridal intimates category as it publishes its largest catalog ever for 2013. Included are about 112 pages of styles overall, divided into three sections: spring/summer, all year sexy (or French Lesson) and bridal (which has the theme of Italian Romance). » I want to read more and receive info from Oh La La Cheri

Maidenform: Comfort, Okay. But Now Sexy?

The latest consumer focus groups must be telling Maidenform that “comfort” is one of the things women want most in their intimate apparel. After all, the word appears six times in the firm’s latest press release describing its Amsterdam fashion show in late January where it launched “The Art of Form, Maidenform’s new global brand platform— a sexy campaign that embraces the art and beauty of the female form.” But, come to think of it, the word “sexy” appears twice — once as “ultra sexy” — not an association the company has invited much in the past. » I want to read more and receive info from Maidenform

Escanté: Valentine’s Day ‘Red List’ Selling Well

Escanté reported that its “Red List,” a special collection of about two dozen Valentine’s Day lingerie pieces, “is almost completely sold out” according to national sales manager Mark Rosenfeld. Selections included lingerie and sleepwear (most of it red), as well as a school girl costume and even red boxers. » I want to read more and receive info from Escante

Dreamwear No Longer Producing Playboy Line

As recently as last weekend, Dreamwear, Inc. had displayed Playboy as one of "Our Brands" on its web site but in an email Friday Elliot Franco wrote to BODY noting that "we are no longer a Playboy licensee. The programs we were running have come to an end." The firm had produced a Playboy lingerie collection for a few years, but according to an independent source, this was done for a single store. Now, on the company’s web site, the Playboy logo has been removed and replaced with Laura Ashley’s (Dreamwear’s latest license). » I want to read more and receive info from Dreamwear

Escante Names Caswell Assistant Sales Manager

Escante has promoted Rachel Caswell to assistant sales manager according to national sales manager Mark Rosenfeld. She will assist the sales team and general manager Debbie Herrera. » I want to read more and receive info from Escante

Pilar Quintana, Formerly At Castle, Joins Yandy

Pilar Quintana has joined Yandy.com as merchandise director, she told BODY. Prior to that she had served as a buyer at Castle Megastore, a 16 store chain spanning several western states. “I’m super excited to join the Yandy Team and to be part of a young, growing company.” » I want to read more and receive info from Yandy.com

Heppenstall: All Peekay Stores Have Been Sold

Phyllis Heppenstall, owner of Peekay for the past 31 years, told BODY she recently sold the West Coast chain of lingerie and adult stores. » I want to read more and receive info from Peekay

’Yandy Candy’ Is Store’s Own, New Rave Line

Yandy.com has borrowed ideas from the rave-themed lingerie and clubwear various firms have introduced in recent years and created its own Yandy Candy collection “inspired by trending neon colors and classic candy favorites” according to a company announcement. “The Yandy exclusive collection consists of 12 neon lingerie items and can only be purchased” at the retailer. » I want to read more and receive info from Yandy.com

Soak Wash’s Sava Lists Product’s Benefits

BODY associate publisher Ted Vayos recently interviewed Jacqueline Sava, president of Soak Wash Inc., about the benefits to lingerie stores who offer of her product line. » I want to read more and receive info from Soak Wash

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