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latest from wholesale lingerie news

Dreamgirl Offers Many Fetish-Inspired Styles


With fetish-inspired looks rising in popularity across the fashion landscape, Dreamgirl is ready with many ways to capitalize on the trend for retailers. » I want to read more and receive info from Dreamgirl

memème: Seasonal, Holiday Themed Panties


memème, the comfortable, colorful panty brand from Europe, has been expanding in North America by offering an extremely wide variety of crisply printed images: comics, animals, flowers and psychedelic patterns and more. » I want to read more and receive info from memème

Best Sales Year Ever For Wacoal ‘Americas’


The Wacoal division that covers all of the Americas reported its best sales ever for the year ended March 31, 2022, but continues to be plagued by losses at Lively, the brand it acquired in 2019 for a startlingly high price. » I want to read more and receive info from Wacoal

Rago: Endorsed By Hundreds Of Customers


Perhaps the most important question to ask — before a store buyer brings a new shapewear brand into the store — is “What do shoppers think of this product?” » I want to read more and receive info from Rago

Rago Finds ‘A Place In Every Intimates Shop’


Rago Foundations, founded in 1945, and manufacturing in its own New York-based facilities, has grown to become a prominent supplier to American intimates retailers by offering an array of unique design and performance features. » I want to read more and receive info from Rago

Cosabella Sold To Calida Group For $80 Million


The Calida Group announced today that it had acquired Cosabella, revealing that the brand had 2021 sales of “$29 million and an EBITDA of $4.8 million.” » I want to read more and receive info from Cosabella

Wood Underwear’s Sexier Silhouettes


The “sexier” silhouettes in the Wood Underwear collection — the thongs and jock straps­ — have won a permanent place at the company, as well as with a wide range of retailers. » I want to read more and receive info from Wood Underwear

Playboy Earned $5.543 Million In First Quarter

Honey Birdette’s Kukuro Baby Blue Bra and Bottom Set, $195; $315 with garter belt.

In the first quarter, Playboy earned $5.543 million on sales of $69.378 million, compared to a loss of $4.997 million on sales of $42.680 million in the same period last year. » I want to read more and receive info from Playboy

Calzedonia: 56 Intimates Shops Added Since 2016

On the Intimissimi website: Tiziana Lace Triangle Bra ($49) and Heart Beat Lace Bodysuit ($59).

Despite the COVID onslaught, Italy based Calzedonia Group has rapidly grown its retail footprint in the U.S. to 56 intimate apparel shops since opening the very first in late 2016 in New York. The list includes 35 Intimissimi women’s lingerie stores and 21 Calzedonia shops (which offer swimwear, leggings and hosiery for men and women). » I want to read more and receive info from Calzedonia

Adore Me Launches New ‘Smiley’ Collection


Adore Me launched a collaboration with The Smiley Company to produce a “limited-edition collection of contemporary tops and bottoms” designed by the Yarza Twins design agency, “accented with fun colors, bold prints, and maximalist patterns.” » I want to read more and receive info from Adore Me

Meijer’s New Lingerie Brand: Tranquil & True


Meijer, the 241 store chain spread across Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin, has launched a new intimate apparel house brand: Tranquil & True. » I want to read more and receive info from Meijer

ThirdLove Relaunches Kit Undergarments


ThirdLove acquired Kit Undergarments, a company founded in late 2019 by stylists Jamie Mizrahi and Simone Harouche, and “relaunched” it as “Kit Undergarments for ThirdLove” at the end of April. » I want to read more and receive info from ThirdLove

Dreamgirl Fall-Holiday-Valentines 22/23


“More than ever fashion and RTW are embracing lingerie in many forms, and Dreamgirl’s upcoming Fall/Holiday/Valentines 22/23 season is not any different,” explained a company spokeswoman, as she provided a sneak preview of the new lingerie styles. » I want to read more and receive info from Dreamgirl

Joy Bra Customers Praise The Comfort


Many years in creation, the Joy Bra family of wire free, seamless bras from Total Stockroom is winning a place in an ever expanding number of retailers’ shops, based in large part on the enthusiastic reviews of its many consumers. » I want to read more and receive info from Joy Bra

French Brand Etam Opening U.S. Shops

Etam’s Amaryllis Embroidered Underwire Demi Bra and Luana Satin Pajama Camisole.

Etam, the French lingerie brand which claims 860 boutiques in 50 countries, opened nine pop-up shops within Nordstrom stores in the U.S. and plans as many as two dozen additional free-standing stores here over the next three years. » I want to read more and receive info from Etam

Exquisite Form Adds More Fashion Colors

Two new colors: Amaranth and Damask.

Exquisite Form has added new fashion colors to both its bra and sleepwear collections. » I want to read more and receive info from Exquisite Form

memème: ‘A NEW FORM Of Underwear’


memème, the exuberant panty brand from Europe, has been expanding to stores across North America since its introduction last year. » I want to read more and receive info from memème

NuBra Adds Mocha Color To Its Pasties Line

Front and back NuBra packaging; the full collection (Mocha color in front).

NuBra has just added a new color to its collection of pasties: Mocha. » I want to read more and receive info from NuBra

Playboy Lost $78M On $247M In Sales


According to a revised statement filed with the SEC on March 25, Playboy lost $58.106 million on sales of $95.687 million in the three months ended December 31, compared to a loss of just $512,000 on sales of $46.327 million in the same quarter last year. » I want to read more and receive info from Playboy

You Lingerie Adds New Minimizer Style

The new You Lingerie minimizer in Black and Nude (style # 100-5100 - Tuval).

You Lingerie, the bra specialist that focuses on the needs of independent lingerie shops in the U.S. and Canada, has just added a new minimizer (style # 100-5100 - Tuval). » I want to read more and receive info from You Lingerie

Growth For Discount Fashion Warehouse

The new Toledo store.

“Brick and mortar is not dead,” declared Jeff Bradshaw, co owner of the Discount Fashion Warehouse chain of off price stores in Ohio, who has announced an aggressive plan to open new locations. “Far from it!” » I want to read more and receive info from Discount Fashion Warehouse

Claudel: ‘Order Today, We Ship Tomorrow’


While many sleepwear suppliers are currently complaining that inventories are low or nonexistent due to a variety of manufacturing and shipping delays, Canada’s Claudel Lingerie took aggressive steps in recent months to ensure they would be ready for spring and summer deliveries. » I want to read more and receive info from Claudel Lingerie

Soma Sales Rose To $478.1 Million In 2021

New Bodify bras from Soma.

Soma sales rose to $130.6 million in the three months ended January 29, 2022, compared to sales of $119.1 million in the same quarter last year. For the full year, sales jumped to $478.1 million, compared to $351.8 million in the 52 weeks ended January 30, 2021. » I want to read more and receive info from Soma

Aerie Sales Hit $1.376 Billion In Fiscal 2021


Aerie posted operating income of $20.946 million on sales of $428.418 million in the three months ended January 29, 2022, compared to operating income of $13.438 million on sales of $336.709 million in the same period last year. » I want to read more and receive info from Aerie

New ‘Secret Attraction’ Created By Dreamgirl


“Dreamgirl is on a mission to redefine the way women look and feel in their lingerie foundations,” explained a company spokeswoman,” describing the firm’s new Secret Attraction lingerie foundations collection. » I want to read more and receive info from Dreamgirl

Thinx for All Period Underwear At Walmart

Thinx, is now offering its Thinx For All period underwear at 558 Walmart stores and Walmart.com. » I want to read more and receive info from Thinx

You Lingerie: Popular With Specialty Stores

“Our DNA is affordable , comfort and functional items,” explained Avishai Navon, president of You Lingerie, an established bra specialist that is widely popular among independent lingerie shops in both the U.S. and Canada. » I want to read more and receive info from You Lingerie

Taryn Winters On Cover Of March BODY

Photo: Becky Siegel

Designer Taryn Winters, who produces all her “modern luxury lingerie” in New York City, is on the cover of March BODY Magazine. The digital, page turning magazine can be found here: https://indd.adobe.com/view/5a158c9c-e58a-4bcf-9c63-182e7d10dcaa. » I want to read more and receive info from Taryn Winters

Van De Velde Sales +28.2%, Profit +117.7%

Primadonna lingerie styles.

Van de Velde sales rose to 195.3 million euros (m€) (about $220 million at current exchange rates) in 2021, up 28.2% over 152.3 million euros (about $171 million) in 2020. » I want to read more and receive info from Van De Velde

NuBra: Solving A Wide Range Of Challenges


Adhesive bras, and in particular NuBra bras, have gradually won a place in the repertoire of many retailers over the last 20 or so years. But not every consumer — or store owner — may know all of unique benefits and solutions that these bras offer. » I want to read more and receive info from NuBra

Intimately: Lingerie For Disabled Women

Intimately, a lingerie collection designed for disabled women, announced at the start of February that it had received $1 million in funding from several investors. » I want to read more and receive info from Intimately

Taryn Winters: Modern Luxury Crafted In NYC

Photographer: Becky Siegel

Designer Taryn Winters, who produces all her “modern luxury lingerie” in New York City, will be showing her collection at the upcoming Curve show. » I want to read more and receive info from Taryn Winters

Delta Galil 4th Quarter Sales +26%, Profit +92%

The Bare Necessities webshop.

Delta Galil net income in the fourth quarter jumped to $45,468,000 on record sales of $577,986,000, compared to a profit of $23,740,000 on sales of $459,679,000 in the same quarter last year. » I want to read more and receive info from Delta Galil

Apilat: Luxury Bridal Lingerie Brand At Curve


Apilat, a luxury bridal lingerie brand launched seven years ago in Kyiv, Ukraine, will present its designs at the Curve show later this month. » I want to read more and receive info from Apilat

Love and Swans: New Embroidery From Russia


Love and Swans offers a collection of lingerie pieces, made in Russia and often elaborately embroidered, that will be showing at the upcoming Curve show in New York. BODY publisher interviewed the brand’s Ivan Kukkoev » I want to read more and receive info from Love and Swans

Calida Acquires German DTC Brand Erlich Textil

Lingerie styles offered on the Erlich Textil website.

Calida Group, in keeping with CEO Timo Schmidt-Eisenhart’s recent pledge to “now be looking to strategic acquisitions to further grow our strong market position in the underwear and lingerie segment,” acquired a 90% stake in German lingerie brand Erlich Textil at the start of February. » I want to read more and receive info from Calida Group

Honey Birdette To Open 8th U.S. Shop In Miami


Honey Birdette will open its eighth store in the U.S., and the only one on the East Coast, at the Aventura Mall, in Aventura, Florida on February 17th. The chain currently numbers 56 locations in all according to its website. » I want to read more and receive info from Honey Birdette

17-Year-Old Chloè Pearl’s New Lingerie


On February 11, as part of New York Fashion Week, 17-year-old TikTok and Instagram personality Chloè Pearl is presenting a runway show of her new “Marie Antoinette Collection,” which includes 11 different sets. BODY publisher Nick Monjo discussed the launch with the designer. » I want to read more and receive info from Chloè Pearl

Wacoal 9 Month Sales, Profits Rise In Americas


In the first nine months of its current fiscal year (April 1, 2021 to December 31), the Wacoal division that includes all the Americas recorded a sales increase to 19,331 million yen (about $166.8 million at current exchange rates), compared to 12,790 million yen (about $110.4 million) in the same period last year. » I want to read more and receive info from Wacoal

MRC Creations Takes Over Frederick’s License

Image from the MRC website.

MRC Creations, in early February, took over the Frederick’s of Hollywood license that had been controlled by Naked Brand Group until the end of last year. » I want to read more and receive info from MRC Creations

Hanes Q4 Innerwear Operating Profit -30%


Hanes Innerwear operating profit was down 30%, while sales dipped slightly, in the fourth quarter of 2021. » I want to read more and receive info from Hanes

Rigby & Peller: Now 3 Shops After Boston Exit

Rigby & Peller recently closed its shop in Boston, reducing the U.S. retail lingerie chain to just three locations. » I want to read more and receive info from Rigby & Peller

Valens Bringing Sermija Lingerie To Curve

Sermija from Valens

Valens Lingerie is bringing Sermija, one of the key brands it has distributed in the U.S. for the past five years, to the upcoming Curve show. » I want to read more and receive info from Valens Lingerie

ThirdLove Opens First Of 4 California Stores


ThirdLove recently opened the first of four stores in California, with plans to open “many more” in the future, according to co-founder and co-CEO Heidi Zak. » I want to read more and receive info from ThirdLove

New Funding Ups Skims Valuation To $3.2 Billion

Image from the Skims website.

According to multiple reports (Bloomberg, CNBC, Reuters and others), Kim Kardashian founded Skims raised another $240 million in late January, lifting its total funding to almost $400 million, and its valuation to $3.2 billion. » I want to read more and receive info from Slims

Fashion Nova Hid Bad Reviews, Fined $4.2M


Fashion Nova, the fashion retailer, has been hit with another big fine by the Federal Trade Commission, this for the second time in less than two years. » I want to read more and receive info from Fashion Nova

Memème Expanding Sales To U.S., Canada

Vladislav Guristrimba with Memème designs

Memème, a collection of brightly colored panties and crop tops from the Ukraine, is expanding its distribution to the U.S. and Canada, and planning to return to the Curve show in February, after an initial visit in August. » I want to read more and receive info from Memème

Savage X Fenty: First 5 Shops, New Fit Tech

Images from the Savage X Fenty website.

Savage X Fenty has just opened its first retail shop, this one at Fashion Show Las Vegas, with plans to open four more by the end of February. » I want to read more and receive info from Savage X Fenty

Feb. Vegas and London Edge Shows Canceled


LondonEdge Ltd., the U.K. trade show group, has been placed into liquidation, which has meant the cancellation of its upcoming London (February 6 and 7), and Las Vegas (February 15 and 16) events. » I want to read more and receive info from Vegas Edge

Playboy Names Three Key Female Executives

Playboy made three appointments in mid-January including Ashley Kechter as president of global consumer goods, Megan Jordan as chief communications officer, and Julie Hastings as Honey Birdette’s CEO. » I want to read more and receive info from Playboy


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