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latest from wholesale lingerie news

meméme Adding Crop Tops To Its Panty Line


With the successful launch of “our comfortable meméme panties in North America, the meméme team has developed a comfortable Crop Top that can be safely used as a bra, sports bra, and as visible underwear,” founder Vlad Guristrimba told BODY. » I want to read more and receive info from meméme

Comfeez Success Fuels Growth At Shapeez

The new Comfeez Lace bralettes.

Sales at Shapeez jumped dramatically in 2022, “driven in part by the growth our new Comfeez line of bralettes, as well as organic sales growth within the rest of the collection,” reported David Berner, CFO and co-owner. » I want to read more and receive info from Shapeez

Dreamgirl Costumes: Not Just For Halloween


Bedroom lingerie costumes have become mainstream items, appearing in the largest of retailers throughout the year. A Dreamgirl spokesperson described some of the best sellers this season. » I want to read more and receive info from Dreamgirl

Bare Necessities Intros House Brand ‘Bare’


BareNecessities.com, the multi brand website, “relaunched,” earlier this week with a “Live Intimately” campaign, and introduced a new house brand, Bare by Bare Necessities, as well as a new loyalty program, Seamless. » I want to read more and receive info from Delta Galil

Corin: Great Design, Top Materials, Production

Corin’s Gisele and Virginia bras.

Corin continues to gain popularity across North America, due to the brand’s strong design, top materials and construction, and the U.S. distribution model that protects and supports specialty stores. » I want to read more and receive info from Corin

NuBra Celebrates 20 Years Of Adhesive Bras


NuBra, the adhesive bra and accessories expert, is celebrating its 20th Anniversary. BODY editor Nick Monjo explored the history of the brand with the company’s Gabriela Ramirez. » I want to read more and receive info from NuBra

Foxers: Adding New Customers, Retailers


Foxers, the underwear brand launched 15 years ago, continues to expand, adding new styles as well as new customers and retail stores across the country. » I want to read more and receive info from Foxers

MeUndies Appoints New Marketing Exec, CFO

MeUndies, the direct to consumer brand, that uses a subscription model, has added two executives. It recently named Elizabeth Krause chief marketing officer. In May Sabah Mikha was appointed CFO. » I want to read more and receive info from MeUndies

Aerie Q2 Sales Up 11%, Income Down 83%


Aerie second quarter operating income fell 83% to $11.830 million as net revenue rose 11% to $371.683 million. Earnings were hurt by slow swim sales, discounting, promotions and the cost of opening new stores. » I want to read more and receive info from Aerie

Soma Sales Dip 8% As Loungewear Slips

Two views of Soma’s “Sunday Lounge Set” for $99.

Soma sales fell 8% to $118.362 million in the quarter ended July 30, down from $128.627 million in the same period last year, “driven largely by the slowdown in loungewear clothing categories.” » I want to read more and receive info from Soma

Victoria’s Secret: Sales -5.7%; Income -55.5%


Victoria’s Secret second quarter sales declined 5.7% to $1.521 billion from $1.614 billion in the same period last year, while net income plunged 55.5% to $67.211 million, down from $151.084 million. » I want to read more and receive info from Victoria’s Secret

Hanes Launches Lower Priced Period Panties

Hanes has introduced a lower priced collection of period panties under the label “Comfort, Period.” It describes the line as providing “premium period protection without the premium period underwear price tag.” » I want to read more and receive info from Hanes

Shapeez Adds Adhesive Nippeez Breast Petals


Shapeez has introduced an adhesive-backed version of its Nippeez brand petal-shaped nipple covers with tapered edges. » I want to read more and receive info from Shapeez

Dreamgirl Previews Fall, Holiday, Valentines


Dreamgirl’s Fall, Holiday, Valentine’s Day collection has arrived and a spokesperson previews the top styles. » I want to read more and receive info from Dreamgirl

Duluth Trading: $53M Distribution Center

Duluth Trading, a producer of underwear and apparel, will build a new distribution and fulfillment facility in Adairsville, Georgia, an investment of $53 million that “will create over 300 new jobs.” » I want to read more and receive info from Duluth Trading

Elomi Brand Now Sold By VictoriasSecret.com


Elomi, a full figure brand owned by Wacoal and part of its Eveden North America division, is now offered on Victoria’s Secret’s website. » I want to read more and receive info from Elomi

Hanky Panky Opens Its First Retail Shop


Hanky Panky has opened its first brick and mortar store, this a 600 square foot storefront at 370 Bleecker Street in the West Village of Manhattan. It added it will open “ten more stores by 2025,” across the U.S. » I want to read more and receive info from Hanky Panky

Yandy, Lovers Suffer $22M Sales Decline


Playboy revealed a combined $22 million sales decline in the first seven months at its Yandy and Lovers divisions. Meanwhile it reported an overall company net loss of $8.315 million in the second quarter, on sales of $65.414 million. » I want to read more and receive info from Playboy

Delta Galil Acquires Organic Basics Brand

Delta Galil announced the acquisition of Organic Basics, a “digitally native brand” founded in Denmark, that produces “sustainably, ethically made women’s and men’s underwear, activewear and base layers.” » I want to read more and receive info from Delta Galil

Calida Sales Rose 12% In First Half Of 2022

Calida financial reports, 2014 and 2022: focus is now back on lingerie.

Calida’s sales for the first half rose 11.9%, to 172.2 million Swiss francs (MCHF) (about $180.7 million at today’s exchange rates) from 153.9 MCHF (about $161.5 million), in 2021. » I want to read more and receive info from Calida

Shapeez Adds Lace To Its Comfeez Bralettes


Shapeez has expanded its popular Comfeez collection of wire free bralettes to include a new version “where the cups and upper body are covered in beautiful stretch lace.” » I want to read more and receive info from Shapeez

Dreamgirl: Focus On The Autumnal Bride


With the explosion in weddings, and the approach of fall, Dreamgirl is putting a focus on its “bridal collection for autumn brides.” » I want to read more and receive info from Dreamgirl

‘Lingerie with Benefits’: Large Bust Collection


Lingerie with Benefits is a new lingerie collection focused on the larger busted consumer. Launched in August 2021, the line includes 14 styles, with retail prices for bras at $45. » I want to read more and receive info from Lingerie with Benefits

Aerie Launches New Smoothez Collection

The Smoothez Bra-ish Wireless Bralette and No Show Xtra High Rise Thong.

Aerie has launched “a much-needed update to shapewear,” which it calls Smoothez. » I want to read more and receive info from Aerie

Victoria’s Secret: New Leadership Changes

Victoria’s Secret made three leadership announcements designed to “enable execution of its strategy and fuel long-term growth goals.” » I want to read more and receive info from Victoria’s Secret

Thinx Tweens: Lower Priced Period Panties

Thinx Tweens is a “new line of reusable and sustainable period panties with built-in leak protection,” selling for “as low as $16, a lower price than its predecessor, Thinx BTWN.” » I want to read more and receive info from Thinx

Candyland Collection Features Denim Capsule


The Candyland wholesale collection of lingerie, swimwear and dancewear, has been continuously expanding since its introduction in 2020, offering a variety of unique designs. » I want to read more and receive info from Candyland

Happy Nation From VS Debuts In Metaverse


In mid June Victoria’s Secret’s newest brand, Happy Nation, debuted “in the metaverse via an immersive integration on Roblox.” The online teen brand was announced in April. » I want to read more and receive info from Victoria’s Secret

BL Intimates Expands Bestform US Distribution


BL Intimates is expanding the marketing and distribution of the Bestform brand in the United States. It has handled the label in Canada since 1998. » I want to read more and receive info from BL Intimates

Essity Pays $414M For Leakproof Underwear

Knix leakproof underwear.

Essity, a public Swedish firm, just made two major deals in the leakproof underwear sector, acquiring Australia-based Modibodi as well as an 80% stake in Canada-based Knix Wear Inc. The two deals totaled $414 million. » I want to read more and receive info from Essity

Claudel: Success With Brands, Private Label


Claudel Lingerie reported several successful recent initiatives, ranging from the successful launches of branded lingerie collections to various new private label programs. » I want to read more and receive info from Claudel Lingerie

memème Signs Ohio Rep, Continues Growth


memème, the comfortable, colorful panty brand from Europe, continues to gain traction across North America. » I want to read more and receive info from memème

NuBra Switches To NY MAGIC Show This Fall


NuBra, a leading producer of adhesive bras, matching seamless panties, pasties and intimate apparel accessories, will be attending the September installment of the New York MAGIC show this year. » I want to read more and receive info from NuBra

You: Fashion, Comfort At Affordable Prices

The Dalia and Tuval bras from You Lingerie.

The You lingerie brand from Israel continues to gain traction with U.S. specialty stores “after getting applause for its products in Europe,” according to president Avishai Navon, who was at the last Curve show in New York. » I want to read more and receive info from You Lingerie

Dreamgirl: Customer Favorites Back In Stock


Dreamgirl has replenished several best selling styles from its 2022 Collection. » I want to read more and receive info from Dreamgirl

MeMoi Introduces Sexy LoveMoi Collection


MeMoi, the intimates, apparel and hosiery brand well known to consumers, and sold by thousands of retailers, from department stores to independents, has just launched a new, sexier collection: LoveMoi. » I want to read more and receive info from MeMoi

Hanes Q1 Innerwear Sales Rose To $578.9M

Hanes Innerwear sales rose 1.5% to $578.947 million in the first quarter, but segment operating profit sank 19.8% to $102.146 million. » I want to read more and receive info from Hanes

TomboyX Launches Collection At Target


TomboyX, which describes itself as a “LGBTQ+ size and gender inclusive intimate and apparel brand,” launched an underwear collection with Target to celebrate Pride Month. » I want to read more and receive info from TomboyX

Candyland’s Exclusive Lingerie Collection


Candyland, which began as a lingerie, swim and exotic dancewear shop in Hallandale Beach, Florida in 2013, launched its own wholesale collection in 2020. That line is now sold to retailers in the U.S. and around the world. » I want to read more and receive info from Candyland

Customer Praise For The Versatile Joy Bra


Positive reviews are key to the success of certain products and bras are a prime example. The Joy Bra family of wire free, seamless bras from Total Stockroom has collected wide praise from customers who write they provide a multitude of solutions and answer an array of complaints they have with traditional bras, making it the perfect addition for every store. » I want to read more and receive info from Joy Bra

Soma First Quarter Sales Rise to $107.4 Million

Examples of Soma’s new Bodify “smart bra.”

Soma sales rose slightly in the first quarter to $107.420 million, compared to $106.893 million in the same period last year. Molly Langenstein, CEO of parent company Chico’s FAS noted it was the “highest first quarter sales in the brand’s history with a nearly 38% comparable sales increase over the first quarter of 2019.” » I want to read more and receive info from Soma

VS Q1 Profit Plummets 54% As Sales Slip 4.5%


Victoria’s Secret Q1 Sales fell 4.5% while net income plummeted 56.2%, with CEO Martin Waters pointing to “significant global headwinds and a challenging inflationary environment.” » I want to read more and receive info from Victoria’s Secret

Delta Galil Launches Adidas Underwear Line

Delta Galil has launched an extensive Adidas men’s and women’s underwear collection. » I want to read more and receive info from Delta Galil

Aerie Blames Swim As Q1 Income Slips


Aerie sales rose but operating income fell in the first quarter, with the intimates division of American Eagle Outfitters (AEO) pointing to weakness in swimwear as the cause. » I want to read more and receive info from Aerie

Dreamgirl Offers Many Fetish-Inspired Styles


With fetish-inspired looks rising in popularity across the fashion landscape, Dreamgirl is ready with many ways to capitalize on the trend for retailers. » I want to read more and receive info from Dreamgirl

memème: Seasonal, Holiday Themed Panties


memème, the comfortable, colorful panty brand from Europe, has been expanding in North America by offering an extremely wide variety of crisply printed images: comics, animals, flowers and psychedelic patterns and more. » I want to read more and receive info from memème

Best Sales Year Ever For Wacoal ‘Americas’


The Wacoal division that covers all of the Americas reported its best sales ever for the year ended March 31, 2022, but continues to be plagued by losses at Lively, the brand it acquired in 2019 for a startlingly high price. » I want to read more and receive info from Wacoal

Rago: Endorsed By Hundreds Of Customers


Perhaps the most important question to ask — before a store buyer brings a new shapewear brand into the store — is “What do shoppers think of this product?” » I want to read more and receive info from Rago

Rago Finds ‘A Place In Every Intimates Shop’


Rago Foundations, founded in 1945, and manufacturing in its own New York-based facilities, has grown to become a prominent supplier to American intimates retailers by offering an array of unique design and performance features. » I want to read more and receive info from Rago

Cosabella Sold To Calida Group For $80 Million


The Calida Group announced today that it had acquired Cosabella, revealing that the brand had 2021 sales of “$29 million and an EBITDA of $4.8 million.” » I want to read more and receive info from Cosabella


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