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latest from wholesale lingerie news

Jolar-Speck Hires Ex-Coquette Sales Agent

Jolar-Speck, the Canadian distributor, has hired Linda Martin as its sales agent for British Columbia, Yukon and Northwest Territories. » I want to read more and receive info from Jolar-Speck

Oh La La Cheri Debuts ‘Designer Collection’


Oh La La Cheri has created The Designer Collection, which incorporates and replaces its existing Boutique and Curves divisions. The move is meant to emphasize that its customers are hungry for the latest and best in lingerie fashion, no matter what size they happen to be. » I want to read more and receive info from Oh La La Cheri

Kisskill Returns To NYC Curvexpo In August


Kisskill, the Melbourne-based lingerie firm, has been expanding gradually in the U.S. since its launch in 2013. And the firm, with its exotic and luxurious collection, returns to Curvexpo in New York in August with several new styles. » I want to read more and receive info from Kisskill

Anita Fires Independent Reps, Plans Online Sales

Anita fired many of its independent sales representatives last week and is replacing them with an internal company sales force. The German-based lingerie firm will also soon begin to sell its products directly to consumers on its own website. » I want to read more and receive info from Anita

Jockey Increases Promos For Skimmies Shorts


While Jockey has offered a version of its Skimmies “slipshort” for several years now, it is increasing its promotional activity for the product with a series of online videos and illustrations. Skimmies provide extra coverage under skirts and prevent chafing and static cling. » I want to read more and receive info from Jockey

Rixie Clip Lets Users Reduce Bra Band Size

While there are many bra extenders on the market, the key to the patented Rixie Clip is that it also allows users to reduce band size. As a result, this recent invention has been finding a growing list of customers. » I want to read more and receive info from Rixie Clip

Dominique: New Racer Back Front Close Bra

Dominique’s new Talia, a racer back front close bra.

Dominique Intimates is now shipping its new racer back front close bra, and owner Michael Chernoff reported, “We are very excited as the initial feedback from our retailers has been extraordinary.” » I want to read more and receive info from Dominique Intimates

Victoria’s Secret, Pink May Store Sales Up 5%

The Dream Angels multi-way bra, part of the current promotion at Victoria’s Secret.

Victoria’s Secret May comparable store sales in North America increased 5%, while the online and catalog direct business for the brand decreased by 3% compared to the same month last year. » I want to read more and receive info from Victoria’s Secret

Soma Comparable Store Sales Up 6.5% In Q1

The Enhancing Shape full coverage lace trim bra, part of a “very successful” launch.

Soma comparable stores sales rose 6.5% for the 13 weeks ended May 2. In addition, the intimate apparel chain opened a net three new stores during the quarter, raising the total number to 280 (of which 17 are outlet stores). » I want to read more and receive info from Soma Intimates

Exes and Ohs: Lingerie For Every Body Type


Exes and Ohs Intimates is a lingerie collection specifically created to accommodate a wide range of body types, including a variety of difficult to fit silhouettes. » I want to read more and receive info from Exes and Ohs Intimates

Ann Marie John Joins Rubie’s Canada Team

Ann Marie John has joined the Rubie’s Canada sales team. She has worked extensively in the costume and lingerie industries. » I want to read more and receive info from Rubie’s

Exquisite Form Intros 3 New Shaping Briefs

Two of the new Exquisite Form shaping briefs.

Exquisite Form, the brand specializing in “fuller bras,” is, for the first time, offering three versions of a shaping brief. Distributed in the U.S. by BL Intimates, the briefs will be sold in two-packs with a suggested retail price of $20. » I want to read more and receive info from Exquisite Form

Bandelettes: More New Stores Speeds Growth


Sales for Bandelettes, the anti-chafing thigh bands, have been expanding rapidly in 2015, with continued growth coming as more store have decided to offer the product. » I want to read more and receive info from Bandelettes

aerie: Doing Great, May Close Even More Shops

Two engines of growth for aerie: swimwear and its “aerie Real” anti-Photoshop advertising.

Sales at aerie were up 12% for the quarter ended May 2, 2015, but parent company American Eagle Outfitters revealed that it may now close as many as 25 of its lingerie stores this year, instead of the approximately 20 it said it would close during an analyst conference call in March. » I want to read more and receive info from aerie

Agent Provocateur: Grows Too Fast To Sell


Agent Provocateur’s rapid recent sales growth and future potential has convinced its owners to keep building the business rather than sell it, a spokesperson told BODY. » I want to read more and receive info from Agent Provocateur

Panache Launches Its Own “Real Women” Ads

Women in the Panache “Modeled by Role Models” ad campaign.

Panache, the UK-based lingerie firm, launched an advertising campaign, “Modeled by Role Models,” that features six women who reveal their admirable life accomplishments and promote their causes while wearing underwear. » I want to read more and receive info from Panache

Shapeez: Many Factors Lead To Steady Growth

The Tankee Slip and Sportee sports bra from Shapeez.

Shapeez is off to a strong start for 2015, despite the cold winter in some parts of the country, and there are several indications that the growth will continue. “Our year has been going very well,” said CFO David Berner. “Our numbers are up in both the U.S. and Canada, our two key markets.” » I want to read more and receive info from Shapeez

Psycho Bunny: Women’s Intimates & Loungewear

Apparel Partnership Group now offers a women’s Psycho Bunny intimates collection to go with its existing men’s underwear and lounge line.

The Apparel Partnership Group (APG), which launched a licensed collection of Psycho Bunny men’s underwear, loungewear and apparel early last year has now expanded its offerings to include a women’s collection that “consists of a few small capsules of both intimates and loungewear,” according to Matthew Healy, president and CEO. » I want to read more and receive info from Apparel Partnership Group

Victoria’s Secret Sales Rise 8% In First Quarter

In May, Victoria’s Secret is promoting its Pink racerback bralette and “new and improved Bombshell.”

Comparable Victoria’s Secret store sales in April in North America “were flat to last year driven by the timing shift of Easter versus last year,” according to Amie Preston, chief investor relations at parent company L Brands. Meanwhile, “at Victoria’s Secret direct, April sales decreased by 10%, as significant growth in core categories was more than offset by the exit of apparel.” » I want to read more and receive info from Victoria’s Secret

Shibue Couture Supplies Pageants, Fashion Week

A variety of products from Shibue Couture.

Shibue Couture announced it will supply official products for the 2016 Miss California USA and Miss California Teen USA pageants, and the items will be “featured on the red carpet, main stage, runway and worn by the contestants.” » I want to read more and receive info from Shibue Couture

Despite Big Loss Naked Pushing Aggressively

Image from the site where Naked currently offers its men’s collection.

Naked Brand Group, the underwear and intimates firm where Carole Hochman became CEO in mid 2014, reported a loss of $21,078,265 on sales of $557,212 for the year ended January 31, 2015. More than half of this deficit is composed of “substantial non-cash losses associated with the derivative accounting in connection with” a private placement offering last year to raise capital for the firm. » I want to read more and receive info from Naked Brand Group

Bumbrella Adds Book, Video To Explain Itself


The company that produces the bumbrella, the half slip with panty built in, has created an attractive new 17-page brand book and an informational video to explain and show off the product. » I want to read more and receive info from Bumbrella

Starline: New Role Playing Fetish Lingerie

The cover of the Starline Fetish Lingerie collection catalog.

Starline introduced a role playing group, the Fetish Lingerie collection, at the recent International Lingerie Show in Las Vegas. It joins the company’s existing costume and corset collections. » I want to read more and receive info from Starline

More Stores, New Rep For Patrice Catanzaro

Fashions from the latest Catanzaro collections. Photo: nath-sakura.

The International Lingerie Show (ILS), which concluded at the start of April, “was a very good show for us” according to French fetish designer Patrice Catanzaro. » I want to read more and receive info from Patrice Catanzaro

Baci: Expanded White Label Leads Way At ILS

New fashion from Baci Lingerie’s expanded White Label collection led the way to a successful International Lingerie Show for the company. Images of the intimate apparel adorned the firm’s booth at the bi-annual event March 30 through April 1, in Las Vegas. » I want to read more and receive info from Baci Lingerie

Heidi: Lower-Price Line Exclusively At Macy’s


Bendon has offered the Heidi by Heidi Klum Lingerie collection to Macy’s on an exclusive basis. The lower-priced line is part of the celebrity’s overall brand, which also includes a men’s label, HKMAN. » I want to read more and receive info from Bendon

Yandy Uses Frederick’s Bankruptcy To Crow


Chad Horstman, the founder and CEO of Yandy.com, a leading retailer of intimate apparel, has taken the unusual step of distributing a statement citing the bankruptcy of Frederick’s of Hollywood to promote his own company. » I want to read more and receive info from Yandy.com

More Victoria’s Secret Stores Coming In 2015

Victoria’s Secret plans, in 2015, to open “approximately 26 net new Victoria’s Secret stores (21 in the U.S. and five in Canada) and expand some existing stores, for a total net gain in square footages of about 5%. Additional expansion is planned around the world. » I want to read more and receive info from Victoria’s Secret

Frederick’s Bankruptcy Hits Lingerie Makers

The Frederick’s of Hollywood online store, which remains open during bankruptcy proceedings.

When Frederick’s of Hollywood filed for bankruptcy Sunday, it listed four lingerie wholesalers among it 30 largest creditors. And it revealed that it already has an offer of $22.5 million from Authentic Brand Group for its remaining inventory, shared revenue from future licensing opportunities and the right to run its online store, which will remain open during bankruptcy proceedings. » I want to read more and receive info from Frederick’s of Hollywood

Agent Provocateur Shop Opening In Manhasset

Agent Provocateur images from its website and the Americana Manhasset mall lookbook.

Agent Provocateur is about to open its 20th location in the U.S., a 700 square foot shop in the Americana mall in Manhasset, Long Island, on about April 22nd. Yet another location is planned for later this summer, a 990 square foot shop in The Mall Short Hills in New Jersey. » I want to read more and receive info from Agent Provocateur

Frederick’s Closing All Stores, Remains Online


Frederick’s of Hollywood has decided to close not some but all of its stores. A notice posted on the company’s “Store Locator” page stated, as of April 15, “We no longer have store locations. Our online store offers the same selection of products.” » I want to read more and receive info from Frederick’s of Hollywood

Triumph Finds Way To Lure Young Customers

A frame from the new “Find The One” bra commercial from Triumph.

Triumph has created a clever way to lock up customers at an early age. A cynic might call it an innocent version of what tobacco giant R. J. Reynolds was doing with the cartoon character Joe Camel in the late 1980’s and early ‘90’s to lure children to its products. » I want to read more and receive info from Triumph

Sales Dip At Aubade, Calida As Parent Grows

The declining share of lingerie sales at Calida Holding is reflected on the covers of the 2013 (left) and 2014 (right) annual reports.

2014 sales dropped slightly at both Calida and Aubade, the underwear and intimate apparel divisions of Calida Holding AG, as the Switzerland-based parent company completed its majority takeover of the Lafuma Group, a producer of surfing, skiing, climbing and other outdoor products. » I want to read more and receive info from Calida

Texco: New Hook & Eye Closures For Sports Bras

Texco, a leading manufacturer hook and eye bra closures, has created a new collection of components specifically designed for sports bras: the Sports Series. This comes at a time when most wholesalers having expanded their bra offerings to include at least one silhouette designed for exercise. » I want to read more and receive info from Texco

Intimacy Stores Losing Money For Van de Velde

While Intimacy slipped, most of Van de Velde performed well, especially PrimaDonna swim.

The Intimacy chain of lingerie stores lost money for its parent company for the first time in 2014, and as a result of continuing declines there, the publicly trade lingerie firm Van de Velde was forced to register an impairment charge of 31.4 million euros. » I want to read more and receive info from Van de Velde

Early Easter Helped VS March Sales Rise 9%

Lingerie in Victoria’s Secret Dream Angels collection, to be featured mid-April.

March Victoria’s Secret and Pink comparable store sales in the U.S. and Canada were up 9% over the same month last year, while Victoria’s Secret Direct sales fell 2% during the same period. » I want to read more and receive info from Victoria’s Secret

Cacique Scores Points At The Expense Of VS

An image from Cacique’s “I’m No Angel” ad campaign.

Score a win for Cacique, the plus size lingerie brand from Lane Bryant, that has challenged Victoria’s Secret’s definition of sexy lingerie in its new “I’m No Angel” advertising campaign. The American media — and social media — have enjoyed watching Cacique throw down the gauntlet. » I want to read more and receive info from Lane Bryant

’Heavy Metal’ Is Theme For Parfait A/W 2015

Examples from the Ellie and Marrianne groups from Parfait

“Heavy metal” is the theme of Parfait’s new Autumn/Winter 2015 collection. The full-busted bra specialist is sister brand to Affinitas. » I want to read more and receive info from Parfait

February Best Ever For Adam & Eve Retailers

In February, Adamandeve.com, the parent company of Adam & Eve retail shops, claimed “the stores’ best sales month on record.” » I want to read more and receive info from Adam and Eve

PVH Says Calvin Klein Driving Sales Growth

New men’s styles Air FX and Intense Power at CalvinKlein.com.

PVH Corp. reported a dramatic rise in earnings for the year and fourth quarter ended February 1, 2015. And, in a conference call to discuss the results, CEO Manny Chirico spent much time discussing the contribution, over the past year and going forward, of the Calvin Klein brand and underwear. » I want to read more and receive info from PVH

Gilly Hicks Brand About To Disappear Forever?


While not surprising, it seems that the Gilly Hicks lingerie brand is now officially dead. Joanne Crevoiserat, EVP and CFO at parent company Abercrombie & Fitch Co., speaking recently on the conference call to discuss Q4 2014 results, said, “we decided during the quarter that we would wind down that business in 2015.” » I want to read more and receive info from Gilly Hicks

Aerie for Yellowberry: New Tween Collection


Aerie launched, at the end of March, Aerie for Yellowberry, a nine piece “collaborative bra collection for girls 11 to 15” announced the company, which is the intimates division of American Eagle Outfitters. » I want to read more and receive info from Aerie

Vast Color Choices Set Coobie Intimates Apart


Bras in lollipop red, margarita green, periwinkle, sea foam, Bahama blue, pomegranate, endive, mocha and peony....and dozens more shades. “We offer a crazy amount of color choices,” admitted Adam Slater, owner of Total Stockroom, explaining one of the key selling points of his Coobie intimates line. All these hues allow retailers “to satisfy their customers’ needs.” » I want to read more and receive info from Coobie

Envy Menswear & Baci Lingerie Coming To ILS

Items from the Baci Lingerie and Envy Menswear collections.

Baci Lingerie and Envy Menswear will both be in booth 203 at the upcoming International Lingerie Show in Las Vegas at the end of the month, and both collections will feature many new styles. » I want to read more and receive info from Baci Lingerie

Frederick’s: More Store Closings, Departures

The recent announcement that Frederick’s of Hollywood is in the process of reducing the number of retail locations to around 60 is but one of several important changes that have occurred since the once publicly trade firm was taken private last May. A count of the stores listed on the company website indicate about 82 store are now in operation, down from 94 last May and 135 as of February, 2008. » I want to read more and receive info from Frederick’s of Hollywood

Peekay Boutiques Opens 48th Location In CA

Peekay Boutiques, Inc., the adult products store that became a publicly trade company in February, opened its 48th retail location (and its 17th in California) in Valencia. The chain, which operates stores under various names including Lovers, ConRev, Christal’s and A Touch of Romance, used the latter name for this location. » I want to read more and receive info from Peekay

Exquisite Form Prospers, Soon Adding Shapewear

Exquisite Form, a venerable Vanity Fair brand that has been around since the 1940’s, strengthened and consolidated its position with U.S. retailers over the past year, and will soon be offering additional styles and a new shapewear segment. » I want to read more and receive info from Exquisite Form

Sean Monahan Leaving Raveware & Party King

Sean Monahan, founder and CEO of LRS Apparel, Ltd., has announced his “resignation from the day to day operations of the company effective 3/20/15.” The company includes both Raveware Lingerie and Party King Halloween apparel. » I want to read more and receive info from Raveware

SEC Filings Reveal Details Of Peekay Stores

Peekay Boutiques, Inc., the adult chain that became a public company this February, expects to expand from its current fleet of 47 stores “at a rate of 8-15 stores per year, resulting in 114 stores by the end of 2019.” That information, including the fact that its sales rose to $39.449 million in fiscal 2013 (and $29.367 million for the first nine months of 2014) and much more can be gleaned from an examination of various documents recently filed with the SEC. » I want to read more and receive info from Peekay

Aerie Closing 20 Stores, Despite Strong Results

Different versions of the popular ‘Sunnie’ bra from Aerie.

Even though Aerie, the intimates division of American Eagle Outfitters (AEO), has been outperforming recently, its parent plans to close an additional 20 lingerie shops in 2015, continuing a process that, by the end of the year, will have cut the total number by about half since the end of 2011. At the end of that year there were 158 Aerie stores; by the end of 2015 there will be about 81. » I want to read more and receive info from Aerie


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