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latest from wholesale lingerie news

Shapeez: Growing Sales Through Store Education

Suzanne Barillari and Shapeez co-founder Staci Berner

Shapeez is expanding its multi-pronged effort to educate retailers about how to sell its shaping and slimming products as well as the larger issues of how to survive and grow in today’s rapidly changing retail environment. » I want to read more and receive info from Shapeez

Loveday London: Plans Return To NYC Curve


Luisa Loveday of Loveday London is returning to the Curvexpo show in New York (July 31 through August 2), and told BODY, in answer to emailed questions, that she is already selling to several retailers here and that the majority of her web traffic is from the U.S. » I want to read more and receive info from Loveday London

ILS: Moving Fashion Show To Tuesday Morn

The International Lingerie Show is planning a change in the fashion show portion of its next event, September 12 through 14, at the Rio Hotel in Las Vegas. » I want to read more and receive info from International Lingerie Show

Victoria’s Secret Details Expansion Plans

In its 2015 annual report, as well as in a recent investor handout, L Brands, parent company to Victoria’s Secret, Pink and La Senza, revealed how it plans to grow its lingerie brands over the next year. » I want to read more and receive info from Victoria’s Secret

’Bankruptcy’ Possible As Peekay’s Losses Rise

Peekay Boutiques, Inc. posted a huge loss for 2015, following smaller losses in 2014 and 2013. While much of last year’s loss was due to a massive goodwill impairment charge, the company’s annual report also included mentions of the possibility of a bankruptcy filing as well as the recent closing of one of its stores. » I want to read more and receive info from Peekay Boutiques

VS, Pink Comp Store Sales Fell 3% In April

Comparable store sales in April at Victoria’s Secret and Pink shops in the U.S. and Canada declined 3%. For the combination of its comparable North American lingerie stores and its direct business, the decline in April was 1%. » I want to read more and receive info from Victoria’s Secret

Starline, Party King, Raveware Now In Texas

Starline and the related brands Raveware and Party King completed a move in March from Irvine, California, where the brands originated, to Texas. » I want to read more and receive info from Starline

Exes: Bold Lingerie From Canadian Designer

Madeline Cote introduced retail buyers to her new company, Exes Lingerie, at the recent International Lingerie Show in Las Vegas. » I want to read more and receive info from Exes Lingerie

Coquette Couture: ’More Mainstream’ Bra Line

Coquette’s plans for a new full cup bra line, as well as a discussion of the company’s exit from costumes and men’s underwear, were the subjects of an interview with the company’s Marcus Horea during the recent International Lingerie Show. » I want to read more and receive info from Coquette

Yandy: New ‘Everyday’ Bra Collection Launched

Yandy.com has introduced a new “everyday sexy” bra and panty collection that comes across as a bit more mainstream than its usual, sexier offerings. » I want to read more and receive info from Yandy.com

HanesBrands Agrees To Buy Champion Europe

HanesBrands entered into “a definitive purchase agreement to acquire Champion Europe, which owns the trademark for the Champion brand in Europe, the Middle East and Africa.” » I want to read more and receive info from HanesBrands

Rigby and Peller Has Closed Two More Stores

The former Intimacy retail chain, now operating under the Rigby and Peller name, has closed two branches since September, dropping the total to 12 in the U.S. Under the Intimacy name, the chain once numbered close to 20 here before shrinking to 14 as of last fall. » I want to read more and receive info from Van de Velde

Urban Intimates Lingerie Now UI Global Brands

Seven year old Urban Intimates Lingerie has changed its corporate name to UI Global Brands, LLC. » I want to read more and receive info from Urban Intimates Lingerie

Mapalé: Lingerie Price Drop Boosts 2016 Sales


Mapalé, which is now the new name for the Espiral and AM:PM brands, is off to a strong start in 2016, the first year of its re-branding. » I want to read more and receive info from Mapale

DSNews Brings Luxury Label Ghiro To U.S.A.


DSNews, the new marketing and distribution company headed by Russ Kelly, has just signed an agreement with the Italian luxury underwear firm, Trucco Tessile, to launch its Ghiro brand in the U.S. » I want to read more and receive info from DSNews

Leg Apparel Producing Realtree Camouflage

Arthur Lavitt with some of the Realtree items.

Leg Apparel has a just added a new Realtree licensed collection of camouflage men’s underwear, women’s leggings, thermal fleece base layer underwear for both men and women, as well as accessories, jewelry, hats, and scarves. » I want to read more and receive info from Leg Apparel

La Vie en Orange: Panties From Old Shirts

Kori Jock at the Pool trade show in Vegas.

La Vie en Orange, which launched in 2011, produces men’s and women’s underwear made from second-hand T-shirts.     » I want to read more and receive info from La Vie en Orange

Sock It To Me: Men’s Boxers, Women’s Panties

Eli Smith and Meggan Cole-Sisto with the new underwear.

Sock It To Me, a company we have written about before, was at the Pool show as well as Magic in February with a new collection of men’s and women’s underwear with patterns that come from its large, existing collection of socks. » I want to read more and receive info from Sock It To Me

Victoria’s Secret, Pink Sales Up 4% In February

Pink’s new push-up bralettes launched in March.

Victoria’s Secret and Pink comparable store sales in the U.S. and Canada rose 4% in February. Meanwhile during the month, the company opened two new locations, raising the total in the U.S. to 992. » I want to read more and receive info from Victoria’s Secret

Catanzaro Returning To April ILS In Vegas


French fetish designer Patrice Catanzaro will be back at the International Lingerie Show in Las Vegas (April 4-6) with several new apparel and lingerie collections. » I want to read more and receive info from Patrice Catanzaro

Aerie Sales Up 26%; Opening 35 New Stores

Sales of Aerie intimate apparel rose 26% in its fiscal fourth quarter, and rose 20% for the full year ended January 30, 2016. » I want to read more and receive info from Aerie

Wilderness Dreams: New Camouflage Pattern


Wilderness Dreams has added 14 new lingerie and swimwear styles in a new camouflage pattern called Mossy Oak Break-Up Country. » I want to read more and receive info from Wilderness Dreams Lingerie

Exquisite Form: Several New U.S. Sales Reps

BL Intimates, the company that distributes the Exquisite Form line of bras, has recently added several new independent sales representatives. » I want to read more and receive info from BL Intimates

Victoria’s Secret CEO Sharen Turney Resigns

Victoria’s Secret CEO Sharen Jester Turney has resigned and Leslie Wexner, chairman and CEO of parent company L Brands, “will assume leadership of Victoria’s Secret.” » I want to read more and receive info from Victoria’s Secret

Parfait: Fall/Winter 2016 Collection At Curve

Aline and Estelle styles in the new Parfait collection.

Parfait, the full bust sister division to Affinitas, will be at Curvexpo with its Fall/Winter 2016 collection that includes “two brand new groups, four recolors and expanded sizing.” » I want to read more and receive info from Parfait

ILS: ‘Sit Down Plated Dinner’ April 4, 2016

The International Lingerie Show (April 4 through 6, 2016) will feature a new format for the traditional fashion show that is held on Monday night, at the end of the first day of the event. » I want to read more and receive info from The International Lingerie Show

Conzelmann: First U.S. Trade Show In Years


After an absence from U.S. lingerie trade shows for more than a decade, German-based Karl Conzelmann GmbH & Co KG and its brands, Nina Von C and Like it!, will return to Curvexpo in New York later this month. » I want to read more and receive info from Karl Conzelmann

Affinitas: Fall/Winter 2016 Lingerie Groups

Examples from the new Claire and Milly collections by Affinitas.

The Affinitas Intimates Fall/Winter 2016 collection brings to mind “crisp Autumn days and romantic evenings in,” according to a company spokesperson who noted the additions include “Three new groups and two re-colors.” » I want to read more and receive info from Affinitas

Victoria’s Secret, Pink Stores Up 7.2% For Year

Victoria’s Secret focusing on Valentine’s Day and fundamentals in February.

Total sales at Victoria’s Secret and Pink stores in the U.S. and Canada were up 6.9% in the fourth quarter and 7.2% for the fiscal year ended January 30, 2016. Victoria’s Secret’s direct sales were up 15.2% in the last quarter and 3.5% for the year. » I want to read more and receive info from Victoria’s Secret

Bankruptcy Of Canadian Retailer Hits U.S. Firms

The recent bankruptcy in Canada of a Halloween and costume retailer, Enterprise André Cloutier, Inc. and Party V.I.P., hit several North American costume and intimates wholesalers and distributors. They are included on a list of creditors filed with the Canadian government. » I want to read more and receive info from Enterprise André Cloutier

Badines: New French Brand At Curvexpo N.Y.


Badines is a new French brand that will be exhibiting at the New York Curvexpo show later this month. » I want to read more and receive info from Badines

Many Lingerie Firms At Off-Price Show In Vegas

As usual, there will be a large number of intimate apparel, underwear and hosiery firms exhibiting at the upcoming Off-Price Show at the Sands Expo February 14 - 17, 2016, in Las Vegas. » I want to read more and receive info from Off-Price Show

Zoë Ayla: New Swim, Active, Intimates Label


Zoë Ayla is a new swimwear, activewear, intimates and dress label from E-Retail Society Ventures. “All our products are designed in Montreal and Hong Kong and manufactured in China,” according to Quinn Roukema, » I want to read more and receive info from Zoë Ayla

Urban Intimates Creating Boutique Collection

As it heads into 2016, Urban Intimates is “creating an entire collection specific for our boutique customers. We are focusing attention to detail and fit and fashion,” according to company executive Vontoba Terry. » I want to read more and receive info from Urban Intimates

Knicker Luxe Expands Its Cotton Collection


Knicker Luxe, the Australian underwear brand, has expanded its collection for 2016 and will return to the Curvexpo show (first appearance, August 2014 in Las Vegas), in February in New York. » I want to read more and receive info from Knicker Luxe

New Bra Color Combos From Fit Fully Yours

There are several new bra color offerings from Fit Fully Yours, as the company prepares to exhibit at the upcoming Curvexpo in February. » I want to read more and receive info from Fit Fully Yours

NightLift: Wins Media Support, Adds Retailers


NightLift, the bra and lingerie collection created by a plastic surgeon to protect the breasts during sleep, has amassed an impressive collection of articles and endorsements from a variety of publications, shows and websites, ranging from Glamour to The Doctors talk show to the Huffington Post. » I want to read more and receive info from NightLift

Juana De Arco: One-Of-A-Kind Lingerie Pieces


Juana De Arco is a casual intimate apparel and clothing company that has been in business since 1998 out of Argentina, but has only been selling in the U.S. since 2014 and is now taking aggressive steps to expand here. » I want to read more and receive info from Juana De Arco

Amandev: New Luxury Sueded Silk Collection


Amandev, a small, new luxury lingerie collection based in New York, will make its “first presentation to the retail world” at the Salon International de la Lingerie in Paris later this month and then at the Curvexpo show in Manhattan in February. » I want to read more and receive info from Amandev

Victoria’s Secret Sales Up 8% In December

Victoria’s Secret website in early January, 2016

Victoria’s Secret and Pink company owned, comparable store sales in the U.S. and Canada rose 8% in December. Year to date those stores were up 6%. Victoria’s Secret direct sales were up 14% in December and 2% year to date. » I want to read more and receive info from Victoria’s Secret

Chasney Beauty Looking To Enter U.S. Market


Chasney Beauty, a brand based in Hong Kong, is looking to expand its business in this country and will be at the New York Curvexpo show for the first time in February. » I want to read more and receive info from Chasney Beauty

Felix Sulzberger, CEO, Resigns From Calida

Felix Sulzberger, who has served for many years as the CEO of Calida Group (which also includes the Aubade lingerie line) has resigned and is being replaced by Reiner Pichler. » I want to read more and receive info from Calida Group

Delta Galil: License For Columbia Underwear

Delta Galil Industries, Ltd. announced “an exclusive global licensing agreement to develop, produce and distribute performance-based underwear collections for Columbia Sportswear.” » I want to read more and receive info from Delta Galil

Wilderness Dreams: The Appeal Of Camouflage


Wilderness Dreams, the intimates and underwear collection that utilizes camouflage patterns, is adding new styles in 2016 for women and men, and continues to expand both the number and type of retail locations in which it sells. » I want to read more and receive info from Wilderness Dreams Lingerie

Easton International Now Represents Gossard

Easton International, the U.S.-based sales organization, has added the British brand Gossard to the group of luxury brands it represents. » I want to read more and receive info from Easton International

Offprice Names Witnik To Sales & Operations

The Offprice Show has hired Melissa Witnik its sales and operations coordinator. » I want to read more and receive info from The Offprice Show

Sassy Chassis Adding Styles For Curve 2016


After introducing Sassy Chassis at the Curvexpo show in Las Vegas in August, owner Susan Piontek plans to return for the New York shows in Feburary and August. » I want to read more and receive info from Sassy Chassis

Schottenstein To Remain As American Eagle CEO

American Eagle Outfitters, parent company to the Aerie lingerie brand, announced at the start of December that Jay Schottenstein will continue as CEO. He had served as interim CEO since January of 2014. » I want to read more and receive info from American Eagle Outfitters

Aerie Up 21%; In Switch Plans Many More Stores

“Real” images from the Aerie website.

Aerie intimate apparel comparable store sales rose 21% in the third quarter after rising 18% in the second quarter. For the year the brand is up 17%. Now, instead of closing stores it plans to open more. » I want to read more and receive info from Aerie

Innovations Help Grow Sales At Oh La La Cheri


Oh La La Cheri, the lingerie design firm based in Florida, has been growing steadily, but 2015 has been “a record year” according to founder Nicolas Attard. » I want to read more and receive info from Oh La La Cheri


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