latest from wholesale lingerie news

Wilderness Dreams Sells Camouflage Intimates

Already into its second decade, but new to the upcoming August Curvexpo show and perhaps many lingerie specialty stores, is Wilderness Dreams intimate apparel, a collection of bras, panties, sleepwear, mens underwear, loungewear, activewear, swimwear and casual apparel all utilizing different camouflage patterns. » I want to read more and receive info from Wilderness Dreams

CMK Will Launch Ghiro During August Market

CMK Distinctive Brands recently began working with Ghiro, the Italian producer of sleepwear and underwear for men and women. Cynthia Kelly, managing partner of CMK, discussed Ghiro and her new relationship with the brand in this interview with BODY publisher Nick Monjo. » I want to read more and receive info from CMK

Change To Start Selling Britney Spears Line

While it has been know for several months that Change Lingerie, the Danish producer and retailer of intimate apparel, swim wear and related apparel, had signed a license to produce a Britney Spears collection, the company has now announced it will begin retailing the line September 9th. » I want to read more and receive info from Change

Canadian Retailer Plans Big Vegas Warehouse

Pink Cherry, a large online retailer of lingerie and adult toys, heretofore focused on the Canadian market, will open in September a 40,000 square foot warehouse in Las Vegas. Owner Daniel Freedman told BODY his aim is to dramatically expand his sales in the U.S. by creating here a more efficient inventory and delivery operation. » I want to read more and receive info from Pink Cherry

Vandale Hires Parnes To Handle Warner’s License

Maurice Setton, CEO of Vandale Industries, told BODY he had just hired Michael Parnes, an industry veteran, as the president of a new division that will produce and market a variety of intimate apparel products under the licensed Warner’s and Olga brands. » I want to read more and receive info from Vandale

Bare Necessities Now Offering Dita Von Teese

Bare Necessities has just added the Dita Von Teese lingerie line, noting in an announcement that it “provides accessible glamour for women of all shapes and sizes. Her lingerie tells a story of beauty for women of all shapes, sizes and ethnicities, and this message, for those who are familiar, is projected through Von Teese’s live revue “Burlesque: Strip, Strip, Hooray!” which features a full spectrum of beauty and body types.” » I want to read more and receive info from Dita Von Teese

Glitter: New Packaged Lingerie From Golyta

Golyta International, the parent company to iCollection, Tia Lyn, and HAUTY, just launched a new packaged lingerie line, Glitter, Justin Lam told BODY. The collection can be seen at the upcoming International Lingerie Show, and will be ready to ship by the end of September. » I want to read more and receive info from Golyta

Fit Fully Yours: New ’Felicia’ Strapless Bras

Fit Fully Yours has introduced its new “Felicia Strapless Collection,” a spokesperson told BODY. » I want to read more and receive info from Fit Fully Yours

Elila: New Leopard Lace Bra And Control Shaper

Elila is introducing at the upcoming Curvexpo show in New York, a new “Leopard Lace Underwire Bra” and a matching “Leopard Lace and Microfiber Control Shaper” owner Ellen Jacobson told BODY. » I want to read more and receive info from Elila

Maison Lejaby Names Nonnis To Manage U.S.

Maison Lejaby has hired Ivana Nonnis as manager of its U.S. operations. Previously she had operated her own showroom, representing Marlies Dekkers and other brands, and prior to that she was CEO of La Perla North America. » I want to read more and receive info from Maison Lejaby

Ana Grant Introduces ’Symphony’ Collection

Ana Grant has just introduced a new lingerie collection, Symphony. » I want to read more and receive info from Ana Grant

French Fetish Designer Catanzaro Seeks Reps

A design from Patrice Catanzaro’s latest fetish Halloween collection

An interesting opportunity is emerging for manufacturer’s representatives in the U.S., in the form of Patrice Catanzaro, a French fetish designer who has recently created both lingerie and Halloween collections and is highly interested in expanding in this country. The company does not have any reps in America and its collections are so different they may well fit into the product assortments at many sales firms. » I want to read more and receive info from Patrice Catanzaro

UpBra Permits Easy Adjustment Of Cleavage

Model using adjustment straps on the UpBra to control the amount of lift and cleavage.

“The UpBra represents a huge jump in the evolution of the push up bra,” explained Mark Redenius, the inventor of its patented lifting ability. “Now with a simple pull of the adjustment straps, women can control how much — or how little — cleavage they are showing.” » I want to read more and receive info from UpBra

Hochman Ready To Take On Industry Challengers

Carole Hochman, one of the country’s most successful designers of women’s sleepwear, is poised, as the CEO and largest shareholder of a newly reconfigured public company, to take on all challengers — including Komar, Inc., the company that bought her old company, the Carole Hochman Design Group, in 2010. She had continued working at Komar until resigning less than a year ago. » I want to read more and receive info from Naked

Tim Regan Has Departed Delta Management Team

Tim Regan and Maurice Reznik, former CEO of Maidenform, at the 2010 Femmy awards.

Tim Regan is no longer at Delta Galil. He had served in different top level positions at the company since June, 2008 and had been a member of the executive management team, prior to his departure in mid-July. » I want to read more and receive info from Delta Galil

2014: Sales Decline Accelerates at Intimacy

Sales (when measured in U.S. dollars) fell 14.1% at the retail chain Intimacy in the first half of 2014, while at the international parent company, Van de Velde, sales rose 10.3%. The Belgium-based lingerie wholesaler and retailer added, in a financial release, that at Intimacy “Due to the weakening of the U.S. dollar against the euro the fall in euro is a little larger.” 22.7%, in fact. » I want to read more and receive info from Intimacy

Julia Allison Promotes Coobie Seamless Bras

Writer and onetime television host Julia Allison has signed on as a spokesperson for Coobie Seamless Bras, the comfortable stretch-fabric sports bra introduced just over a year ago. » I want to read more and receive info from coobie

Black Fuchsia’s Strappy ’Cage Back’ Collection

Executives at Black Fuchsia are reporting strong sales for its strappy “cage back bras” and matching panties, a collection that it launched several months ago and is now rapidly expanding. » I want to read more and receive info from Black Fuchsia

Prym: Bra Components With Ergonomic Design

Bra components shown in Prym’s Ergo collection brochure.

Prym Intimates, a leading maker of bra components, has introduced its Ergo Range, a collection that emphasizes ergonomical design. By redesigning bra closures, straps and wires it has come up with a collection that it says is not only more comfortable, but promotes better posture and health for the wearer. » I want to read more and receive info from Prym Intimates

BL: U.S. Distribution For Exquisite Form Bras

Exquisite Form bras on the BL Intimates website.

Exquisite Form, a brand owned by Vanity Fair, has been given a boost in the U.S. with the takeover of its marketing and distribution by BL Intimates. » I want to read more and receive info from BL Intimates

Vandale: License For Warner’s, Olga Intimates

PVH Corp. announced it has “licensed Vandale Industries, Inc., to design, produce and market women’s shapewear, sleepwear, loungewear, robes, sports bras, and other specified athletic wear for the U.S. and Canadian markets under the Warner’s (including the sub-labels Simply Perfect by Warner’s, Blissful Benefits by Warner’s, and Body Heaven by Warner’s) and Olga brands.” » I want to read more and receive info from Vandale

Delta Galil: Dabah Still Seeking Big Acquisition

Isaac Dabah, CEO of Delta Galil, declared in an article, re-printed on the his company’s website this week, his intentions to eventually acquire a company with sales in the $1.5 to $2 billion range. He also discussed plans to use the Delta’s recently licensed Lacoste brand to spearhead initiatives into the Chinese market and other strategies. » I want to read more and receive info from Delta Galil

Strong Registration Seen For September ILS

Jeff Yunis, owner of the International Lingerie Show (ILS), reported that buyer registration for his upcoming show September 15 to 17 is already running “Surprisingly strong. Normally buyers wait until the last minute to tell us they are coming but for this show, they are registering early.” » I want to read more and receive info from International Lingerie Show

Electric EEL: Unfairly Barred From Exhibiting?

Electric EEL Inc., a maker of intimates and adult novelties, distributed a press release earlier this month accusing the Adult Novelty Manufacturers Expo (ANME) of a “targeted attack and attempt to stifle competition” because the show has barred it from exhibiting at an upcoming trade show in Burbank, July 12-14. » I want to read more and receive info from Electric EEL

Oh La La Cheri: Never Out Of Stock Program

After a dramatic series of expansions in recent months into clubwear, swimwear and many more plus size styles, Oh La La Cheri will soon bolster the position of its core product, regular size intimates, with the launch of a “Never Out Of Stock” program. » I want to read more and receive info from Oh La La Cheri

René Rofé: Strategy For International Intimates

In a wide ranging discussion René Rofé, owner of International Intimates, presented his view of overall market conditions and shared news and strategy from his own company. » I want to read more and receive info from International Intimates

Shibue Couture Returns To Mode City Paris

Shibue Couture will be seen at three important trade events over the next few months. The company’s best known product is the adhesive, “no line strapless panty.” » I want to read more and receive info from Shibue

Leg Avenue’s Mike Tsai Reviews 2014 Strategy

Mike Tsai, COO at Leg Avenue, recently discussed new initiatives at the firm, ranging from a new corporate slogan, a push to provide retailers with a broader array of Leg Avenue point of sale promotional materials, and a commitment to enforce MAP (minimum advertised price) polices. » I want to read more and receive info from Leg Avenue

Yummie Begins Selling Six Bra Styles In June

Ava Low Back Plunge Bra, Audrey Day Bra and Rita Full Coverage Surplice Bra

Yummie by Heather Thomson has just introduced Yummie Bras, a collection of six styles with two different fits, Simply Modern Fit and Comfortable Fit. A wide variety of coverages and supports are offered in the group of closure-free bras which, on the Yummie website, are retailing from $34 to $38. » I want to read more and receive info from Yummie

Shibue Couture: Intros Non-Slip Camis, Tanks

Shibue Couture, known for its strapless, stick-on panties and pasties, has introduced an extra-long tank top as well as a camisole dress designed not to ride or roll up at the bottom. » I want to read more and receive info from Shibue

Fit Fully Yours Expands ’Crystal Smooth’ Line

Canada-based Fit Fully Yours, specializing in comfortable, attractive lingerie with a wide array of cup sizes, is expanding its Crystal Smooth collection for everyday wear with a new lime green colorway. » I want to read more and receive info from Fit Fully Yours

French Fetish Lingerie Expanding Across U.S.

Patrice Catanzaro, the French designer who focuses of fetish themed apparel and lingerie, continues to add new styles and collections, just as his impact on the U.S. market gradually expands. » I want to read more and receive info from Patrice Catanzaro

Black Fuchsia’s Success With Corsets, Bustiers

Black Fuchsia reported that is is currently finding success with its collection of corsets and bustiers — and shared some of the secrets with BODY. The collection, which wholesales in the $7 to $10 range, can retail in department stores for $30 to $36 it says. » I want to read more and receive info from Black Fuchsia

Bracli: Pearl Babydoll Joins Paris Collection

Bracli Satin Pearl Babydoll and pearl culotte.

Bracli has added a “Satin Pearl Babydoll” to its Paris Collection which has been “upgraded with luxuriously soft French Chantilly lace and satin panels” while retaining the “genuine Mallorcan pearls Bracli is known for.” » I want to read more and receive info from Bracli

Calida, Aubade In 2014: "Tough Year Ahead"

Using words such as “shrinking,” “tough,” “tense,” “deteriorated,” “struggle” and “flat or negative development,” to describe market conditions and its efforts to overcome them, Calida Group’s 2013 annual report, promises a challenging, if not uncertain, future for that brand and Aubade (which it acquired in 2005). » I want to read more and receive info from Calida

Savoie Out, Panzieri New Baci Sales Director

The new sales director at Baci Lingerie is Helle Panzieri. Christian Savoie, who had been director of global sales and business development, is no longer with the company. » I want to read more and receive info from Baci Lingerie

New Barely There Bra Puts Wires On Outside

Barely There, one of the many Hanes brands, last month launched a new all-seamless bra called “Simply the One.” It was first available in “Kohl’s and Belk department stores nationwide and select J.C. Penney stores, with a suggested retail price of $38,” according to the company. » I want to read more and receive info from Barely There

Leg Avenue Explains Online Retail Policies

Leg Avenue has re-designed its website, which includes the option for consumers to buy its products directly, but has taken steps to reassure its “valuable retailers” that is will not compete with them on price. » I want to read more and receive info from Leg Avenue

Joan of Arc Lingerie From Marlies Dekkers

Netherlands-based lingerie brand Marlies Dekkers has unveiled the Couture Collection, a Joan of Arc-inspired line for Fall/Winter 2014, handmade from luxurious materials and designed to be provocative and unapologetically sexy. » I want to read more and receive info from Marlies Dekkers

Emma Harris Launches Bridal Lingerie Line

U.K.-based luxury lingerie line Emma Harris has expanded to include bridal styles, launching a collection of 11 flirty, sensual items in ivory and vintage rose rues. » I want to read more and receive info from Emma Harris

Indian Intimate Apparel Sourcing Show 8.18-19

After two successful years with overwhelming turnouts, Galleria Intima, the largest intimate apparel sourcing fair in India, has planned its third event for Aug. 18-19, 2014, at the Grand Hyatt in Goa. » I want to read more and receive info from Galleria Intima

Shirley of Hollywood: ‘Dog Designer Wear’

Shirley of Hollywood has launched a new collection of “dog designer wear” under the brand name “Hollywood Poochie” owner Roy Schlobohm told BODY. There are “150 styles already” he added, ranging from such things as rhinestone studded collars to “corsets” and full outfits, offered at retail prices from $20 to $50 with most in the $30 to $40 range. » I want to read more and receive info from Shirley of Hollywood

BareNecessities.Com Now Offering...Shoes?

Leading lingerie e-tailer BareNecessities.com has expanded its branded apparel and accessories lines with the launch of its shoe department, featuring well-known and emerging footwear brands hand-picked for the Bare Necessities shopper. » I want to read more and receive info from Bare Necessities

Elle Macpherson Intros ’The Body’ Collection

Global intimate apparel provider Bendon Group has announced the launch of THE BODY Elle Macpherson Intimates, a collection of four silhouettes created and designed by the renowned Australian model and actress. » I want to read more and receive info from Bendon

Penthouse Opens New European Online Store

Penthouse brand loyalists living in Europe now have their own online store at PenthouseStore.eu, recently launched to coincide with the infamous magazine’s 45th anniversary. » I want to read more and receive info from Penthouse

Mode Beads: Czech Crystals Adding ’Bling’

Genuine Czech glass and crystal beads from Mode Beads International add elegance, glamour and bling to apparel ranging from club and dancewear to swim and activewear, as well as ready-to-wear and intimate apparel. » I want to read more and receive info from Mode Beads

Zimmerli: New Mall Shop Second in Moscow

Zimmerli, the Swiss high end intimate apparel and underwear brand, is accelerating its strategy of opening its own stores in international cities, and the number could double to 10 or more within the next year or so. The latest addition is its second in Moscow, a 500-square-foot store that opened in the Vremana Goda shopping mall last month. » I want to read more and receive info from Zimmerli

Donna Karan Licenses Remain At Maidenform

The intimate apparel licensee for Donna Karan intimates is still Maidenform, which is now part of HanesBrands, confirmed Cathy Volker, EVP licensing at Donna Karan International Inc. » I want to read more and receive info from Maidenform

Fantasy Lingerie: New Wholesale Only Website

Earlier this month, Fantasy Lingerie relaunched its website, and “Everything changed,” according to Leilani Whitney, managing director. “Now you can see the whole collection, front and back, and see what all the boxes look like in the collection.” » I want to read more and receive info from Fantasy Lingerie

Lower Prices For ’Pure’ Get Strong Response

Fantasy Lingerie reported a strong reaction to the recent “relaunch” of its all white, boxed Pure lingerie collection. “We changed some of the designs and made the whole collection more affordable,” declared Leilani Whitney, managing director of the firm at the recent International Lingerie Show. “And stores have reacted in a dramatic way.” » I want to read more and receive info from Fantasy Lingerie

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