latest from wholesale lingerie news

Lingerie Designs In Latex From Elissa Poppy

Launched in 2016, Elissa Poppy is a lingerie and apparel brand that creates all its styles from latex. The company will be exhibiting at the upcoming New York Curve show. Owner and head designer Elissa Grainger’s catwalk collection in the London Graduate Fashion Week 2015 was featured by Vogue and trend forecaster WGSN, and consumer interest grew from there. BODY publisher Nick Monjo questioned the designer for this interview. » I want to read more and receive info from Elissa Poppy

NuBra Will Soon Ship G-Cup Adhesive Bras

Model wearing an F-cup NuBra adhesive bra.

Since NuBra patented its first adhesive bra and launched the product in 2002, the company has made design improvements and added several new styles on its way to selling “over 30 million.” One of the most significant changes over the following years has been the addition of larger and larger cup sizes. In this interview, BODY publisher Nick Monjo questioned the company’s Daren Peng about this trend. » I want to read more and receive info from NuBra

Dominique Adding 30" Bands To Jilian Bra

Dominique has just added 30 inch bands to its popular Jilian Wire Free Minimizer Bra style 6800 bra. The new band sizes are 30B, 30C and 30D. » I want to read more and receive info from Dominique

Declining Sales, Odd Call For VS And Pink

Victoria’s Secret reported success with its new Incredible Bra launch.

Declining sales and comps at Victoria’s Secret and Pink, as well as an odd conference call, marked the first quarter financial release by parent company L Brands. » I want to read more and receive info from Victoria’s Secret

Shapeez Introduces Long Version Of Comfeez

Shapeez is about launch the long version of its Comfeez bralette, following the successful introduction of its Comfeez short. The new style will soon be on the website and begin shipping to stores. » I want to read more and receive info from Shapeez

Gabor Is New Dreamgirl National Sales Manager

Gihan Gabor has been named national sales manager at Dreamgirl International. She will be responsible for all sales including Dreamgirl brand lingerie and costumes, as well as the company’s various private programs. » I want to read more and receive info from Dreamgirl

Are You Ready To Play Underwear Jeopardy?

An Amazon first page ‘women’s bras’ search result.

Underwear Jeopardy! Don’t want to play? Well, give it your best shot ‘cause you are already in the game even if you don’t want to admit it. » I want to read more and receive info from Amazon

Mapalé Launches New Packaging, Catalog

Mapalé is introducing a new packaging concept, with “a new and improved box [that] features reinforced cardboard, informative icons, superb trendy look and superior quality overall,” according to co-owner Angela Tobon. » I want to read more and receive info from Mapale

‘Uncommon Sense’ New Lingerie, Swim Brand

Uncommon Sense is a new “digital-first lingerie lifestyle brand” from Retailwinds (formerly known as New York & Company, Inc.), located at www.uncommonsense.com. » I want to read more and receive info from Uncommon Sense

Bravissimo Opening First U.S. Store In SoHo

Bravissimo, the UK intimates retailer, has decided on the location of its first U.S. store: 433 West Broadway in Manhattan’s SoHo district. BODY reported in January (https://indd.adobe.com/view/e277b3ed-3486-426d-9cc5-c544332f1b5b) that the larger cup specialist was planning to open here in 2019. » I want to read more and receive info from Bravissimo

Bandelettes Intros Anti-Chafing ‘Panty Shorts’

Bandelettes, the company that introduced patented, anti-chafing thigh bands, half a dozen years ago, has now added two styles of “panty shorts,” designed with the same purpose in mind. » I want to read more and receive info from Bandelettes

Parfait To Ship ‘Flirty, Retro’ A/W 2019 Line

Parfait’s Aubrey padded bra in color ‘porcelain.’

Parfait’s Autumn/Winter 2019 collection ships to retailers in late July, featuring “flirty romance with a hint of retro,” according to a spokesperson. » I want to read more and receive info from Parfait

September International Lingerie Show Details

The owners of the New International Lingerie Show expect its next event, September 9th through 11th at the Westgate Resort and Casino in Las Vegas, “to be at least as successful as September 2018, where most all of our exhibitors had a terrific show.” » I want to read more and receive info from New International Lingerie Show

Interview: International Molders’ Craig Einhorn

Founded in the middle of the last century, International Molders—now with three factories in China—continues to be a leading supplier of molded cups for the intimate apparel, swim and novelty industries. BODY publisher Nick Monjo posed these questions for the firm’s Craig Einhorn. » I want to read more and receive info from International Molders

Eurovet’s Raphael Camp Talks Upcoming Shows

BODY Magazine publisher Nick Monjo interviewed Raphael Camp, CEO of Eurovet Americas, about the upcoming shows scheduled this summer and fall. » I want to read more and receive info from Curve

Shapeez Comfeez Sells Out First Run In 4 Days

Different variations of the new Comfeez.

The Comfeez bralette from Shapeez, retail priced at just $54, sold out of its first shipment run in four days in early April. » I want to read more and receive info from Shapeez

Fashion Care Washes: A Hidden Profit Center

Rob French, director of strategy and innovation at The Forever Group, explained his unique approach to creating his collection of specialized Fashion Care washes during a recent interview with BODY. » I want to read more and receive info from The Forever Group

Ipomia: Bras Designed For Augmented Breasts

Ipomia, the lingerie company from Sweden that offers bras specifically designed for women who have undergone breast augmentation, is expanding in the U.S. after an initial exhibition last year at Curve. » I want to read more and receive info from Ipomia

VS: Success With LIVY & Own Strappy Styles

Shown here: on the left, the $120 Balcony Bra and matching briefs ($55 and $60) by LIVY on the Victoria’s Secret website. On the right Victoria’s Secret’s own “Strappy Lace Balconet Bra,” for $59.95 with its “VERY SEXY Caged Brazilian Panty” for $24.

Victoria’s Secret’s recent addition of the independent French brand LIVY to its website as well and some of its key stores, has proved advantageous for the retailer in more ways than one. » I want to read more and receive info from Victoria’s Secret

New CEO Named For Naked Brand Group Ltd.

Naked Brand Group Limited has a new CEO, Anna Johnson, while a recent executive shuffle also had executive chairman Carole Hochman resigning and former CEO Justin Davis-Rice replacing her at that position. » I want to read more and receive info from Naked

’TellTale’: New, Younger Brand From Chico’s

Soma’s parent, Chico’s FAS, aiming to capture some younger customers, is launching a new “digital-first brand, TellTale” on April 24. While Soma has, in the past, described itself as targeting women 35 and older, TellTale is “an intimate apparel collection targeting women ages 25 to 40.” » I want to read more and receive info from Soma

A Different Approach To Private Label Sourcing

While many U.S. intimates suppliers boast they can supply all of their customers’ needs with a single, company-owned factory, or through a few dedicated Asian suppliers they control, DG Brands subscribes to an entirely different philosophy. » I want to read more and receive info from Dreamgirl

Dresses From ‘Beverly Hills Naughty Girl’

Beverly Hills Naughty Girl is a new collection of sexy, strappy seamless dresses from a long established Canadian apparel producer, Ilanco Knitting. » I want to read more and receive info from Ilanco Knitting

Underwear Unmentioned As PVH Reports 2018

The words “underwear,” “intimates,” “Warner’s” and “Olga” were not mentioned even once in PVH’s recent press release announcing its Q4 and full year 2018 financial results. Neither were any of those words included in the 41 page report filed with the SEC. » I want to read more and receive info from PVH

Nicolas Attard: ‘Craziest Year Since Inception”

“It has been the craziest year since inception,” declared Nicolas Attard, the founder of Miami-based Oh La La Cheri. » I want to read more and receive info from Oh La La Cheri

La Vie En Rose Keeps Expanding Boldly

In a wide ranging interview with BODY, François Roberge, president of Boutique La Vie en Rose Inc., discussed his company’s extensive collection of lingerie and swim stores as well as his plans for growth. » I want to read more and receive info from La Vie En Rose

“Not Sold Online” - A Shop’s “Aha! Moment”

More and more specialty store owners — who want to remain in business — are coming to the realization that their key to survival is filling their shops with lingerie that is “not sold online.” » I want to read more and receive info from Corin

Carole Martin: Focus On 40 And Older Consumer

Over four decades in business, Carole Martin is a moderately priced bra line owned by Robert Dubé and Michael Zinay. Based in Canada, but also with sales in the U.S., it focuses on the older consumer. BODY publisher Nick Monjo interviewed the company’s Adèle Laviolette. » I want to read more and receive info from Carole Martin

Soma Q4 Comps +6.2%; Yet 60 Stores Will Close

Soma comparable sales in the fourth quarter rose 6.2%, but it will, nevertheless, close 60 of its locations over the next three fiscal years. It began 2019 with a total of 277 lingerie stores. » I want to read more and receive info from Soma

‘Hot Sevilla’ Is New Spring Line From Axami

Axami has a new lingerie collection, ‘Hot Sevilla,’ which focuses on black, white and red palates, all finished with transparent tulle. » I want to read more and receive info from Axami

Fan Letters Reveal Why NuBra Is So Successful

Over 30 million NuBra adhesive bras have been sold since the company patented its first styles and then put them on sale in 2002. A study of some of the many actual consumer testimonials the company has collected over the years reveals the many reasons why the product has been so successful. » I want to read more and receive info from NuBra

2018 Operating Profit Plummeted At VS, Pink

Two new bras from the ‘Body By Victoria’ collection.

Adjusted operating income for Victoria’s Secret and Pink stores in the U.S. and Canada, combined with the direct business plummeted 45% to $512.4 million in the 52 weeks of fiscal 2018, down from $932.3 million the 53 weeks of fiscal 2017. » I want to read more and receive info from Victoria’s Secret

Aerie Q4 Comps +23%, Plans 60-75 New Stores

Aerie has a collaboration with the new Captain Marvel movie

Comparable sales for Aerie rose 23% in its fourth quarter, and 29% it its latest full year, leading the lingerie division of American Eagle Outfitters (AEO) to accelerate “our store growth to 60 to 75 openings” in 2019, according to global brand president Jennifer Foyle. » I want to read more and receive info from Aerie

Claudel Expanding U.S. Wholesale Operations

Claudel Lingerie Inc., which comprises different chains of retail stores in Canada, as well as several wholesale brands, is focused on expanding the latter operation in the U.S. BODY publisher Nick Monjo interviewed the company’s Anny-Claude Lapierre. » I want to read more and receive info from Claudel Lingerie

Ajour Lingerie Brought 2 New Brands To Curve

Ajour’s new Bretelle lingerie and V&T sock lines.

Ajour has two new brands, a lingerie label, Bretelle, and V&T, a sock line. All three were exhibited at the recent Curve show in New York. » I want to read more and receive info from Ajour

ThirdLove Raises $55 Million In New Funding

ThirdLove announced at the end of February that it had completed a new, “$55 million fundraising round,” that included a range of prominent investors in addition to its original bankers. » I want to read more and receive info from ThirdLove

Aakar: Private Label For U.S. Specialty Stores

Aakar is an intimate apparel producer based in Noida, India that has low minimum order requirements and has built a strong following among specialty stores in this country. BODY’s associate publisher Ted Vayos interviewed founder and designer Aayuushi Agarwal. » I want to read more and receive info from Aakar

New ’Silcone Valley’ Offers Intimate Solutions

Silicone Valley is a new intimates solutions company, launched in November 2018, that will soon be exhibiting at its first trade show, Curve in New York. » I want to read more and receive info from Silicone Valley

Fastech Wins Four New U.S. Component Patents

Matthew Fink, managing director of Fastech Asia Ltd., a leading supplier of the many components that go into apparel, especially bras and other intimates has, in recent months, won four separate U.S. patents. » I want to read more and receive info from Fastech

Pepper: New Bras For Small Breasted Women

Pepper, the new company that claims it is “the first brand to design products specifically for women with small boobs,” is now interested in “working with select retailers” to expand its distribution. » I want to read more and receive info from Pepper

Ewa Bień: Colorful Brand Coming To Curve

Ewa Bień is an established Polish brand that will be exhibiting for the first time at the New York Curve show later this month. » I want to read more and receive info from Ewa Bień

Victoria’s Secret, Pink January Comps Fell 1%

Victoria’s Secret and Pink January store and direct comparable sales in the U.S. and Canada fell 1%. Comparable store sales alone, for the two brands, fell 8%. » I want to read more and receive info from Victoria’s Secret

Jessica Cheung Has New Duties At BL Intimates

Jessica Cheung has been named corporate account and ecomm manager at BL Intimates. Based in Montreal, and in business for over 20 years, the firm specializes in intimate apparel, hosiery and activewear with distribution centers in both the U.S. and Canada. » I want to read more and receive info from BL Intimates

NuBra Adds Innovative New Straps For Its Bras

NuBra, a leader in the development of the adhesive bra, has introduced innovative straps that provide new ways to wear its bras. » I want to read more and receive info from NuBra

Seven ‘Til Midnight Bought By J&V Apparel

Seven ‘Til Midnight (STM), the California intimate apparel wholesaler, was acquired earlier this month by J&V Apparel, Inc., a firm that was itself established in December, 2018. » I want to read more and receive info from Seven ‘Til Midnight

Me Seduce: Exhibiting For First Time In U.S.

Swim and lingerie designs from Me Seduce

Me Seduce is a relatively new Polish brand, exhibiting for the first time in the U.S., and bringing its strappy, sexy collections to both the New York and Las Vegas Curve shows later this month. » I want to read more and receive info from Me Seduce

Forever Group Coming To New York Curve

The Forever Group is a Canadian intimate apparel solutions products company that focuses on smaller specialty stores with a collection of products that include one particularly interesting and unique item. » I want to read more and receive info from The Forever Group

Music Legs Just Joined NILS Exhibitor List

The New International Lingerie Show (NILS) has just added Music Legs to the list of exhibitors for its upcoming show, according to the event’s Tim McNamara. » I want to read more and receive info from The New International Lingerie Show

Harder To Sell Lingerie? It’s The VSM Effect

Wondering why it seems harder to sell lingerie than in previous years? Dealing with customers who want more for less? Considered the VSM effect. » I want to read more and receive info from Victoria’s Secret

Designer Hidi Lee Joins Dreamgirl International

Hidi Lee has joined Dreamgirl International as vice president of private label design, CEO Barry Revzen told BODY. » I want to read more and receive info from Dreamgirl

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