latest from wholesale lingerie news

Dirty Dolls: Camisole Bra, Boudoir Corselette

Dirty Dolls Lingerie, a firm that makes retro-inspired intimate apparel in larger cup sizes, has just added two new styles to its collection, a camisole bra and a boudoir corselette. » I want to read more and receive info from Dirty Dolls Lingerie

Intimacy, Down to 15 Stores, Plans Comeback

The number of Intimacy lingerie stores in the U.S. has dropped to 15 after approaching 20 in 2012, but there are plans to open four new door in the years ahead. » I want to read more and receive info from Van de Velde

Total Stockroom Adds Two Laser Cut Panties

Total Stockroom, which produces intimates under Coobie Seamless Bras and Undie Couture by Lauren Copeland labels, has added a new collection of laser cut panties under the Copeland brand which will ship in late May. » I want to read more and receive info from Coobie

Heaven Scent: Lingerie With Pleasing Perfume

Heaven Scent is a line apparel to which various scents have been applied, — pants, shirts, tank tops, lace camis, sweatshirts, shorts and, yes, intimate apparel. What you smell ranges from “flowers, perfumes, candies, fruit, even marijuana” according to Monika Casillas, creative director, who was showing the lingerie portion of the collection — which, according to her, makes up about 60% of the total — at the recent International Lingerie Show in Las Vegas (ILS). » I want to read more and receive info from Heaven Scent

Blue Moon Lingerie: UK Distributor’s 10th Year

U.K.-based Blue Moon Lingerie is celebrating its 10th year as a worldwide wholesale distributor of sexy lingerie brands including Leg Avenue and Coquette. » I want to read more and receive info from Blue Moon

Bra Maid: New Method For Brassiere Cleaning

Tossing a bra in the washing machine can be an easy alternative to hand-washing delicates, but a machine’s agitator can result in tears, twisted wires or misshaping. The Bra Maid, however, allows women to wash their delicates in a machine without the risk of ruin. » I want to read more and receive info from Bra Maid

2014 Catalog By Hauty, Golyta’s Sexy Brand

Hauty, the sexier, new division of Golyta (and a sister brand to the firm’s iCollection), just released its second catalog. Styles will be available by April. » I want to read more and receive info from Hauty

iCollection Launches 2014/15 Box Collection

iCollection is launching its 2014/2015 Box Collection which “features ultra-sexy, role-play and bridal lingerie, in addition to hosiery and accessories,” according to the firm. » I want to read more and receive info from iCollection

New Shirley: Low Cost Corsets, Peignors, Dance

Shirley of Hollywood is launching two new projects: Shirley VIA and Body Shot. The first is a lower priced collection which will include, to start, short peignoir sets and corsets. The second is a dancewear and lingerie collection created with Shirley’s “backing” and in conjunction with Steve Marsili, a manufacturer’s rep who, in past years, worked with both Shirley and Body Zone. » I want to read more and receive info from Shirley of Hollywood

RetailersProtected.com: New Website, Seal

Page from new site and latest Julie France ad with seal affixed.

A new website and resource center is under construction with the goal of identifying and supporting those wholesalers which do not sell their products direct to consumers: http://www.retailersprotected.com/. » I want to read more and receive info from Julie France

25-30 Aerie Intimates Stores To Close in 2014

Now vs. then: the current website and an image from the fall/holiday 2012 collection.

American Eagle Outfitters Inc. announced it will close “25 to 30” of its aerie intimates stores in 2014, this coming after it already closed 29 in its 2013 fiscal year. The closings come as the firm as a whole reported sharply lower earnings for the year ended February 1, 2014. » I want to read more and receive info from Aerie

Parisa Intimates: Cohen In, John Bowman Out

Paul Cohen, who has had an extensive career in the intimate apparel and footwear field, has been named to head up sales and marketing for the Parisa Intimates brand as well as private label lingerie he told BODY during a phone interview today. » I want to read more and receive info from Parisa

Who’s Opened 6 Times More Stores Than VS?

Recently, some lingerie chains are racing to close stores. Frederick’s of Hollywood just closed 16 in the last three months and continues to lose money. And Abercrombie has, over the last few months, closed all of its 28 Gilly Hicks lingerie shops. But there is one retailer that has been rapidly opening intimates stores in the U.S. and is finding profits in the category. » I want to read more and receive info from Soma

Journelle: Private Label, Victoria’s Secret Hire

Journelle, the multi-brand lingerie retailer, a majority stake of which is owned by Triumph, is planning to launch a “private label collection for Holiday 2014” and hired in January a former Victoria’s Secret designer as a “senior designer.” » I want to read more and receive info from Journelle

Latest Soma Bra Cups: "56% More Airflow”

Soma, a division of Chico’s FAS, Inc., has launched its “Breathe Beautifully” bra collection with under wire cups that it claims allow “56% more airflow” than similar cups from five, un-named, major competitors. » I want to read more and receive info from Soma

Greenice At MAGIC, Focuses On U.S. Market

Debbie Choi, a DMM at Ross Stores, with Tina Yang.

Tina Yang was at MAGIC showing buyers the Greenice line of lingerie, leggings, men’s underwear and related seamless apparel, produced by Songsong, Inc. in China. » I want to read more and receive info from Greenice

Courtaulds Reveals Big Reliance On Prym Items

Courtaulds, which claims to be the largest producer of intimate apparel and hosiery in Britain, manufacturing for several of the most prominent brands and retailers. It also owns several significant brands itself, including Berlei, Gossard and Pretty Polly hosiery. » I want to read more and receive info from Prym

Strong ILS, With Some Changes, Begins 3/31

“We are expecting a great turnout and a heck of a show,” declared Jeff Yunis, talking about his upcoming International Lingerie Show (ILS) and Las Vegas Halloween Show starting March 31st at the Rio in Las Vegas. At the same time he acknowledged several interesting shifts among exhibitors. » I want to read more and receive info from International Lingerie Show

’Body Angel’ Adhesive Bra By Bravo Universal

Bravo Universal demonstrated its interest in the U.S. market by bringing to the recent Curve show in New York an adhesive bra with a distinctive angel’s wings shape that has won patents in this and several other countries. » I want to read more and receive info from Bravo

Olga, Warner’s Bras Target Underarm Bulges

New Olga ‘On Your Side’ and Warner’s ‘No Side Effects’ bras.

Warner’s and Olga have just introduced bras that they say eliminate bulges that show at the sides and backs of some bras. Warner’s call the new bra “No Side Effects” and Olga, “On Your Side.” » I want to read more and receive info from PVH

2014 Raveware Catalog: Lingerie, Dancewear

Sexy intimate apparel company Raveware Lingerie has released a new 2014 catalog with dancewear and bedroom styles. » I want to read more and receive info from Raveware

Yummie: New ’InShapes’ Bottoms Collection

Yummie by Heather Thomson is launching InShapes, a collection of four shaping bottoms designed to support and lift a woman’s figure through different compression zones targeting problem areas. » I want to read more and receive info from Yummie

Vegas OffPrice Show: More Buyers, Exhibitors

The OffPrice Show announced upticks in the number of retailers and net square feet at its latest trade event, held Feb. 16-19, 2014, at the Sands Expo adjacent to the Venetian and Palazzo hotels in Las Vegas. » I want to read more and receive info from OffPrice Show

Maidenform Expands Its ’No Wire’ Collection

Intimate apparel giant Maidenform has announced it is extending its popular Comfort Devotion line with the new No Wire Collection, comprising three bra styles that provide the shape and form of an underwire bra without the uncomfortable wire. » I want to read more and receive info from Maidenform

Stefani, Hanky Panky Lingerie Collaboration

Popular intimate apparel company Hanky Panky has announced a collaboration with L.A.M.B., the fashion label owned by musician and style icon Gwen Stefani, set to launch July 2014. » I want to read more and receive info from Hanky Panky

Affinitas Debuts Panties In Cupcake Packaging

Affinitas Intimates’ newest packaged line, Cupcake Panties, feature a single pair of fun, stylish panties cleverly presented in a cupcake-shaped origami-style box — perfect for gift-giving or stashing a spare pair in a gym bag or purse. » I want to read more and receive info from Affinitas

Former Aubade Exec To Lead Barbara Lingerie

Olivier de Croizant “is now Barbara managing director” according to one source within the company and confirmed by others. He replaces Hubert Lafont who left the company earlier this month (as reported in BODY) after many years in the same position. » I want to read more and receive info from Barbara

Espiral’s Catalog: More Dance & Rave Wear

Espiral the Florida-based lingerie firm (which also produces a separate AM:PM collection of beach and resort wear) has been growing so rapidly that it can’t keep its catalog from expanding even though its owners try. » I want to read more and receive info from Espiral

Source: Lafont Set To Leave Barbara Lingerie

According to a well-placed source, Hubert Lafont, directeur général of the French lingerie producer Barbara, will be leaving the firm at the end of this week. » I want to read more and receive info from Barbara

Oh La La Cheri Launches New Plus Collection

Curves by Oh La La Cheri is the Florida-based lingerie company’s first move into the plus market, with an initial assortment of 35 styles due to begin shipping in May. » I want to read more and receive info from Oh La La Cheri

OneStopPlus Bra Offers Padded Hook Closure

Plus-size e-tailer OneStopPlus has expanded its diverse collection of comfortable, affordable lingerie with the addition of a new padded closure bra from Comfort Choice. » I want to read more and receive info from OneStopPlus

Triumph: 76% Admit Wearing Wrong Size Bra

The comment that “the majority of women are not wearing a bra that fits correctly” has become the most-repeated cliche in the industry, and now Triumph has announced its own marketing campaign, “Stand Up for Fit” to address the issue. » I want to read more and receive info from Triumph

Pure Romance: Slumber Parties Acquisition

Fast-growing intimate apparel and adult products direct seller Pure Romance has announced its acquisition of Slumber Parties and the addition of 3,000 consultants expected to join the company, expanding Pure Romance’s footprint across the U.S. and Australia. » I want to read more and receive info from Pure Romance

Julie France: Campaign Against Direct Selling

Banner in the Julie France Magic Booth in August 2013

Julie France, the shapewear firm that has been leading a campaign against the now widespread practice of wholesalers selling directly to consumers, has unleashed further ammunition in the debate. The company has been surveying the retailers it sells, asking them about the practice, and has now shared more of their comments. » I want to read more and receive info from Julie France

Black Fuchsia: Plans For More Growth in 2014

Black Fuchsia, which started a few years ago as the small lingerie division of Just One, a sportswear firm, had become a dominant part of the company by 2013. This year it is poised to expand even further into the intimates market, with both its branded and private label offerings. » I want to read more and receive info from Black Fuchsia

Delta’s Dabah Buys Israeli Underwear Brand

In an uncredited interview dated January 16, 2014 with chairman Isaac Dabah, appearing on the Delta Galil website (http://deltagalil.com/top-50-ceos-israel-calcalist/), there is a brief note stating that “he recently purchased the Israeli underwear brand ‘Fix’ for approx. $2 million dollars (7.5 Million NIS).” » I want to read more and receive info from Delta Galil

Adoreme.com Reports Strong Growth in 2013

Online lingerie startup Adore Me expanded greatly in 2013, raising $8.5 million in financing and adding a significant amount of office space, warehouse space and new styles for the rapidly growing e-commerce venture according to an “annual report” it recently posted on its website. » I want to read more and receive info from Adoreme.com

Bracli Unveils New Paris Pearl Thong Styles

Spanish brand Bracli has revealed the “next evolution” of its sensual lace-and-pearl thongs with the Paris collection, featuring a wide variety of beautiful, handcrafted designs. » I want to read more and receive info from Bracli

Yes Master Collection Selling on Farfetch.com

Following a collaboration with high-end London boutique Dolci Follie, avant-garde lingerie designer Yes Master has launched a capsule collection of lingerie, lounge wear and swimwear now available on fashion website Farfetch.com. » I want to read more and receive info from Yes Master

Sales At Intimacy Fell By Over 12% in 2013

Sales sales fell “slightly over 12%” at Intimacy in 2013 while at its parent, the large Belgian firm Van de Velde, which operates several international retailers and brands, sales rose by 0.3%. » I want to read more and receive info from Van de Velde

Abercrombie Sales Drop While Gilly Hicks Close

Lingerie retailer Gilly Hicks is in the midst of a semi-annual sale with discounts up to 60% off, while parent Abercrombie & Fitch Co. continues shutting down all of that brand’s physical stores which once numbered 28 worldwide. Meanwhile Abercrombie itself, which includes the Hollister brand, reported company-wide sales decreases for the nine weeks ended January 4. » I want to read more and receive info from Abercrombie

Lunaire Adds Large Cup ’Lace Luxury’ Group

Allure bra from the new Lace Luxury Collection

Lunaire, a 25-year-old firm focused on the larger cup bra market, has introduced a new collection, Lace Luxury, featuring “European inspired eye-catching elegance,” for fall 2014. » I want to read more and receive info from Lunaire

Tugdual Denis: VP Sales At Oh La La Cheri

Oh La La Cheri, the Miami-based lingerie firm, has hired Tugdual Denis as vice president of sales. He starts on Monday according to owner Nicolas Attard. » I want to read more and receive info from Oh La La Cheri

Victoria’s Secret Beauty Shop Opens At JFK

Last month Victoria’s Secret opened a beauty and accessories store at the Los Angeles airport, now one is open in Terminal 4 at New York’s JFK Airport. » I want to read more and receive info from Victorias Secret

Bare Necessities Kicks Off End-of-Year Sale

Under the banner, “Up to 65% Off,” Barenecessities.com is kicking off a big sale (running December 23 to January 2), noting in its announcement, “No other retailer can come close to the deep discounts Bare Necessities offers.” » I want to read more and receive info from Bare Necessities

Barbara: 2014/2015 ’Winter Garden’s’ Group

French lingerie and shapewear company Barbara has unveiled its fall/winter 2014-2015 collection, Winter Gardens. » I want to read more and receive info from CMK

Goncalves: René Rofé Dir. Social Compliance

René Rofé has hired Chuck Goncalves as director of social compliance at International Intimates. Prior to that, for over 15 years, he had served as director, social and environmental responsibility at Gap Inc. » I want to read more and receive info from International Intimates

International Intimates: Chris Lee is VP Design

International Intimates recently hired Chris Lee, who was formerly vice president design and merchandising at Carole Hochman, a division of Komar. » I want to read more and receive info from International Intimates

Cotonella Keeps Focus On Comfort for 2014-2015

Italian sleepwear and underwear producer Cotonella SpA has introduced intimate apparel collections as well as spring/summer and fall/winter collections for 2014-2015. » I want to read more and receive info from Cotonella

Parah’s Fall / Winter 2014 / 2015 Collection

Italian lingerie and loungewear company Parah SpA has designed its fall/winter 2014-2015 collection with unconventional, determined modern woman in mind. » I want to read more and receive info from Parah

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