latest from lingerie news

"Mad Men" Designer For Maidenform

Janie Bryant, the costume designer for “Mad Men” who is credited with accurately bringing 1960’s fashion to life on the show, is coming to Maidenform. The company has named Bryant its wardrobe expert. » I want to read more and receive info on Maidenform

Amoena Enters Mainstream Market

Armed with 35 years of post-mastectomy experience, Amoena is taking its bra design to the mainstream lingerie market. The company has launched Amoena Mia, a full-cup bra line infused with the company’s Comfort+ technology, which is designed to equalize the wearer’s temperature. Amoena Mia runs in sizes 32 through 46, C through H, and retails for $64 through $74. » I want to read more and receive info on Amoena

Raveware Adds 9 Sales Reps

Raveware Lingerie has deepened its domestic presence with the addition of nine sales representatives. The California-based producer of sexy lingerie and related merchandise has added Robb McCullough, Patty Barrington and David Skelton on the west coast; Sue Kellen and Kimberly and David Dillon in the Mid West; and Jim Hoye, Sue Dressler, Bob Keyes and Ron and Howard Titlebaum on the East Coast. » I want to read more and receive info on Raveware

Sexy Supplier Plans Its Own Intimates Brand

Hi-Test Co. Ltd., 10-year-old Taiwan-based supplier of elaborate hosiery and seamless garments to many leading players in the sexy and mainstream intimates market, made its Magic debut as a start to the process of launching its own branded collection of hosiery, lingerie and costumes in the U.S. » I want to read more and receive info on Hi-Test

Bitchinboxers Expands Intimates Line

Renluka Maharaj started Bitchinboxers last fall to sell boxer shorts for women but has now expanded her line to include several new silhouettes including silk charmeuse robes ($100 wholesale), charming 3-pocket cotton sleep shirts in gauze plaid ($25) with matching shorts or knickers ($16), and Kama Sutra t-shirts (our favorites with shadowy depictions of the sex act somewhat discreetly printed on the inside of the back of the garment). » I want to read more and receive info on Bitchinboxers

Fair Verona is New, Romantic Line

Fair Verona (as in the setting for Romeo and Juliet) launched, at Las Vegas Curve (August 17th), its small collection of romantic intimates that stood out with their strikingly original designs. » I want to read more and receive info on Fair Verona

Biflex Goes Fun With Miss B’ Havin

Youthful, contemporary, fun and sexy: that is how Debby Long Gedney, president of Biflex, described Miss B’Havin’, the company’s newest collection launched at New York market week earlier this month. “The girls in the sewing room had so much fun making it,” she said. » I want to read more and receive info on Biflex

Private Arts is New ‘Hand Made’ Line

Private Arts is a new line of intimates which features colorful, original prints that are applied to the outside of a finished garment, creating a unique “hand made” look. A small group of styles were on display in the Wells Intimates booth at CurveNV. Bottoms wholesale for $13, bandeaus for $12, thongs for $10. » I want to read more and receive info on Private Arts

Un Amor Fine Lingerie to Open in TX

Un Amor Fine Lingerie is a 1900 square foot store set to open in Laredo, TX in the near future. Owner Gwendolyne Loera told BODY the spot used to house a high end clothing boutique and covers about 1300 square feet on the ground floor, with the rest on a second level. » I want to read more and receive info on Un Amor Fine Lingerie

Catanzaro: U.S. Launch, New London Store

In Patrice Catanzaro’s most recent collection of intimates he has blended Japanese manga and Alice in Wonderland-inspired styles into pastel colored, pearlized plastic confections. Indeed, the Marseille-based designer’s self-described “sugary” new collection stood out as one of the most original, although of specialized appeal, at the recent Las Vegas Curve show. CurveNV also marked his formal introduction to the U.S. market. » I want to read more and receive info on Patrice Catanzaro

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