latest from wholesale lingerie news

Olga, Warner’s Bras Target Underarm Bulges

New Olga ‘On Your Side’ and Warner’s ‘No Side Effects’ bras.

Warner’s and Olga have just introduced bras that they say eliminate bulges that show at the sides and backs of some bras. Warner’s call the new bra “No Side Effects” and Olga, “On Your Side.” » I want to read more and receive info from PVH

2014 Raveware Catalog: Lingerie, Dancewear

Sexy intimate apparel company Raveware Lingerie has released a new 2014 catalog with dancewear and bedroom styles. » I want to read more and receive info from Raveware

Yummie: New ’InShapes’ Bottoms Collection

Yummie by Heather Thomson is launching InShapes, a collection of four shaping bottoms designed to support and lift a woman’s figure through different compression zones targeting problem areas. » I want to read more and receive info from Yummie

Vegas OffPrice Show: More Buyers, Exhibitors

The OffPrice Show announced upticks in the number of retailers and net square feet at its latest trade event, held Feb. 16-19, 2014, at the Sands Expo adjacent to the Venetian and Palazzo hotels in Las Vegas. » I want to read more and receive info from OffPrice Show

Maidenform Expands Its ’No Wire’ Collection

Intimate apparel giant Maidenform has announced it is extending its popular Comfort Devotion line with the new No Wire Collection, comprising three bra styles that provide the shape and form of an underwire bra without the uncomfortable wire. » I want to read more and receive info from Maidenform

Stefani, Hanky Panky Lingerie Collaboration

Popular intimate apparel company Hanky Panky has announced a collaboration with L.A.M.B., the fashion label owned by musician and style icon Gwen Stefani, set to launch July 2014. » I want to read more and receive info from Hanky Panky

Affinitas Debuts Panties In Cupcake Packaging

Affinitas Intimates’ newest packaged line, Cupcake Panties, feature a single pair of fun, stylish panties cleverly presented in a cupcake-shaped origami-style box — perfect for gift-giving or stashing a spare pair in a gym bag or purse. » I want to read more and receive info from Affinitas

Former Aubade Exec To Lead Barbara Lingerie

Olivier de Croizant “is now Barbara managing director” according to one source within the company and confirmed by others. He replaces Hubert Lafont who left the company earlier this month (as reported in BODY) after many years in the same position. » I want to read more and receive info from Barbara

Espiral’s Catalog: More Dance & Rave Wear

Espiral the Florida-based lingerie firm (which also produces a separate AM:PM collection of beach and resort wear) has been growing so rapidly that it can’t keep its catalog from expanding even though its owners try. » I want to read more and receive info from Espiral

Source: Lafont Set To Leave Barbara Lingerie

According to a well-placed source, Hubert Lafont, directeur général of the French lingerie producer Barbara, will be leaving the firm at the end of this week. » I want to read more and receive info from Barbara

Oh La La Cheri Launches New Plus Collection

Curves by Oh La La Cheri is the Florida-based lingerie company’s first move into the plus market, with an initial assortment of 35 styles due to begin shipping in May. » I want to read more and receive info from Oh La La Cheri

OneStopPlus Bra Offers Padded Hook Closure

Plus-size e-tailer OneStopPlus has expanded its diverse collection of comfortable, affordable lingerie with the addition of a new padded closure bra from Comfort Choice. » I want to read more and receive info from OneStopPlus

Triumph: 76% Admit Wearing Wrong Size Bra

The comment that “the majority of women are not wearing a bra that fits correctly” has become the most-repeated cliche in the industry, and now Triumph has announced its own marketing campaign, “Stand Up for Fit” to address the issue. » I want to read more and receive info from Triumph

Pure Romance: Slumber Parties Acquisition

Fast-growing intimate apparel and adult products direct seller Pure Romance has announced its acquisition of Slumber Parties and the addition of 3,000 consultants expected to join the company, expanding Pure Romance’s footprint across the U.S. and Australia. » I want to read more and receive info from Pure Romance

Julie France: Campaign Against Direct Selling

Banner in the Julie France Magic Booth in August 2013

Julie France, the shapewear firm that has been leading a campaign against the now widespread practice of wholesalers selling directly to consumers, has unleashed further ammunition in the debate. The company has been surveying the retailers it sells, asking them about the practice, and has now shared more of their comments. » I want to read more and receive info from Julie France

Black Fuchsia: Plans For More Growth in 2014

Black Fuchsia, which started a few years ago as the small lingerie division of Just One, a sportswear firm, had become a dominant part of the company by 2013. This year it is poised to expand even further into the intimates market, with both its branded and private label offerings. » I want to read more and receive info from Black Fuchsia

Delta’s Dabah Buys Israeli Underwear Brand

In an uncredited interview dated January 16, 2014 with chairman Isaac Dabah, appearing on the Delta Galil website (http://deltagalil.com/top-50-ceos-israel-calcalist/), there is a brief note stating that “he recently purchased the Israeli underwear brand ‘Fix’ for approx. $2 million dollars (7.5 Million NIS).” » I want to read more and receive info from Delta Galil

Adoreme.com Reports Strong Growth in 2013

Online lingerie startup Adore Me expanded greatly in 2013, raising $8.5 million in financing and adding a significant amount of office space, warehouse space and new styles for the rapidly growing e-commerce venture according to an “annual report” it recently posted on its website. » I want to read more and receive info from Adoreme.com

Bracli Unveils New Paris Pearl Thong Styles

Spanish brand Bracli has revealed the “next evolution” of its sensual lace-and-pearl thongs with the Paris collection, featuring a wide variety of beautiful, handcrafted designs. » I want to read more and receive info from Bracli

Yes Master Collection Selling on Farfetch.com

Following a collaboration with high-end London boutique Dolci Follie, avant-garde lingerie designer Yes Master has launched a capsule collection of lingerie, lounge wear and swimwear now available on fashion website Farfetch.com. » I want to read more and receive info from Yes Master

Sales At Intimacy Fell By Over 12% in 2013

Sales sales fell “slightly over 12%” at Intimacy in 2013 while at its parent, the large Belgian firm Van de Velde, which operates several international retailers and brands, sales rose by 0.3%. » I want to read more and receive info from Van de Velde

Abercrombie Sales Drop While Gilly Hicks Close

Lingerie retailer Gilly Hicks is in the midst of a semi-annual sale with discounts up to 60% off, while parent Abercrombie & Fitch Co. continues shutting down all of that brand’s physical stores which once numbered 28 worldwide. Meanwhile Abercrombie itself, which includes the Hollister brand, reported company-wide sales decreases for the nine weeks ended January 4. » I want to read more and receive info from Abercrombie

Lunaire Adds Large Cup ’Lace Luxury’ Group

Allure bra from the new Lace Luxury Collection

Lunaire, a 25-year-old firm focused on the larger cup bra market, has introduced a new collection, Lace Luxury, featuring “European inspired eye-catching elegance,” for fall 2014. » I want to read more and receive info from Lunaire

Tugdual Denis: VP Sales At Oh La La Cheri

Oh La La Cheri, the Miami-based lingerie firm, has hired Tugdual Denis as vice president of sales. He starts on Monday according to owner Nicolas Attard. » I want to read more and receive info from Oh La La Cheri

Victoria’s Secret Beauty Shop Opens At JFK

Last month Victoria’s Secret opened a beauty and accessories store at the Los Angeles airport, now one is open in Terminal 4 at New York’s JFK Airport. » I want to read more and receive info from Victorias Secret

Bare Necessities Kicks Off End-of-Year Sale

Under the banner, “Up to 65% Off,” Barenecessities.com is kicking off a big sale (running December 23 to January 2), noting in its announcement, “No other retailer can come close to the deep discounts Bare Necessities offers.” » I want to read more and receive info from Bare Necessities

Barbara: 2014/2015 ’Winter Garden’s’ Group

French lingerie and shapewear company Barbara has unveiled its fall/winter 2014-2015 collection, Winter Gardens. » I want to read more and receive info from CMK

Goncalves: René Rofé Dir. Social Compliance

René Rofé has hired Chuck Goncalves as director of social compliance at International Intimates. Prior to that, for over 15 years, he had served as director, social and environmental responsibility at Gap Inc. » I want to read more and receive info from International Intimates

International Intimates: Chris Lee is VP Design

International Intimates recently hired Chris Lee, who was formerly vice president design and merchandising at Carole Hochman, a division of Komar. » I want to read more and receive info from International Intimates

Cotonella Keeps Focus On Comfort for 2014-2015

Italian sleepwear and underwear producer Cotonella SpA has introduced intimate apparel collections as well as spring/summer and fall/winter collections for 2014-2015. » I want to read more and receive info from Cotonella

Parah’s Fall / Winter 2014 / 2015 Collection

Italian lingerie and loungewear company Parah SpA has designed its fall/winter 2014-2015 collection with unconventional, determined modern woman in mind. » I want to read more and receive info from Parah

Leg Avenue: Ruffles For Spring/Summer 2014

Leg Avenue has just released its Spring Summer 2014 Collection supplement, a 20 page catalog with a decidedly soft and flirty feel to it. » I want to read more and receive info from Leg Avenue

New Styles From QT’s Crème Bralée Lingerie

Crème Bralée Lingerie, Q-T Intimates’ brand for curvy women seeking larger cup sizes, is pushing forward with its sexy collections for spring 2014, adding new high-end looks, diversified color palettes and fashion-forward trims to existing designs, and launching the development of new styles. » I want to read more and receive info from QT Intimates

Kay LeGrange Named Hanky Panky SVP, Sales

Kay LeGrange has been named senior vice president of sales at Hanky Panky. Brenda Berger, formerly a sales executive at the company, has left. » I want to read more and receive info from Hanky Panky

Affinitas Moves, Intros New Lines for Fall 2014

Lingerie producer Affinitas has unveiled its Affinitas Intimates and Parfait by Affinitas 2014 collections. The firm also announced it is moving its offices and warehouse this month from Los Angeles to a new location that is twice the size at 17300 Railroad Street, Unit C, Industry City, CA 91748. » I want to read more and receive info from Affinitas

Triumph: Lingerie Store In Westfield, March ’14

Triumph, the giant intimate apparel producer and retailer, is continuing its expansion in the U.S. with a retail store scheduled to open March, 2014 in the Westfield Garden State Plaza shopping center. According to a statement from the center, the Triumph lingerie store will be part of its new “premium fashion district.” » I want to read more and receive info from Triumph

Fashion Forms Expands Consumer Ad Campaign

Fashion Forms continues to advertise its products prominently to consumers, with advertisements recently appearing in such publications as InStyle, OK! and Star. The program is significant in that the firm is one of a relative few intimate apparel makers advertising aggressively to consumers. » I want to read more and receive info from Fashion Forms

Victoria’s Secret Travel Shop Opens At LAX

Victoria’s Secret has opened, in partnership with travel retail specialist Hudson Group, a new “Beauty & Accessories store” in the Tom Bradley International Terminal (TBIT ) in Los Angeles International Airport. While the brand’s perfumes, vast array of beauty products and apparel accessories are the focus, the shop also carries a selection of panties. » I want to read more and receive info from Victorias Secret

Kokeshii: Hand-Making Intimate Apparel in NY

“Dress up your daydreams” is Kokeshii designer Samantha Tharler’s mission statement, and her new, handmade intimate apparel collection certainly helps to do just that, combining contrasting colors, unique surface design techniques and feminine embellishments to create one-of-a-kind looks. » I want to read more and receive info from Kokeshii

Pretty Polly Adding Intimates Line in 2014

Pretty Polly, the U.K. hosiery firm, is launching a collection of lingerie and sleepwear, “in love with Pretty Polly” which is “set to hit the US market at the beginning of 2014,” according to the company. » I want to read more and receive info from Pretty Polly

Dreamgirl Catalog: New 2014/2015 Collection

Styles from Dreamgirl’s new “Club Separates” collection.

Dreamgirl has just publlshed its 2014/2015 Collection catalog, a 268 page monster, encased in a snakeskin cover with a cut-out peep hole that reveals a model in a strappy mesh and gold chain fringe bra and thong set. » I want to read more and receive info from Dreamgirl

Anita Adds New Pastel Colors to Popular Lines

German lingerie maker Anita International has expanded the colorways for its popular Rosa Faia division for spring 2014, adding two feminine pastel shades to existing lines: Orchid for its Lace Rose range and Soft Aqua for its Scarlett range. » I want to read more and receive info from Anita

Sharon Stone Wears Affinitas Bra in Tatler

Actress Sharon Stone appeared in the November 2013 issue of Russian fashion magazine Tatler wearing a bra from Affinitas Intimates’ bridal line, according to the wholesaler. » I want to read more and receive info from Affinitas

Esty Lingerie’s 2013 Design Contest Winner

Bristol, U.K.-based intimate apparel retailer Esty Lingerie announced the winner of its third annual lingerie design competition, which was based around flower-inspired designs. » I want to read more and receive info from Esty

MareDiModa Reports Uptick In Show Visitors

The 12th annual MareDiModa, the international swimwear, beachwear and lingerie fabrics and accessories festival in Cannes, France, reported a 3 percent uptick in visitors during its run on Nov. 5-7, 2013, at the Palais des Festivals. » I want to read more and receive info from MareDiModa

Easton Picked To Sell Aubade In U.S. Market

Aubade signed this month a “long term,” and “exclusive” distribution agreement for the U.S. with Easton International, the powerhouse sales organization, according to Easton owner Russ Klein. » I want to read more and receive info from Easton

Samantha Chang: Trunk Show at Lille Boutique

A design shown on the Samantha Chang website

Lingerie designer Samantha Chang will have a trunk show at Portland’s Lille Boutique on Friday, December 13, 2013 from 5pm to 8pm according to the retailer. » I want to read more and receive info from Samantha Chang

Elila: Jungle Collection For Full Figure Women

Elila has had a successful launch to its new “Jungle Collection” of intimates, specifically designed for full figure women, created using a “unique leopard jacquard” fabric. “We all feel sexy in animal prints...but this style arose from a desire to create a feminine style with a high level of support,” explained, Ellen Jacobson, its creator and owner of the brand. » I want to read more and receive info from Elila

Femmy’s To The Bay, Lord & Taylor, Delta

The Under Fashion Club Femmy 2014 gala on February 4 will honor the Hudson’s Bay Company, Lord & Taylor, Delta Galil Industries, Ltd and Iluna USA LLC. In addition, an “Innovation Award” will go to Jockey International, Inc., a “Lifetime Achievement Award” will go to Seth Morris, and the “President’s Award” will go to Roslyn Harte. » I want to read more and receive info from Under Fashion Club

Victoria’s Secret Show: Swift and a $10M Bra

Performances by Taylor Swift and a walk down the runway by a model wearing a $10 million bra are scheduled for “The Victoria’s Secret Fashion Show,” Tuesday, Dec. 10th on CBS. The show, which airs 10 to 11PM, ET/PT, will also include vocal artists Fall Out Boy, A Great Big World and Neon Jungle, as well as many of the retailer’s lingerie models, including Adriana Lima, Alessandra Ambrosio, Lily Aldridge, Candice Swanepoel, Lindsay Ellingson, Karlie Kloss, Doutzen Kroes and Behati Prinsloo. » I want to read more and receive info from Victorias Secret

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