• Lingerie-Inspired
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• Debut
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• Unico: Explorers collection
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• Clear Lowback Converter 2
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• Bling Straps. Style# BQ561.
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• Looks from the Victoria’s Secret annual runway show.
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latest from wholesale lingerie news

Fashion Forms Expands Consumer Ad Campaign

Fashion Forms continues to advertise its products prominently to consumers, with advertisements recently appearing in such publications as InStyle, OK! and Star. The program is significant in that the firm is one of a relative few intimate apparel makers advertising aggressively to consumers. » I want to read more and receive info from Fashion Forms

Kokeshii: Hand-Making Intimate Apparel in NY

“Dress up your daydreams” is Kokeshii designer Samantha Tharler’s mission statement, and her new, handmade intimate apparel collection certainly helps to do just that, combining contrasting colors, unique surface design techniques and feminine embellishments to create one-of-a-kind looks. » I want to read more and receive info from Kokeshii

Dreamgirl Catalog: New 2014/2015 Collection

Dreamgirl has just publlshed its 2014/2015 Collection catalog, a 268 page monster, encased in a snakeskin cover with a cut-out peep hole that reveals a model in a strappy mesh and gold chain fringe bra and thong set. » I want to read more and receive info from Dreamgirl

Anita Adds New Pastel Colors to Popular Lines

German lingerie maker Anita International has expanded the colorways for its popular Rosa Faia division for spring 2014, adding two feminine pastel shades to existing lines: Orchid for its Lace Rose range and Soft Aqua for its Scarlett range. » I want to read more and receive info from Anita

Esty Lingerie’s 2013 Design Contest Winner

Bristol, U.K.-based intimate apparel retailer Esty Lingerie announced the winner of its third annual lingerie design competition, which was based around flower-inspired designs. » I want to read more and receive info from Esty

Easton Picked To Sell Aubade In U.S. Market

Aubade signed this month a “long term,” and “exclusive” distribution agreement for the U.S. with Easton International, the powerhouse sales organization, according to Easton owner Russ Klein. » I want to read more and receive info from Easton

Samantha Chang: Trunk Show at Lille Boutique

Lingerie designer Samantha Chang will have a trunk show at Portland’s Lille Boutique on Friday, December 13, 2013 from 5pm to 8pm according to the retailer. » I want to read more and receive info from Samantha Chang

Femmy’s To The Bay, Lord & Taylor, Delta

The Under Fashion Club Femmy 2014 gala on February 4 will honor the Hudson’s Bay Company, Lord & Taylor, Delta Galil Industries, Ltd and Iluna USA LLC. In addition, an “Innovation Award” will go to Jockey International, Inc., a “Lifetime Achievement Award” will go to Seth Morris, and the “President’s Award” will go to Roslyn Harte. » I want to read more and receive info from Under Fashion Club

Victoria’s Secret Show: Swift and a $10M Bra

Performances by Taylor Swift and a walk down the runway by a model wearing a $10 million bra are scheduled for “The Victoria’s Secret Fashion Show,” Tuesday, Dec. 10th on CBS. The show, which airs 10 to 11PM, ET/PT, will also include vocal artists Fall Out Boy, A Great Big World and Neon Jungle, as well as many of the retailer’s lingerie models, including Adriana Lima, Alessandra Ambrosio, Lily Aldridge, Candice Swanepoel, Lindsay Ellingson, Karlie Kloss, Doutzen Kroes and Behati Prinsloo. » I want to read more and receive info from Victorias Secret

Cosabella Creates New Collection With IntiMint

Cosabella has created an “exclusive” new collection of lingerie, sleepwear, active-wear and swim wear for IntiMint, the online intimates retailer. While a press release from the retailer Monday stated “The entire IntiMint by Cosabella collection...will launch February 2014” many items are already available for sale online. » I want to read more and receive info from Cosabella

Explaining Anita’s Dramatic Growth in U.S.

BODY publisher Nick Monjo asked Anita’s Steven Bernstein about the German company’s steady expansion in the U.S. market in recent years. » I want to read more and receive info from Anita

Rachel Zoe Featured in New Jockey Campaign

Jockey International has partnered with celebrity stylist and television personality Rachel Zoe for its new marketing campaign, “Redefining Comfort,” challenging the perception that comfortable underwear can’t be fashionable. » I want to read more and receive info from Jockey

Dentelle etc… Unveils New Styles for 2014

U.K. lingerie brand Dentelle etc… has unveiled romantic yet daring new looks for its spring/summer 2014 collection, a mix of fashion-forward and classic silhouettes for modern women. » I want to read more and receive info from Dentelle

Sapphire Bliss: Debut Line, 1920’s Inspiration

For her first collection, New York City-based designer Stephanie Chen drew from 1920s-inspired elegance and sophistication to create Sapphire Bliss, a luxury brand designed for confident, independent women. » I want to read more and receive info from Sapphire Bliss

Maidenform Expanding ’Comfort Devotion’ Line

Maidenform, now a division of HanesBrands, is expanding upon the “Comfort Devotion” collection it introduced earlier this year, now launching what it calls “the next generation of comfort with the Comfort Devotion Reimagined collection” which, according to a spokesperson includes “new styles in shapewear, bras and panties.” » I want to read more and receive info from Maidenform

Fashion Forms Shipping ’No Slip Strapless Bra’

Fashion Forms is now “shipping to select retailers” its recently introduced No Slip Strapless Bra, according to Heather Rubio of the firm. She predicted that it “will be introduced to all by end of the year.” » I want to read more and receive info from Fashion Forms

Survey: Stores Against Brands Selling Direct

A recent survey by one shapewear maker shows that while many wholesalers are now selling directly to consumers, an overwhelming majority of the retailers questioned believe emphatically that it is important that wholesalers do not sell directly to consumers and that the practice negatively affects their businesses. » I want to read more and receive info from Julie France

Elder Comments About Benefits Of GO2BRAS

Connie Elder founded Lipo in a Box in 2001 and soon after went on to launch its sister brand, GO2BRAS. In 2012 she sold both to Dana-co, but remains as spokesperson for the brands as well the on-air sales person for the lines on the QVC Shopping Channel. We interviewed her recently about the extensive bra line for larger busted women, styles of which range in retail price on the firm’s website from $18 to $39. » I want to read more and receive info from Dana-co

HanesBrands Closes Maidenform Acquisition

HanesBrands announced that it closed the acquisition of Maidenform Brands, Inc., the first week of October for approximately $583 million, in a transaction that was first announced last summer. In addition to Maidenform, Hanes takes over the company-owned intimates brands Flexees, Lilyette, Self Expressions and Sweet Nothings, as well as intimates under the licensed brands, Donna Karan and DKNY. » I want to read more and receive info from HanesBrands

Fantasy: Playmate of the Year Is Spokesmodel

Fantasy Lingerie has just hired Jaclyn Swedberg, the Playboy Playmate of the Year in 2012, as its “exclusive spokesmodel.” She appears in the company’s 2013 fall catalog which was distributed at the recent International Lingerie Show in Las Vegas and mailed nationally. » I want to read more and receive info from Fantasy Lingerie

Arensky: Brazilian Firm Serious About U.S.

Arensky is a four-year-old Brazilian lingerie and swimwear company that was recently purchased by Osvaldo Rossi and is taking steps that that prove it is becoming a viable choice for American retailers. There is now a U.S. office in Connecticut, and the firm has started exhibiting at trade shows, the most recent of which was CurveNV in Las Vegas. » I want to read more and receive info from Arensky

Bare Necessities: Buy Chantelle, Get $25 Back

Bare Necessities launched a special promotion with Chantelle in which “They’re giving their customers a $25 Rewards Cheque for every $100 Chantelle order which can be used on their next purchase,” according to the on-line retailer. In addition, the store is offering free shipping on the Chantelle order. The check can be used for purchase of any of over 200 brands in the store. » I want to read more and receive info from Bare Necessities

Karolina Laskowska Shows Exotic Collection

U.K.-based designer Karolina Laskowska has launched her autumn/winter 2013 collection, an array of couture looks and exotic fetish-inspired pieces made from rare and luxurious materials. » I want to read more and receive info from Karolina Laskowska

Victoria’s Secret Debuts ’The Closeup’ Bra

In late September, Victoria’s Secret unveiled the “The Closeup,” its newest push-up bra, featuring a wide side band to create a sleek, supportive shape. » I want to read more and receive info from Victorias Secret

Belgian La Fille d’O Expanding in America

High-end Belgian lingerie brand La Fille d’O is looking to break into U.S. boutiques with its functional, elegant collections that celebrate the shape of the female form. » I want to read more and receive info from La Fille Do

Classic Shortlettes Now In New Colors, Dots

Carrie Adorna, the creator of the CarrieRae Undersummers Shortlettes, has just added new colors including a black and white polka dot style (see photo this issue of BODY), along with matching camisoles, to its classic group. » I want to read more and receive info from Undersummers

Feu de Vénus Unveils New Lingerie Collection

Drawing on a love of mythology and fantasy as inspiration for a provocative new line of lingerie, Véronique Lapage has unveiled Feu de Vénus, an ultrasensual collection for discerning modern women. » I want to read more and receive info from Feu de Venus

Daisy Corsets Unveils ’Top Drawer’ Collection

Daisy Corsets, a wholesale corset manufacturer that offers more than 1,000 styles in a vast array of sizes, has unveiled Top Drawer, its newest premium collection. » I want to read more and receive info from Daisy Corsets

Victoria’s Secret Adds Several Stores In U.K.

U.S. lingerie giant has opened its doors outside of North America, opening multiple stores in the United Kingdom over the past several months, including a particularly luxurious flagship location on Bond Street. » I want to read more and receive info from Victoria’s Secret

Golyta Names Wells As Rep For Western States

Golyta Incorporated, has hired Wells Apparel Group as their sales representative for several western states for three of their brands: iCollection, Hauty and Tia Lyn. » I want to read more and receive info from Golyta

2013 Victoria’s Secret Fashion Show Dec. 10th

This year’s Victoria’s Secret fashion show will again be on CBS, scheduled for Tuesday, Dec. 10 (10:00-11:00 PM, ET/PT). If the costume renderings posted by the company are any indication, expect another Vegas-showgirl-style extravaganza. » I want to read more and receive info from Victoria’s Secret

Coobie Launches New Bras & Envy Legwear

Building on the increasing success of its seamless bras, Coobie has dramatically expanded, adding both new bra styles and launching an extensive new leg wear division. The result is an emerging, moderately-priced “comfort brand” that spans several categories of apparel. » I want to read more and receive info from Coobie

Aphrodite’s Intimates: René Rofé Web Promo

Aphrodite’s Intimates, a leading online retailer of lingerie, adult toys and novelties, recently announced the launch of a campaign to promote René Rofé’s lines of sexy intimate apparel and outerwear brands. » I want to read more and receive info from Rene Rofe

Penelope Cruz Designs For Agent Provocateur

Film star and renowned beauty Penelope Cruz and her sister Monica Cruz have collaborated with Agent Provocateur to release L’Agent by Agent Provocateur, a lingerie collection that is both playful and exotically sexy. » I want to read more and receive info from Agent Provocateur

La Perla Opens Latest Boutique In Honolulu

La Perla has just opened a new boutique in Honolulu at the Ala Moana Center, a luxury shopping venue. » I want to read more and receive info from La Perla

First Look: Espiral’s ‘Fall In Love’ Collection

Espiral is about to mail its annual “Fall in Love” catalog containing its special holiday and Valentine’s collection. Included are lingerie, playful sleepwear costumes and holiday dresses. » I want to read more and receive info from Espiral

Previous Biatta Owner Introduces Contorno

Danny Golshan, at one time one of the owners of the now defunct Biatta, has just launched a new collection of lingerie, shapewear and dresses: Contorno. » I want to read more and receive info from Contorno