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latest from wholesale lingerie news

Pepper: New Bras For Small Breasted Women


Pepper, the new company that claims it is “the first brand to design products specifically for women with small boobs,” is now interested in “working with select retailers” to expand its distribution. » I want to read more and receive info from Pepper

Ewa Bień: Colorful Brand Coming To Curve


Ewa Bień is an established Polish brand that will be exhibiting for the first time at the New York Curve show later this month. » I want to read more and receive info from Ewa Bień

Ajour Lingerie Bringing 2 New Brands To Curve

Ajour’s new Bretelle lingerie and V&T sock lines.

Ajour has two new brands, a lingerie label, Bretelle, and V&T, a sock line. All three will be exhibiting at the upcoming Curve show in New York. » I want to read more and receive info from Ajour

Victoria’s Secret, Pink January Comps Fell 1%

Pink’s GRL PWR styles.

Victoria’s Secret and Pink January store and direct comparable sales in the U.S. and Canada fell 1%. Comparable store sales alone, for the two brands, fell 8%. » I want to read more and receive info from Victoria’s Secret

Jessica Cheung Has New Duties At BL Intimates

Jessica Cheung has been named corporate account and ecomm manager at BL Intimates. Based in Montreal, and in business for over 20 years, the firm specializes in intimate apparel, hosiery and activewear with distribution centers in both the U.S. and Canada. » I want to read more and receive info from BL Intimates

NuBra Adds Innovative New Straps For Its Bras


NuBra, a leader in the development of the adhesive bra, has introduced innovative straps that provide new ways to wear its bras. » I want to read more and receive info from NuBra

Seven ‘Til Midnight Bought By J&V Apparel


Seven ‘Til Midnight (STM), the California intimate apparel wholesaler, was acquired earlier this month by J&V Apparel, Inc., a firm that was itself established in December, 2018. » I want to read more and receive info from Seven ‘Til Midnight

Me Seduce: Exhibiting For First Time In U.S.

Swim and lingerie designs from Me Seduce

Me Seduce is a relatively new Polish brand, exhibiting for the first time in the U.S., and bringing its strappy, sexy collections to both the New York and Las Vegas Curve shows later this month. » I want to read more and receive info from Me Seduce

Forever Group Coming To New York Curve


The Forever Group is a Canadian intimate apparel solutions products company that focuses on smaller specialty stores with a collection of products that include one particularly interesting and unique item. » I want to read more and receive info from The Forever Group

Music Legs Just Joined NILS Exhibitor List

The New International Lingerie Show (NILS) has just added Music Legs to the list of exhibitors for its upcoming show, according to the event’s Tim McNamara. » I want to read more and receive info from The New International Lingerie Show

Harder To Sell Lingerie? It’s The VSM Effect

Wondering why it seems harder to sell lingerie than in previous years? Dealing with customers who want more for less? Considered the VSM effect. » I want to read more and receive info from Victoria’s Secret

Designer Hidi Lee Joins Dreamgirl International

Hidi Lee has joined Dreamgirl International as vice president of private label design, CEO Barry Revzen told BODY. » I want to read more and receive info from Dreamgirl

‘Soma Is Strong’ But Will Close More Doors

Chico’s FAS, Inc., the parent company to the Soma intimates brand as well as the Chico’s and White House Black Market apparel labels, announced it will “close at least 250 stores in the U.S. over a three-year period,” including an unspecified number of its lingerie shops. » I want to read more and receive info from Soma

Dreamgirl: Gihan Gabor Added To Sales Team

Dreamgirl International has named Gihan Gabor vice president of business development, responsible for working with mainstream and department stores, on both the company’s branded and private label programs. » I want to read more and receive info from Dreamgirl

Progress Report From Dreamgirl’s New CEO


Barry Revzen took over as the CEO of Dreamgirl a little over a year ago with the mission to make a number of changes to the operation. In this interview, BODY publisher Nick Monjo asked how the process has been going. » I want to read more and receive info from Dreamgirl

Shapeez Readies Launch Of Comfeez Bralette


In early 2019 Shapeez will introduce to retailers and consumers its Comfeez bralette, a wire-free design with years in development, which can be used with or without foam cups. » I want to read more and receive info from Shapeez

Axami Spring 2019: ‘Miami Vibe’ Collection


Axami’s 2019 spring collection includes many new “lace motifs, patterned bras and panties,” and features a group called Miami Vibe, with both tropical and ocean references. » I want to read more and receive info from Axami

Dominique Has Added Two New Styles For ‘19

Dominique’s new Lena minimizer and Nanette nursing bra.

Dominique is offering two new styles for 2019. “The first is the Nanette (our first nursing bra). And second is the Lena (lace minimizer),” according to Michael Chernoff, CEO. » I want to read more and receive info from Dominique

Atelier Amour: ‘Erotic-Chic Lingerie’ At Curve


Atelier Amour, a relatively new, sexier French brand will be coming to Curve in New York in February. The company has exhibited at European lingerie shows (Paris and Dessous London) in the past, but this is its first in the U.S. » I want to read more and receive info from Atelier Amour

Montelle In Partnership With Rya Collection


Montelle Intimates, the Montreal-based producer, announced a new partnership with Rya Collection, a line of “ethereal lingerie and sleepwear for women,” created by Flora Backer. » I want to read more and receive info from Rya Collection

Parfait To Open Retail Shops In India In 2019


Parfait Lingerie is about to open two of its own retail shops in India, one in Mumbai, the other in New Delhi, both offering only the company’s branded intimates. » I want to read more and receive info from Parfait

Aerie Comparable Sales Jump 32% In Quarter

An image from the Aerie website.

Aerie comparable sales jumped 32% in the quarter ended November 3rd, which came on top of a 19% comp sales jump in the same three months last year. » I want to read more and receive info from Aerie

‘Kinky Korner’ Coming To Las Vegas Curve

The Kinky Korner will be a new section, focused on sexier brands, at the Curve show in Las Vegas at the Mandalay Bay Convention Center, February 5 through 7, 2019. » I want to read more and receive info from Curve

November Comps +2% At Victoria’s Secret

Combined November store and direct comparable sales increased 2% at Victoria’s Secret and Pink in the U.S. and Canada, perhaps heralding a modest turnaround. Last month the comps were flat. Last November they were down 6%. » I want to read more and receive info from Victoria’s Secret

Le Petit Trou Coming To New York Curve Show


Le Petit Trou, an established Polish brand, will be exhibiting at the upcoming Curve show in New York in February, its first trade show in the U.S. » I want to read more and receive info from Le Petit Trou

So, Just How Big, Actually, Is ThirdLove?

In mid-October Forbes named ThirdLove to its “Next Billion-Dollar Startups 2018” list, estimating its 2018 sales at $160 million, calculating the amount of start-up capital raised at $30 million and stating the intimates brand now represents “1% of the market.” » I want to read more and receive info from ThirdLove

Soma Comparable Sales Reverse, Up 2.4% In Q3

Comparable sales at Soma reversed direction and headed 2.4% higher in the third quarter. The brand had previously posted negative comps for five quarters in a row. » I want to read more and receive info from Soma

Promotions Help Raise Crisscross Brand Appeal

Jean Criss, center, with models wearing Crisscross styles.

Jean Criss, the founder of Crisscross Intimates, continues to promote at important media and celebrity events, raising consumer awareness and demand, and making her products the more profitable choice for retailers. » I want to read more and receive info from Crisscross Intimates

VS Zings ThirdLove And Zak Zaps Back

Heidi Zak, co-founder of Third Love, was so upset by a recent interview (in which a Victoria’s Secret’s executive discussed the company’s famous fashion show) that she took out ads in November in the New York Times (one a full page) to protest. » I want to read more and receive info from ThirdLove

‘Everything Is On Table’ At Victoria’s Secret

As expected, L Brands reported its first quarterly loss in over a decade, citing, among other things, an “$80.9 million non-cash impairment charge related to certain Victoria’s Secret store assets.” » I want to read more and receive info from Victoria’s Secret

How Va Bien Survived Hurricane Maria

Over a year ago, Hurricane Maria hit Puerto Rico, home to Va Bien, an important shapewear and intimates firm, that happens to be based on the island. Creative Director Gregory Gimble, son of the founders Marianne and Richard Gimble, described the situation in this message to BODY. » I want to read more and receive info from Va Bien

Correct NuBra Ad Has Current Company Logo


Due to a computer breakdown, the November ad for NuBra was replaced by an older version in the printed copies of BODY Magazine. » I want to read more and receive info from NuBra

Gwen Harper Named Panache VP Sales, N.A.

Panache has named Gwen Harper as its vice president of sales for its North American team. » I want to read more and receive info from Panache

Changewear Introduces Samantha Collection


Changewear, the lingerie company with a patented concept that allows women to quickly alter the look of their bra with changeable, colored cup inserts, has introduced its new Samantha Collection. » I want to read more and receive info from Changewear

Suddz, Nippeez Now Available To Retailers


Shapeez has just made two new products available to retailers: Suddz intimate apparel and activewear wash and Nippeez non-adhesive, petal-shaped nipple covers with tapered edges. » I want to read more and receive info from Shapeez

Walmart Declares Bare Necessities Acquisition


Walmart closed a deal to acquire Bare Necessities on Friday, October 12. Terms were not disclosed. » I want to read more and receive info from Walmart

Lingerie Giant Triumph Sells Journelle Stores

Triumph has just sold its majority stake in the Journelle stores, which it has controlled since 2012, to a mystery buyer. Journelle currently has four locations, three in New York and one in Chicago. A Los Angeles location, opened in 2017, was recently closed. » I want to read more and receive info from Triumph

Adore Me: Online In China, More U.S. Stores

The first 1000 square foot Adore Me store on Staten Island

Adore Me has begun selling online in China, while at the same time moving ahead with brick and mortar stores in the U.S. » I want to read more and receive info from Adore Me

Tefron’s Q2 Sales Jump 30%, Earns $1 Million

Style shown on the Tefron website.

Tefron Ltd.’s sales jumped 30% in its second quarter, rising to $41.8 million from $32.1 million last year. Meanwhile, the company earned $1.0 million in the three months ended June 20, 2018, compared to a loss of $694,000 in the same period last year. » I want to read more and receive info from Tefron

AFR Finds Success In The Private Label Arena

Examples of Parisa lingerie and A. Ché swimwear.

Starting in the early 1990’s, retailers and consumers came to know Parisa as a lingerie brand that delivered a series of technological innovations in bras, as well as the latest in fashion. More recently, the company behind that brand, AFR Apparel International, launched a premium swim brand, A. Ché, with similar results. » I want to read more and receive info from Parisa

New ‘Sugar Candy’: A Growing Piece Of Cake

Left, Sugar Candy - Crush, right Sugar Candy - Original

“Very quickly, Sugar Candy has contributed to becoming about 30% of Cake Lingerie’s revenue,” declared Keith Hyams, director the Australian brand with a global presence. » I want to read more and receive info from Sugar Candy

Natori Launches New Advertising Campaign

The Natori Company has launched a “new nationwide #MyNatori campaign” that it describes as “a nod to the brand’s more than forty-year commitment to honoring its own international origins, while celebrating the diverse backgrounds, ages, body shapes and sizes of its customers.” » I want to read more and receive info from Natori

Daisy Introduces New ‘Curvy Corset’ Styles


Daisy Corsets has just expanded its already large assortment of styles with its new Curvy Corset Collection. » I want to read more and receive info from Daisy Corsets

Van De Velde Sales Fall 3.9%; Profits Drop 25%

Marie Jo lingerie.

Van de Velde reported its sales fell 3.9% in the first half, while net profit plunged 25% as the company spent heavily on information and communications technology (ICT) and “eCommerce functionalities.” It said it expect these trends to extend to the full year. » I want to read more and receive info from Van de Velde

Victoria’s Secret, Pink August Comp Sales -5%

Examples of Pink’s new Date Bra.

Victoria’s Secret and Pink August comparable store and direct sales in the U.S. and Canada dropped 5%. Store sales alone, without benefit of the rising online and catalog business, were down 9%. » I want to read more and receive info from Victoria’s Secret

Fashion Forms: Big Ads On Manhattan Busses


Fashion Forms, the adhesive bra and solutions product specialist, has again demonstrated its continuing commitment to enhancing its products for its retailers with a dramatic bus advertising campaign. » I want to read more and receive info from Fashion Forms

Hanes Innerwear Sales -3.4%, Profit -10.4%

Hanesbrands Innerwear “net segment sales” in the second quarter fell 3.4% while Innerwear “segment operating profit” fell 10.4%. » I want to read more and receive info from Hanesbrands

Q2 Comparable Sales Down 0.9% At Soma

Soma’s new Enbliss Wireless Bra and Wireless Bralette.

Comparable store sales at Soma, the lingerie division of Chico’s FAS, continue to drop. They were down 0.9% in the most recent quarter, and for the first six months of this year they are down 3.2%. » I want to read more and receive info from Soma

Shapeez Introduces ‘The Virtual Trunk Show’

The Shapeez Ultimate bra.

The Virtual Trunk Show is a new retail promotional concept from Shapeez that “has been generating great results from our stores,” declared co-owner David Berner. » I want to read more and receive info from Shapeez

VS, Pink Q2 Sales +5%; Hauk New Pink CEO

Examples of the new Sexy Illusions and T-shirt bras from Victoria’s Secret

Overall sales at Victoria’s Secret and Pink rose modestly in the second quarter, while comparable sales declined for the two labels. Meanwhile, a second print catalog mailing was reported for the former brand, and a new CEO for the latter. » I want to read more and receive info from Victoria’s Secret


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