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latest from wholesale lingerie news

Victoria’s Secret, Pink November Comps +4%

Victoria’s Secret “Dream Angels Wicked” metallic lace bodysuit and metallic high-neck bra, part of the focus for December.

Victoria’s Secret and Pink North American and U.K. comparable company-owned store sales rose 4% in November. When the direct business is added in for those areas, the increase was 5%. » I want to read more and receive info from Victoria’s Secret

Peekay: Cancels IPO, Announces Resignations

Peekay Boutiques, in multiple filings with the SEC before Thanksgiving, reported that it was not going forward with a public offering of its stock, that it might undertake a private sale, that the person who had served as its CFO, treasurer and secretary was resigning, that its accounting firm had resigned and that it had terminated its VP of marketing and visual merchandising. » I want to read more and receive info from Peekay Boutiques

Soma Store Comps Up 0.4% In Third Quarter

Comparable store sales at Soma rose 0.4% in the three months ended October 29th, the 29th increase in the last 30 quarters for the lingerie division of Chico’s FAS. The retailer also confirmed it still plans to open eight or nine new lingerie stores this year. » I want to read more and receive info from Soma

Lady Gaga Will Perform On VS Fashion Show

Lady Gaga, as well as Bruno Mars and The Weeknd will all perform on The Victoria’s Secret Fashion Show, filming for the first time in Paris, to be broadcast Monday, December 5 (10:00-11:00 PM, ET/PT) on CBS. » I want to read more and receive info from Victoria’s Secret

Operating Income At Victoria’s Secret -22%

Victoria’s Secret and Pink North American operating income fell 22% in the third quarter to $163.9 million (down from $210.9 million in the same period last year), as sales rose to $1.584 billion, compared to $1.568 billion. » I want to read more and receive info from Victoria’s Secret

Undie Couture: Growing Its Bralettes Collection

Two styles of Undie Couture bralettes

Total Stockroom, parent company to Coobie bras, has been finding success with its new collection of Undie Couture lace bralettes. It already offers three styles and will be “adding more in the near future.” » I want to read more and receive info from Total Stockroom

Peekay: More Losses, Actively Seeks Buyer

Peekay Boutiques, the adult novelties and intimates retailer, lost $1.624 million on sales of $9.548 million during the three months ended September 30, considerably less than the $2.266 million it lost in the same period last year on slightly higher sales of $9.684 million. » I want to read more and receive info from Peekay Boutiques

’Altitude’ Lists April Show Rates, Schedule

The new Altitude Intimates show, presented by the Lingerie Industry Association (LIA), will feature both $2000 (5’ x 10’) and $4000 (10’ x 10’) booths, as well as hard walls included in the package. Significantly, the simple booth layout will mean “no drayage fee” for exhibitors, according to management. » I want to read more and receive info from Altitude Intimates

Nasty Gal Bankruptcy Hits Intimates Firms

For Love And Lemons for sale on the Nasty Gal website.

When Nasty Gal, the prominent fashion retailer, filed for Chapter 11 bankruptcy protection last week, more than two dozen firms involved in intimate apparel were affected. » I want to read more and receive info from Nasty Gal

Victoria’s Secret, Pink October Sales Dip 1%

Two new bras in the “Beautiful by Victoria’s Secret” collection.

Victoria’s Secret and Pink comparable store sales in North America fell 1% in October and 2% in the fiscal third quarter ended October 29, 2016. When the direct business for both brands was added in, sales fell 2% in October and 1% in the third quarter. » I want to read more and receive info from Victoria’s Secret

Adore Me Selling At Lord & Taylor 5th Ave.


Adore Me, the online lingerie retailer, has begun selling its brand at Lord & Taylor’s Fifth Avenue Manhattan location as well as on LordandTaylor.com. Styles are priced at $39 to $49 for a bra and $11 for a panty. » I want to read more and receive info from Adore Me

Lela Rose Intimates Line Debuts At Lane Bryant


Lela Rose, the American ready-to-wear and bridal designer has just debuted “her first-ever intimate apparel collection in select Lane Bryant stores and on the brand’s website,” according to the retailer » I want to read more and receive info from Lane Bryant

Victoria’s Secret Fashion Show: Made In Paris

“The Victoria’s Secret Fashion Show” will be created this year in Paris for the first time, and will be broadcast December 5th (10:00-11:00 PM, ET/PT) on CBS. » I want to read more and receive info from Victoria’s Secret

Secrets To NightLift’s Growing Following


Since its creation a short time ago by a Beverly Hills plastic surgeon, as the “first and only sleepwear collection specifically designed to protect the breasts and décolletage during sleep,” the NightLift sleep bra has been gaining a growing and enthusiastic following. » I want to read more and receive info from NightLift

Exquisite Form: Success With Posture Bras

BL Intimates reported success with the “posture bras” contained in the Exquisite Form collection it offers in the U.S. and Canada. » I want to read more and receive info from BL Intimates

ILS Expects Two Dozen New Brands In April ’17

“We are very happy at this stage,” declared Jeff Yunis, owner of the International Lingerie Show (ILS), as he discussed the upcoming, April 3-5, 2017 edition of his event in Las Vegas. “We know the companies who are coming back, and we have already signed eight new exhibitors.” » I want to read more and receive info from International Lingerie Show

Mapalé Mailing Bigger Holiday/2017 Catalog

New catalog cover, left, and a style from the Nude Touch collection.

Mapalé is about to mail to the industry a greatly expanded fall, Christmas 2016 and Valentine’s 2017 catalog supplement. It is up from about 30 pages last year to about 125 this year. » I want to read more and receive info from Mapalé

Wilderness Dreams: New Aqua Line, Catalog


Wilderness Dreams, the lingerie and swim brand that utilizes authentic camouflage patterns in its styles, has just begun shipping a new collection: Mossy Oak Break-Up COUNTRY/Aqua lingerie. » I want to read more and receive info from Wilderness Dreams

Pink, Victoria’s Secret Store Sales Drop 2%

Two of the new Pink active bras, a focus for the brand in October.

September sales dropped 2% at comparable Victoria’s Secret and Pink stores in North America. When the direct business for the two brands is added in, the results were flat to the same month last year. » I want to read more and receive info from Victoria’s Secret

New Las Vegas Lingerie Trade Show Announced

Altitude Intimates is a new Las Vegas lingerie trade show, launching April 3 and 4, 2017, sponsored by the newly formed Lingerie Industry Association (LIA). The event will be held in the Celebrity Ballroom of the Planet Hollywood Resort and Casino. » I want to read more and receive info from Altitude Intimates

Exquisite Form Expands Across Puerto Rico

Examples of the new Exquisite Form billboards seen in Puerto Rico.

BL Intimates has been successfully expanding its Exquisite Form business in Puerto Rico in recent years, and now hopes to be able to soon double its sales on the island. » I want to read more and receive info from BL Intimates

New Oksana Padded Bra From Fit Fully Yours


Fit Fully Yours has a new, bra, Oksana Padded, that features a three part padded cup with under-wire. The Canadian firm focuses on “exceptional fit and quality at a fair price,” offering a wide range of sizes from 30A to 46J. » I want to read more and receive info from Fit Fully Yours

Parfait’s New Marketing: # morepowHERful

Parfait, the sister brand to Affinitas, has launched a number of interesting marketing campaigns recently, all focused on the theme: #morepowHERful. The latest release had extensive impact. » I want to read more and receive info from Parfait

Royce Adds New Post-Op Style: English Rose

Royce Lingerie has added a new post operative mastectomy bra for autumn/winter 2016, English Rose. It joins an extensive collection of post-op and other wire-free bras from the company. » I want to read more and receive info from Royce Lingerie

PVH: Q2 Sales Up 4.5%, Income Down 11.4%

Calvin Klein seamless logo underwear.

PVH second quarter sales rose 4.5% while net income fell 11.4%. Emanuel Chirico, chairman and CEO complained, “we continue to be pressured by weakness in traffic and consumer spending trends at our Tommy Hilfiger and Calvin Klein U.S. stores located in international tourist locations.” » I want to read more and receive info from PVH

Rigby & Peller Closes 2 Shops, Only 10 Remain

Rigby & Peller says it will put more focus on its online sales in the U.S.

Rigby & Peller has closed two more stores, one in The Galleria mall in Houston, Texas, the other in the South Coast Plaza mall in Costa Mesa, California, dropping to just 10 locations in the U.S. » I want to read more and receive info from Van de Velde

Fashion Forms Videos Expected To Boost Sales

Fashion Forms New York City bus ads from earlier this summer.

The launch of a series of instructional videos on how to use about 30 of its intimate apparel solutions products, as well as a bold new advertising program for the streets and subways of New York City, are some up the latest news items from Fashion Forms. » I want to read more and receive info from Fashion Forms

Victoria’s Secret, Pink August Comps Drop 2%

September focus: Victoria’s Secret bralettes and Pink yoga attire.

Victoria’s Secret and Pink comparable store sales in North America fell by 2% in August. When the direct business is added in, the numbers were flat compared to last August. » I want to read more and receive info from L Brands

Soma: Sales Rise, More Stores To Open Soon

The Enticing Lift balconet bra was a successful launch for Soma in the second quarter.

Soma, the intimate apparel chain, reported a 0.7% comparable store sales gain for the 13 weeks ended July 30, 2016. » I want to read more and receive info from Soma

L Brands Execs Explain New Lingerie Strategies


L Brands executives faced extensive questioning from analysts about plans for the company’s lingerie brands during the conference call to discuss its second quarter results. Far less attention was given to the company’s other main business, Bath & Beauty Works. » I want to read more and receive info from Victoria’s Secret

Four La Senza Stores Opening Soon In U.S.


The opening of at least the first four La Senza lingerie stores in the U.S. is close at hand, with two located in seperate malls in Columbus, Ohio and one each in malls in Merrillville, Indiana and Orland Park, Illinois. » I want to read more and receive info from La Senza

Aerie Q2 Sales Up 24%; Plans Even More Stores

While it has become fashionable for many brands and retailers to complain about how tough the intimate apparel business is today, one company is making it seem way to easy. » I want to read more and receive info from Aerie

Peekay Q2 Sales Fell 3%, Losses Jumped 14%

Peekay Boutiques second quarter sales fell 3% to $9.22 million while its loss for the period rose by 14% to $2.04 million. » I want to read more and receive info from Peekay Boutiques

ILS Moving To Westgate In Vegas April 2017

The International Lingerie Show is moving to the Westgate Hotel (formerly the Las Vegas Hilton) for its April 3-5, 2017 event. » I want to read more and receive info from International Lingerie Show

Naked Brand Group Names New Sales Execs

Naked Brand Group announced a new sales team in the wake of the departure, at the end of July, of Carlos Serra, vice president of sales and merchandising. He had been with the company since its relaunch in mid-2014. » I want to read more and receive info from Naked Brand Group

Elle Mcpherson: New Lingerie Arriving Soon

A whole new collection of Elle Macpherson lingerie is finally about to hit the market in the U.S., with a promotional campaign expected shortly after the summer Olympics end. » I want to read more and receive info from Elle Macpherson

Victoria’s Secret, Pink July Store Sales Dip 1%

July sales dropped 1% for Victoria’s Secret and Pink comparable stores in North America. When the direct business for two brands is added in, combined sales were about the same as last July. » I want to read more and receive info from Victoria’s Secret

Naked: Serra Exiting As VP Sales, Merchandising

Serra (far right, next to Carole Hochman) in a team photo from the Naked website.

Carlos Serra is exiting his position as vice president of sales and merchandising at Naked Brand Group, the company reported in filings with the SEC. His departure is effective as of July 31. » I want to read more and receive info from Naked Brand Group

Escanté: New Holiday, Valentine’s Catalog

Images from Escanté, including the cover of the newest catalog.

Escanté has just completed its latest catalog, focusing on Holiday 2016 and Valentine’s 2017, and is shipping it to customers at the end of July. » I want to read more and receive info from Escanté

Mapalé Exhibiting At Surf Expo in September

Styles from Mapalé’s new active line.

Mapalé by Espiral announced it will be exhibiting at the Surf Expo Show in Orlando, Florida September 8 through 10, and reiterated that it will not be attending the International Lingerie Show (September 12 through 14) in Las Vegas. The latter information had previously been reported by BODY. » I want to read more and receive info from Mapalé by Espiral

UI Global Brands: New Name, Expanded Line


Urban Intimates has changed its corporate name to UI Global Brands and its intimates line to Inspire Psyche Terry. » I want to read more and receive info from UI Global Brands

France-Based Etam Had 4.9% Sales Drop In Q2

Second quarter sales at Etam Developpement, the France-based international lingerie and apparel retailer, fell by 4.9%. Though sales rose by 1.7% in Europe, sales fell by 21.7% in its China stores. » I want to read more and receive info from Etam

Texco: Cushion Comfort Hook & Eye Collection

Texco, a leader in premium hook and eye manufacturing, is emphasizing wearability and softness in its new Cushion Comfort Collection. » I want to read more and receive info from Texco

Thalia Sodi Intimates Exclusive to Macy’s


Macy’s has expanded its extensive Thalia Sodi apparel and accessories collection to include robes, chemises and pajamas, which are now available from the store. » I want to read more and receive info from Macy’s

Energy Exec Will Be New Van de Velde Chief

Van de Velde has named Erwin Van Laethem, a Belgian executive with about 27 years of experience exclusively in the energy industry, as its new CEO. » I want to read more and receive info from Van de Velde

ILS Has Signed ‘Two Dozen’ New Exhibitors

The International Lingerie Show (ILS) is moving past the loss of eight prominent brands that announced they would not be attending its upcoming event in September, and show owner Jeff Yunis stated he “expects two dozen new exhibitors,” as well as the vast majority of those that usually attend. » I want to read more and receive info from International Lingerie Show

‘Oriental Victoria’s Secret’ Seeking Partners

The Cosmo Lady website.

Cosmo Lady, a large producer and retailer of intimate apparel in China, that referred to itself as the “Oriental version of Victoria’s Secret,” has announced it “will venture to overseas markets to seek global business partners.” » I want to read more and receive info from Cosmo Lady

Details About Lingerie Industry Association

Plans for a trade group, the Lingerie Industry Association [LIA], are moving ahead, according to Eric Ehrens, who was, until recently, the president of sales and major account sales representative for Dreamgirl, and who still works in sales for that and other firms. » I want to read more and receive info from Lingerie Industry Association

Q-T Expanding Crème Bralée Brand Offerings

Q-T Intimates announced that its Crème Bralée Lingerie division has “now become a part of Q-T Intimates, along with the many other products under the Q-T umbrella,” according to a spokesperson. » I want to read more and receive info from Q-T Intimates

Many Lingerie Firms To Be At OffPrice Show

The Offprice Show (August 13-16) will again host a large number of intimate apparel, underwear and hosiery exhibitors. The event is held at the Sands Expo at the Venetian Hotel. » I want to read more and receive info from The Offprice Show


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