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latest from wholesale lingerie news

New From NuBra: The Push Up Plunge Bra


NuBra continues to improve and expand its collection of adhesive bras, now with the launch of style #L398, the Push Up Plunge. » I want to read more and receive info from NuBra

Posture Bras Important For Exquisite Form


Bras that help to improve the posture have been strong part of the Exquisite Form collection offered by BL Intimates (BLI). » I want to read more and receive info from BL Intimates

Dominique Intros Alana, Low Back, Strapless Bra


Dominique has introduced another longline bra, perfect for the bridal market as well as low back strapless dresses. » I want to read more and receive info from Dominique

Suddz Now On Website, Coming Soon To Stores


Shapeez, the company that offers an extensive collection of patented bras, has perfected its new Suddz Intimate Apparel Wash, is offering it on the company website, and plans to soon make the product available at its many retail locations. » I want to read more and receive info from Shapeez

Leilani Whitney Is Now President At Fantasy


Fantasy Lingerie managing director Leilani Whitney has been elevated to company president, succeeding company owner Scott Taylor, who will continue as CEO. » I want to read more and receive info from Fantasy Lingerie

VS, Pink Comp Sales Up For 3rd Month In Row

Driven by strong direct to consumer business, comparable sales for Victoria’s Secret and Pink rose 1% in North America after suffering a 13% decline last March. Store sales, however, were down for the month. » I want to read more and receive info from Victoria’s Secret

Altitude Show To Hold Seminars April 18th

During its show at the Paris Hotel in Las Vegas April 17 through 19, Altitude Intimates will hold a number of seminars, covering the subjects of online pricing, the effects of Amazon, intimate apparel intellectual property and lingerie fashion trends. » I want to read more and receive info from Altitude Intimates

LuminoGlow Adds New, Descriptive Packaging


LuminoGlow, recently introduced to stores in the U.S., has just added packaging for the collection, something retailers have requested. » I want to read more and receive info from LuminoGlow

Allure: April Launch For New ‘Adore By Allure’


Canada-based Allure Lingerie is launching a new line, Adore by Allure, which it describes as “intoxicating high fashion lingerie and nightwear,” at the upcoming Altitude Intimates trade show in Las Vegas. » I want to read more and receive info from Allure Lingerie

CLO Intimo: Still Going Strong After 15 Years


At the last New York Curve show we stopped by to admire the colorful lingerie at the CLO Intimo booth. We asked about new directions for the company, and about what seemed to be a sexier, more provocative feeling with the collection. » I want to read more and receive info from CLO Intimo

Interview: Rodrigo Cano Of EuroSkins Shapewear

Rodrigo Cano speaking with a customer at a trade show.

BODY publisher Nick Monjo conducted this interview with Rodrigo Cano, president of the Cano Group, the firm that produces EuroSkins shapewear and intimates as well as Eurotard dancewear. » I want to read more and receive info from Cano Group

Soma Comparable Sales Down 2.3% For Q4

Soma’s Vanishing Back Bra and Vanishing Edge Panty.

Comparable sales at Soma were down 2.3% in the 13 weeks ended January 27, 2018. They were also down 1.5%, for the 52 week period ending on that date. » I want to read more and receive info from Soma

Easton Named Agency For Fine Lines Australia


Fine Lines of Australia has named Easton International as the “exclusive agency managing this brand for the USA,” Easton owner Russ Klein told BODY. » I want to read more and receive info from Fine Lines of Australia

Brabar: New Teen Line From Wendy Herman


Brabar is a small new collection of “supportive bralettes specifically designed for petite and full busted teens with smaller bands, larger cups” according to founder Wendy Herman. » I want to read more and receive info from Brabar

Felina Names 3 New Sales Representatives

Felina has added three new reps. Neal Ferst at McPete Sales has the territory: NY, NJ, PA and New England. His contact info is: 212-213- 1330; 732-742-8999 (cell), 212-686-0159 (fax), neal@mcpeteinc.com. » I want to read more and receive info from Felina

More New Colors For Fit Fully Yours Bras

New colors at Fit Fully Your include Black, for the Serena group, and Blue in the Gloria collection.

Fit Fully Yours, the company that focuses on large cups, has added new colors and sizes to some of the bras in its existing collection. » I want to read more and receive info from Fit Fully Yours

Interview: Barry Revzen, New CEO At Dreamgirl

In a wide ranging series of discussions and emails, Barry Revzen, the new CEO at DG Brands, which produces Dreamgirl lingerie and costumes, described parts of the firm’s history, his background in the industry and an ambitious strategy for the company’s future. » I want to read more and receive info from Dreamgirl

Fitatti’s Unique ’Fashion Slimmer’ Technology


Fitatti, the recently launched shaping and slimming brand, not only offers a new way of catering to the needs of specialty stores, but also provides a unique approach to shapewear: the Fashion Slimmer process. » I want to read more and receive info from Fitatti

Dominique Showing New Styles At Curve

Dominique, a brand focused on the needs of the specialty retailer, will be bringing new styles to the upcoming Curve show in New York next week. These include lace and full figure versions of bras in its popular Aimee line. » I want to read more and receive info from Dominique

Coconut Grove First Quarter Sales Jump 95%

Examples of Maidenform sleepwear and a bra.

First quarter sales rocketed up 95% at Coconut Grove, the apparel division of iFabric Corporation. This follows a 97% jump in sales at the same division in the fiscal fourth quarter ended September 30, 2017. » I want to read more and receive info from iFabric

Hanes Buys Australian Retailer Bras N Things

The Bras N Things website.

Hanesbrands signed an agreement to acquire Bras N Things, a sexier retailer of intimate apparel with 170 shops across Australia, New Zealand and South Africa. » I want to read more and receive info from Bras N Things

Escanté: ‘2018 Story Of Romance, Chapter I’

One of Escanté’s new colors for 2018.

Escanté’s latest lingerie fashions can be found in its new “2018 Story of Romance, Chapter I Collection.” » I want to read more and receive info from Escanté

Fitatti: New Shapewear, New Way Of Selling It


Fitatti, a new shaping and slimming apparel label, based out of Los Angeles, has just launched! » I want to read more and receive info from Fitatti

Texco: Supplier of the Year At 2018 Femmy’s

Texco, a leading global manufacturer of hook and eye tape, will be named a “Supplier of the Year” at the upcoming 2018 Femmy Awards gala on February 6. » I want to read more and receive info from Texco

Parfait: ‘Perfect Figure’ Promotional Campaign

Parfait’s new promotional campaign explores the meaning of the words “perfect figure” from the perspective of six women, all with different body types. » I want to read more and receive info from Parfait

Fit Fully Yours: New Collection, New Color

Fit Fully Yours has added a new collection as well as a new color to two existing groups, according to co-owner Anna Gladysz. » I want to read more and receive info from Fit Fully Yours

Changewear: Bras With Changeable Cups, Straps


Changewear is a patented new lingerie concept which allows women to quickly alter the look of their bra with changeable colored cup inserts and bra straps. The bras are made of special lace through which the various colors can be seen. » I want to read more and receive info from Changewear

Undress Code: Intimates With A Modern Look


Undress Code is a new Polish intimates brand, with a modern look and presentation, that is coming to Curve in New York. » I want to read more and receive info from Undress Code

New Bras For Fall 2018 From Montelle and Miel

Montelle’s Wire Free Plus bra, and Miel’s Nana bra.

Montelle, the large Canadian supplier, has a couple of new product introductions of interest for fall according to brand director Annette Smith. » I want to read more and receive info from Montelle

Pandora’s Closet By AJ: Lingerie, Body Jewelry

Pandora’s Closet is a provocative lingerie and body jewelry collection launched in 2015 by designer Amber “AJ” Knapp. » I want to read more and receive info from Pandora’s Closet

Will Adhesive Bras Replace The Traditional?

In this advertorial interview, NuBra brand manager Dennis Chen discussed the many ways his company’s creations provide effective alternatives to the traditional bra. » I want to read more and receive info from NuBra

With Love Looking To Expand In U.S. In 2018


With sales to a dozen brick and mortar stores in North America and the U.K., and a growing online following, Carrie Russell of With Love Lingerie seems on track to grow her wholesale business in 2018. » I want to read more and receive info from With Love Lingerie

Eric Ehrens President Of Sales At Music Legs

Eric Ehrens, formerly of DG Brands and Dreamgirl, has been named president of sales for Sky Hosiery-Music Legs. He started in the position at the beginning of the year. » I want to read more and receive info from Music Legs

Velvette Lingerie At NY February Curve Show


“I created my brand in 2012, and I’m back in the U.S. market,” explained the owner and designer behind Velvette lingerie, referring to her upcoming exhibition at the Curve show in New York. “I like the energy here.” » I want to read more and receive info from Velvette

Victoria’s Secret, Pink December Comps -1%

Victoria’s Secret and Pink comparable store sales in North America fell 6% in December following a 4% drop in December 2016. » I want to read more and receive info from Victoria’s Secret

NuBra: New Products Plus 10 Reasons To Buy

NuBra, as part of its re-branding campaign, has created a new logo and will be introducing “a new portfolio of products.” In addition, the innovator of adhesive bras has come up with the “Top ten reasons to choose backless strapless bras in 2018:” » I want to read more and receive info from NuBra

Café: New Color For Maidenform Products

Selected styles of Maidenform solution bras and accessories are now available in a new color for darker skinned women: Café. The addition is part of the Spring 2018 collection. » I want to read more and receive info from Coconut Grove

MOD By Parfait Adds More Lingerie, Swim

MOD by Parfait has introduced a swim collection, as well as adding new intimates styles. The four new groups of Autumn/Winter 2018 lingerie will begin shipping to retailers at the start of July 2018. » I want to read more and receive info from Parfait

Evgenia: Handmade, Vintage-Inspired Pieces

Photos: Kelly Puleio

“I sell silk and French lace lingerie pieces, all of which are inspired by lingerie of other eras,” explained Stephanie Bodnar of her romantic and unusual collection, Evgenia Lingerie. » I want to read more and receive info from Evgenia Lingerie

Aporei: Expanding From Custom To Wholesale


Aporei (rhymes with the Italian pronunciation of amore) is a lingerie collection by owner and designer Andi Vance Fagen, that is looking to transition from strictly custom made to wholesale in 2018. » I want to read more and receive info from Aporei

BL Intimates Continues Multifaceted Expansion

Examples of the new Exquisite Form sleepwear, and one of the colorful new Exquisite Form bras.

BL Intimates (BLI), following a year of expansion in 2017, plans still more in 2018, adding new retailers in this country, international distribution in Europe, a new sleepwear program and the possibility of new bras and shapers in the Exquisite Form line. » I want to read more and receive info from BL Intimates

Oh! Zuza: Intimates Brand Introed By Vanilla


Oh! Zuza is a new brand from Vanilla Night & Day, a Polish intimates firm that made its first U.S. show appearance at Curve in the summer of 2016. » I want to read more and receive info from Oh! Zuza

Soma Comps Fall For Second Quarter In Row

Soma’s “Vanishing Back Balconet Bra.”

Comparable sales at Soma fell 1.7% in the third quarter, marking the second quarterly decline in a row for the brand. For the 39 weeks ended October 28, 2017 sales were down 1.1%. » I want to read more and receive info from Soma

AdoreMe To Return $1.3 Million To Customers

AdoreMe Inc. has agreed to return over $1.3 million to customers to settle Federal Trade Commission (FTC) charges that it deceived shoppers who enrolled in a “VIP” membership program offering discounts and other benefits, and made it hard for them to cancel their memberships or receive refunds. » I want to read more and receive info from Adore Me

NILS Signs More Firms For March Vegas Event

Several additional exhibitors have signed on for the New International Lingerie Show (NILS), which will hold its return event March 12 through 14 at the Westgate Hotel in Las Vegas. » I want to read more and receive info from New International Lingerie Show

Oh La La Cheri Expands Lounge, Bridal Groups

Two styles from the existing Oh La La Cheri line.

Oh La La Cheri is expanding its offerings for 2018, adding a new “capsule loungewear” group, growing its recently introduced Real Lingerie line, and adding updated and higher priced bridal pieces to its new Kaviar label. » I want to read more and receive info from Oh La La Cheri

Christopher Scharff Exits As Dreamgirl CEO

Scharff, on the right, with Peter Horea of Coquette.

Christopher Scharff has resigned as CEO of DG Brands, the owner of the Dreamgirl and other brands. He has been replaced as CEO by Barry Revzen, an executive of China Partytime Culture Holdings Limited, a public company on the Hong Kong exchange. » I want to read more and receive info from Dreamgirl

Interview: Scharff On Managing The Internet

The rise of the internet as a retail selling platform presents a host of challenges and opportunities for both the wholesalers and retailers of all types of intimate apparel and related products. » I want to read more and receive info from DG Brands

Daisy Corsets Introduces Huge Corset Dress Line


Daisy Corsets continues to expand with the debut of a new Corset Dress collection. » I want to read more and receive info from Daisy Corsets

Adore Me 2017 Sales To Exceed $100 Million

Adore Me, the online lingerie brand, reported that sales will exceed $100 million in 2017. » I want to read more and receive info from Adore Me


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