top shadow
BODY



































Trade Readers:
I am a STORE BUYER or OWNER
I am a Manufacturer’s Rep
I am a Distributor
I am a Textile Supplier
I am a Banker or Factor
I am an OEM Producer
I want to receive more info from this company about its products
I want to receive a catalog from this company
I want to learn more about carrying this brand in my store; have them contact me
I would like to become a manufacturer’s representative for this company; have them contact me
I want to comment on this brand
I am a store owner/buyer who would recommend this brand to other stores

Consumer Readers:
I am a CONSUMER
I am a consumer who wants to purchase garments from this company; have someone contact me
I am a consumer who wants to know how/where to purchase this product

I am a consumer who would like a consumer catalog, if you provide one
I am a consumer who would recommend this brand












current news

Rykiel Designs Lingerie For H&M


(Filed Under wholesale Lingerie News). French brand Sonia Rykiel is designing a lingerie collection for H&M, marking the first time the retailer will introduce an intimate apparel line by a guest designer. The collection will hit 1,500 H&M stores worldwide and Sonia Rykiel mono-brand boutiques on December 5th for the holiday season. A collection of knitwear and accessories for women and girls by Sonia Rykiel will also hit approximately 250 H&M stores on February 20th for the spring 2010 season. Price points and sizes have not yet been released.

According to Margareta van den Bosch, creative advisor for H&M, the retailer became interested in Sonia Rykiel at the design company's 40th anniversary runway show. “We loved the joyful chic of Sonia Rykiel’s 40th anniversary runway show, and in that spirit this collection is all about reveling in great lingerie for its own sake,” she said. “This is a totally modern, new kind of lingerie look, and when we started to work together with Rykiel on it, we just couldn’t stop. It’s a wonderful highlight for our main collection.”

Nathalie Rykiel, the daughter of Sonia Rykiel and president and artistic director of the company, commented: “This collaboration fits perfectly with our philosophy. The Sonia Rykiel pour H&M lingerie collection is the ideal way to offer the essence of Rykiel to a great number of women around the world, and a beautiful way to close the year.”

H&M’s guest designers have included Madonna and Jimmy Choo, among others.

Founded in 1968 by Sonia Rykiel, Sonia Rykiel's merchandise includes shoes, accessories, hosiery, and ready-to-wear. Known for its knit pullovers, signature looks also include inside-out stitching, lace and vibrantly colored stripes.


more wholesale Lingerie News >>

Published 10-06-2009 by Amanda Torres Price

Related Articles

Rykiel Designs Lingerie For H&M


Comment on this article, brand or product

Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.















NOTE: Your Email will not be displayed.

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2017 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2018 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to bodymagazinefmmg@gmail.com
bottom shadow
*