(Filed Under wholesale Basics News). For spring 2010, Jockey is launching over 20 women’s intimates styles under the new Classics Supersoft and Elance collections, as well as new colors and prints under the preexisting Naturals Bamboo and No Panty Line Promise collections. The full range of retail prices are $8.50 to $38 per item, with select styles running from S to XXL in tops and 5 to 10 in bottoms.
According to the company, Classics Supersoft and Elance, both of which consist of bottoms, correspond with the current consumer trend toward “quality basics at affordable price points [offering] a soft, cotton touch and sensible, basic styling.” Classics Supersoft consists of a brief and a French cut retailing for $8.50 each, and $21 for a pack of three, available in sizes 5 through 7. Elance includes a bikini, string bikini, French cut, hipster and brief retailing for $18 for a pack of three and available in sizes 5 through 10.
The Natural Bamboo collection’s color palette corresponds with the trend toward “soft spring colors derived from heathers and special treatments,” Jockey said. It includes a cami ($18); v-neck tank ($20); bikini; boyshort; hipster; high-cut; and brief retailing for $9.50, or $24 for three. The company described No Panty Line Promise as “one of Jockey’s most extensive collections offered in S through XXL and 5 through 9 in bottoms, in a variety of silhouettes ranging from $9.50 to $38.” To correspond with the “growing demand for animal prints,” for spring the line features cheetah, leopard and zebra patterns.
Jockey is also launching shapewear, sportswear and sleepwear lines for the spring 2010 season, as well as men’s intimates as previously reported in BODY.
In other news, this fall Jockey celebrated the 75th anniversary of the brief, which the company invented and coined the Jockey Brief in 1934 because of its jock strap-like function. Arthur Kneibler, executive of Coopers, Inc., (now Jockey International, Inc.), was inspired by a photograph from the French Riviera of a man wearing a bikini-style swimsuit, and saw the opportunity for “a new and somewhat risqué design of men’s underwear.”
“Jockey has had many innovative first the company’s 133-year history, but none more significant than the invention of the Jockey Brief,” Ed Emma, chief operating officer of the company, said. “Today Jockey continues to be an industry leader offering men and women a full array of apparel styles—including the brief—sold in more than 120 countries around the globe.”
Samuel T. Cooper founded Jockey International, Inc., then Coopers, Inc., in 1876.
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