(Filed Under wholesale Lingerie News). At the November 4th H.U.G Award Gala in New York City honoring Victoria’s Secret, Sharen Jester Turney, chief executive officer and president of the iconic intimate apparel company, described charitable donations as essential for the company, even in the face of the recession. “Victoria’s Secret has always believed in giving back to the community,” she said.
“It is a company run by women, for women. We believe in empowering women and nurturing and mentoring children, [therefore] Rusk was a natural choice for us.”
The annual H.U.G Gala is organized by the Intimate Apparel Square Club (IASC) to benefit the pediatric unit of the Howard A. Rusk Institute of Rehabilitation Medicine at NYU Langone Medical Center. This year’s gala took place at the Pierre Hotel, and included a cocktail hour followed by dinner, dancing and the awards ceremony. In attendance with Turney was the Victoria’s Secret supermodel, Miranda Kerr, as well as key industry players from Chantelle; Wacoal; Macra Lace; Lord & Taylor; and Victoria’s Secret, among many others.
In addition to Rusk, Limited Brands, Inc., the parent company of Victoria’s Secret, also donates to the United Way, a nonprofit organization that benefits children and communities through local branches worldwide. In 2008 the company raised more than $7.5 million for the United Way out of its home offices in Columbus, Ohio, and granted more than $8 million total to various nonprofit organizations in communities surrounding its home offices. Limited Brands’ additional charitable activities during 2008 included sponsoring over 4,000 participants in Susan G. Komen’s “Race For The Cure” and the American Cancer Society’s “Making Strides Against Breast Cancer.”
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