(Filed Under wholesale Lingerie News). In celebration of its new location, My Boudoir Lingerie, a San Francisco-based intimate apparel retailer, is hosting a grand opening party on Friday, November 13th from 6 to 8pm featuring champagne and cupcakes. Previously located at 2029 Fillmore Street, the store moved to 2285 Union Street in late October. The previous location measured approximately 1,000-square-feet, while the new store is slightly less than half that size, boasting “a more cozy and quaint feel,” said Delilah Nuval, daughter of owner Geraldine Nuval Weibull. She added that the store still boasts its signature “French/Moroccan feel.”

Weibull reported that she moved to a smaller location to focus on “lines that really drive our business [such as] Cosabella, Aubade, Huit, Falke, Fantasie and Lise Charmel. We will only carry special pieces from other lines like ID Sarrieri and Valery Prestige. 11 years on Fillmore was nice, but this will be better!”

Nuval added that they expect high traffic at the store due to its location. “Everyone shops on Union Street. It is a very popular district,” she said.

For further information, call the store: (415) 346-1502.

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Published 11-06-2009 by Amanda Torres Price