top shadow
BODY
Email Supplier Directly
To receive more info from Leading Lady , Click Here.

To receive more info from Leading Lady about a particular product, Click on the photo (photo will enlarge).

70th Birthday 70th Birthday 70th Birthday 70th Birthday 70th Birthday
70th Birthday

Added: Mar 2010
70th Birthday

Added: Mar 2010
70th Birthday

Added: Mar 2010
70th Birthday

Added: Mar 2010
70th Birthday

Added: Mar 2010




































Trade Readers:
I am a STORE BUYER or OWNER
I am a Manufacturer’s Rep
I am a Distributor
I am a Textile Supplier
I am a Banker or Factor
I am an OEM Producer
I want to receive more info from this company about its products
I want to receive a catalog from this company
I want to learn more about carrying this brand in my store; have them contact me
I would like to become a manufacturer’s representative for this company; have them contact me
I want to comment on this brand
I am a store owner/buyer who would recommend this brand to other stores

Consumer Readers:
I am a CONSUMER
I am a consumer who wants to purchase garments from this company; have someone contact me
I am a consumer who wants to know how/where to purchase this product

I am a consumer who would like a consumer catalog, if you provide one
I am a consumer who would recommend this brand












current news

Leading Lady Celebrates 70th Birthday


Leading Lady Bra in Blue Mist colorway.
Leading Lady Bra in Blue Mist colorway.

(Filed Under wholesale Lingerie News). Leading Lady, an intimate apparel brand specializing in maternity, nursing and full-figure lingerie, is celebrating its 70th birthday this year. Frank G. Farino founded the Cleveland, Ohio-based company in 1939. Today Farino’s son, Al Corrado, serves as CEO of the company, and his grandson, Mark Corrado, serves as president of the family-owned business.

When the bra manufacturer who employed Farino went out of business, he accepted two sewing machines in lieu of vacation pay and purchased the businesses existing inventory, thus establishing Leading Lady. He branched into maternity intimate apparel during World War II because since maternity/nursing bras were considered medical items, they were not affected by the fabric rationing that affected the majority of intimate apparel, leading to a shortage in raw material.

According to the company, over the years they have adjusted to changing times by implementing best practices and sustainable initiatives, as well producing quality products with competitive pricing in fashion-forward styles. “We specialize in niche product lines and we feel we do them well,” Al Corrado said. “But we wouldn’t have been able to do this without our loyal customers, long term relationships with our vendors and especially our dedicated employees.”

“I think my grandfather would be proud of the fact that we have adapted over the years,” Mark Corrado commented. “We had only just begun to sell to the mass merchants when he was still alive. Since then we have gone from servicing the maternity boutiques to department stores, mass merchants and the growing online market.”

Leading Lady’s products are distributed nationally under the Leading Lady brand and under private label through department stores, mass merchants, specialty boutiques, mail order and online catalogs. Macy’s, JCPenney and JMS.com are among those who carry products under the Leading Lady brand name.

For further information, call (216) 464-5490.


more wholesale Lingerie News >>

Published 12-03-2009 by Amanda Torres Price

Related Articles

Walmart Selling Loving Moments Exclusively
Leading Lady: Exclusive Brand For Walmart
Leading Lady Celebrates 70th Birthday


Comment on this article, brand or product

Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.















NOTE: Your Email will not be displayed.

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2017 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2018 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to bodymagazinefmmg@gmail.com
bottom shadow
*