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The Donna di Capri model Kelsea Scarlett. The Donna di Capri model Kelsea Scarlett. The Donna di Capri model Kelsea Scarlett. Re-Vamps Packaging Lower Pricing, Up Sizing
The Donna di Capri model Kelsea Scarlett.

Added: Mar 2010
The Donna di Capri model Kelsea Scarlett.

Added: Mar 2010
The Donna di Capri model Kelsea Scarlett.

Added: Mar 2010
Re-Vamps Packaging

Added: Mar 2010
Lower Pricing, Up Sizing

Added: Mar 2010




































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current news

Donna Di Capri Re-Vamps Packaging


Donna Di Capri bra and panty set.
Donna Di Capri bra and panty set.

(Filed Under wholesale Lingerie News). Donna Di Capri is ringing in the New Year with more appealing packaging, according to Latrina Pugh, marketing director of the sexy lingerie company. In place of its current plastic polybag packaging, it is transitioning to a rectangular hourglass-shaped box made from cardboard, which includes a picture and description of the style found inside. All of the lingerie set to launch in January 2010 will be packaged in the new design.

Pugh remarked about the new packaging; “We felt that switching over to a more attractive box would be efficient for both retailers and their customers. For example, the construction of the box makes it easy for customers to grab and handle, and view information about the product.

“The formation of colors are also very appealing, bringing the customer’s eye back around to the design.”

The company’s packaging will continue to feature its signature paisley-pink background.

Donna Di Capri can be found at specialty retail stores nationwide including Déjà Vu Adult Emporium in Las Vegas; and the Adult Factory Warehouse and Oh Cheri in Sylmar and Clayton, California, respectively. For further information, call (213) 747-0600, or e-mail Latrina@DonnaDiCapri.com.


more wholesale Lingerie News >>

Published 12-15-2009 by Amanda Torres Price

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