(Filed Under wholesale Costume News). According to Maria Santelina, account sales manager of Leg Avenue; “The main goal for us [in designing the Halloween 2010 line] was to provide the consumer with a complete Halloween line so that they would come to Leg Avenue for all of their needs.”
Along this idea, the company has introduced a series of accessories to allow the customer to build her own costume, as well as create a well-rounded Leg Avenue “shop within a shop” for the retail stores. “There are a lot of girls out there who just do not want to buy a costume in a bag,” said Santelina.
“We want to cater to those girls who want to be unique and create their own costumes through our build-your-own costume offerings.”
The accessory kits start at approximately $9.99 retail, and include hosiery; shoes; hats; corsets; tutus; petticoats; and wings, to name a few items. Santelina commented; “We have basically every theme in the kits that you could think of, including the nurse, French maid and angel. The line takes iconic figures for Halloween, and allows [the consumer] to create her own costume based on these themes.”
Given the economy, the company has also come out with select costumes that retail for $29.99 and $39.99, in addition to those running at its usual “sweet spot” of $49.99. On the opposite end of the pricing spectrum, the company has also introduced a super deluxe limited edition line, which Santelina called “absolutely beautiful, and of great quality.”
On the children’s costume front, the company has added a size XL to the line, which it debuted for the 2009 season. “The children’s line was a huge success in 2009. We’ve heard nothing but rave reviews about it,” said Santelina. “Now, you can shop our brand for everyone from a small child to an adult in size 4X. We’ve also increased the number of skews in our children’s line.”
Overall, Santelina believes the new line will be a huge hit for next Halloween. “I think we have come out with the most well-rounded line we have ever come out with for 2010,” she said. “We have more to offer retailers and consumers than ever.”
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