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Leg Avenue’s ’Killer Curves’ Plus Line

Added: Jun 2014
Leg Avenue’s ’Killer Curves’ Plus Line

Added: Jun 2014
Leg Avenue’s ’Killer Curves’ Plus Line

Added: Jun 2014
Leg Avenue’s ’Killer Curves’ Plus Line

Added: Jun 2014
Leg Avenue’s ’Killer Curves’ Plus Line

Added: Jun 2014

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current news

New At Leg Avenue For Halloween 2010

(Filed Under wholesale Costume News). According to Maria Santelina, account sales manager of Leg Avenue; “The main goal for us [in designing the Halloween 2010 line] was to provide the consumer with a complete Halloween line so that they would come to Leg Avenue for all of their needs.”

Along this idea, the company has introduced a series of accessories to allow the customer to build her own costume, as well as create a well-rounded Leg Avenue “shop within a shop” for the retail stores. “There are a lot of girls out there who just do not want to buy a costume in a bag,” said Santelina.

“We want to cater to those girls who want to be unique and create their own costumes through our build-your-own costume offerings.”

The accessory kits start at approximately $9.99 retail, and include hosiery; shoes; hats; corsets; tutus; petticoats; and wings, to name a few items. Santelina commented; “We have basically every theme in the kits that you could think of, including the nurse, French maid and angel. The line takes iconic figures for Halloween, and allows [the consumer] to create her own costume based on these themes.”

Given the economy, the company has also come out with select costumes that retail for $29.99 and $39.99, in addition to those running at its usual “sweet spot” of $49.99. On the opposite end of the pricing spectrum, the company has also introduced a super deluxe limited edition line, which Santelina called “absolutely beautiful, and of great quality.”

On the children’s costume front, the company has added a size XL to the line, which it debuted for the 2009 season. “The children’s line was a huge success in 2009. We’ve heard nothing but rave reviews about it,” said Santelina. “Now, you can shop our brand for everyone from a small child to an adult in size 4X. We’ve also increased the number of skews in our children’s line.”

Overall, Santelina believes the new line will be a huge hit for next Halloween. “I think we have come out with the most well-rounded line we have ever come out with for 2010,” she said. “We have more to offer retailers and consumers than ever.”

See more from the halloween 2010 Special in our January 2010 issue

more wholesale Costume News >>

Published 12-28-2009 by Amanda Torres Price

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