(Filed Under wholesale Plus Size News). Coconut Grove Intimates is amping up its plus-size assortment. The company—which currently carries seven plus-sized accessory styles including silicone shoulder cushions, clear bra straps, and bra extenders in four and five hooks—is introducing its first plus-sized bra, which will be available in Lane Bryant stores by late March, 2010. It will be available in cup sizes 36C through 44DD at $38 retail, and will come in shades of black and nude. The plus-sized accessories retail for $8 to $10, and can be found at Lane Bryant store, among others.
Coined the Plus-Size Sexy Plunge, the new bra is based on the company’s previously-launched regular-sized sexy plunge bra; however, while the regular-sized version features a plunge back, the Plus-Sized Plunge will feature a traditional bra back.
According to Cortney Scheiner, vice president of sales and operations for Coconut Grove, the company is expanding its plus-sized offerings based on recent success in this arena. “We have had the business with Lane Bryant for a few years now, and we have seen tremendous growth in the [plus-sized] area,” she said.
“This year had been really amazing and we have seen our plus accessories on the rise due to a strong need for them. [Consequently], over the past six months we have been focusing on building the category.”
For further information, call (905) 709-0160. E-mail Scheiner at Cortney@CgIntimates.com.
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