(Filed Under wholesale Men's Underwear News). It isn’t just women who want some help achieving a slimmer a silhouette, or so says Atlanta-based Julie France Body Shapers. The shapewear brand has made its debut in the men’s market with the launch of its Ultimate Body Sculptor T-shirt designed exclusively for the male physique. The company will exhibit the product, along with the rest of its line, at this February’s CurveNY and CurveNV shows. Running in sizes S through XL, the shaping T-shirt runs at a suggested retail price of $62.
According to the company, the product is engineered with seamless 3-D performance technology, and integrates fashion with function. It is made from advanced microfiber fabric to “[keep] him comfortable, while boosting confidence and creating a flawless physique.” It also includes zone-specific contouring panels that “work with the muscles of his body to support his core and back, cut inches from his middle, enhance his posture and shape his pecs.”
Rodrigo Cano, general manager of Julie France, described the T-shirt as versatile and innovative. “Building and improving upon existing technology, Julie France has engineered a cutting-edge, zone specific, multi-use men’s shirt, that is not only functional for workout and performance wear, but is also a versatile, affordable undershirt, suitable for everyday performance. Whether it’s at the gym, the office or a special occasion, he will look and feel his best.”
According to Emily Wyche, project manager of Julie France, the company is marketing the product to retailers “across the board,” including men’s, activewear and lingerie stores.
Julie France Body Shapers can be found at intimate apparel and special occasion specialty stores nationwide, including Lingerie By Susan in Edison, NJ, Natasha’s Bridal in Methuen, Mass and All Dressed Up in Roswell, GA.
For further information, e-mail Emily@Eurotard.com.
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