(Filed Under wholesale Hosiery News). Solo Licensing has expanded its Hydra Therapeutic brand for next fall after a successful launch for fall 2009. The brand, which is now trademarked, encompasses a fall line of more than 50 pieces including sweater and non-skid socks, trouser socks and tights. Styles are infused with vitamin E, aloe and shea butter, which moisturizes the wearer’s skin and makes for an ultra-soft hand, according to Fern Pochtar, vice president and design director of the company. Wholesale prices run from $2.50 to $4.50.
“What we are presenting for Fall 2010 is huge, and we have redesigned the brand’s packaging for many of the lounge sock items with non-skid bottoms. It looks fabulous,” she said.
Brand-new under Hydra Therapeutic is a line of men’s and women’s socks for diabetics made from combed cotton. Pochtar described these socks as non-constrictive with hand-linked toe closures.
“People with diabetes often have very sensitive skin on their feet,” she explained. “They don’t want anything that will constrict their blood flow. [Our socks for diabetics] have the lowest compression possible, and yet stay up. All styles are infused with aloe and vitamin E, which adds to their softness. We have [also] totally redesigned the packaging for this collection.”
Included in the line are crew-length socks with a half-cushion and full-cushion, quarter-length socks, no-show socks and dress socks.
Also new under Hydra Therapeutics is a line of yoga and pilates open-toe and closed-toe women’s socks that keep the wearer’s feet from sliding while working out. They are made from a blend of nylon feather, bamboo and microvelour.
“This eliminates the need for the non-skid mats that some pilates classes use,” Pochtar said. “All work-out situations are so different, and with the non-skid socks, you will not slide no matter what surface you are on.”
Under its Earth Grown brand, the company has added bamboo styles that blended with cashmere and angora.
For further information on Solo Licensing, e-mail Fern@SoloLicensing.com.
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