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current news

Freya Adds JJ and K Cups


(Filed Under wholesale Lingerie News). Freya has gone even more full-busted. The brand—known for its fashion-oriented bras for well-endowed women—has introduced JJ and K cup sizes to select styles, which start at a 28 bandwidth. Previously, Freya’s bras ran 28 to 42, C through J.

Anna Neale, the head of Freya’s design department, commented about the brand’s decision to go larger; “As market leaders in the larger cup sized market we felt it was important to add a K cup to our portfolio in order to meet customer demand.”

Eveden, Inc, a company specializing in full-bust and plus-sized intimate apparel and swimwear, produces the Freya brand. Its brand portfolio also includes Fantasie; Goddess; Elomi; and Fauve. For further information, e-mail Info@Eveden.com.


more wholesale Lingerie News >>

Published 01-29-2010 by Amanda Torres Price

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Freya Adds JJ and K Cups


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