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Hong Kong Mode Expects 170-Plus

(Filed Under wholesale Lingerie News). Eurovet estimates that more than 170 brands from throughout Europe and Asia will exhibit at it upcoming fourth annual Hong Kong Mode Lingerie, set to take place from March 30 through 31, 2010 at the Hong Kong Convention and Exhibition Center. Last year’s show saw 150 exhibitors, 33 percent of whom came from China, 28 percent from Hong Kong, 17 percent from Asia and 22 percent from outside the continent. The company has not yet projected how many visitors will attend this year’s installation. 3,614 attendees came to last year’s installation. The Hong Kong Intimate Apparel and Industries Association (HKIAIA) will support this year’s show once again.

This year’s show will feature seminars and conferences designed to provide thorough marketing updates. Organizers will also hold the third International Symposium of Intimate Apparel on March 29th from 9:30am to 1:15pm at the Chiang Chen Studio Theatre at the Hong Kong Polytechnic University. This year’s theme for the Symposium is “Function and Beauty in Intimate Apparel.” In other news, Eurovet has partnered with the Underfashion Club this year, which will show a series of one-of-a-kind lingerie pieces throughout the show.

For further information, e-mail HongKong@Eurovet.Fr.

more wholesale Lingerie News >>

Published 01-29-2010 by Amanda Torres Price

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