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Victoria’s Secret Drops Intimissimi

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Intimissimi style from the brand’s website.
Intimissimi style from the brand’s website.
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American fans of Intimissimi will be disappointed to learn that Victoria’s Secret is no longer carrying the brand. Up until recently, the company was the exclusive carrier of Intimissimi in the United States; a lingerie and loungewear design company based in Italy. Over the last few years, many Victoria’s Secret stores, as well as its website and catalog, have carried the brand’s women’s styles at a retail range of approximately $18 to $68.

Victoria’s Secret did not divulge why it had stopped carrying the brand. According to the company, it is focusing on its core brands rather than replacing Intimissimi.

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Published 02-03-2010 by Amanda Torres Price

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