(Filed Under Wholesale Swimwear News). Aqua Di Lara is expanding its resortwear assortment for 2011. Typically known as a producer of designer swimwear under the Aqua Di Lara and Qiss Qiss labels, the Montreal-based company’s merchandise assortment currently consists of 5 percent resortwear and 95 percent swimwear, but for next season, resortwear will comprise 20 percent of its line. The company will launch this category under the Aqua Di Lara label, which wholesales for $80 to $150 and runs in sizes 6 through 14.
Reyhan Sofraci, creative director of the company, described Aqua Di Lara branded swimwear as inspired by architectural geometry, combined with the sensuality of lingerie and the glamour of eveningwear. “Styles are original yet tasteful, stylish yet comfortable, and sophisticated yet sexy, making women feel admired, fashionable and confident,” she said.
“Accents and fabrics are fused into pieces that are gorgeous and most importantly wearable both in and out of the water.”
The typical Aqua Di Lara consumer is a fashion-conscious woman who “[thrives] on feeling good and getting attention. The unique styles are cut to enhance the idealized ‘hourglass’ figure and are offered in a range of sizes with padded, non-padded and underwire options.”
In contrast is the Qiss Qiss customer, who Sofraci described as a trendsetter aged 15 to 25 due to the brand’s trendy, detail and print driven styling. Styles wholesale for $25 to $75 and run in sizes 6 through 12.
Each season, the company introduces 25 to 30 styles under Aqua Di Lara and 40 to 50 under Qiss Qiss with mix-and-match options. In addition to its preexisting North American market, the company will debut in Europe and Australia in 2011.
Retailers carrying Aqua Di Lara’s product include SwimwearBoutique.com, Intimacy stores and Art De Femme in Baltimore, MD. Reyhan Sofraci is head designer of both brands. For further information, e-mail firstname.lastname@example.org.
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