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Hoola Delves Into Lingerie

Swimwear from Hoola.
Swimwear from Hoola.

(Filed Under wholesale Lingerie News). Hoola, a three-year-old manufacturer, will expand their product offerings to lingerie in 2009.

The Siren collection will include lingerie to accommodate cups 30D-38G, and will be available in shades including blue, purple, and a mixed-colour stripe. It will include a "striking ruffle costume for high summer", as well lingerie and swimwear for autumn/winter 2009. The company describes the Siren collection as deriving: "it's inspiration from the beautiful Sirens from Greek mythology and their unavoidable seductive powers."

The company will also launch the Naughtygal line, and the Capsule Collection featuring a plunge set with "delicate" ruffles, as well as a lace and satin plunge set.

Lena Shawa started Hoola to address the need for flattering and well-fitting swimwear among large breasted women. The company's new lingerie collection will similarly cater to women of this set.

For more information, contact Kirsty Cannell: (844) 482-1476,

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Published 12-23-2008 by Amanda Torres Price

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Hoola Delves Into Lingerie

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