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Target Launches Liberty of London


Liberty of London swim style for Target.
Liberty of London swim style for Target.

(Filed Under Fashion News). Target has entered into a partnership with UK-based Liberty of London, through which the brand’s fashion and home items for women, men, children and baby will hit the retailer’s stores on March 14th. According to Target, this marks the first time one of its collections has spanned this many categories, including swimsuits and intimates for women and boxers for men. Other categories encompass ready-to-wear, accessories and home and gardening items. Styles will come in 25 florals and prints, with prices ranging from $3.99 for a girl’s headband to $199.99 for bicycle. Select one-piece and tankini swimsuits are available for $19.99.

“The Liberty of London for Target collection offers whimsical, contemporary design at affordable prices,” said Kathee Tesija, executive vice president of merchandising for Target. “Liberty of London drew on its rich art heritage of gorgeous patterns to inspire a line of unique items that are guaranteed to bring elements of style and cheerfulness to our guests’ lives.”

For further information, call Target’s corporate offices in Minneapolis, Minn. at (612) 696-3400.


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Published 02-25-2010 by Amanda Torres Price



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