(Filed Under wholesale Mastectomy News). There are select key players out there in the post-mastectomy intimate apparel market, but we don’t often hear of a company dedicated solely to swimwear in the category. That is the reason why Patricia Brett, founder and designer of new company Veronica Brett, has introduced luxury swimwear for the new generation of breast cancer survivors and “pre-vivors;” women who have undergone mastectomies due to high risk factors for breast cancer.
“The options currently on the market are geared to the previous face of breast cancer; a woman diagnosed in her mid-sixties,” said Brett. “Women are being diagnosed at ever younger ages, but the fashions available to these women have not kept up with this change in demographics.”
According to Brett, the Veronica Brett line — named after her aunt who died of breast cancer 35 years ago — fills the market void for sexy, classic, sophisticated and figure-flattering post-mastectomy swimwear. Targeted toward high-end boutiques and department stores, the debut collection includes three one-piece silhouettes in shades of red and black retailing for $198. They consist of a bandeau, available in sizes 2 through 14; a front lacing halter, available in sizes 2 through 16; and classic wrap, available in sizes 6 through 20. Each style is constructed to cover surgical scars while maintaining a “semblance of cleavage,” and includes interior construction pockets to conceal prosthetic breasts. Brett plans to introduce new styles and colors each year, while keeping current styles in production.
Brett was inspired by her own experience of undergoing a pre-vivor mastectomy at 39, as well as the experience of her sister Regina, a 12 year survivor of breast cancers; and her niece, Gabbe; a pre-vivor who underwent a mastectomy at 29. The three have been frustrated by the “lack of designer level options” on the post-mastectomy swimwear market.
Veronica Brett is based in New York City. For further information, call 212) 722-0745, or e-mail info@VeronicaBrett.com.
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