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Seven 'til Midnight Launches Rockalicious

Seven 'til Midnight - Rockalicious Collection.
Seven 'til Midnight - Rockalicious Collection.

(Filed Under wholesale Costume News). Seven 'til Midnight, a costume brand operating under Carrie Amber Intimates, is coming out with a new goth-inspired line for teens to show at the Halloween and Party Expo tradeshow in Houston.

Entitled Rockalicious, the line "adds a touch of punk into what has become the norm in the women's costume industry," the company said in a statement. The collection is self-described as dark and rebellious with styles such as Dark Alice, Sailor Blue, Spider Princess and Military Brat, which the company believes will be a top-seller due to its outerwear appeal.

"Teenage girls are quick to new trends and are daring when it comes to dressing outside of the norm," said Vinh Luong, the company's director of sales and marketing. "We wanted to capture that idea and bring it to our Rockalicious line."

Rockalicious was born when the company noticed an increased number of teens buying and wearing adult costumes, which poses a problem due to cut and fit. With Rockalicious, Luong hopes to give teens the same fashion forward designs they offer in the adult line, while also providing styling, cuts and price points that are appropriate for teens. Rockalicious will retail around $50.

Seven 'til Midnight assured that the same attention to detail will be given to Rockalicious as the brand's other designs. "The Rockalicious line, like its big sister, can be worn more than once without the possibility of falling apart in the middle of a party. The brand prides itself for never overlooking any detail in fabrics, trims and even zippers and buttons. Packaging will mirror that of the senior collection's pink trimmed bag and accessories," said the company.

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Published 12-29-2008 by Bruna Fernandes

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Seven 'til Midnight Launches Rockalicious

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