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current news

Male Power Launches Wings

Male Power extreme colors collection.
Male Power extreme colors collection.

(Filed Under wholesale Men's Underwear News). At this April’s ILS, Male Power will unveil a number of spring and summer collections, including the new Cotton Lycra Wings, which vice president of the company Marybeth Onken reported, “we’re confident […] will be a huge hit with retailers." Set to ship by late May, Cotton Lycra Wings encompasses six styles including three with pouch enhancers, all available in black, white and red colorways.

“We’re very excited for our new signature Wings collection to be introduced into the market,” Onken said. “It’s undoubtedly a unique collection-there is nothing like it on the market at this time.”

Also showing at ILS are mesh styles in the “popular” Extreme collection in pops of turquoise, rich purple and black. Styles under this collection will begin shipping in early April.

According to Male Power, more new styles will be revealed at their ILS booths (#116 through 120).

Male Power styles can be found at sexy lingerie and men’s underwear stores and online retailers including,, and Déjà Vu Adult Emporium in Las Vegas. It is the men’s intimates division of Hauppague, NY-based Comme Ci Comme Ca Apparel Ltd. For further information, call (800) 447-4720.

more wholesale Men's Underwear News >>

Published 03-16-2010 by Amanda Torres Price

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