(Filed Under wholesale Lingerie News). Rigby & Peller, a UK-based manufacturer and retailer with stores in and around London, is focusing on the high-waisted trend for this season. In the company’s just-launched spring/summer lingerie collection, its key shape combination is the high-waisted brief with chiffon ruffle strap balcony bra. Simple shapes are also prominent, the company reported, with minimal detailing in satin and opaque fabrics “for a truly sensual finish.”
“The high-waisted brief is definitely going to dominate in 2010,” said Nicky Clayton, creative director of Rigby & Peller. “The look has gathered momentum and the traditional control panties of old have enjoyed a sexy makeover. The new Rigby & Peller high waist brief still offers great control and comfort, but now feels and looks sexy, both front and back. Key details in evidence are frills and ruffles with gathering, pintucks and vintage buttons adding the extra glam element for the summer.”
Colors prominent in the line are nudes, soft shell pinks, blush, grey and whites to create what the company calls an ethereal feel.
Rigby & Pellar carries bras in British sizes 30 to 40, A through H, which is equivalent to U.S. sizes 30 to 40, AA through G. Prices run from about £39.95 to £119; equivalent to approximately $61 to $181 at the current exchange rate.
Rigby & Pellar is a manufacturer and vertically-integrated retailer of lingerie and swimwear. In addition to its label, the company also sells brands high-end brands including Anita; Aubade; La Perla; Gottex; Freya; Fantasie; and Huit on its e-commerce site. For further information, e-mail info@RigbyandPellar.com.
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