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Angelique Reports 54% Sales Growth

Angelique: An image of the website.
Angelique: An image of the website.

(Filed Under wholesale Plus Size News). If Angelique Lingerie’s sales results are any indication, plus size intimates are increasingly in demand. The Denver-based e-tailer—which specializes in plus-sized lingerie and sleepwear up to a size 6X—reported that it has experienced a 54 percent growth in sales over the past year. Nadia and Mia Bulifa, co-owners and sisters, founded the business in 2005.

In response to this growth in sales, the company plans to increase its inventory by approximately 40 percent this year, which will include adding a greater variety of colors.

Mia attributes Angelique Lingerie’s success to a greater selection in the plus size intimates market than seen in the past, with manufacturers launching styles in a greater variety of sizes, colors and prints. She added that the company has little competition, since, while some plus-size stores sell lingerie and sleepwear, very few specialize in it. “Our goal is to dominate [the plus size intimates] market,” she said.

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Published 04-08-2010 by Amanda Torres Price

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