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current news

Victoria’s Secret Goes Naked


Victoria’s Secret: Multi-way Nakeds bra.
Victoria’s Secret: Multi-way Nakeds bra.

(Filed Under wholesale Lingerie News). During Limited Brands’ fourth quarter results conference call, Sharen Jester Turney, chief executive officer and president of Victoria’s Secret, reported that the company would launch bras with a lighter feel in April. Well, it looks like those bras have hit Victoria’s Secret stores and website. In early April, the company introduced The Nakeds, a range of “bras and panties so light, you’ll wonder if they’re ever there. The only thing you’ll feel is just the right support.”

Nakeds bras are available in demi, perfect coverage and multi-way styles, running in 32 through 38, B through DD. Bras retail from $39.50 to $42.50.

For further information, call (614) 415-7000.


more wholesale Lingerie News >>

Published 04-09-2010 by Amanda Torres Price

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