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current news

Linea Intima Revamps Look


Linea Intima: Bayview store entrance.
Linea Intima: Bayview store entrance.

(Filed Under wholesale Lingerie News). Linea Intima has gotten a makeover. Liliana Mann, owner of the Ontario-based intimate apparel boutique chain, has unveiled a fresh look for her Bayview, Toronto store location, as well as her company logo and website. “The inspiration for our engaging new logo and Bayview store renovation is the boudoir — a French word whose original meaning was ‘pouting room,’ where young ladies sought solace, a place for personal reflection and to refresh their toilette,” Mann commented.

While the classic boudoir is the driving inspiration behind the makeover, the new design also boasts a contemporary feel, the company reported. The re-vamped logo features the company’s bustier icon and a “feminine, custom-designed font.” The corporate color palette is black, white and Parisian pink. Linea Intima expects the logo’s transition from classic to contemporary “to attract a new, younger customer, while still maintaining the relationship with the existing one.”

The interior of the store has been redone to include a vibrant pink, raised-center ceiling with crystal chandelier, French chairs upholstered in pink, awning-stripe canvas, a French antique table, and black, white and silver fitting rooms.

Linea Intima carries brands ranging from fashion forward to classic, including Marlies Dekkers; Pleasure State; Blush; HOTmilk; Damaris; Prima Donna; Marie Jo; Chantelle; Hanky Panky; Oscar de la Renta; and Spanx, among others. Bra sizes run from 32 to 44, A through I. The retailer runs five stores in Toronto, Unionville and London, Ontario.

For further information, contact Liliana Mann by calling (416) 561-5812.


more wholesale Lingerie News >>

Published 04-13-2010 by Amanda Torres Price

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