(Filed Under wholesale Lingerie News). On April 9, friends and co-owners Rachel Wentworth and Meredith Donaldson opened the doors to their first intimate apparel boutique, Forty Winks. Located in Harvard Square—a hip shopping district in Cambridge, Massachusetts—the 500-square-foot store carries lingerie, loungewear, shapewear and swimwear by the likes of Chantelle; Le Mystere; Huit; Belabumbum; Eberjey; Cosabella; B*Up; Felina; and OnGossamer, among others.
Although many high-end brands line the shelves at Forty Winks, the store’s inventory starts at affordable, Wentworth reported. “We wanted to keep our merchandise accessible to everyone, so we have a lot of items that run under $50,” she said. “For example, our Felina thongs run for only $12, and our OnGossamer thongs for only $16.”
According to Wentworth, she and Donaldson both have ample retail experience, and have been planning Forty Winks for the past year. “We went with lingerie because we felt there was a great need for it, especially in this area,” she said. “We also fell in love with the idea as we were planning the store.”
Forty Winks is located at 56 JFK St, Cambridge, MA, 02138. For further information, contact the store by calling (617) 492-9100, or e-mailing Rachel@ShopFortyWinks.com.
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