(Filed Under wholesale Lingerie News). Lip Service, well known for its alternative clubwear and streetwear, is honing in on its lingerie. For next fall, the brand is introducing its first lingerie line. The 12 total styles fall under two collections, Cat’s Meow and In Control. Retail prices run from $10 to $40, and sizes from XS through XXL.
According to Maria Santilena, vice president of sales for Lip Service, launching a lingerie line is a natural next step for the brand. “Lip Service has been doing lingerie for many years,” she said. “Our current lingerie is found in our different collections, [many of which] contain corsets, waist cinchers, bras, panties and garter belts. We decided to take our success in our current collections and focus it into a lingerie line.”
Santilena described the line as true to the Lip Service aesthetic, with Cat’s Meow inspired by pin up, while In Control, the edgier of the two, crosses over into clubwear. Both collections “are designed to make you feel sexy,” she said. “Your personality will determine which group will help you accomplish that feel.”
Lip Service is targeting lingerie shops, adult stores and e-commerce sites with the line, in addition to its core alternative customers.
Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.
NOTE: Your Email will not be displayed.