(Filed Under wholesale Lingerie News). It seems that Maidenform is following in the footsteps of Victoria’s Secret. The company has introduced the Ultimate Push Up bra, which it claims will boost a woman’s bust size by two cup sizes. Last November, Victoria’s Secret launched the Miraculous Push-Up bra collection with the same promise.
Maidenform’s Ultimate Push Up bra is available in sizes 32 to 36, A through D and runs at a suggested retail price of $34. It comes in Ivory; Body Beige; Black; Femme Fatale Print; and Fuchsia Blossom.
Steve Castellano, senior vice president of merchant and design operations for Maidenform, said the push-up bra celebrates the voluptuous physique. “The Ultimate Push Up bra was inspired by a return to the shapelier figure…a return to curves,” he remarked. “Maidenform gives you the option to enhance your bust size to fit your mood or your wardrobe options; we make it easy for you with great, innovative product!”
According to the company, the bra delivers bust enhancement combined with seamless comfort through its two-ply wing technology and plush fabric.
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