(Filed Under Fashion News). Baci Lingerie is kicking off its plan to open multiple showrooms worldwide, starting with China. The sexy lingerie brand will open a showroom measuring 1,800-square-feet in Guangzhou, China by the end of this month. According to the company, this showroom is about three times the size of a standard showroom, and is located in the largest wholesale market in the city.
According to Nathan Huxely, director of marketing operations for Baci Lingerie, the brand plans to open three additional showrooms in China within the next four months. “We decided to open our first showroom in China to support our main sponsoring of our upcoming show at the Asian Adult Expo in Macau [from] August 22 through 24,” he said. “Plans for future showrooms include different locations on every continent for every region. As we grow and develop more partnerships worldwide we will try to bring showrooms to each partner’s country so that Baci Lingerie as well as our partners can develop a strong connection with all of our customers. Showrooms will not be open to the public and will not be retail stores.”
He described the showrooms’ design concept as based on Baci Lingerie’s ILS booth. “We have received such overwhelming, positive feedback about our magnificent booth we displayed at the International Lingerie Show that we decided to build and construct showrooms around the world that mimic the display of our booth,” he said. “We feel that Baci Lingerie should be closer to our customers/buyers who will beable to visit the showrooms and see our latest styles and trends. We also feel that we would like to build and develop a relationship with direct buyers in all our markets.”
The showrooms will display photos of the brand’s “latest works of art,” chandeliers, and 180-inch LED full-wall televisions playing Baci Lingerie’s lingerie and eyelash videos.
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