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current news

Chico’s Hires JCPenney Exec.

(Filed Under Financial and General Interest News). Chico’s FAS, Inc. has hired Laurie Van Brunt, most recently of J.C. Penney, as president of its Soma Intimates brand. Van Brunt is expected to begin her employment with Chico’s the week of May 17, reporting directly to David F. Dyer, president of the company.

For the last five years, Van Brunt has held positions at J.C. Penney Company including marketing vice president, director of brand management and, most recently, vice president of intimate apparel. She has over 30 years of retail and 15 years of intimate apparel experience.

Chico’s reported that Verna Gibson, board member and interim brand president of Soma Intimates, will continue to work with the Soma Intimates brand over the few months “to facilitate a smooth transition of responsibilities to Ms. Van Brunt.”

Dyer commented about Van Brunt’s hire: “We are delighted to welcome Laurie to the Chico’s FAS family. Laurie is an inspiring and successful leader with an excellent merchandising, visual and strategic planning background in both the store and Internet environments. Her experience and perspective should enable us to continue building the Soma brand in the marketplace.”

Chico’s FAS, Inc. currently operates 1,104 specialty stores, including stores in 48 states, the District of Columbia, the U.S. Virgin Islands and Puerto Rico.

more Financial and General Interest News >>

Published 05-05-2010 by Amanda Torres Price

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