(Filed Under Fashion News). American Apparel has opened a shop-in-shop inside well-known London department store Seldridges. The 700-square-foot space is located on Selfridges ground floor, and will carry the vertically-integrated retailer’s fashion basics, including underwear, socks and leggings.

According to Marsha Brady, creative director for American Apparel, launching in Selfridges deepens the brand’s presence in the UK. “With this special opening of our eighth location in London and our new store in Leeds, we’re excited about our brand in the UK,” she said. “We know we’ve connected with our customers very intimately and we feel that taking advantage of opportunities like this helps us serve them even better.”

As of March 20, 2010, American Apparel operated 280 retail stores in 20 countries, including the United States; Canada; Mexico; Brazil; United Kingdom; France; Israel; and China, among others. For further information, call (213) 488-0226.

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Published 05-10-2010 by -