(Filed Under wholesale Maternity News). Bella Materna, a Seattle-based maternity and nursing intimates manufacturer, has launched five new pieces aimed at making pregnancy and nursing comfortable and fashionable. All new bras come equipped with patented Flexy Wires, which allow easy flow for milk ducts, and are lactation consultant approved. Styles are available in sizes 32 through 40, B through I. Wholesale prices range from $14 to $75.
The Cotton Underwire Nursing bra features pull-aside nursing access. It comes in “regal gold and blush detailing, [which] add pure luxury […] [As well as a] soft stretchy pillow back closure [that] is never scratchy.” It comes with a matching Cotton Tanga, which the company called “a sexy basic [that is] perfect during or after pregnancy. [It] sits low on hips and under the belly.”
The Mesh T-shirt Nursing bra and matching Mesh Tanga add a sexy touch to the line. The bra features molded, wrinkle-free foam stretch cups “[to] form to your changing body, making this a great choice for your last trimester and beyond.”
Also new is the Anytime Underwire Nursing Bra, which includes adjustable straps, soft hook and eye stretchy back closure and a clean back for “a sexy silhouette.”
Retailers carrying Bella Materna include Bare Necessities, Denver-area Bosom Buddies and EvyMama in Toronto, among others.
Heidi McDonald, manager for EvyMama, a boutique specializing in nursing intimates, called Bella Mama “our best selling line of bras by far. We like them because they are made in the U.S. and not in China, they make them by hand, and the fit is fabulous. The bras last women through many stages of pregnancy and nursing. The styling and fabrics are also beautiful. Their bras are the ones that we always offer to customers, and customers often choose them over all of the others.”
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