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current news

H&M Adds Preppy Men’s Swim

(Filed Under wholesale Men's Underwear News). Ann-Sofie Johansson, creative director of H&M, said about menswear trends for this summer, “I want to see an urban, relaxed, pretty look.” The company worked within this framework while designing its men’s swimwear line for the season, which it described as channeling the 1960’s with preppy checks and colors, as well as shorts inspired by marine life. Styles retail for approximately $12.95 to $24.95.

“I love our new preppy shorts,” Andreas Löwenstam, designer of the men’s department for H&M, said. “The style is great and the price is even greater. It’s all about looking relaxed and laid-back at the beach, at the sun deck or hanging out in the small harbour.”

more wholesale Men's Underwear News >>

Published 05-13-2010 by Amanda Torres Price

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