(Filed Under wholesale Basics News). Jockey looked to spacesuit technology in developing Smart Fabric, its newest platform of technologically advanced products. The company is introducing its first collection under the platform for spring 2011, coined Jockey Stay Cool, consisting of men’s and women’s underwear tops and bottoms. Outlast Technologies, Inc. developed the fabric used in Jockey Stay Cool, which it originally made for NASA to help balance body temperature fluctuations in space. Jockey is the first company to market both women’s and men’s underwear treated with Outlast technology to the U.S. market. The spring 2011 collection, which will hit stores next March, retails for $21 to $27.
According to the company, the Smart Cool fabric includes body temperature-absorbing molecules that help lower the outer temperature of the skin’s microclimate “to help the wearer stay in their comfort zone.” It can lower the wearer’s temperature by as many as three degrees, Jockey reported.
“Jockey has forever emphasized innovation,” Ed Emma, president and chief operating officer of the company, said. “From our invention of the world’s first men’s brief to this incredible new Jockey Stay Cool collection, our focus on developing new products to exceed consumer needs and desires is part of Jockey’s DNA. This really take underwear to the next level and we believe our customers will absolutely love it.”
The Jockey Stay Cool Powered by Outlast collection will include women’s cotton/spandex V-neck and crew-neck reversible tops and bikini briefs available in shades of white, ivory, black, coral, pale pink and pale blue. Packaged women’s tops will retail for $21 for a pack of two, and bottoms will be priced at $21 for a pack of three.
Men’s styles will include a cotton V-neck T-shirt and boxer brief, available in shades of gray, marine blue, black and white. Packaged men’s styles will retail for $27 for a pack of three bottoms or a pack of two tops.
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