(Filed Under wholesale Costume News). Baci, the sexy lingerie company that officially launched at the International Lingerie Show in Las Vegas in April, is planning several expansions, including an extensive sexy costume collection. The following is a question and answer session on these subjects between BODY publisher Nick Monjo (NM) and Baci COO Robert Rosen (RR).
NM: You have already announced that you will be launching a costume collection. When will you show the line and start taking orders?
RR: Our second collection will debut at the Salon International De La Lingerie in Paris in January 2011 and will include another 500 styles of European Chic lingerie plus a sub-collection of 250 costumes. Each year we’ll have one new collection and one sub-collection that will keep that brand fresh and the products original. Our second collection will debut in the US at the International Lingerie Show in April.
NM: When will you have samples and photos? When will the first Baci costume collection be out?
RR: We will debut our second collection and costume collection to our international partners at the Venus Fair in Berlin, Germany in October. The collection will debut world wide at the Salon International De La Lingerie in Paris in January 2011 and in the US at the April 2011 ILS. Photos will be available in October and samples will be available in January.
NM: Can you describe the costume photo shoot? Will the costumes be shot separately from the lingerie collection?
RR: The costume photo shoot will be something that has never been seen before. There will be an individual fairy tale theme for each costume. Each of the styles will have our signature video and front and back photo shots. In the land of make-believe anything can happen! Fairy Tales make us believe just that. It makes us use our imagination. Fairy Tales take us to many places that we wouldn’t be able to visit just for fun!
NM: Are you producing a separate costume catalog?
RR: Yes there will be a separate costume catalog. Each of our sub-collections will have a separate collection book.
NM: At one point you noted that out of a total of 250 costumes in the first collection, 100 will be “street” costumes and 150 will be “bedroom” costumes. What is your concept for Baci costumes?
RR: There will be 200 bedroom costumes and 50 street costumes. Our concept for Baci Lingerie costumes is to combine the story-making aspect and beautifully designed costume in order to give our customers an experience that they have never felt before. Fairy Tales allow us to enter our imagination and takes us to places that we normally would not be able to visit. Our concept for Baci Lingerie costumes follows our general concept of offering a wide range of well designed high quality costume, best photographs and art work, best packaging, at the lowest prices in the world so that as many people as possible will be able to afford them.
NM: Are you aiming your costumes towards traditional Halloween and party stores? Or towards sexy lingerie stores only?
RR: We are trying to bring a sexy fantasy aspect to our costume collection. We want costumes to be able to be accessible all year round. We will have the traditional Halloween costumes available but we want to give our customers the option to experience the fantasy aspect whenever they desire. We want to distinguish ourselves from the traditional lingerie company that offers costumes in the sense that we are providing an experience along with our product.
NM: Can you give me an idea of the range of prices for the bedroom and street costumes?
RR: Even crazier than people would expect from us or think!!!!!!!!
NM: What will make Baci costumes different from all the others out there? You have to admit the sexy costume field is pretty crowded already.
RR: Baci Lingerie costumes will be unique because they follow the Baci Lingerie’s philosophy and concept of offering a wide range of well designed high quality costumes, best photographs and art work, best packaging, at the lowest prices in the world so that as many people as possible will be able to afford them. We are selling our customers an experience along with our products. Baci Lingerie makes it possible to provide costumes to a greater number of people by providing low-priced products that contribute to helping more people feel better about their lives.
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