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current news

Lupo Expands Seamless Shapewear


lupo: The new sports bra in the seamless line.
lupo: The new sports bra in the seamless line.

(Filed Under wholesale Shapewear News). Lupo has added to its seamless shapewear line, which has experienced success since launching in the U.S. market last year, according to Sara Piereck, sales manager of the company. The new styles consist of a high waist Bermuda and a sports bra. With their introduction, the Loba by Lupo seamless line now encompasses eight firm compression styles in shades of black, nude, brown and white, including the preexisting High Rise Panty Shaper; Cami Shaper; Body Compression Suit; Control Top Panty; Reduction Panty; and Body Slip. Styles wholesale for $16 to $30, and are available in S to XL. The company offers select styles in a 2X.

Piereck described the seamless line as “Top of the line in the market. [As with the rest of shaping products], it is shapewear, not ‘smashwear.’ We use a very advanced softwear to design products that work with the body and its natural shape. It gives the customer the shape she wants in the right places, such as giving the butt a lift and tightening the tummy. All of our products, both lingerie and shapewear, are also hypoallergenic and treated with a special santizer.”

She said the sports bra, a first for the company, is made from “very nice material, and it offers great control. It is very flexible and comfortable.”

In the company’s Loba by Lupo line of slimming hosiery, it has added the color black to the best-selling Loba Slim, as well as the Bermuda Slim and Shorts Slim. These products wholesale for $8 to $10, and are available in sizes S through XXL.

Piereck commented about the company’s decision to add the black option: “We do a lot of business in the African American market and the Caribbean market, and those customers were requesting that we add black. The nude is still our best seller, but we expect to increase sales by about 30 percent with the black color.”

In other news, Edwin Joseph is now the New York City sales representative for Lupo. Piereck said about the company’s decision to work with Joseph, “He has been in the lingerie business for a long time and knows a lot about the market.”

Lupo shapewear can be found at specialty intimate apparel boutiques nationwide including I.C. London in Charlotte, NC and Creative Woman in Monrovia, Calif.

Lupo is a Brazilian shapewear manufacturer with U.S. headquarters in Miami, Fl.


more wholesale Shapewear News >>

Published 05-24-2010 by Amanda Torres Price

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Lupo intros. sport collection
Lupo intros. sport collection
Lupo Expands Seamless Shapewear


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