(Filed Under wholesale Basics News). Body Bark, a producer of U.S.-made basics constructed from sustainable fiber, has added pops of color to its line. For spring, the company introduced styles in tropical blue and shell pink, and will follow-up for fall with java and violet. Also this fall, the company will introduce a mock turtleneck to its line, which includes tops; camisoles; lounge pants; nightgowns; and robes retailing from $22 to $118 and available in sizes XS through XL.
Upon starting Body Bark in January of 2008, president Catherine Poirier said she was looking for “a comfortable undershirt that I could wear under my shirt that would offer a seamless look as well as coverage.”
As the initial style has evolved and grew to include a variety of tops, Poirier reconsidered defining what she offers as an undershirt. “We don’t like to call it that, because, in fact, you can wear the top on its own or as an undergarment.”
She also deepened her merchandise assortment to further cater to her target market of women ages 34-plus. “So many people work out their homes now, so its great to have a good pair of lounge pants and other items that are comfortable to wear in the home, but can also be worn while running errands.”
Poirier estimated that Body Bark is available in 45 to 50 retail locations nationwide, including Neiman Marcus stores; IC London, an intimate apparel store in Charlotte, NC; and Body of Santa Fe, a yoga and fitness studio in Santa Fe, New Mexico.
Poirier said about her varied retail base: “I knew that I could sell to both lingerie stores and fashion boutiques because we crossover between two markets. What has been a nice surprise is how well we do in yoga and spa studios and country clubs.”
In other news, Body Bark has added Rita Harris & Associates as its Texas sales representative, and Marianne Cirillo for the midwest region. The company is looking for an East Coast sales rep that “is selling to both intimate apparel and daywear stores.
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