(Filed Under wholesale Basics News). Jockey is addressing women’s desire for comfortable underwear with the June 16 launch of its Supersoft Collection, consisting of brief, French cut and bikini styles available in three-packs retailing for $21. According to the company, garments in the collection are made of a Micromodal and spandex fabrication, which it claimed is softer than cotton and cool to the touch.
Jockey designed Supersoft based on the results of a recent survey Kelton research conducted for the company. According to Kelton’s findings, 57 percent of American women own underwear that they haven’t worn in the last year.
At the same time, Jockey reported that 84 percent of women rate comfort as the most important aspect of underwear. “Every women searches for soft and comfortable undergarments,” Sally Tomkins, senior vice president of design, research and development for Jockey, said. “With the introduction of Jockey Supersoft, her search is over. The collection is the epitome of comfort and softness, and the styling around the waistband and legs keeps the garment smooth and sleek under all fashions. We think that Jockey Supersoft is so comfortable, it will immediately become her favorite pair.”
The collection encompasses the two ranges consisting of Jockey Elance Supersoft, offering brief, French Cut and Bikini styles, and Jockey Supersoft, offering French cut and bikini styles. In conjunction with its launch, the company will give away free Supersoft underwear through its Twitter site.
Jockey can be found at many retail locations nationwide, including JCPenney stores, BareNecessities.com and Kohl’s stores.
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