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current news

Dreamgirl Adds Discount Group

Dreamgirl: Style from the fall/holiday/Valentine’s Day catalog.
Dreamgirl: Style from the fall/holiday/Valentine’s Day catalog.

(Filed Under wholesale Lingerie News). Dreamgirl hopes to seduce price-conscious buyers with its new Red Diamond Seduction collection, which wholesales from $7.95 for regular sizes to $8.95 for plus sizes. The 24 styles that encompass the collection—which is the lower-priced portion of the company’s pre-existing Red Diamond line of packaged lingerie—run in O/S and O/S Queen. The entire Red Diamond line is seen in the company’s new fall/holiday/valentine’s day 2010-2011 catalog, set to ship to stores in early July.

According to Aleta Lilly, marketing associate for Dreamgirl, styles seen in Red Diamond Seduction include babydolls; teddies; tops and bras with matching thongs; and rompers in holiday-appropriate fabrications such as sequins, rhinestones and shimmering materials, and pink and red shades for Valentine’s Day. The Red Diamond Seduction styles will be available year-round.

Overall, Lilly described this catalog as particularly extensive. “This is our largest fall/holiday/Valentine’s catalog to date, with approximately 175 skews,” she said. “We added a new section called pasties and panties. We are selling pasties in their own packages, as opposed to solely as part of an outfit, for the first time. What makes us different is customers get two pairs for the price of one.”

In other news, Lilly reported that Dreamgirl is settling into its new, 93,000-square-foot facility in Bell, Calif., which the company relocated to in April from a significantly smaller facility in Vernon, Calif. The company’s new home includes 78,000-square-feet of warehouse space and 15,000-square-feet of office space. It is located at 5548 Lindbergh Ln., Bell, Calif., 90201.

more wholesale Lingerie News >>

Published 06-14-2010 by Amanda Torres Price

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