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Flakisima: shapewear

Added: Apr 2010
Flakisima: shapewear

Added: Apr 2010
Flakisima: shapewear

Added: Apr 2010
Flakisima: shapewear

Added: Apr 2010




































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current news

Flakisima Develops Cotton Shapers


Flakisima: Cotton-lined vest.
Flakisima: Cotton-lined vest.

(Filed Under wholesale Shapewear News). Main Street Loungewear, Inc. was confident that the Flakisima line of shapewear it launched last December provided the firm, inch-reducing compression many women desire. There was just one problem: women with latex allergies could not wear the line, or much other firm shapewear on the market either. With that consumer group in mind, the company developed Flakisima styles lined in three-ply cotton on the inside and outside. Shalom Mizrahi of the company said the cotton-lined styles still provide firm compression, because there is Lycra sandwiched between the two layers of cotton.

Mizrahi reported that the company noted the need for hypoallergic body shapers by reading customer comments. “The only products available on the market to those consumers who wanted firm compression were made from latex, and so a lot of women who sought firm control but suffered from a latex allergy could not wear it, and were requesting an alternative,” he said. “We were able to take a ribbed, three-ply cotton and cover the latex in all directions, so that it never touches the skin.

“Although there are three layers, the material is very thin, soft and smooth. Some customers complained that they did not want to feel like they were being wrapped in a tire, but this feels like they are wrapped in a sweater. It is a comfortable as wearing an undershirt, but has the strength of a firm shaper.”

The company is offering the cotton lining in both Flakisima styles, consisting of the waist cincher and vest, in sizes XS through 3X. The styles wholesale from $24 for the waist cincher to $32 for the vest, and are available in nude and black. They are slated to ship to stores this September and October. The company expects to continuously add styles to the line.

Mizrahi added that the styles maintain the moisture-wicking capabilities of its original Flakisima styles due to the quality of the cotton. “Ribbed cotton allows the body to sweat rather than trapping the moisture inside, and lets the skin breath,” he said.

Retailers carrying Flakisima include ClassicShapewear.com and specialty boutiques throughout New York City.


more wholesale Shapewear News >>

Published 06-17-2010 by Amanda Torres Price

Related Articles

Flakisima Develops Cotton Shapers
Flakisima Slims The Waist


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