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current news

Trimera Licensed For Claiborne

(Filed Under Financial and General Interest News). Liz Claiborne, Inc. has licensed out one of its brands again following the March agreement with Komar for its Kensie brand. The company has announced a licensing agreement with Future Fashions, a division of Trimera Group, through which Future Fashion is the licensee for Liz Claiborne apparel, handbags and related accessories in the Canadian Market. Previously, these products were not licensed in Canada. The agreement also encompasses men’s and women’s apparel under the Axcess brand name.

Through the agreement, Liz Claiborne will maintain some design responsibilities. Trimera will also be responsible for some designing, and will be fully responsible for sourcing, production, distribution, marketing and merchandising for the brand in that market. Trimera is an international retailer, licenser, marketer and manufacturer of intimate apparel, swimwear, activewear, sportswear, outerwear and accessories.

Perhaps Liz Claiborne hopes to boost sales through this agreement. The company, once an icon in the fashion industry, has experienced weak sales since 2008, most recently citing a 21.5 percent drop in net sales during the first quarter of 2010. As previously reported in BODY, in fall 2009 the company entered into an up to 10-year-long licensing agreement with JCPenney, under which the all Liz Claiborne and Claiborne merchandise will become exclusive to the department store this August.

more Financial and General Interest News >>

Published 06-18-2010 by Amanda Torres Price

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