(Filed Under wholesale Lingerie News). After two years, Carrie Amber Intimates has completed the renovation of its now 60,000-square-foot facility in El Monte, Calif., a city in Los Angeles County. “Our old headquarters was becoming too small for our growing business,” Vinh Luong, director of sales and marketing for the company, said.
“When we bought this three acre property it was an old furniture manufacturing warehouse. We remodeled it to suit our brand needs and expansion. We envisioned a Carrie Amber community under one roof, complete with offices, a showroom, warehouse, photography studio, staff cafeteria and a farm with pet goats, ducks and rabbits.”
During the renovation, the company gutted the space, enlarging the office, lobby and showroom. “We created an airy and light-filled space by installing walls of glass for the entrance and front walls. The public areas such as the lobby and reception areas are multi-funcitonal spaces where we host buying groups, press events and fashion shows,” Luong said. “My favorite space is our showroom, which we modeled after a European boutique with glossy white floors and walls. We also did landscaping with lots of native Californian plants.”
Although the bulk of the renovation is complete, Carrie Amber plans to continue to update and add to the facility. Currently, the company is updating its trims library and sample room, and plans to add a recreation area with badminton and basketball courts, as well as an outdoor pavilion with picnic tables.
In other news, Carrie Amber has finished its photoshoot for the Seven ‘til Midnight holiday catalog featuring Heather Rae Young, the Playboy Playmate of the month in February 2010. Inspired by the heroines of “Hollywood’s Golden Age of cinema,” the images are divided into four themes, consisting of Femme Fatale, with Lamé and sequins seen; Nouveau Noir, featuring lace fabric and bow detailing; A La Mode-French, a “fashion forward collection” with tulle skirts and bows; and Bonjour Beaute, a collection of satin printed pajamas, camis and boxers.
Also included in the catalog is the company’s Baby Got Curves collection of plus size styles. Wholesale prices run from $2.50 to $16, and sizes from S through 3X/4X, or One-Size and One-Size-Queen. The catalog includes over 60 new styles.
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